---
title: "odor absorbing gel — Niche Verdict: Launch it (63/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/odor-absorbing-gel"
last_updated: "2026-07-14T04:06:28.308Z"
locale: en
meta:
  description: "odor absorbing gel clears our launch bar: a $1.2M/yr market growing +43.2% this quarter with returns at 0.4%."
  "og:description": "odor absorbing gel clears our launch bar: a $1.2M/yr market growing +43.2% this quarter with returns at 0.4%."
  "og:title": "odor absorbing gel — Niche Verdict: Launch it (63/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **odor absorbing gel**

**Launch it**

A $1.2M/yr market growing +43.2% this quarter with returns at 0.4% — clears our launch bar.

Market size 81Growth 64Conversion 81Competition 32Returns 98Price range 79Avg price 93Brand share 4Review moat 20Quality gap 82

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$22.03**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Market size**

**Great****$1.2M**

$1.2M/yr · 632K searches

**Conversion**

**Great****8.6%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$5.04–$54.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+43.2%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****13,342.65**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**6 **▲rising

**Sellers**

**141**

**Top-5 brand share**

**98%**

**Open market**

**0%**

- Fresh Wave73% - Amazon Basics18% - Arm & Hammer3% - Bright Air2% - SMELLS BEGONE2% - OdoBan2%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$119K20%$238K30%$357K40%$476K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Fresh Wave Odor Removing Gel 7 oz. Pack of 3 - Odor Absorbers for Home Safer Odor Relief Natural Plant-Based Odor Eliminator Every 7 oz. lasts 15-30 Days For Cooking Trash & Pets](https://m.media-amazon.com/images/I/41PeUFzlvBL.jpg)**Fresh Wave Odor Removing Gel 7 oz. Pack of 3 - Odor Absorbers for Home Safer Odor Relief Natural Plant-Based Odor Eliminator Every 7 oz. lasts 15-30 Days For Cooking Trash & Pets**Fresh Wave**$23.90**4.1★32,402 rev](https://www.amazon.com/dp/B000IAGW86) [2![Amazon Basics Gel Odor Eliminator Activated Charcoal Fragrance Free 17 Oz 1-Pack](https://m.media-amazon.com/images/I/41EyV1THQKL.jpg)**Amazon Basics Gel Odor Eliminator Activated Charcoal Fragrance Free 17 Oz 1-Pack**Amazon Basics**$5.19**4.1★8,752 rev](https://www.amazon.com/dp/B09B1QT2RP) [3![Fresh Wave Odor Removing Gel 15 oz. - Odor Absorbers for Home Safer Odor Relief Natural Plant-Based Odor Eliminator Every 15 oz. lasts 30-60 Days For Cooking Trash & Pets](https://m.media-amazon.com/images/I/41k5cOSvuqL.jpg)**Fresh Wave Odor Removing Gel 15 oz. - Odor Absorbers for Home Safer Odor Relief Natural Plant-Based Odor Eliminator Every 15 oz. lasts 30-60 Days For Cooking Trash & Pets**Fresh Wave**$14.64**4.1★32,402 rev](https://www.amazon.com/dp/B01CD4XZV6) [4![Fresh Wave Original Scent Odor Removing Gel Refill 63 oz. | Safer Odor Absorbers for Home Cooking Trash & Pets Areas | Natural Plant-Based Odor Eliminator](https://m.media-amazon.com/images/I/415rn3TgsKL.jpg)**Fresh Wave Original Scent Odor Removing Gel Refill 63 oz. | Safer Odor Absorbers for Home Cooking Trash & Pets Areas | Natural Plant-Based Odor Eliminator**Fresh Wave**$40.01**4.6★5,581 rev](https://www.amazon.com/dp/B0015MN7HA) [5![Amazon Basics Gel Odor Eliminator Activated Charcoal Lavender Scent 17 Oz 1-Pack](https://m.media-amazon.com/images/I/412iiHdyBDL.jpg)**Amazon Basics Gel Odor Eliminator Activated Charcoal Lavender Scent 17 Oz 1-Pack**Amazon Basics**$5.04**4.1★8,752 rev](https://www.amazon.com/dp/B09B1QWDCY)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Fresh Wave Odor Removing Gel Eco-Refill 63 oz. Original Scent | 4 Empty Refillable Glass Jars | 4 Room Set](https://m.media-amazon.com/images/I/41qWY7UqHGL.jpg)**Fresh Wave Odor Removing Gel Eco-Refill 63 oz. Original Scent | 4 Empty Refillable Glass Jars | 4 Room Set**Fresh Wave**$54.55**5,581 rev4mo ago](https://www.amazon.com/dp/B0GR1RPTRY) [![Fresh Wave Odor Removing Gel Eco-Refill 63 oz. Original Scent | 2 Empty Refillable Glass Jars | 2 Room Set](https://m.media-amazon.com/images/I/41v9P+JU8zL.jpg)**Fresh Wave Odor Removing Gel Eco-Refill 63 oz. Original Scent | 2 Empty Refillable Glass Jars | 2 Room Set**Fresh Wave**$49.62**5,581 rev4mo ago](https://www.amazon.com/dp/B0GR1GCHGY) [![Fresh Wave Orange Odor Removing Gel 15 oz. Pack of 2 | Odor Absorbers for Home | Safer Odor Relief | Natural Plant-Based Odor Eliminator | Every 15 oz. lasts 30-60 Days | For Cooking Trash & Pets](https://m.media-amazon.com/images/I/41MOczJwdoL.jpg)**Fresh Wave Orange Odor Removing Gel 15 oz. Pack of 2 | Odor Absorbers for Home | Safer Odor Relief | Natural Plant-Based Odor Eliminator | Every 15 oz. lasts 30-60 Days | For Cooking Trash & Pets**Fresh Wave**$26.77**69 rev1y ago](https://www.amazon.com/dp/B0DT4V5WBF) [![Fresh Wave Orange Odor Removing Gel 15 oz. | Odor Absorbers for Home | Safer Odor Relief | Natural Plant-Based Odor Eliminator | Every 15 oz. lasts 30-60 Days | For Cooking Trash & Pets](https://m.media-amazon.com/images/I/41LOkzDR8xL.jpg)**Fresh Wave Orange Odor Removing Gel 15 oz. | Odor Absorbers for Home | Safer Odor Relief | Natural Plant-Based Odor Eliminator | Every 15 oz. lasts 30-60 Days | For Cooking Trash & Pets**Fresh Wave**$14.65**127 rev1y ago](https://www.amazon.com/dp/B0DT4W8JKD) [![Amazon Basics Gel Odor Eliminator Activated Charcoal Fragrance Free 17 Oz 1-Pack](https://m.media-amazon.com/images/I/41EyV1THQKL.jpg)**Amazon Basics Gel Odor Eliminator Activated Charcoal Fragrance Free 17 Oz 1-Pack**Amazon Basics**$5.19**8,752 rev3y ago](https://www.amazon.com/dp/B09B1QT2RP)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Fresh Wave Odor Removing Gel Eco-Refill 63 oz. Original Scent | 4 Empty Refillable Glass Jars | 4 Room Set](https://m.media-amazon.com/images/I/41qWY7UqHGL.jpg)**Fresh Wave Odor Removing Gel Eco-Refill 63 oz. Original Scent | 4 Empty Refillable Glass Jars | 4 Room Set**Fresh Wave**$54.55**4.6★**▲ 181%**](https://www.amazon.com/dp/B0GR1RPTRY) [![Fresh Wave Odor Removing Gel Eco-Refill 63 oz. Original Scent | 2 Empty Refillable Glass Jars | 2 Room Set](https://m.media-amazon.com/images/I/41v9P+JU8zL.jpg)**Fresh Wave Odor Removing Gel Eco-Refill 63 oz. Original Scent | 2 Empty Refillable Glass Jars | 2 Room Set**Fresh Wave**$49.62**4.6★**▲ 180%**](https://www.amazon.com/dp/B0GR1GCHGY) [![Fresh Wave Odor Removing Gel 15 oz. - Odor Absorbers for Home Safer Odor Relief Natural Plant-Based Odor Eliminator Every 15 oz. lasts 30-60 Days For Cooking Trash & Pets](https://m.media-amazon.com/images/I/41k5cOSvuqL.jpg)**Fresh Wave Odor Removing Gel 15 oz. - Odor Absorbers for Home Safer Odor Relief Natural Plant-Based Odor Eliminator Every 15 oz. lasts 30-60 Days For Cooking Trash & Pets**Fresh Wave**$14.64**4.1★**▲ 71%**](https://www.amazon.com/dp/B01CD4XZV6) [![Arm & Hammer Fragrance Free Refillable Moisture Absorber and Odor Eliminator 14 oz. Tub](https://m.media-amazon.com/images/I/516fQXG9t5L.jpg)**Arm & Hammer Fragrance Free Refillable Moisture Absorber and Odor Eliminator 14 oz. Tub**Arm & Hammer**$19.61**4.4★**▲ 33%**](https://www.amazon.com/dp/B08XBDBW2H) [![OdoBan Solid Odor Absorber Eliminator for Home and Small Spaces Fresh Linen Scent 14 Ounces Each 3-Pack](https://m.media-amazon.com/images/I/411xGrQsjIL.jpg)**OdoBan Solid Odor Absorber Eliminator for Home and Small Spaces Fresh Linen Scent 14 Ounces Each 3-Pack**OdoBan**$14.43**4.2★**▲ 28%**](https://www.amazon.com/dp/B0837KDX3K)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +43.2% search growth over the last 90 days.

