---
title: "nyquil honey — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/nyquil-honey"
last_updated: "2026-07-13T22:34:45.338Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — nyquil honey doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — nyquil honey doesn't clear our bar today."
  "og:title": "nyquil honey — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
---

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# **nyquil honey**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 18Growth 8Conversion 96Competition 6Returns 100Price range 37Avg price 53Brand share 0Review moat 48Quality gap 40

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****13.2%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$12.36**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****1,733.29**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$5.60–$20.57**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****$71K**

$71K/yr · 44K searches

**Growth**

**Bad****-34.1%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****93%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**4 **▲rising

**Sellers**

**37**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Vicks57% - Amazon Basic Care35% - ZzzQuil5% - Tylenol4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$11K30%$21K45%$32K60%$43K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Vicks DayQuil and NyQuil Severe Cold & Flu Honey Liquid Over-the-Counter Medicine 2x12 Oz](https://m.media-amazon.com/images/I/51m37HhjrpL.jpg)**Vicks DayQuil and NyQuil Severe Cold & Flu Honey Liquid Over-the-Counter Medicine 2x12 Oz**Vicks**$20.57**4.7★8,878 rev](https://www.amazon.com/dp/B08BPZVLC9) [2![Amazon Basic Care Maximum Strength Nighttime Severe Cold and Flu Relief Honey Flavor Multi-Symptom Relief for Cough Sore Throat Congestion 12 fl oz (1-Pack)](https://m.media-amazon.com/images/I/41C8o31jAhL.jpg)**Amazon Basic Care Maximum Strength Nighttime Severe Cold and Flu Relief Honey Flavor Multi-Symptom Relief for Cough Sore Throat Congestion 12 fl oz (1-Pack)**Amazon Basic Care**$5.60**4.5★664 rev](https://www.amazon.com/dp/B09XDJY7CM) [3![Amazon Basic Care Maximum Strength Daytime Honey Flavor Severe Cold and Flu Relief Multi-Symptom Non-Drowsy Cough Sore Throat Nasal Congestion Liquid Medicine 12 fl oz (Pack of 1)](https://m.media-amazon.com/images/I/41VGrwUfukL.jpg)**Amazon Basic Care Maximum Strength Daytime Honey Flavor Severe Cold and Flu Relief Multi-Symptom Non-Drowsy Cough Sore Throat Nasal Congestion Liquid Medicine 12 fl oz (Pack of 1)**Amazon Basic Care**$5.66**4.6★687 rev](https://www.amazon.com/dp/B09XDJVM57) [4![ZzzQuil Liquid Sleep Aid Soothing Sleep Diphenhydramine 50mg HCl Chamomile Honey Flavored Nighttime Sleep Aid Liquid Sleep Aids for Adults 2 Pack 24 FL OZ](https://m.media-amazon.com/images/I/51bXm4Mn4qL.jpg)**ZzzQuil Liquid Sleep Aid Soothing Sleep Diphenhydramine 50mg HCl Chamomile Honey Flavored Nighttime Sleep Aid Liquid Sleep Aids for Adults 2 Pack 24 FL OZ**ZzzQuil**$16.01**3.8★562 rev](https://www.amazon.com/dp/B0CQDGFZKH) [5![Vicks DayQuil & NyQuil Hot Remedy Cold & Flu Powder Mix Over-The-Counter Medicine Value Pack Fast Relief for Headache Fever Sore Throat Minor Aches and Pains and Cough 16 Packets](https://m.media-amazon.com/images/I/41ipN0V2YjL.jpg)**Vicks DayQuil & NyQuil Hot Remedy Cold & Flu Powder Mix Over-The-Counter Medicine Value Pack Fast Relief for Headache Fever Sore Throat Minor Aches and Pains and Cough 16 Packets**Vicks**$17.19**4.6★292 rev](https://www.amazon.com/dp/B0FBNSTP85)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Vicks DayQuil & NyQuil Hot Remedy Cold & Flu Powder Mix Over-The-Counter Medicine Value Pack Fast Relief for Headache Fever Sore Throat Minor Aches and Pains and Cough 16 Packets](https://m.media-amazon.com/images/I/41ipN0V2YjL.jpg)**Vicks DayQuil & NyQuil Hot Remedy Cold & Flu Powder Mix Over-The-Counter Medicine Value Pack Fast Relief for Headache Fever Sore Throat Minor Aches and Pains and Cough 16 Packets**Vicks**$17.19**292 rev1y ago](https://www.amazon.com/dp/B0FBNSTP85) [![ZzzQuil