---
title: "onguard — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/onguard"
last_updated: "2026-07-14T04:26:48.916Z"
locale: en
meta:
  description: "soft demand (-54.3% this quarter) — onguard doesn't clear our bar today."
  "og:description": "soft demand (-54.3% this quarter) — onguard doesn't clear our bar today."
  "og:title": "onguard — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

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# **onguard**

**Skip it**

Soft demand (-54.3% this quarter) — this niche doesn't clear our bar today.

Market size 38Growth 0Conversion 89Competition 12Returns 98Price range 89Avg price 95Brand share 0Review moat 25Quality gap 18

**Returns**

**Incredible****0.3%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$25.56**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****10.5%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$12.22–$50.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$191K**

$191K/yr · 71K searches

**Review moat**

**Bad****4,548.44**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****85%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-54.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**5 **—flat

**Sellers**

**26**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- doTERRA75% - Natural Riches11% - REVIVEEO7% - The Best Essential Oil Co4% - Nexon Botanics3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$29K30%$57K45%$86K60%$114K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![doTERRA On Guard Essential Oil Protective Blend - 15 ml](https://m.media-amazon.com/images/I/41RDHuqhOJL.jpg)**doTERRA On Guard Essential Oil Protective Blend - 15 ml**doTERRA**$50.88**4.7★4,426 rev](https://www.amazon.com/dp/B004O276P2) [2![doTERRA - On Guard Touch Essential Oil Protective Blend - 10 mL Roll On](https://m.media-amazon.com/images/I/31UqbaQshHL.jpg)**doTERRA - On Guard Touch Essential Oil Protective Blend - 10 mL Roll On**doTERRA**$35.88**4.8★1,192 rev](https://www.amazon.com/dp/B01ASFF7FY) [3![Natural Riches Five Guards Essential Oil Blend for Health Shield Aromatherapy with Clove Cinnamon Lemon Rosemary Eucalyptus Oil - 30ml](https://m.media-amazon.com/images/I/41ZxWGYneTL.jpg)**Natural Riches Five Guards Essential Oil Blend for Health Shield Aromatherapy with Clove Cinnamon Lemon Rosemary Eucalyptus Oil - 30ml**Natural Riches**$14.29**4.6★9,454 rev](https://www.amazon.com/dp/B01MA3AG9G) [4![doTERRA - On Guard+ Softgels Essential Oil Protective Blend - 60 Softgels](https://m.media-amazon.com/images/I/41d-DTG9wXL.jpg)**doTERRA - On Guard+ Softgels Essential Oil Protective Blend - 60 Softgels**doTERRA**$38.58**4.8★1,723 rev](https://www.amazon.com/dp/B00KFM68AY) [5![Immunity Boost 10mL Essential Oil Blend by Revive Essential Oils - 100% Pure Therapeutic Grade for Diffuser Humidifier Massage Aromatherapy Skin & Hair Care](https://m.media-amazon.com/images/I/31t6Z7OcgfL.jpg)**Immunity Boost 10mL Essential Oil Blend by Revive Essential Oils - 100% Pure Therapeutic Grade for Diffuser Humidifier Massage Aromatherapy Skin & Hair Care**REVIVEEO**$15.46**4.8★1,084 rev](https://www.amazon.com/dp/B084ST5PCM)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![The Best On Guard + Protect Essential Oil Blend- Premium Grade- 100% Pure & Natural for Aromatherapy Diffuser Spa Massage Air Freshener- 10 ml (.33 fl oz)](https://m.media-amazon.com/images/I/31DdIrf3H1L.jpg)**The Best On Guard + Protect Essential Oil Blend- Premium Grade- 100% Pure & Natural for Aromatherapy Diffuser Spa Massage Air Freshener- 10 ml (.33 fl oz)**The Best Essential Oil Co**$15.29**78 rev2y ago](https://www.amazon.com/dp/B0CT1NTQL3) [![Immunity Boost 10mL Essential Oil Blend by Revive Essential Oils - 100% Pure Therapeutic Grade for Diffuser Humidifier Massage Aromatherapy Skin & Hair Care](https://m.media-amazon.com/images/I/31t6Z7OcgfL.jpg)**Immunity Boost 10mL Essential Oil Blend by Revive Essential Oils - 100% Pure Therapeutic Grade for Diffuser Humidifier Massage Aromatherapy Skin & Hair Care**REVIVEEO**$15.46**1,084 rev3y ago](https://www.amazon.com/dp/B084ST5PCM) [![Robbers Immunity Essential Oil Blend 30 ml - Immune Boost Aromatherapy for Diffusers - Natural Shield Against Impurities - Nexon Botanics](https://m.media-amazon.com/images/I/41Va8qaeQuL.jpg)**Robbers Immunity Essential Oil Blend 30 ml - Immune Boost Aromatherapy for Diffusers - Natural Shield Against Impurities - Nexon Botanics**Nexon Botanics**$12.22**17,504 rev6y ago](https://www.amazon.com/dp/B087CM48TW) [![doTERRA On Guard Sanitizing Mist - 27mL (2 Pack)](https://m.media-amazon.com/images/I/41zoqfNlp1L.jpg)**doTERRA On Guard Sanitizing Mist - 27mL (2 Pack)**doTERRA**$24.52**2,006 rev8y ago](https://www.amazon.com/dp/B076BSZFJG) [![Natural Riches Five Guards Essential Oil Blend for Health Shield Aromatherapy with Clove Cinnamon Lemon Rosemary Eucalyptus Oil - 30ml](https://m.media-amazon.com/images/I/41ZxWGYneTL.jpg)**Natural Riches Five Guards Essential Oil Blend for Health Shield Aromatherapy with Clove Cinnamon Lemon Rosemary Eucalyptus Oil - 30ml**Natural Riches**$14.29**9,454 rev9y ago](https://www.amazon.com/dp/B01MA3AG9G)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![doTERRA On Guard Essential Oil Protective Blend Beadlets 125 ct](https://m.media-amazon.com/images/I/31RvL54Ea5L.jpg)**doTERRA On Guard Essential Oil Protective Blend Beadlets 125 ct**doTERRA**$22.96**4.8★**▲ 48%**](https://www.amazon.com/dp/B00H8ZTLLY) [![doTERRA - On Guard Touch Essential Oil Protective Blend - 10 mL Roll On](https://m.media-amazon.com/images/I/31UqbaQshHL.jpg)**doTERRA - On Guard Touch Essential Oil Protective Blend - 10 mL Roll On**doTERRA**$35.88**4.8★**▲ 13%**](https://www.amazon.com/dp/B01ASFF7FY) [![doTERRA On Guard Sanitizing Mist - 27mL (2 Pack)](https://m.media-amazon.com/images/I/41zoqfNlp1L.jpg)**doTERRA On Guard Sanitizing Mist - 27mL (2 Pack)**doTERRA**$24.52**4.8★**▲ 11%**](https://www.amazon.com/dp/B076BSZFJG) [![doTERRA On Guard Essential Oil Protective Blend - 15 ml](https://m.media-amazon.com/images/I/41RDHuqhOJL.jpg)**doTERRA On Guard Essential Oil Protective Blend - 15 ml**doTERRA**$50.88**4.7★**— 8%**](https://www.amazon.com/dp/B004O276P2) [![Robbers Immunity Essential Oil Blend 30 ml - Immune Boost Aromatherapy for Diffusers - Natural Shield Against Impurities - Nexon Botanics](https://m.media-amazon.com/images/I/41Va8qaeQuL.jpg)**Robbers Immunity Essential Oil Blend 30 ml - Immune Boost Aromatherapy for Diffusers - Natural Shield Against Impurities - Nexon Botanics**Nexon Botanics**$12.22**4.5★**— 6%**](https://www.amazon.com/dp/B087CM48TW)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -54.3% search growth over the last 90 days.

