---
title: "obsidian necklace — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/obsidian-necklace"
last_updated: "2026-07-14T03:49:33.504Z"
locale: en
meta:
  description: "a small market ($45K/yr) — obsidian necklace doesn't clear our bar today."
  "og:description": "a small market ($45K/yr) — obsidian necklace doesn't clear our bar today."
  "og:title": "obsidian necklace — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **obsidian necklace**

**Skip it**

A small market ($45K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 19Conversion 13Competition 65Returns 66Price range 79Avg price 80Brand share 78Review moat 70Quality gap 50

**Avg price**

**Great****$17.16**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.07–$50.11**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Review moat**

**Good****694.62**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.4%**

return rate — above 6% kills the launch gate

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-12.7%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$45K**

$45K/yr · 259K searches

## **Competition**

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**22 **▼falling

**Sellers**

**24**

**Top-5 brand share**

**57%**

**Open market**

**39%**

- QINJIEJIE25% - COAI17% - liagza6% - Top Plaza5% - Anjiucc4% - Jovivi4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$9K30%$13K40%$18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 29 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![QINJIEJIE Black Obsidian Crystal Necklace Heart Love Real Crystal Reiki Energy for Women Mothers Day Gift Christmas Stocking Stuffers for Men](https://m.media-amazon.com/images/I/31any-ifz1L.jpg)**QINJIEJIE Black Obsidian Crystal Necklace Heart Love Real Crystal Reiki Energy for Women Mothers Day Gift Christmas Stocking Stuffers for Men**QINJIEJIE**$10.12**4.4★1,834 rev](https://www.amazon.com/dp/B09VYSYQYC) [2![COAI Black Obsidian Necklace for Men Stainless Steel Pendant Necklace for Men 20](https://m.media-amazon.com/images/I/31CFtD7zcDL.jpg)**COAI Black Obsidian Necklace for Men Stainless Steel Pendant Necklace for Men 20**COAI**$24.59**4.5★184 rev](https://www.amazon.com/dp/B0CRGNLXKP) [3![COAI Black Obsidian Necklace for Men Stainless Steel Pendant Necklace for Men 24](https://m.media-amazon.com/images/I/31CFtD7zcDL.jpg)**COAI Black Obsidian Necklace for Men Stainless Steel Pendant Necklace for Men 24**COAI**$24.71**4.5★184 rev](https://www.amazon.com/dp/B0CRGT1HZB) [4![Black Obsidian Cat Bracelet and Moon Pendant Necklace Jewelry Set-Cat Lover Gifts Wealth Attraction Good Luck Bead Bracelet Mindfulness Beaded Bracelets Obsidian Pendant Necklace-Cute Gifts for Women](https://m.media-amazon.com/images/I/419zVgwf1jL.jpg)**Black Obsidian Cat Bracelet and Moon Pendant Necklace Jewelry Set-Cat Lover Gifts Wealth Attraction Good Luck Bead Bracelet Mindfulness Beaded Bracelets Obsidian Pendant Necklace-Cute Gifts for Women**liagza**$18.71**4.6★422 rev](https://www.amazon.com/dp/B0CXSN3NMV) [5![LPBeads Handmade Natural Gemstone Stretch Elastic 4m Black Obsidian Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men](https://m.media-amazon.com/images/I/51IkQXrXSNL.jpg)**LPBeads Handmade Natural Gemstone Stretch Elastic 4m Black Obsidian Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men**LPBeads**$6.07**4.5★1,456 rev](https://www.amazon.com/dp/B0DK8QLQK5)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![PUNKYOUTH Gothic Cascade Adjustable Necklace for Men Women Victorian Scrollwork Layered Chain Black Obsidian Pointed Drop Modern Elegant Statement Jewelry](https://m.media-amazon.com/images/I/31S9bp87aWL.jpg)**PUNKYOUTH Gothic Cascade Adjustable Necklace for Men Women Victorian Scrollwork Layered Chain Black Obsidian Pointed Drop Modern Elegant Statement Jewelry**PUNKYOUTH**$37.46**0 rev2mo ago](https://www.amazon.com/dp/B0GX9ZXX7R) [![MIXJOY Black Obsidian Necklace for Women Golden Obsidian Celestial Sun Moon Pendant Necklace Dark Academia Aesthetic Black Gemstone Protection Gift for Halloween Christmas Birthday Medium](https://m.media-amazon.com/images/I/3190rms7G7L.jpg)**MIXJOY Black Obsidian Necklace for Women Golden Obsidian Celestial Sun Moon Pendant Necklace Dark Academia Aesthetic Black Gemstone Protection Gift for Halloween Christmas Birthday Medium**MIXJOY**$15.04**19 rev6mo ago](https://www.amazon.com/dp/B0G4PHTYYL) [![Zikichiky Black Obsidian Necklace for Women 14K Gold Plated Chain Black Gemstone Pendant Necklaces Hypoallergenic Birthstone Trendy Jewelry Gifts](https://m.media-amazon.com/images/I/31IR4-wgsfL.jpg)**Zikichiky Black Obsidian Necklace for Women 14K Gold Plated Chain Black Gemstone Pendant Necklaces Hypoallergenic Birthstone Trendy Jewelry Gifts**Zikichiky**$11.54**4 rev9mo ago](https://www.amazon.com/dp/B0FS1QW4TL) [![GolbalJew Black Obsidian Healing Crystal Choker Necklace Stone Chips Beaded Heart Pendant Necklaces for Women Gemstone Jewelry Gifts](https://m.media-amazon.com/images/I/31kzbChSRzL.jpg)**GolbalJew Black Obsidian Healing Crystal Choker Necklace Stone Chips Beaded Heart Pendant Necklaces for Women Gemstone Jewelry Gifts**GolbalJew**$9.79**39 rev11mo ago](https://www.amazon.com/dp/B0FK9YPG31) [![GAVU Triple Protection Necklace for Men Obsidian Beaded Necklace for Men](https://m.media-amazon.com/images/I/31bhFOYYKtL.jpg)**GAVU Triple Protection Necklace for Men Obsidian Beaded Necklace for Men**GAVU**$27.98**150 rev1y ago](https://www.amazon.com/dp/B0FG83XHDG)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![PUNKYOUTH Gothic Cascade Adjustable Necklace for Men Women Victorian Scrollwork Layered Chain Black Obsidian Pointed Drop Modern Elegant Statement Jewelry](https://m.media-amazon.com/images/I/31S9bp87aWL.jpg)**PUNKYOUTH Gothic Cascade Adjustable Necklace for Men Women Victorian Scrollwork Layered Chain Black Obsidian Pointed Drop Modern Elegant Statement Jewelry**PUNKYOUTH**$37.46**0.0★**▲ 195%**](https://www.amazon.com/dp/B0GX9ZXX7R) [![LPBeads Handmade Natural Gemstone Stretch Elastic 4m Black Obsidian Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men](https://m.media-amazon.com/images/I/51IkQXrXSNL.jpg)**LPBeads Handmade Natural Gemstone Stretch Elastic 4m Black Obsidian Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men**LPBeads**$6.07**4.5★**▲ 185%**](https://www.amazon.com/dp/B0DK8QLQK5) [![COAI Black Obsidian Necklace for Men Stainless Steel Pendant Necklace for Men 20](https://m.media-amazon.com/images/I/31CFtD7zcDL.jpg)**COAI Black Obsidian Necklace for Men Stainless Steel Pendant Necklace for Men 20**COAI**$24.59**4.5★**▲ 177%**](https://www.amazon.com/dp/B0CRGNLXKP) [![COAI Black Obsidian Crystal Necklace for Men Stainless Steel Necklace for Men 22](https://m.media-amazon.com/images/I/31CFtD7zcDL.jpg)**COAI Black Obsidian Crystal Necklace for Men Stainless Steel Necklace for Men 22**COAI**$24.61**4.5★**▲ 151%**](https://www.amazon.com/dp/B0CRGLNJPJ) [![GAVU Triple Protection Necklace for Men Obsidian Beaded Necklace for Men](https://m.media-amazon.com/images/I/31bhFOYYKtL.jpg)**GAVU Triple Protection Necklace for Men Obsidian Beaded Necklace for Men**GAVU**$27.98**4.2★**▲ 109%**](https://www.amazon.com/dp/B0FG83XHDG)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -12.7% search growth over the last 90 days.