Liquid Sleep Aid Soothing Sleep Diphenhydramine 50mg HCl Chamomile Honey Flavored Nighttime Sleep Aid Liquid Sleep Aids for Adults 2 Pack 24 FL OZ](https://m.media-amazon.com/images/I/51bXm4Mn4qL.jpg)**ZzzQuil Liquid Sleep Aid Soothing Sleep Diphenhydramine 50mg HCl Chamomile Honey Flavored Nighttime Sleep Aid Liquid Sleep Aids for Adults 2 Pack 24 FL OZ**ZzzQuil**$16.01**562 rev2y ago](https://www.amazon.com/dp/B0CQDGFZKH) [![Amazon Basic Care Maximum Strength Nighttime Severe Cold and Flu Relief Honey Flavor Multi-Symptom Relief for Cough Sore Throat Congestion 12 fl oz (1-Pack)](https://m.media-amazon.com/images/I/41C8o31jAhL.jpg)**Amazon Basic Care Maximum Strength Nighttime Severe Cold and Flu Relief Honey Flavor Multi-Symptom Relief for Cough Sore Throat Congestion 12 fl oz (1-Pack)**Amazon Basic Care**$5.60**664 rev3y ago](https://www.amazon.com/dp/B09XDJY7CM) [![Amazon Basic Care Maximum Strength Daytime Honey Flavor Severe Cold and Flu Relief Multi-Symptom Non-Drowsy Cough Sore Throat Nasal Congestion Liquid Medicine 12 fl oz (Pack of 1)](https://m.media-amazon.com/images/I/41VGrwUfukL.jpg)**Amazon Basic Care Maximum Strength Daytime Honey Flavor Severe Cold and Flu Relief Multi-Symptom Non-Drowsy Cough Sore Throat Nasal Congestion Liquid Medicine 12 fl oz (Pack of 1)**Amazon Basic Care**$5.66**687 rev3y ago](https://www.amazon.com/dp/B09XDJVM57) [![Vicks NyQuil Severe Honey Cold and Flu Medicine Maximum Strength Relieves Cough Sore Throat Fever Congestion 12 Oz](https://m.media-amazon.com/images/I/41URbsKlzJL.jpg)**Vicks NyQuil Severe Honey Cold and Flu Medicine Maximum Strength Relieves Cough Sore Throat Fever Congestion 12 Oz**Vicks**$12.43**803 rev4y ago](https://www.amazon.com/dp/B09KF5D7T2)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Tylenol Cold + Flu Severe Medicine w/Acetaminophen DextromethorphanHBr Guaifenesin PhenylephrineHCI Liquid Daytime Cold/Fever & Chest Congestion Relief Warming Honey Lemon 8 Fl. Oz](https://m.media-amazon.com/images/I/41EAFzgnE7L.jpg)**Tylenol Cold + Flu Severe Medicine w/Acetaminophen DextromethorphanHBr Guaifenesin PhenylephrineHCI Liquid Daytime Cold/Fever & Chest Congestion Relief Warming Honey Lemon 8 Fl. Oz**Tylenol**$9.04**4.7★**▲ 111%**](https://www.amazon.com/dp/B072L7FNZB) [![Vicks DayQuil & NyQuil Hot Remedy Cold & Flu Powder Mix Over-The-Counter Medicine Value Pack Fast Relief for Headache Fever Sore Throat Minor Aches and Pains and Cough 16 Packets](https://m.media-amazon.com/images/I/41ipN0V2YjL.jpg)**Vicks DayQuil & NyQuil Hot Remedy Cold & Flu Powder Mix Over-The-Counter Medicine Value Pack Fast Relief for Headache Fever Sore Throat Minor Aches and Pains and Cough 16 Packets**Vicks**$17.19**4.6★**▲ 89%**](https://www.amazon.com/dp/B0FBNSTP85) [![ZzzQuil Liquid Sleep Aid Soothing Sleep Diphenhydramine 50mg HCl Chamomile Honey Flavored Nighttime Sleep Aid Liquid Sleep Aids for Adults 2 Pack 24 FL OZ](https://m.media-amazon.com/images/I/51bXm4Mn4qL.jpg)**ZzzQuil Liquid Sleep Aid Soothing Sleep Diphenhydramine 50mg HCl Chamomile Honey Flavored Nighttime Sleep Aid Liquid Sleep Aids for Adults 2 Pack 24 FL OZ**ZzzQuil**$16.01**3.8★**▲ 30%**](https://www.amazon.com/dp/B0CQDGFZKH) [![Amazon Basic Care Maximum Strength Nighttime Severe Cold and Flu Relief Honey Flavor Multi-Symptom Relief for Cough Sore Throat Congestion 12 fl oz (1-Pack)](https://m.media-amazon.com/images/I/41C8o31jAhL.jpg)**Amazon Basic Care Maximum Strength Nighttime Severe Cold and Flu Relief Honey Flavor Multi-Symptom Relief for Cough Sore Throat Congestion 12 fl oz (1-Pack)**Amazon Basic Care**$5.60**4.5★**▲ 23%**](https://www.amazon.com/dp/B09XDJY7CM) [![Vicks DayQuil and NyQuil Severe Cold & Flu Honey Liquid Over-the-Counter Medicine 2x12 Oz](https://m.media-amazon.com/images/I/51m37HhjrpL.jpg)**Vicks DayQuil and NyQuil Severe Cold & Flu Honey Liquid Over-the-Counter Medicine 2x12 Oz**Vicks**$20.57**4.7★**— 1%**](https://www.amazon.com/dp/B08BPZVLC9)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 53 weeks — -34.1% search growth over the last 90 days.

