---
title: "nupercainal hemorrhoidal ointment — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/nupercainal-hemorrhoidal-ointment"
last_updated: "2026-07-14T03:10:28.384Z"
locale: en
meta:
  description: "a small market ($86K/yr) — nupercainal hemorrhoidal ointment doesn't clear our bar today."
  "og:description": "a small market ($86K/yr) — nupercainal hemorrhoidal ointment doesn't clear our bar today."
  "og:title": "nupercainal hemorrhoidal ointment — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **nupercainal hemorrhoidal ointment**

**Skip it**

A small market ($86K/yr) — this niche doesn't clear our bar today.

Market size 21Growth 33Conversion 95Competition 22Returns 100Price range 66Avg price 79Brand share 23Review moat 29Quality gap 45

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****12.2%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$16.78**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.43–$33.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+6.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,594.07**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****74%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$86K**

$86K/yr · 42K searches

## **Competition**

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**10 **—flat

**Sellers**

**30**

**Top-5 brand share**

**91%**

**Open market**

**7%**

- RUGBY LABORATORIES44% - GeriCare29% - Doctor Butler's7% - Akron Pharma5% - Amazon Basic Care5% - REVIVOL-XR3% - Open — no brand owns it (4 brands, 7%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$9K20%$17K30%$26K40%$34K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Rugby Dibucaine Topical Anesthetic 1% Hemorrhoid Ointment - Pain Relief Cream for Itching and Burning Hemorrhoid Treatment Anti Itch Cream 1 Oz (1 Pack)](https://m.media-amazon.com/images/I/411F1qcGoxL.jpg)**Rugby Dibucaine Topical Anesthetic 1% Hemorrhoid Ointment - Pain Relief Cream for Itching and Burning Hemorrhoid Treatment Anti Itch Cream 1 Oz (1 Pack)**RUGBY LABORATORIES**$8.09**4.5★606 rev](https://www.amazon.com/dp/B082GPNSZR) [2![GeriCare Dibucaine Hemorroid Ointment 1% Pain-Relief Hemorrhoid Cream |Hemorroidal & Topical Analgesic| Quick Relief from Burning & Itching | Fast-Acting External Hemorrhoid Treatment 1oz (2 Pack)](https://m.media-amazon.com/images/I/51EhOdE+5hL.jpg)**GeriCare Dibucaine Hemorroid Ointment 1% Pain-Relief Hemorrhoid Cream |Hemorroidal & Topical Analgesic| Quick Relief from Burning & Itching | Fast-Acting External Hemorrhoid Treatment 1oz (2 Pack)**GeriCare**$13.09**4.6★733 rev](https://www.amazon.com/dp/B0949TN4BC) [3![GeriCare Dibucaine Hemorroid Ointment 1% Pain-Relief Hemorrhoid Cream |Hemorroidal & Topical Analgesic| Quick Relief from Burning & Itching | Fast-Acting External Hemorrhoid Treatment 1oz](https://m.media-amazon.com/images/I/41DPhZmIbgL.jpg)**GeriCare Dibucaine Hemorroid Ointment 1% Pain-Relief Hemorrhoid Cream |Hemorroidal & Topical Analgesic| Quick Relief from Burning & Itching | Fast-Acting External Hemorrhoid Treatment 1oz**GeriCare**$8.05**4.6★733 rev](https://www.amazon.com/dp/B094645YVS) [4![Rugby Dibucaine Topical Anesthetic 1% Hemorrhoid Ointment - Pain Relief Cream for Itching and Burning Hemorrhoid Treatment Anti Itch Cream 1 Oz (2 Pack)](https://m.media-amazon.com/images/I/41tL82lsT5L.jpg)**Rugby Dibucaine Topical Anesthetic 1% Hemorrhoid Ointment - Pain Relief Cream for Itching and Burning Hemorrhoid Treatment Anti Itch Cream 1 Oz (2 Pack)**RUGBY LABORATORIES**$13.12**4.5★606 rev](https://www.amazon.com/dp/B006LOWWZK) [5![Rugby Dibucaine Topical Anesthetic 1% Hemorrhoid Ointment - Pain Relief Cream for Itching and Burning Hemorrhoid Treatment Anti Itch Cream 1 Oz (3 Pack)](https://m.media-amazon.com/images/I/41X5jWXj6xL.jpg)**Rugby Dibucaine Topical Anesthetic 1% Hemorrhoid Ointment - Pain Relief Cream for Itching and Burning Hemorrhoid Treatment Anti Itch Cream 1 Oz (3 Pack)**RUGBY LABORATORIES**$17.72**4.5★606 rev](https://www.amazon.com/dp/B08JQ6FJD5)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Ebanel 5% Lidocaine Hemorrhoid Treatment Cream with Witch Hazel Phenylephrine Horse Chestnut Vitamin B6 Zinc Oxide External and Internal Hemorrhoids Treatment Burn Itch Pain Relief Anal