---
title: "nyquil liquid — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/nyquil-liquid"
last_updated: "2026-07-15T09:22:27.868Z"
locale: en
meta:
  description: "soft demand (-57.5% this quarter) — nyquil liquid doesn't clear our bar today."
  "og:description": "soft demand (-57.5% this quarter) — nyquil liquid doesn't clear our bar today."
  "og:title": "nyquil liquid — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

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# **nyquil liquid**

**Skip it**

Soft demand (-57.5% this quarter) — this niche doesn't clear our bar today.

Market size 34Growth 0Conversion 99Competition 46Returns 100Price range 37Avg price 55Brand share 0Review moat 25Quality gap 18

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****18.4%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$12.59**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$4.83–$20.94**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$160K**

$160K/yr · 69K searches

**Review moat**

**Bad****4,195.26**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-57.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**5 **▼falling

**Sellers**

**93**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Vicks59% - Amazon Basic Care28% - Amazon Basics9% - AXIV2% - ZzzQuil2%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$8K10%$16K15%$24K20%$32K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz](https://m.media-amazon.com/images/I/41QDHCu+EJL.jpg)**Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz**Amazon Basic Care**$6.08**4.7★2,259 rev](https://www.amazon.com/dp/B09HJTM8DK) [2![Vick NyQuil Cough Cold and Flu Nighttime Relief Original Liquid 2x12 Fl Oz](https://m.media-amazon.com/images/I/51VV+8qDKQL.jpg)**Vick NyQuil Cough Cold and Flu Nighttime Relief Original Liquid 2x12 Fl Oz**Vicks**$19.64**4.8★1,067 rev](https://www.amazon.com/dp/B005GS7ZMC) [3![Amazon Basics Nighttime Severe Cold and Flu Syrup Max Strength Multi-Symptom Relief for Adults and Children 12 Years and Older Berry Flavor 12 fl oz (Previously Care)](https://m.media-amazon.com/images/I/31WaGjrQ39L.jpg)**Amazon Basics Nighttime Severe Cold and Flu Syrup Max Strength Multi-Symptom Relief for Adults and Children 12 Years and Older Berry Flavor 12 fl oz (Previously Care)**Amazon Basics**$6.61**4.7★3,790 rev](https://www.amazon.com/dp/B00ASEO13A) [4![Vicks NyQuil Cough DM+ Congestion Relief Liquid Medicine Maximum Strength Multi-Symptom Nighttime Relief for Cough Nasal Congestion Sneezing and Runny Nose Cherry Flavor 12 FL OZ](https://m.media-amazon.com/images/I/41BIVlqk2XL.jpg)**Vicks NyQuil Cough DM+ Congestion Relief Liquid Medicine Maximum Strength Multi-Symptom Nighttime Relief for Cough Nasal Congestion Sneezing and Runny Nose Cherry Flavor 12 FL OZ**Vicks**$14.39**4.7★708 rev](https://www.amazon.com/dp/B08SXPHZLJ) [5![Vicks NyQuil SEVERE Cold & Flu Liquid Twin Pack Nighttime Relief Medicine for Headache Fever Sore Throat Minor Aches & Pains Nasal Congestion Sneezing Runny Nose Cough Berry Flavor 2x12 OZ](https://m.media-amazon.com/images/I/51GlMDbN3RL.jpg)**Vicks NyQuil SEVERE Cold & Flu Liquid Twin Pack Nighttime Relief Medicine for Headache Fever Sore Throat Minor Aches & Pains Nasal Congestion Sneezing Runny Nose Cough Berry Flavor 2x12 OZ**Vicks**$20.38**4.8★13,175 rev](https://www.amazon.com/dp/B00EQA35XE)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Vicks NyQuil Intense Flu Liquid Over-the-Counter Multi-Symptom Nighttime Relief for Body Aches Fever Headache Sore Throat Sneezing Runny Nose and Cough 6 Hour Relief Cherry Flavor 12 FL OZ](https://m.media-amazon.com/images/I/41hiVdghaUL.jpg)**Vicks NyQuil Intense Flu Liquid Over-the-Counter Multi-Symptom Nighttime Relief for Body Aches Fever Headache Sore Throat Sneezing Runny Nose and Cough 6 Hour Relief Cherry Flavor 12 FL OZ**Vicks**$12.41**56 rev7mo ago](https://www.amazon.com/dp/B0G5BQSFQB) [![AXIV Nighttime Cold and Flu Relief Liquid Medicine Multi-Symptom Relief Pain Reliever Fever Reducer Cough Suppressant Cherry Flavor 12 fl. oz.](https://m.media-amazon.com/images/I/41V6e4zpxOL.jpg)**AXIV Nighttime Cold and Flu Relief Liquid Medicine Multi-Symptom Relief Pain Reliever Fever Reducer Cough Suppressant Cherry Flavor 12 fl. oz.**AXIV**$8.91**131 rev1y ago](https://www.amazon.com/dp/B0D9P6SYDL) [![Amazon Basic Care Maximum Strength Nighttime Severe Cold and Flu Relief Honey Flavor Multi-Symptom Relief for Cough Sore Throat Congestion 12 fl oz (1-Pack)](https://m.media-amazon.com/images/I/41C8o31jAhL.jpg)**Amazon Basic Care Maximum Strength Nighttime Severe Cold and Flu Relief Honey Flavor Multi-Symptom Relief for Cough Sore Throat Congestion 12 fl oz (1-Pack)**Amazon Basic Care**$5.60**664 rev3y ago](https://www.amazon.com/dp/B09XDJY7CM) [![VICKS DayQuil & NyQuil High Blood Pressure Cold & Flu Relief Liquid Medicine Co-Pack Powerful Multi-Symptom Daytime & Nighttime Relief for Cold Cough and Flu Symptoms Sugar & Alcohol Free 2x8oz](https://m.media-amazon.com/images/I/51IUsqm3N5L.jpg)**VICKS DayQuil & NyQuil High Blood Pressure Cold & Flu Relief Liquid Medicine Co-Pack Powerful Multi-Symptom Daytime & Nighttime Relief for Cold Cough and Flu Symptoms Sugar & Alcohol Free 2x8oz**Vicks**$14.87**2,496 rev4y ago](https://www.amazon.com/dp/B0B1G3HG3C) [![Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz](https://m.media-amazon.com/images/I/41QDHCu+EJL.jpg)**Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz**Amazon Basic Care**$6.08**2,259 rev4y ago](https://www.amazon.com/dp/B09HJTM8DK)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Amazon Basic Care Nighttime Cold & Flu Relief Syrup Cherry 8 fl oz (1-Pack)](https://m.media-amazon.com/images/I/41FPfH5y-4S.jpg)**Amazon Basic Care Nighttime Cold & Flu Relief Syrup Cherry 8 fl oz (1-Pack)**Amazon Basic Care**$4.83**4.7★**▲ 187%**](https://www.amazon.com/dp/B08ZDX967T) [![AXIV Nighttime Cold and Flu Relief Liquid Medicine Multi-Symptom Relief Pain Reliever Fever Reducer Cough Suppressant Cherry Flavor 12 fl. oz.](https://m.media-amazon.com/images/I/41V6e4zpxOL.jpg)**AXIV Nighttime Cold and Flu Relief Liquid Medicine Multi-Symptom Relief Pain Reliever Fever Reducer Cough Suppressant Cherry Flavor 12 fl. oz.**AXIV**$8.91**4.4★**▲ 170%**](https://www.amazon.com/dp/B0D9P6SYDL) [![Vicks NyQuil Cough DM+ Congestion Relief Liquid Medicine Maximum Strength Multi-Symptom Nighttime Relief for Cough Nasal Congestion Sneezing and Runny Nose Cherry Flavor 12 FL OZ](https://m.media-amazon.com/images/I/41BIVlqk2XL.jpg)**Vicks NyQuil Cough DM+ Congestion Relief Liquid Medicine Maximum Strength Multi-Symptom Nighttime Relief for Cough Nasal Congestion Sneezing and Runny Nose Cherry Flavor 12 FL OZ**Vicks**$14.39**4.7★**▲ 111%**](https://www.amazon.com/dp/B08SXPHZLJ) [![Amazon Basic Care Maximum Strength Nighttime Severe Cold and Flu Relief Honey Flavor Multi-Symptom Relief for Cough Sore Throat Congestion 12 fl oz (1-Pack)](https://m.media-amazon.com/images/I/41C8o31jAhL.jpg)**Amazon Basic Care Maximum Strength Nighttime Severe Cold and Flu Relief Honey Flavor Multi-Symptom Relief for Cough Sore Throat Congestion 12 fl oz (1-Pack)**Amazon Basic Care**$5.60**4.5★**▲ 100%**](https://www.amazon.com/dp/B09XDJY7CM) [![Vicks NyQuil Nighttime Relief of Cough Cold & Flu Relief Sore Throat Fever & Congestion Relief Cherry Flavor Twin Pack 12 FL OZ](https://m.media-amazon.com/images/I/51TNlK0A98L.jpg)**Vicks NyQuil Nighttime Relief of Cough Cold & Flu Relief Sore Throat Fever & Congestion Relief Cherry Flavor Twin Pack 12 FL OZ**Vicks**$17.76**4.8★**▲ 40%**](https://www.amazon.com/dp/B005GS7ZH2)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 97 weeks — -57.5% search growth over the last 90 days.

