---
title: "non toxic air freshener — Niche Verdict: Launch it (64/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/non-toxic-air-freshener"
last_updated: "2026-07-14T02:39:32.032Z"
locale: en
meta:
  description: "non toxic air freshener clears our launch bar: a $1.2M/yr market growing +23.3% this quarter with returns at 0.5%."
  "og:description": "non toxic air freshener clears our launch bar: a $1.2M/yr market growing +23.3% this quarter with returns at 0.5%."
  "og:title": "non toxic air freshener — Niche Verdict: Launch it (64/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **non toxic air freshener**

**Launch it**

A $1.2M/yr market growing +23.3% this quarter with returns at 0.5% — clears our launch bar.

Market size 82Growth 52Conversion 67Competition 63Returns 97Price range 79Avg price 84Brand share 4Review moat 22Quality gap 82

**Returns**

**Incredible****0.5%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$18.70**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.2M**

$1.2M/yr · 1.1M searches

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****$5.04–$54.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+23.3%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****9,880.93**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**6 **▼falling

**Sellers**

**132**

**Top-5 brand share**

**98%**

**Open market**

**0%**

- Fresh Wave58% - Enviroscent24% - Mrs. MEYER'S11% - Muse Apothecary2% - BIO SPECTRA ATTITUDE2% - Amazon Basics2%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$124K20%$248K30%$372K40%$496K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 27 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Fresh Wave Odor Removing Gel 7 oz. Pack of 3 - Odor Absorbers for Home Safer Odor Relief Natural Plant-Based Odor Eliminator Every 7 oz. lasts 15-30 Days For Cooking Trash & Pets](https://m.media-amazon.com/images/I/41PeUFzlvBL.jpg)**Fresh Wave Odor Removing Gel 7 oz. Pack of 3 - Odor Absorbers for Home Safer Odor Relief Natural Plant-Based Odor Eliminator Every 7 oz. lasts 15-30 Days For Cooking Trash & Pets**Fresh Wave**$23.90**4.1★32,402 rev](https://www.amazon.com/dp/B000IAGW86) [2![Fresh Wave Odor Removing Gel 15 oz. - Odor Absorbers for Home Safer Odor Relief Natural Plant-Based Odor Eliminator Every 15 oz. lasts 30-60 Days For Cooking Trash & Pets](https://m.media-amazon.com/images/I/41k5cOSvuqL.jpg)**Fresh Wave Odor Removing Gel 15 oz. - Odor Absorbers for Home Safer Odor Relief Natural Plant-Based Odor Eliminator Every 15 oz. lasts 30-60 Days For Cooking Trash & Pets**Fresh Wave**$14.64**4.1★32,402 rev](https://www.amazon.com/dp/B01CD4XZV6) [3![Fresh Wave Original Scent Odor Removing Gel Refill 63 oz. | Safer Odor Absorbers for Home Cooking Trash & Pets Areas | Natural Plant-Based Odor Eliminator](https://m.media-amazon.com/images/I/415rn3TgsKL.jpg)**Fresh Wave Original Scent Odor Removing Gel Refill 63 oz. | Safer Odor Absorbers for Home Cooking Trash & Pets Areas | Natural Plant-Based Odor Eliminator**Fresh Wave**$40.01**4.6★5,581 rev](https://www.amazon.com/dp/B0015MN7HA) [4![Enviroscent Non Toxic Air Freshener (Lemon Leaf & Thyme) Plug-in Home Fragrance Last 45+ Days | Kit includes 1 Refillable Plug In Warmer & 1 Scent Refill](https://m.media-amazon.com/images/I/41AUU5qTIzL.jpg)**Enviroscent Non Toxic Air Freshener (Lemon Leaf & Thyme) Plug-in Home Fragrance Last 45+ Days | Kit includes 1 Refillable Plug In Warmer & 1 Scent Refill**Enviroscent**$16.80**3.8★1,065 rev](https://www.amazon.com/dp/B09RG65N1S) [5![Fresh Wave Original Scent Odor Removing Spray 8 fl. oz. | Pack of 2 | Odor Absorber for Home Furniture Fabrics & Trash | Safer Odor Relief](https://m.media-amazon.com/images/I/41FmX0NzZFL.jpg)**Fresh Wave Original Scent Odor Removing Spray 8 fl. oz. | Pack of 2 | Odor Absorber for Home Furniture Fabrics & Trash | Safer Odor Relief**Fresh Wave**$18.91**4.2★24,487 rev](https://www.amazon.com/dp/B01M07RTKT)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Fresh Wave Odor Removing Gel Eco-Refill 63 oz. Original Scent | 4 Empty Refillable Glass Jars | 4 Room Set](https://m.media-amazon.com/images/I/41qWY7UqHGL.jpg)**Fresh Wave Odor Removing Gel Eco-Refill 63 oz. Original Scent | 4 Empty Refillable Glass Jars | 4 Room Set**Fresh Wave**$54.55**5,581 rev4mo ago](https://www.amazon.com/dp/B0GR1RPTRY) [![Fresh Wave Odor Removing Gel Eco-Refill 63 oz. Original Scent | 2 Empty Refillable Glass Jars | 2 Room Set](https://m.media-amazon.com/images/I/41v9P+JU8zL.jpg)**Fresh Wave Odor Removing Gel Eco-Refill 63 oz. Original Scent | 2 Empty Refillable Glass Jars | 2 Room Set**Fresh Wave**$49.62**5,581 rev4mo ago](https://www.amazon.com/dp/B0GR1GCHGY) [![MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Rain Water 1 warmer and .67 fl oz refill](https://m.media-amazon.com/images/I/41eEt+qDowL.jpg)**MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Rain Water 1 warmer and .67 fl oz refill**Mrs. MEYER'S**$7.98**1,324 rev9mo ago](https://www.amazon.com/dp/B0FPGT6QHJ) [![MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Lavender 1 warmer and .67 fl oz refill](https://m.media-amazon.com/images/I/41KZl3yvo1L.jpg)**MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Lavender 1 warmer and .67 fl oz refill**Mrs. MEYER'S**$9.63**1,324 rev9mo ago](https://www.amazon.com/dp/B0FPGSJWFV) [![MRS. MEYERS CLEAN DAY Pet Odor Neutralizer Coconut Leaf Scent 12oz](https://m.media-amazon.com/images/I/31SdpN7cEeL.jpg)**MRS. MEYERS CLEAN DAY Pet Odor Neutralizer Coconut Leaf Scent 12oz**Mrs. MEYER'S**$10.19**1,601 rev1y ago](https://www.amazon.com/dp/B0DF3XSLR2)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Fresh Wave Odor Removing Gel Eco-Refill 63 oz. Original Scent | 4 Empty Refillable Glass Jars | 4 Room Set](https://m.media-amazon.com/images/I/41qWY7UqHGL.jpg)**Fresh Wave Odor Removing Gel Eco-Refill 63 oz. Original Scent | 4 Empty Refillable Glass Jars | 4 Room Set**Fresh Wave**$54.55**4.6★**▲ 225%**](https://www.amazon.com/dp/B0GR1RPTRY) [![Fresh Wave Odor Removing Gel Eco-Refill 63 oz. Original Scent | 2 Empty Refillable Glass Jars | 2 Room Set](https://m.media-amazon.com/images/I/41v9P+JU8zL.jpg)**Fresh Wave Odor Removing Gel Eco-Refill 63 oz. Original Scent | 2 Empty Refillable Glass Jars | 2 Room Set**Fresh Wave**$49.62**4.6★**▲ 223%**](https://www.amazon.com/dp/B0GR1GCHGY) [![MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Lavender 1 warmer and .67 fl oz refill](https://m.media-amazon.com/images/I/41KZl3yvo1L.jpg)**MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Lavender 1 warmer and .67 fl oz refill**Mrs. MEYER'S**$9.63**4.3★**▲ 164%**](https://www.amazon.com/dp/B0FPGSJWFV) [![MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Rain Water 1 warmer and .67 fl oz refill](https://m.media-amazon.com/images/I/41eEt+qDowL.jpg)**MRS. MEYERS CLEAN DAY Premium Scented Oil Diffuser Kit Rain Water 1 warmer and .67 fl oz refill**Mrs. MEYER'S**$7.98**4.3★**▲ 136%**](https://www.amazon.com/dp/B0FPGT6QHJ) [![Fresh Wave Odor Removing Gel 15 oz. - Odor Absorbers for Home Safer Odor Relief Natural Plant-Based Odor Eliminator Every 15 oz. lasts 30-60 Days For Cooking Trash & Pets](https://m.media-amazon.com/images/I/41k5cOSvuqL.jpg)**Fresh Wave Odor Removing Gel 15 oz. - Odor Absorbers for Home Safer Odor Relief Natural Plant-Based Odor Eliminator Every 15 oz. lasts 30-60 Days For Cooking Trash & Pets**Fresh Wave**$14.64**4.1★**▲ 103%**](https://www.amazon.com/dp/B01CD4XZV6)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +23.3% search growth over the last 90 days.