4K3KSpike '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep, Oct, Dec · busiest ÷ quietest = 4.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**43%

*“Clean smelling”*

**Quality-Overall**16%

*“Excellent product”*

**Ingredients-Overall**6%

*“My favorite essential oil thus far”*

**Cold Relief**5%

*“My favorite product to fight the common cold season”*

**Value For Money**5%

*“Worth it”*

**Immunity Booster**4%

*“Great product to support immune system”*

**Natural Ingredients**3%

*“Chemical free all natural”*

**Advertised Vs Actual Product**2%

*“Item was as described”*

**Fever Relief**2%

*“help fight air borne illness”*

**Vitamin**2%

*“Great supplement”*

### **What buyers complain about **

**Smell**39%

*“Strong odor”*

**Leak-Proof**14%

*“Still leaked everywhere”*

**Taste-Overall**8%

*“The taste is not amazing”*

**Size-Overall**6%

*“Pay attention too the size”*

**Allergies**6%

*“Not as good as Young Living Thieves Oil for my allergies”*

**Quality-Overall**6%

*“Can't say on the quality as it just arrived last week”*

**Oily/Greasy**6%

*“but the oil is unchanged”*

**Value For Money**3%

*“it got too expensive”*

### **Top return reasons **

**Leak-Proof**58%

**Smell**25%

**Oily/Greasy**5%

**Product Condition**4%

**Advertised Vs Actual Product**3%

**Size-Overall**2%

**Itch Relief**1%

**Taste-Overall**1%

**Value For Money**1%

**Strength**1%