---
title: "numb520 — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/numb520"
last_updated: "2026-07-14T01:54:27.136Z"
locale: en
meta:
  description: "a concentrated shelf (top 5 take 75% of clicks) — numb520 doesn't clear our bar today."
  "og:description": "a concentrated shelf (top 5 take 75% of clicks) — numb520 doesn't clear our bar today."
  "og:title": "numb520 — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **numb520**

**Skip it**

A concentrated shelf (top 5 take 75% of clicks) — this niche doesn't clear our bar today.

Market size 33Growth 41Conversion 28Competition 21Returns 98Price range 67Avg price 76Brand share 35Review moat 22Quality gap 76

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$15.55**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$3.42–$38.68**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+13.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$153K**

$153K/yr · 438K searches

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****9,774.69**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****75%**

top-5 click share — a locked-up shelf

## **Competition**

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**10 **▼falling

**Sellers**

**20**

**Top-5 brand share**

**84%**

**Open market**

**11%**

- Curist31% - Ebanel27% - HealthWise12% - WELMATE11% - --5% - Zensa4% - Open — no brand owns it (4 brands, 11%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$15K20%$31K30%$46K40%$61K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Ebanel 5% Lidocaine Numbing Cream Pain Relief Burn Itch Numb Cream Maximum Strength Topical Anesthetic with Allantoin Vitamin E for Local and Anorectal Uses Hemorrhoid Treatment 1.35 Oz](https://m.media-amazon.com/images/I/41demYew4+L.jpg)**Ebanel 5% Lidocaine Numbing Cream Pain Relief Burn Itch Numb Cream Maximum Strength Topical Anesthetic with Allantoin Vitamin E for Local and Anorectal Uses Hemorrhoid Treatment 1.35 Oz**Ebanel**$17.82**4.1★78,231 rev](https://www.amazon.com/dp/B019D7MQMK) [2![Curist 5% Lidocaine Cream Pain Relief - Numb Quickly & Effectively with 5% Lidocaine Numbing Cream for Anorectal Use - (1 Pack - 2 oz Jar)](https://m.media-amazon.com/images/I/411RKAVEm2L.jpg)**Curist 5% Lidocaine Cream Pain Relief - Numb Quickly & Effectively with 5% Lidocaine Numbing Cream for Anorectal Use - (1 Pack - 2 oz Jar)**Curist**$12.04**4.3★1,210 rev](https://www.amazon.com/dp/B0BXVGW87Z) [3![WELMATE 5% Lidocaine Cream for Hemorrhoids Maximum Strength Numbing Cream Fast-Acting Anorectal Relief Non-Greasy Unscented Child Resistant Cap 1 oz (30g)](https://m.media-amazon.com/images/I/41-8xLr1f6L.jpg)**WELMATE 5% Lidocaine Cream for Hemorrhoids Maximum Strength Numbing Cream Fast-Acting Anorectal Relief Non-Greasy Unscented Child Resistant Cap 1 oz (30g)**WELMATE**$8.24**4.3★4,627 rev](https://www.amazon.com/dp/B0CRBMN7JZ) [4![Curist 5% Lidocaine Numbing Cream - 6 oz (170 g) XL Tube - Soothing Numbing Cream for Temporary Discomfort Itching and Burning from Hemorrhoids Lidocaine 5% (1 Pack - 6 oz Tube)](https://m.media-amazon.com/images/I/316VrRJWxVL.jpg)**Curist 5% Lidocaine Numbing Cream - 6 oz (170 g) XL Tube - Soothing Numbing Cream for Temporary Discomfort Itching and Burning from Hemorrhoids Lidocaine 5% (1 Pack - 6 oz Tube)**Curist**$24.31**4.4★6,292 rev](https://www.amazon.com/dp/B09DN7GR14) [5![HealthWise Maximum Strength Lidocaine Cream | Numbs Away Pain | Long-Lasting Relief | Non-Greasy | 1.75 Oz](https://m.media-amazon.com/images/I/41w1wrvbNnL.jpg)**HealthWise Maximum Strength Lidocaine Cream | Numbs Away Pain | Long-Lasting Relief | Non-Greasy | 1.75 Oz**HealthWise**$3.42**4.3★3,519 rev](https://www.amazon.com/dp/B09ZNQZBPH)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Numbing Cream Maximum Strength: Extra Strength Numbing Cream - Up to 6 Hours Numbness for Multi-Purpose Use](https://m.media-amazon.com/images/I/41f8-LGkb4L.jpg)**Numbing Cream Maximum Strength: Extra Strength Numbing Cream - Up to 6 Hours Numbness for Multi-Purpose Use**Aemerry**$19.43**175 rev8mo ago](https://www.amazon.com/dp/B0FYQZLF6Y) [![Treatonic 5% Lidocaine Numbing Cream: Lidocaine Cream Maximum Strength for Pain Relief Itching Burning Soreness Hemorrhoid Treatment - Fast Acting & Long Lasting Numbing - 2.1 oz](https://m.media-amazon.com/images/I/51eG5uctycL.jpg)**Treatonic 5% Lidocaine Numbing Cream: Lidocaine Cream Maximum Strength for Pain Relief Itching Burning Soreness Hemorrhoid Treatment - Fast Acting & Long Lasting Numbing - 2.1 oz**Treatonic**$21.30**2,953 rev1y ago](https://www.amazon.com/dp/B0F88MMJ7D) [![HealthWise Lidocaine Plus+ Cream | Numbs Away Pain | | Non-Greasy | 3.0 Oz | 4% OTC Lidocaine + 10% Benzyl Alcohol | Topical Anesthetic](https://m.media-amazon.com/images/I/41cr7qsttAL.jpg)**HealthWise Lidocaine Plus+ Cream | Numbs Away Pain | | Non-Greasy | 3.0 Oz | 4% OTC Lidocaine + 10% Benzyl Alcohol | Topical Anesthetic**HealthWise**$4.25**2,009 rev2y ago](https://www.amazon.com/dp/B0D8937KK6) [![WELMATE 5% Lidocaine Cream for Hemorrhoids Maximum Strength Numbing Cream Fast-Acting Anorectal Relief Non-Greasy Unscented Child Resistant Cap 1 oz (30g)](https://m.media-amazon.com/images/I/41-8xLr1f6L.jpg)**WELMATE 5% Lidocaine Cream for Hemorrhoids Maximum Strength Numbing Cream Fast-Acting Anorectal Relief Non-Greasy Unscented Child Resistant Cap 1 oz (30g)**WELMATE**$8.24**4,627 rev2y ago](https://www.amazon.com/dp/B0CRBMN7JZ) [![NUMSTAT Antiseptic Numbing Wipes for Needle Pain Relief 2-In-1 Formula with Benzocaine Isopropyl Alcohol and Menthol - 30 Prep Pads](https://m.media-amazon.com/images/I/41i7FK3CRQL.jpg)**NUMSTAT Antiseptic Numbing Wipes for Needle Pain Relief 2-In-1 Formula with Benzocaine Isopropyl Alcohol and Menthol - 30 Prep Pads**NUMSTAT**$9.24**1,339 rev2y ago](https://www.amazon.com/dp/B0CMB5VFGY)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Curist 5% Lidocaine Cream Pain Relief - Numb Quickly & Effectively with 5% Lidocaine Numbing Cream for Anorectal Use - (1 Pack - 2 oz Jar)](https://m.media-amazon.com/images/I/411RKAVEm2L.jpg)**Curist 5% Lidocaine Cream Pain Relief - Numb Quickly & Effectively with 5% Lidocaine Numbing Cream for Anorectal Use - (1 Pack - 2 oz Jar)**Curist**$12.04**4.3★**▲ 68%**](https://www.amazon.com/dp/B0BXVGW87Z) [![Numbing Cream Maximum Strength: Extra Strength Numbing Cream - Up to 6 Hours Numbness for Multi-Purpose Use](https://m.media-amazon.com/images/I/41f8-LGkb4L.jpg)**Numbing Cream Maximum Strength: Extra Strength Numbing Cream - Up to 6 Hours Numbness for Multi-Purpose Use**Aemerry**$19.43**4.1★**▲ 65%**](https://www.amazon.com/dp/B0FYQZLF6Y) [![NUMSTAT Antiseptic Numbing Wipes for Needle Pain Relief 2-In-1 Formula with Benzocaine Isopropyl Alcohol and Menthol - 30 Prep Pads](https://m.media-amazon.com/images/I/41i7FK3CRQL.jpg)**NUMSTAT Antiseptic Numbing Wipes for Needle Pain Relief 2-In-1 Formula with Benzocaine Isopropyl Alcohol and Menthol - 30 Prep Pads**NUMSTAT**$9.24**4.4★**▲ 24%**](https://www.amazon.com/dp/B0CMB5VFGY) [![Zensa Numbing Cream 5% Lidocaine Maximum Strength Topical Anesthetic with Vitamin E for Pain Relief from Hemorrhoids Vegan Cruelty-Free Water-Based Physiologic pH for Sensitive Skin 30g](https://m.media-amazon.com/images/I/21ZR91fTH6L.jpg)**Zensa Numbing Cream 5% Lidocaine Maximum Strength Topical Anesthetic with Vitamin E for Pain Relief from Hemorrhoids Vegan Cruelty-Free Water-Based Physiologic pH for Sensitive Skin 30g**Zensa**$38.68**4.2★**▲ 20%**](https://www.amazon.com/dp/B01B14NDGQ) [![HealthWise Maximum Strength Lidocaine Cream | Numbs Away Pain | Long-Lasting Relief | Non-Greasy | 1.75 Oz](https://m.media-amazon.com/images/I/41w1wrvbNnL.jpg)**HealthWise Maximum Strength Lidocaine Cream | Numbs Away Pain | Long-Lasting Relief | Non-Greasy | 1.75 Oz**HealthWise**$3.42**4.3★**▲ 17%**](https://www.amazon.com/dp/B09ZNQZBPH)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +13.0% search growth over the last 90 days.