6K4KSpike '25Holiday '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**21%

*“Great quality”*

**Size-Overall**13%

*“Fits great”*

**Value For Money**13%

*“Worth it”*

**Advertised Vs Actual Product**8%

*“This is nicer than I expected”*

**Shape/Style**7%

*“Stylish”*

**Durability**6%

*“my chain has lasted quite well”*

**Design-Overall**5%

*“Love the design”*

**Chain/Key Quality**4%

*“The chain is adjustable and very durable”*

**Material Quality**4%

*“Material”*

**Color**3%

*“Beautiful”*

### **What buyers complain about **

**Durability**26%

*“Broke in less than a month”*

**Precious Gemstone**13%

*“The top of the stone broke”*

**Size-Overall**10%

*“too short”*

**Quality-Overall**9%

*“It wasn't even 6 months before their supposed quality product failed”*

**Material Quality**9%

*“It is a Cheap piece of plastic on a cheap cord”*

**Advertised Vs Actual Product**8%

*“PHOTO IS DECEIVING”*

**Brightness/Shine/Glow**4%

*“However, the included black obsidian crystal is lackluster and not very shiny”*

**Color**4%

*“Turns neck green”*

**Weight Light**4%

*“This has no weight”*

**Fastener Quality**4%

*“Cheap clasp”*

### **Top return reasons **

**Size-Overall**43%

**Advertised Vs Actual Product**9%

**Wrist Fit**6%

**Quality-Overall**6%

**Material Quality**6%

**Chain/Key Quality**4%

**Weight Heavy**3%

**Durability**3%

**Color**2%

**Metal Authenticity**2%