Cream](https://m.media-amazon.com/images/I/41RaM5T9aZL.jpg)**Ebanel 5% Lidocaine Hemorrhoid Treatment Cream with Witch Hazel Phenylephrine Horse Chestnut Vitamin B6 Zinc Oxide External and Internal Hemorrhoids Treatment Burn Itch Pain Relief Anal Cream**Ebanel**$29.47**6,446 rev1y ago](https://www.amazon.com/dp/B0DCD9X8ZK) [![Globe (4-Pack) Lidocaine First Aid Antibiotic Ointment 1 Oz - Maximum Strength Pain Relief & Infection Protection - Numbs Skin Fast with Lidocaine - Emergency Use & Infection Protection](https://m.media-amazon.com/images/I/51eZHQ68WvL.jpg)**Globe (4-Pack) Lidocaine First Aid Antibiotic Ointment 1 Oz - Maximum Strength Pain Relief & Infection Protection - Numbs Skin Fast with Lidocaine - Emergency Use & Infection Protection**Globe**$14.94**286 rev2y ago](https://www.amazon.com/dp/B0CYTLQSCL) [![REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz](https://m.media-amazon.com/images/I/51avpQBpAKL.jpg)**REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz**REVIVOL-XR**$27.05**3,754 rev2y ago](https://www.amazon.com/dp/B0BZWM773N) [![HemRid Maximum Strength Lidocaine Cream for Pain Management. Fast-Acting Hemorrhoid Solution with 5% Lidocaine. Instant Anal Itch and Numbing Effect](https://m.media-amazon.com/images/I/51TqNz-rk7L.jpg)**HemRid Maximum Strength Lidocaine Cream for Pain Management. Fast-Acting Hemorrhoid Solution with 5% Lidocaine. Instant Anal Itch and Numbing Effect**HemRid**$14.44**1,764 rev3y ago](https://www.amazon.com/dp/B0BP2SXF5X) [![GeriCare Dibucaine Hemorroid Ointment 1% Pain-Relief Hemorrhoid Cream |Hemorroidal & Topical Analgesic| Quick Relief from Burning & Itching | Fast-Acting External Hemorrhoid Treatment 1oz (2 Pack)](https://m.media-amazon.com/images/I/51EhOdE+5hL.jpg)**GeriCare Dibucaine Hemorroid Ointment 1% Pain-Relief Hemorrhoid Cream |Hemorroidal & Topical Analgesic| Quick Relief from Burning & Itching | Fast-Acting External Hemorrhoid Treatment 1oz (2 Pack)**GeriCare**$13.09**733 rev5y ago](https://www.amazon.com/dp/B0949TN4BC)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Globe (4-Pack) Lidocaine First Aid Antibiotic Ointment 1 Oz - Maximum Strength Pain Relief & Infection Protection - Numbs Skin Fast with Lidocaine - Emergency Use & Infection Protection](https://m.media-amazon.com/images/I/51eZHQ68WvL.jpg)**Globe (4-Pack) Lidocaine First Aid Antibiotic Ointment 1 Oz - Maximum Strength Pain Relief & Infection Protection - Numbs Skin Fast with Lidocaine - Emergency Use & Infection Protection**Globe**$14.94**4.7★**▲ 62%**](https://www.amazon.com/dp/B0CYTLQSCL) [![Rugby Dibucaine Topical Anesthetic 1% Hemorrhoid Ointment - Pain Relief Cream for Itching and Burning Hemorrhoid Treatment Anti Itch Cream 1 Oz (3 Pack)](https://m.media-amazon.com/images/I/41X5jWXj6xL.jpg)**Rugby Dibucaine Topical Anesthetic 1% Hemorrhoid Ointment - Pain Relief Cream for Itching and Burning Hemorrhoid Treatment Anti Itch Cream 1 Oz (3 Pack)**RUGBY LABORATORIES**$17.72**4.5★**▲ 50%**](https://www.amazon.com/dp/B08JQ6FJD5) [![Rugby Dibucaine Topical Anesthetic 1% Hemorrhoid Ointment - Pain Relief Cream for Itching and Burning Hemorrhoid Treatment Anti Itch Cream 1 Oz (2 Pack)](https://m.media-amazon.com/images/I/41tL82lsT5L.jpg)**Rugby Dibucaine Topical Anesthetic 1% Hemorrhoid Ointment - Pain Relief Cream for Itching and Burning Hemorrhoid Treatment Anti Itch Cream 1 Oz (2 Pack)**RUGBY LABORATORIES**$13.12**4.5★**▲ 39%**](https://www.amazon.com/dp/B006LOWWZK) [![Americaine Hemorrhoidal Ointment Maximum Strength 20% Benzocaine 1 oz](https://m.media-amazon.com/images/I/51H+krm9SpL.jpg)**Americaine Hemorrhoidal Ointment Maximum Strength 20% Benzocaine 1 oz**Americaine**$8.21**4.5★**▲ 24%**](https://www.amazon.com/dp/B0015MAR3C) [![Rugby Dibucaine Topical Anesthetic 1% Hemorrhoid Ointment - Pain Relief Cream for Itching and Burning Hemorrhoid Treatment Anti Itch Cream 1 Oz (1 Pack)](https://m.media-amazon.com/images/I/411F1qcGoxL.jpg)**Rugby Dibucaine Topical Anesthetic 1% Hemorrhoid Ointment - Pain Relief Cream for Itching and Burning Hemorrhoid Treatment Anti Itch Cream 1 Oz (1 Pack)**RUGBY LABORATORIES**$8.09**4.5★**▲ 22%**](https://www.amazon.com/dp/B082GPNSZR)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +6.3% search growth over the last 90 days.

