---
title: "nyquil pills — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/nyquil-pills"
last_updated: "2026-07-14T07:29:29.150Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — nyquil pills doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — nyquil pills doesn't clear our bar today."
  "og:title": "nyquil pills — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

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# **nyquil pills**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 49Growth 3Conversion 96Competition 63Returns 100Price range 66Avg price 74Brand share 0Review moat 25Quality gap 19

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****13.1%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$14.87**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.10–$34.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$267K**

$267K/yr · 137K searches

**Review moat**

**Bad****4,365.57**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-44.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**5 **—flat

**Sellers**

**99**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Vicks53% - Amazon Basic Care27% - Amazon Basics9% - ZzzQuil7% - AXIV4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$11K8%$21K12%$32K16%$43K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 28 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz](https://m.media-amazon.com/images/I/41QDHCu+EJL.jpg)**Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz**Amazon Basic Care**$6.08**4.7★2,259 rev](https://www.amazon.com/dp/B09HJTM8DK) [2![Amazon Basics Nighttime Severe Cold and Flu Syrup Max Strength Multi-Symptom Relief for Adults and Children 12 Years and Older Berry Flavor 12 fl oz (Previously Care)](https://m.media-amazon.com/images/I/31WaGjrQ39L.jpg)**Amazon Basics Nighttime Severe Cold and Flu Syrup Max Strength Multi-Symptom Relief for Adults and Children 12 Years and Older Berry Flavor 12 fl oz (Previously Care)**Amazon Basics**$6.61**4.7★3,790 rev](https://www.amazon.com/dp/B00ASEO13A) [3![Vicks NyQuil SEVERE Cold & Flu Liquid Twin Pack Nighttime Relief Medicine for Headache Fever Sore Throat Minor Aches & Pains Nasal Congestion Sneezing Runny Nose Cough Berry Flavor 2x12 OZ](https://m.media-amazon.com/images/I/51GlMDbN3RL.jpg)**Vicks NyQuil SEVERE Cold & Flu Liquid Twin Pack Nighttime Relief Medicine for Headache Fever Sore Throat Minor Aches & Pains Nasal Congestion Sneezing Runny Nose Cough Berry Flavor 2x12 OZ**Vicks**$20.38**4.8★13,175 rev](https://www.amazon.com/dp/B00EQA35XE) [4![Vicks NyQuil Severe Cold Flu & Congestion Medicine 24 Liquicaps Maximum Strength 24Count](https://m.media-amazon.com/images/I/41wPzmp2MNL.jpg)**Vicks NyQuil Severe Cold Flu & Congestion Medicine 24 Liquicaps Maximum Strength 24Count**Vicks**$11.82**4.8★1,306 rev](https://www.amazon.com/dp/B07GXFHBJ8) [5![Vicks NyQuil Cold & Flu Relief Over-the-Counter Medicine Powerful Multi-Symptom Nighttime Relief for Headache Fever Sore Throat Aches Sneezing Runny Nose & Cough 48 LiquiCaps](https://m.media-amazon.com/images/I/41ObxRuNAPL.jpg)**Vicks NyQuil Cold & Flu Relief Over-the-Counter Medicine Powerful Multi-Symptom Nighttime Relief for Headache Fever Sore Throat Aches Sneezing Runny Nose & Cough 48 LiquiCaps**Vicks**$19.24**4.8★5,219 rev](https://www.amazon.com/dp/B005ZD6GTQ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Vicks NyQuil Intense Flu Liquid Over-the-Counter Multi-Symptom Nighttime Relief for Body Aches Fever Headache Sore Throat Sneezing Runny Nose and Cough 6 Hour Relief Cherry Flavor 12 FL OZ](https://m.media-amazon.com/images/I/41hiVdghaUL.jpg)**Vicks NyQuil Intense Flu Liquid Over-the-Counter Multi-Symptom Nighttime Relief for Body Aches Fever Headache Sore Throat Sneezing Runny Nose and Cough 6 Hour Relief Cherry Flavor 12 FL OZ**Vicks**$12.41**56 rev7mo ago](https://www.amazon.com/dp/B0G5BQSFQB) [![AXIV Day & Night Cold & Flu Medicine Combo Pack Softgels Daytime & Nighttime Relief for Headache Fever Sore Throat Minor Aches & Pains & Cough 48 Softgels](https://m.media-amazon.com/images/I/51PEMw6bYVL.jpg)**AXIV Day & Night Cold & Flu Medicine Combo Pack Softgels Daytime & Nighttime Relief for Headache Fever Sore Throat Minor Aches & Pains & Cough 48 Softgels**AXIV**$13.06**756 rev1y ago](https://www.amazon.com/dp/B0DBZTN96G) [![AXIV Nighttime Cold & Flu Relief Softgels Multi-Symptom Nighttime Relief for Headache Fever Sore Throat Minor Aches and Pains Sneezing Runny Nose and Cough 24 Count](https://m.media-amazon.com/images/I/41S+d3nCQSL.jpg)**AXIV Nighttime Cold & Flu Relief Softgels Multi-Symptom Nighttime Relief for Headache Fever Sore Throat Minor Aches and Pains Sneezing Runny Nose and Cough 24 Count**AXIV**$6.94**344 rev1y ago](https://www.amazon.com/dp/B0DBVS8FGZ) [![AXIV Nighttime Cold and Flu Relief Liquid Medicine Multi-Symptom Relief Pain Reliever Fever Reducer Cough Suppressant Cherry Flavor 12 fl. oz.](https://m.media-amazon.com/images/I/41V6e4zpxOL.jpg)**AXIV Nighttime Cold and Flu Relief Liquid Medicine Multi-Symptom Relief Pain Reliever Fever Reducer Cough Suppressant Cherry Flavor 12 fl. oz.**AXIV**$8.91**131 rev1y ago](https://www.amazon.com/dp/B0D9P6SYDL) [![Amazon Basic Care Maximum Strength Nighttime Severe Cold and Flu Relief Honey Flavor Multi-Symptom Relief for Cough Sore Throat Congestion 12 fl oz (1-Pack)](https://m.media-amazon.com/images/I/41C8o31jAhL.jpg)**Amazon Basic Care Maximum Strength Nighttime Severe Cold and Flu Relief Honey Flavor Multi-Symptom Relief for Cough Sore Throat Congestion 12 fl oz (1-Pack)**Amazon Basic Care**$5.60**664 rev3y ago](https://www.amazon.com/dp/B09XDJY7CM)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![AXIV Nighttime Cold and Flu Relief Liquid Medicine Multi-Symptom Relief Pain Reliever Fever Reducer Cough Suppressant Cherry Flavor 12 fl. oz.](https://m.media-amazon.com/images/I/41V6e4zpxOL.jpg)**AXIV Nighttime Cold and Flu Relief Liquid Medicine Multi-Symptom Relief Pain Reliever Fever Reducer Cough Suppressant Cherry Flavor 12 fl. oz.**AXIV**$8.91**4.4★**▲ 105%**](https://www.amazon.com/dp/B0D9P6SYDL) [![Amazon Basic Care Nighttime Cold & Flu Relief Maximum Strength Multi-Symptom Sore Throat Cough Fever Reducer Pain Reliever & Antihistamine Liquid Original Flavor 8 fl oz (1-Pack)](https://m.media-amazon.com/images/I/41AaxhE3gRS.jpg)**Amazon Basic Care Nighttime Cold & Flu Relief Maximum Strength Multi-Symptom Sore Throat Cough Fever Reducer Pain Reliever & Antihistamine Liquid Original Flavor 8 fl oz (1-Pack)**Amazon Basic Care**$5.10**4.7★**▲ 98%**](https://www.amazon.com/dp/B08ZF54Q3Q) [![Amazon Basic Care Nighttime Sleep-Aid Liquid for Adults Helps Fall Asleep Fast Diphenhydramine HCl 50 mg Mixed Berry Flavor 12 fl oz (Pack of 1)](https://m.media-amazon.com/images/I/41oqUIcAq5L.jpg)**Amazon Basic Care Nighttime Sleep-Aid Liquid for Adults Helps Fall Asleep Fast Diphenhydramine HCl 50 mg Mixed Berry Flavor 12 fl oz (Pack of 1)**Amazon Basic Care**$5.64**4.5★**▲ 74%**](https://www.amazon.com/dp/B07XY9SWHP) [![Vicks DayQuil & Nyquil Severe Cold Flu & Congestion Medicine 24 Count](https://m.media-amazon.com/images/I/612pbDQDoWL.jpg)**Vicks DayQuil & Nyquil Severe Cold Flu & Congestion Medicine 24 Count**Vicks**$11.11**4.8★**▲ 73%**](https://www.amazon.com/dp/B089TVJRCG) [![Vicks NyQuil Intense Flu Liquid Over-the-Counter Multi-Symptom Nighttime Relief for Body Aches Fever Headache Sore Throat Sneezing Runny Nose and Cough 6 Hour Relief Cherry Flavor 12 FL OZ](https://m.media-amazon.com/images/I/41hiVdghaUL.jpg)**Vicks NyQuil Intense Flu Liquid Over-the-Counter Multi-Symptom Nighttime Relief for Body Aches Fever Headache Sore Throat Sneezing Runny Nose and Cough 6 Hour Relief Cherry Flavor 12 FL OZ**Vicks**$12.41**4.8★**▲ 67%**](https://www.amazon.com/dp/B0G5BQSFQB)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -44.0% search growth over the last 90 days.

