---
title: "obsidian — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/obsidian"
last_updated: "2026-07-13T19:52:24.139Z"
locale: en
meta:
  description: "soft demand (-14.8% this quarter) — obsidian doesn't clear our bar today."
  "og:description": "soft demand (-14.8% this quarter) — obsidian doesn't clear our bar today."
  "og:title": "obsidian — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

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# **obsidian**

**Skip it**

Soft demand (-14.8% this quarter) — this niche doesn't clear our bar today.

Market size 29Growth 18Conversion 29Competition 34Returns 95Price range 63Avg price 40Brand share 47Review moat 74Quality gap 30

**Returns**

**Great****1.0%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****555.53**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$5.82–$30.65**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****$10.82**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$125K**

$125K/yr · 499K searches

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-14.8%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**15 **▼falling

**Sellers**

**17**

**Top-5 brand share**

**77%**

**Open market**

**20%**

- LPBeads31% - MAIBAOTA17% - Erliway15% - QINJIEJIE9% - Amazing Gemstone6% - JPORSHU3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$12K20%$25K30%$37K40%$50K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![LPBeads Handmade Natural Gemstone Stretch Elastic 4m Black Obsidian Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men](https://m.media-amazon.com/images/I/51IkQXrXSNL.jpg)**LPBeads Handmade Natural Gemstone Stretch Elastic 4m Black Obsidian Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men**LPBeads**$6.07**4.5★1,456 rev](https://www.amazon.com/dp/B0DK8QLQK5) [2![Black Obsidian Raw Crystals Large 1.25-2.0 Healing Crystals Natural Rough Stones Crystal for Tumbling Cabbing Fountain Rocks Decoration Polishing Wire Wrapping Wicca & Reiki](https://m.media-amazon.com/images/I/41lTKDi6jzL.jpg)**Black Obsidian Raw Crystals Large 1.25-2.0 Healing Crystals Natural Rough Stones Crystal for Tumbling Cabbing Fountain Rocks Decoration Polishing Wire Wrapping Wicca & Reiki**Erliway**$6.01**4.5★268 rev](https://www.amazon.com/dp/B0C1NRWC1G) [3![QINJIEJIE Black Obsidian Crystal Necklace Heart Love Real Crystal Reiki Energy for Women Mothers Day Gift Christmas Stocking Stuffers for Men](https://m.media-amazon.com/images/I/31any-ifz1L.jpg)**QINJIEJIE Black Obsidian Crystal Necklace Heart Love Real Crystal Reiki Energy for Women Mothers Day Gift Christmas Stocking Stuffers for Men**QINJIEJIE**$10.12**4.4★1,834 rev](https://www.amazon.com/dp/B09VYSYQYC) [4![MAIBAOTA Black Obsidian Crystal Stones Natural Healing Crystals Bulk Polished Tumbled Crystals Stones Rocks Energy Balance Crystal Gemstones Vase Filler Decorative Reiki Witch Quartz Crystals](https://m.media-amazon.com/images/I/41dGwXJruJL.jpg)**MAIBAOTA Black Obsidian Crystal Stones Natural Healing Crystals Bulk Polished Tumbled Crystals Stones Rocks Energy Balance Crystal Gemstones Vase Filler Decorative Reiki Witch Quartz Crystals**MAIBAOTA**$9.91**4.3★570 rev](https://www.amazon.com/dp/B09SWVPF86) [5![MAIBAOTA Black Obsidian Bracelet for Women Men Healing Crystal Bracelet 8 mm Natural Stone Black Bracelet Crystal Jewelry Birthday Gifts Round Gemstone Beaded Bracelets](https://m.media-amazon.com/images/I/61VfocXUH6L.jpg)**MAIBAOTA Black Obsidian Bracelet for Women Men Healing Crystal Bracelet 8 mm Natural Stone Black Bracelet Crystal Jewelry Birthday Gifts Round Gemstone Beaded Bracelets**MAIBAOTA**$7.92**4.6★1,075 rev](https://www.amazon.com/dp/B0CCTT5JDF)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Anima Obsidian Crystal Large 1.62 Deep Black Natural Raw Obsidian Stone for Protection Grounding & Transformation Ethically Sourced Presented in Elegant Gift Box](https://m.media-amazon.com/images/I/41GLxeb-1wL.jpg)**Anima Obsidian Crystal Large 1.62 Deep Black Natural Raw Obsidian Stone for Protection Grounding & Transformation Ethically Sourced Presented in Elegant Gift Box**Anima**$8.99**498 rev1y ago](https://www.amazon.com/dp/B0F5X581WL) [![LPBeads Handmade Natural Gemstone Stretch Elastic 4m Black Obsidian Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men](https://m.media-amazon.com/images/I/51IkQXrXSNL.jpg)**LPBeads Handmade Natural Gemstone Stretch Elastic 4m Black Obsidian Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men**LPBeads**$6.07**1,456 rev1y ago](https://www.amazon.com/dp/B0DK8QLQK5) [![BANANE LAB Black Obsidian Bracelet 6mm Natural Beads Fits 6.5 Wrist](https://m.media-amazon.com/images/I/31F4jlVE-HL.jpg)**BANANE LAB Black Obsidian Bracelet 6mm Natural Beads Fits 6.5 Wrist**BANANE LAB**$6.93**224 rev1y ago](https://www.amazon.com/dp/B0DHLSGH75) [![NUKAYAI 2Pcs Black Obsidian 1.8-2.2 Large Raw Crystals Stones Rough Rocks Healing Crystal for Polishing Decoration Cabbing Wicca Reiki Tumbling Wire Wrapping Natrual Rock Gifts](https://m.media-amazon.com/images/I/41MigMqBpZL.jpg)**NUKAYAI 2Pcs Black Obsidian 1.8-2.2 Large Raw Crystals Stones Rough Rocks Healing Crystal for Polishing Decoration Cabbing Wicca Reiki Tumbling Wire Wrapping Natrual Rock Gifts**NUKAYAI**$8.97**251 rev1y ago](https://www.amazon.com/dp/B0CYG3LCF4) [![MAIBAOTA 2.4 Large Black Obsidian Crystal Stone Polished Palm Stone Healing Crystals 0.7 Thick Natural Reiki Gemstone Worry Stone Energy Balancing Anxiety Stress Relief Meditation 1 Pc](https://m.media-amazon.com/images/I/41meNPIsAqL.jpg)**MAIBAOTA 2.4 Large Black Obsidian Crystal Stone Polished Palm Stone Healing Crystals 0.7 Thick Natural Reiki Gemstone Worry Stone Energy Balancing Anxiety Stress Relief Meditation 1 Pc**MAIBAOTA**$14.37**49 rev2y ago](https://www.amazon.com/dp/B0D41WCS4C)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![LPBeads Handmade Natural Gemstone Stretch Elastic 4m Black Obsidian Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men](https://m.media-amazon.com/images/I/51IkQXrXSNL.jpg)**LPBeads Handmade Natural Gemstone Stretch Elastic 4m Black Obsidian Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men**LPBeads**$6.07**4.5★**▲ 147%**](https://www.amazon.com/dp/B0DK8QLQK5) [![BANANE LAB Black Obsidian Bracelet 6mm Natural Beads Fits 6.5 Wrist](https://m.media-amazon.com/images/I/31F4jlVE-HL.jpg)**BANANE LAB Black Obsidian Bracelet 6mm Natural Beads Fits 6.5 Wrist**BANANE LAB**$6.93**4.7★**▲ 132%**](https://www.amazon.com/dp/B0DHLSGH75) [![LAIDANLA Obsidian Crushed Stone Crystal Chips Bulk Natural Gemstones Healing Reiki Crystals Mini Quartz Vase Filler Aquarium Gravel 100g](https://m.media-amazon.com/images/I/51HLGXQFBZL.jpg)**LAIDANLA Obsidian Crushed Stone Crystal Chips Bulk Natural Gemstones Healing Reiki Crystals Mini Quartz Vase Filler Aquarium Gravel 100g**LAIDANLA**$7.72**4.6★**▲ 75%**](https://www.amazon.com/dp/B09WTM599K) [![Black Obsidian Cat Bracelet and Moon Pendant Necklace Jewelry Set-Cat Lover Gifts Wealth Attraction Good Luck Bead Bracelet Mindfulness Beaded Bracelets Obsidian Pendant Necklace-Cute Gifts for Women](https://m.media-amazon.com/images/I/419zVgwf1jL.jpg)**Black Obsidian Cat Bracelet and Moon Pendant Necklace Jewelry Set-Cat Lover Gifts Wealth Attraction Good Luck Bead Bracelet Mindfulness Beaded Bracelets Obsidian Pendant Necklace-Cute Gifts for Women**liagza**$18.71**4.6★**▲ 73%**](https://www.amazon.com/dp/B0CXSN3NMV) [![MAIBAOTA Black Obsidian Bracelet for Women Men Healing Crystal Bracelet 8 mm Natural Stone Black Bracelet Crystal Jewelry Birthday Gifts Round Gemstone Beaded Bracelets](https://m.media-amazon.com/images/I/61VfocXUH6L.jpg)**MAIBAOTA Black Obsidian Bracelet for Women Men Healing Crystal Bracelet 8 mm Natural Stone Black Bracelet Crystal Jewelry Birthday Gifts Round Gemstone Beaded Bracelets**MAIBAOTA**$7.92**4.6★**▲ 47%**](https://www.amazon.com/dp/B0CCTT5JDF)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.

