---
title: "one touch ultra 2 — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/one-touch-ultra-2"
last_updated: "2026-07-14T01:49:47.726Z"
locale: en
meta:
  description: "one touch ultra 2 shows low returns (0.7%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list."
  "og:description": "one touch ultra 2 shows low returns (0.7%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list."
  "og:title": "one touch ultra 2 — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **one touch ultra 2**

**Worth a look**

Shows low returns (0.7%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 86Growth 19Conversion 66Competition 41Returns 97Price range 89Avg price 95Brand share 4Review moat 30Quality gap 43

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$37.13**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.97–$88.07**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$1.5M**

$1.5M/yr · 671K searches

**Conversion**

**Good****5.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,456.29**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-12.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**7 **▼falling

**Sellers**

**64**

**Top-5 brand share**

**98%**

**Open market**

**1%**

- OneTouch73% - TruePoint11% - Lifescan8% - Generic5% - Verio-Flex1% - Ascensia1% - Open — no brand owns it (1 brand, 1%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$74K10%$148K15%$222K20%$297K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 21 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![OneTouch Ultra Test Strips 120 Count](https://m.media-amazon.com/images/I/316+kuQLd9L.jpg)**OneTouch Ultra Test Strips 120 Count**OneTouch**$88.07**4.7★1,263 rev](https://www.amazon.com/dp/B0B9HR9M4P) [2![OneTouch Ultra Plus Test Strips - 60 Count - Diabetic Test Strips for Blood Glucose Meter & Daily Blood Sugar Levels - 30 Count/Pack (2 Pack)](https://m.media-amazon.com/images/I/41jKJic1MAL.jpg)**OneTouch Ultra Plus Test Strips - 60 Count - Diabetic Test Strips for Blood Glucose Meter & Daily Blood Sugar Levels - 30 Count/Pack (2 Pack)**OneTouch**$26.48**4.4★1,065 rev](https://www.amazon.com/dp/B0BGQN3SW7) [3![TruePoint Blood Glucose Test Strips 50 Count Compatible with Ultra Ultra2 UltraMini & UltraSmart Meters Glucose Strips for Blood Testing for Home Use](https://m.media-amazon.com/images/I/51TzcByKPKL.jpg)**TruePoint Blood Glucose Test Strips 50 Count Compatible with Ultra Ultra2 UltraMini & UltraSmart Meters Glucose Strips for Blood Testing for Home Use**TruePoint**$34.79**4.5★9,726 rev](https://www.amazon.com/dp/B07GR6SKTS) [4![OneTouch Ultra Plus Flex Bonus Kit - Includes Ultra Plus Flex Blood Glucose Meter 10 Lancets Lancing Device & Carrying Pouch - Diabetes Care Supplies](https://m.media-amazon.com/images/I/41UArBFUdCL.jpg)**OneTouch Ultra Plus Flex Bonus Kit - Includes Ultra Plus Flex Blood Glucose Meter 10 Lancets Lancing Device & Carrying Pouch - Diabetes Care Supplies**OneTouch**$20.69**4.4★459 rev](https://www.amazon.com/dp/B0DKG3FVPP) [5![OneTouch Verio Test Kit - Includes Verio Reflect Blood Glucose Meter 30 Lancets Lancing Device & 30 Test Strips - Diabetes Care Supplies](https://m.media-amazon.com/images/I/41qIxjC5dxL.jpg)**OneTouch Verio Test Kit - Includes Verio Reflect Blood Glucose Meter 30 Lancets Lancing Device & 30 Test Strips - Diabetes Care Supplies**OneTouch**$48.66**4.4★2,299 rev](https://www.amazon.com/dp/B08PW4D7WM)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![OneTouch Ultra Test Strips - 90 Count - Diabetic Test Strips for Blood Glucose Meter & Daily Blood Sugar Levels - 30 Count/Pack (3 Pack)](https://m.media-amazon.com/images/I/51odvmTrRHL.jpg)**OneTouch Ultra Test Strips - 90 Count - Diabetic Test Strips for Blood Glucose Meter & Daily Blood Sugar Levels - 30 Count/Pack (3 Pack)**OneTouch**$64.78**1,263 rev2mo ago](https://www.amazon.com/dp/B0GZ59T9BS) [![RIANZ Ultra Test Strips for Diabetes - 25 Count | Diabetic Test Strips for Blood Sugar Monitor](https://m.media-amazon.com/images/I/41oOvNB52DL.jpg)**RIANZ Ultra Test Strips for Diabetes - 25 Count | Diabetic Test Strips for Blood Sugar Monitor**Generic**$16.94**2 rev7mo ago](https://www.amazon.com/dp/B0G367D3DB) [![OneTouch Ultra Plus Test Strips - 120 Count - Diabetic Test Strips for Blood Glucose Meter & Daily Blood Sugar Levels - 30 Count/Pack (4 Pack)](https://m.media-amazon.com/images/I/41mndSLjx8L.jpg)**OneTouch Ultra Plus Test Strips - 120 Count - Diabetic Test Strips for Blood Glucose Meter & Daily Blood Sugar Levels - 30 Count/Pack (4 Pack)**OneTouch**$53.21**1,065 rev1y ago](https://www.amazon.com/dp/B0DPJD997H) [![OneTouch Ultra Plus Flex Test Kit - Includes Blood Glucose Meter 10 Lancets Lancing Device 30 Strips & Carrying Pouch - Diabetes Care Supplies](https://m.media-amazon.com/images/I/51zjNEyyNqL.jpg)**OneTouch Ultra Plus Flex Test Kit - Includes Blood Glucose Meter 10 Lancets Lancing Device 30 Strips & Carrying Pouch - Diabetes Care Supplies**OneTouch**$29.69**221 rev1y ago](https://www.amazon.com/dp/B0DPJBHHTL) [![OneTouch Ultra Plus Flex Bonus Kit - Includes Ultra Plus Flex Blood Glucose Meter 10 Lancets Lancing Device & Carrying Pouch - Diabetes Care Supplies](https://m.media-amazon.com/images/I/41UArBFUdCL.jpg)**OneTouch Ultra Plus Flex Bonus Kit - Includes Ultra Plus Flex Blood Glucose Meter 10 Lancets Lancing Device & Carrying Pouch - Diabetes Care Supplies**OneTouch**$20.69**459 rev1y ago](https://www.amazon.com/dp/B0DKG3FVPP)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![RIANZ Ultra Test Strips for Diabetes - 100 Count | Diabetic Test Strips for Blood Sugar Monitor | Glucose Test Strips for Blood Glucose Meter](https://m.media-amazon.com/images/I/219EPUZVO0L.jpg)**RIANZ Ultra Test Strips for Diabetes - 100 Count | Diabetic Test Strips for Blood Sugar Monitor | Glucose Test Strips for Blood Glucose Meter**Generic**$22.53**0.0★**▲ 342%**](https://www.amazon.com/dp/B0GC9MZNLT) [![OneTouch Ultra Test Strips - 90 Count - Diabetic Test Strips for Blood Glucose Meter & Daily Blood Sugar Levels - 30 Count/Pack (3 Pack)](https://m.media-amazon.com/images/I/51odvmTrRHL.jpg)**OneTouch Ultra Test Strips - 90 Count - Diabetic Test Strips for Blood Glucose Meter & Daily Blood Sugar Levels - 30 Count/Pack (3 Pack)**OneTouch**$64.78**4.7★**▲ 338%**](https://www.amazon.com/dp/B0GZ59T9BS) [![OneTouch Ultra Plus Test Strips - 120 Count - Diabetic Test Strips for Blood Glucose Meter & Daily Blood Sugar Levels - 30 Count/Pack (4 Pack)](https://m.media-amazon.com/images/I/41mndSLjx8L.jpg)**OneTouch Ultra Plus Test Strips - 120 Count - Diabetic Test Strips for Blood Glucose Meter & Daily Blood Sugar Levels - 30 Count/Pack (4 Pack)**OneTouch**$53.21**4.4★**▲ 103%**](https://www.amazon.com/dp/B0DPJD997H) [![PRODIGY 10400 No Coding Blood Glucose Test Strips for Diabetes Box of 50 Strips Compatible with PRODIGY AutoCode Pocket & Voice Blood Glucose Monitoring Systems](https://m.media-amazon.com/images/I/51U26fRfSRL.jpg)**PRODIGY 10400 No Coding Blood Glucose Test Strips for Diabetes Box of 50 Strips Compatible with PRODIGY AutoCode Pocket & Voice Blood Glucose Monitoring Systems**PRODIGY**$8.97**4.5★**▲ 70%**](https://www.amazon.com/dp/B0DK283VY2) [![OneTouch Verio Test Strips - 90 Count - Diabetic Test Strips for Blood Glucose Meter & Daily Blood Sugar Levels - 30 Count/Pack (3 Pack)](https://m.media-amazon.com/images/I/511LE7dG5tL.jpg)**OneTouch Verio Test Strips - 90 Count - Diabetic Test Strips for Blood Glucose Meter & Daily Blood Sugar Levels - 30 Count/Pack (3 Pack)**OneTouch**$49.02**4.7★**▲ 51%**](https://www.amazon.com/dp/B08L47PMX6)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.