3K2KSpike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 3.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**16%

*“Good value for money”*

**Sleep Quality**15%

*“Sleep like a baby”*

**Efficiency**12%

*“Works really well by its self”*

**Cold Relief**10%

*“Great for Flu & Cold Symptoms”*

**Quality-Overall**10%

*“Just as good as name brand”*

**Cough Relief**6%

*“Effective cough relief”*

**Taste-Overall**5%

*“I also like that it doesnt leave a terrible aftertaste”*

**Advertised Vs Actual Product**5%

*“Was as advertised”*

**Flavor**3%

*“Nice flavor”*

**Ease Of Use**1%

*“Easy to use”*

### **What buyers complain about **

**Taste-Overall**19%

*“It tastes truly awful”*

**Sleep Quality**15%

*“No sleep”*

**Functionality-Overall**8%

*“Did not work”*

**Cough Relief**7%

*“If you get coughing”*

**Flavor**4%

*“unfortunately the flavor is rather off-putting”*

**Size-Overall**4%

*“8oz bottle is VERY small”*

**Smell**2%

*“Honey smells and tastes horrible”*

**Value For Money**2%

*“Waste of money”*

**Quality-Overall**2%

*“Gross”*

**Leak-Proof**2%

*“Leaking bottle”*

### **Top return reasons **

**Sleep Quality**16%

**Functionality-Overall**14%

**Advertised Vs Actual Product**11%

**Taste-Overall**7%

**Leak-Proof**6%

**Flavor**6%

**Dilute/Watery**5%

**Joint Pain**4%

**Value For Money**3%

**Side Effects**3%