70K50KPrime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**58%

*“Clean fresh scent”*

**Quality-Overall**8%

*“consistent product”*

**Efficiency**3%

*“Works ok”*

**Value For Money**3%

*“very affordable”*

**Freshness**3%

*“fills the room with freshness”*

**Strength**2%

*“Its very strong”*

**Advertised Vs Actual Product**1%

*“As advertised”*

**Ease Of Use**1%

*“Easy to use”*

**Durability**1%

*“For the price, value, and the longevity, this was a perfect purchase”*

**Natural Ingredients**1%

*“Love that it's natural”*

### **What buyers complain about **

**Smell**54%

*“Bad smell”*

**Functionality-Overall**6%

*“Did not work”*

**Value For Money**5%

*“Not worth it”*

**Durability**5%

*“Broke after average usage”*

**Leak-Proof**3%

*“it arrived leaking”*

**Strength**3%

*“not strong enough”*

**Quality-Overall**2%

*“Poor performance”*

**Ease Of Use**1%

*“Tricky to open”*

**Instructions/User Manual/Troubleshooting**1%

*“The directions could be better”*

**Advertised Vs Actual Product**1%

*“Not as described”*

### **Top return reasons **

**Smell**69%

**Leak-Proof**12%

**Advertised Vs Actual Product**5%

**Functionality-Overall**3%

**Value For Money**2%

**Strength**1%

**Size-Overall**1%

**Product Condition**1%

**Moist/Dry**1%

**Compatibility-Overall**0%