30K20KPrime Day '24Spike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**51%

*“Nice lavender scent”*

**Quality-Overall**9%

*“consistent product”*

**Efficiency**6%

*“Works ok”*

**Value For Money**4%

*“very affordable”*

**Advertised Vs Actual Product**3%

*“As advertised”*

**Freshness**2%

*“fills the room with freshness”*

**Ease Of Use**2%

*“Easy to use”*

**Durability**2%

*“Works and lasts a long time”*

**Strength**2%

*“Very strong”*

**Size-Overall**1%

*“The size is perfect”*

### **What buyers complain about **

**Smell**54%

*“very faint smell”*

**Functionality-Overall**13%

*“Was not effective”*

**Value For Money**6%

*“waste of money”*

**Durability**3%

*“Tray broken - unusable from day 1”*

**Leak-Proof**2%

*“Arrived leaking- a lot”*

**Strength**2%

*“way too weak”*

**Quality-Overall**2%

*“Poor performance”*

**Advertised Vs Actual Product**1%

*“Not as advertised”*

**Moist/Dry**1%

*“Dried out very quickly too”*

**Absorbency**1%

*“Poor absorption”*

### **Top return reasons **

**Smell**65%

**Leak-Proof**11%

**Advertised Vs Actual Product**7%

**Functionality-Overall**5%

**Value For Money**2%

**Absorbency**1%

**Size-Overall**1%

**Moist/Dry**1%

**Defective Material/Parts**1%

**Product Condition**1%