60K40KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 22.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Sleep Quality**20%

*“Helps me sleep”*

**Value For Money**14%

*“Good value for money”*

**Efficiency**12%

*“Effective”*

**Cold Relief**10%

*“Great for Flu & Cold Symptoms”*

**Quality-Overall**8%

*“Just as good as name brand”*

**Advertised Vs Actual Product**7%

*“Works great gets da job done”*

**Cough Relief**4%

*“Good cough syrup”*

**Taste-Overall**3%

*“the taste is very good”*

**Strength**2%

*“A-little more potent than I thought”*

**Ease Of Use**2%

*“Excellent and easy to take”*

### **What buyers complain about **

**Sleep Quality**20%

*“Still No Sleep”*

**Functionality-Overall**15%

*“Did not work”*

**Taste-Overall**13%

*“Taste horrible”*

**Ease Of Use**4%

*“difficult to use”*

**Value For Money**4%

*“Not worth it”*

**Cough Relief**3%

*“If you get coughing”*

**Flavor**3%

*“unfortunately the flavor is rather off-putting”*

**Dosage**3%

*“should be half doses instead”*

**Size-Overall**2%

*“Bottles are smaller than the non-HBP”*

**Quality-Overall**2%

*“This will be my last month for lesser quality”*

### **Top return reasons **

**Sleep Quality**15%

**Functionality-Overall**14%

**Advertised Vs Actual Product**10%

**Leak-Proof**7%

**Taste-Overall**6%

**Dilute/Watery**6%

**Flavor**5%

**Joint Pain**5%

**Value For Money**4%

**Side Effects**3%