1K600Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Efficiency**23%

*“Does work”*

**Quality-Overall**14%

*“After reading so many positive reviews”*

**Value For Money**10%

*“great value”*

**Advertised Vs Actual Product**8%

*“Works as described”*

**Inflammation**6%

*“Excellent product that worked well relieving the pain from my hemorrhoid inflammation”*

**Ease Of Use**6%

*“Very easy to use”*

**Itch Relief**4%

*“It definitely relieved itchiness”*

**Ease Of Application**3%

*“Application- Also very effective”*

**Soothing Effect**2%

*“Soothing within minutes”*

**Allergies**2%

*“I didnt experience any skin irritation”*

### **What buyers complain about **

**Functionality-Overall**26%

*“Not effective”*

**Value For Money**16%

*“Waste of money”*

**Pain Relief-Overall**13%

*“Painful”*

**Allergies**6%

*“Burning and itching”*

**Advertised Vs Actual Product**4%

*“I didnt receive an applicator as advertised in the picture”*

**Itch Relief**4%

*“Relief from mild itching only lasted about 30 min”*

**Side Effects**3%

*“MADE ME WORSE”*

**Quality-Overall**2%

*“Garbage”*

**Shrinkage Resistance**2%

*“didn't seem to shrink it like prep H does”*

**Size-Overall**2%

*“the cap was to big”*

### **Top return reasons **

**Ingredients-Overall**25%

**Joint Pain**21%

**Advertised Vs Actual Product**18%

**Functionality-Overall**18%

**Side Effects**7%

**Burnt/Roasted/Overbaked**7%

**Pain Relief-Overall**4%