2K2KSpike '25Black Friday '25Holiday '25Spike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 5.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**16%

*“I also like that it doesnt leave a terrible aftertaste”*

**Sleep Quality**11%

*“definitely helped me fall asleep fast”*

**Cold Relief**11%

*“Works good for flu”*

**Efficiency**8%

*“Effective,”*

**Value For Money**7%

*“Price was good”*

**Quality-Overall**5%

*“Better than Name Brand”*

**Flavor**5%

*“Nice flavor”*

**Advertised Vs Actual Product**5%

*“Works as it should”*

**Cough Relief**5%

*“Helps the coughing”*

**Durability**2%

*“Keep all year round”*

### **What buyers complain about **

**Taste-Overall**51%

*“Tastes kinda nasty”*

**Flavor**14%

*“Flavor is weird”*

**Smell**6%

*“actually smells a little bit like urine”*

**Cough Relief**2%

*“Next time I wont cheap out for cough medicine”*

**Value For Money**2%

*“9 dollars wasted Its a great medicine I just cant trust the cup less one”*

**Ease Of Chewing/Swallowing**2%

*“couldn't make myself swallow it”*

**Functionality-Overall**2%

*“did not work well”*

**Side Effects**1%

*“I felt nauseous from gagging”*

**Sleep Quality**1%

*“Thus is the absolute worst tasting sleep aid I have EVER used”*

**Dosage**1%

*“don't take too much because it can make your stomach hurt”*