13K8KHoliday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**20%

*“Beautifully made”*

**Value For Money**14%

*“Good value”*

**Size-Overall**13%

*“Fits great”*

**Advertised Vs Actual Product**13%

*“Product as advertised”*

**Gifting Purpose**5%

*“Good idea for a gift”*

**Color**4%

*“Loved the color”*

**Correct Contents**3%

*“I was surprised by the contents inside”*

**Weight Heavy**3%

*“Stylish and a nice, heavier weight”*

**Wrist Fit**3%

*“Excellent Fit for small wrists”*

**Durability**2%

*“Im confident in their durability”*

### **What buyers complain about **

**Size-Overall**21%

*“Not the best sizes”*

**Durability**16%

*“One broke”*

**Quality-Overall**10%

*“Poor Craftsmanship”*

**Material Quality**8%

*“it looks like glass”*

**Value For Money**5%

*“feel more expensive than they are”*

**Advertised Vs Actual Product**4%

*“Very misleading listing”*

**Brightness/Shine/Glow**4%

*“this bracelet won't show a sparkle even when sticking a flashlight to it”*

**Strength**4%

*“Too bad holder looks weak”*

**Color**4%

*“Turns neck green”*

**Hard Feel**4%

*“harder than steel”*

### **Top return reasons **

**Size-Overall**37%

**Wrist Fit**25%

**Advertised Vs Actual Product**9%

**Durability**4%

**Quality-Overall**3%

**Material Quality**2%

**Weight Heavy**2%

**Color**2%

**Defective Material/Parts**2%

**Precious Gemstone**2%