18K13KSpike '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Efficiency**22%

*“very effective for me”*

**Quality-Overall**12%

*“Very good purchase”*

**Value For Money**9%

*“Excellent price”*

**Advertised Vs Actual Product**7%

*“As advertised”*

**Ease Of Use**4%

*“Easy to use”*

**Ease Of Application**3%

*“Easy to apply”*

**Smell**3%

*“It has a very pleasant scent”*

**Allergies**2%

*“with no irritation or breakouts”*

**Durability**2%

*“I can just durable so you don't have to worry about it drying out if you don't use them right away”*

**Sensitivity-Overall**2%

*“It worked great for my sensitive skin as well”*

### **What buyers complain about **

**Functionality-Overall**35%

*“Did not work”*

**Value For Money**6%

*“Not worth it”*

**Pain Relief-Overall**5%

*“it's getting more painful”*

**Smell**5%

*“No smell”*

**Sensitivity-Overall**5%

*“burns like crazy if there's any open area on your rash”*

**Size-Overall**4%

*“Smaller than expected”*

**Durability**4%

*“Wares off in about 2 hours”*

**Allergies**3%

*“Allergic reaction”*

**Skin Health**2%

*“experienced serious skin issues”*

**Quality-Overall**2%

*“Poor quality”*

### **Top return reasons **

**Functionality-Overall**36%

**Advertised Vs Actual Product**14%

**Value For Money**9%

**Leak-Proof**6%

**Defective Material/Parts**6%

**Strength**3%

**Skin Health**3%

**Size-Overall**3%

**Product Condition**3%

**Smell**2%