13K8KSpike '24Black Friday '24Spike '25 seasonSepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 5.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**20%

*“Decent price”*

**Quality-Overall**19%

*“Well made and reliable”*

**Advertised Vs Actual Product**17%

*“As Advertised”*

**Ease Of Use**10%

*“Easy to use and accurate”*

**Blood Sugar Level**6%

*“Best Diabetic Strips Ever”*

**Accuracy-Overall**5%

*“Easy and accurate”*

**Efficiency**5%

*“Works as it should”*

**Compatibility-Overall**2%

*“They work and are compatible”*

**Functionality-Overall**1%

*“Meter works ok I think”*

**Size-Overall**1%

*“Just as described to fit the Contour Nexgen”*

### **What buyers complain about **

**Advertised Vs Actual Product**11%

*“of false advertisement”*

**Functionality-Overall**10%

*“Test strips do not work”*

**Value For Money**10%

*“Too expensive”*

**Measurement/Reading Accuracy**9%

*“the meter would not give him a reading”*

**Blood Sugar Level**6%

*“I had symptoms of low sugar”*

**Quality-Overall**6%

*“Poor quality”*

**Battery Life**4%

*“Bad battery”*

**Compatibility-Overall**4%

*“Second, they gave me the wrong testing strips that are incompatible with the unit”*

**Charging**3%

*“wont hold a charge”*

**Accuracy-Overall**3%

*“Inaccurate results”*

### **Top return reasons **

**Compatibility-Overall**34%

**Size-Overall**14%

**Functionality-Overall**13%

**Advertised Vs Actual Product**12%

**Measurement/Reading Accuracy**9%

**Blood Sugar Level**6%

**Value For Money**4%

**Certifications**2%

**Accuracy-Overall**1%

**Product Condition**1%