--- title: "no calorie snacks — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/health-household/no-calorie-snacks" last_updated: "2026-07-09T23:02:36.828Z" locale: en meta: description: "a small market ($15K/yr) — no calorie snacks doesn't clear our bar today." "og:description": "a small market ($15K/yr) — no calorie snacks doesn't clear our bar today." "og:title": "no calorie snacks — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen" --- Back to Flapen home # **no calorie snacks** **Skip it****36/100 ** a small market ($15K/yr) — no calorie snacks doesn't clear our bar today. **Market/yr** **$15K** **Growth (1y)** **+68.8%** **Products** **12** **Brands** **5** was 3 a year ago **Sellers** **56** **Price range** **$5.31–$25.70** **Returns** **0.0%** **Rating** **4.5★** **Skip it** Scored 36/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **1** ×0.30 Growth **56** ×0.30 Competition **24** ×0.20 Quality gap **42** ×0.10 Returns **100** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +68.8% year over year. 3K1KSpike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.2× ## **Competition** - Atkins80% - Kellogg's Special K9% - Fiber One4% - Protein One4% - Quest3% - Other0% The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack. 5 brands and 56 sellers compete here. **Brands** **5 **▲rising was 3 a year ago **Sellers** **56** **Top 5 brand share** **100%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Atkins Caramel Chocolate Nut Roll Snack Bar Protein Snack 7g Protein 2g Sugar High Fiber Snack 16 Count](https://m.media-amazon.com/images/I/415c+vCEcSL.jpg) [**Atkins Caramel Chocolate Nut Roll Snack Bar Protein Snack 7g Protein 2g Sugar High Fiber Snack 16 Count**](https://www.amazon.com/dp/B0BZDZ8CD5) Atkins$20.714.7★3,26350%▼falling 2 ![Atkins Peanutty Overload Snack Bar Protein Snack High in Fiber 2g Sugar 5 Count](https://m.media-amazon.com/images/I/51QoBWNF3QL.jpg) [**Atkins Peanutty Overload Snack Bar Protein Snack High in Fiber 2g Sugar 5 Count**](https://www.amazon.com/dp/B0CMSCT886) Atkins$7.104.6★3117%▲rising 3 ![Atkins Endulge Caramel Nut Chew Bar Low Sugar Snack Dessert Bar High Fiber Bar 1g Sugar 10 Count](https://m.media-amazon.com/images/I/41CO5kCny6L.jpg) [**Atkins Endulge Caramel Nut Chew Bar Low Sugar Snack Dessert Bar High Fiber Bar 1g Sugar 10 Count**](https://www.amazon.com/dp/B010LWGDMA) Atkins$10.464.6★12,2626%▼falling 4 ![Atkins Endulge Caramel Nut Chew Bar Dessert Favorite 1g Sugar Good Source of Fiber 5 Count](https://m.media-amazon.com/images/I/51cFgwjZnNL.jpg) [**Atkins Endulge Caramel Nut Chew Bar Dessert Favorite 1g Sugar Good Source of Fiber 5 Count**](https://www.amazon.com/dp/B0007OW4YY) Atkins$6.504.6★4,9266%▲rising 5 ![Atkins Caramel Chocolate Nut Roll Snack Bar Protein Snack High in Fiber 2g Sugar 5 Count](https://m.media-amazon.com/images/I/51VZdxJ0QQL.jpg) [**Atkins Caramel Chocolate Nut Roll Snack Bar Protein Snack High in Fiber 2g Sugar 5 Count**](https://www.amazon.com/dp/B002NGQGUC) Atkins$7.174.7★14,1916%▼falling 6 ![Special K Bar Protein Meal Bars 12g Protein Snacks Meal Replacement 3-Flavor Variety Pack (3 Boxes 18 Bars)](https://m.media-amazon.com/images/I/51xHBnQZ5RL.jpg) [**Special K Bar Protein Meal Bars 12g Protein Snacks Meal Replacement 3-Flavor Variety Pack (3 Boxes 18 Bars)**](https://www.amazon.com/dp/B07VMBF5HH) Kellogg's Special K$25.704.5★2,7135%▲rising 7 ![Fiber One Chewy Protein Bars Caramel Nut Protein Snacks 1.17 oz 5 ct](https://m.media-amazon.com/images/I/51mwySCyD3L.jpg) [**Fiber One Chewy Protein Bars Caramel Nut Protein Snacks 1.17 oz 5 ct**](https://www.amazon.com/dp/B00AZMJP2C) Fiber One$5.314.5★8,2294%▲rising 8 ![Protein One Strawberries and Cream Protein Bars GLP-1 Friendly 5 Ct 4.8 oz](https://m.media-amazon.com/images/I/516KTVnh1TL.jpg) [**Protein One Strawberries and Cream Protein Bars GLP-1 Friendly 5 Ct 4.8 oz**](https://www.amazon.com/dp/B07BB3Y6BK) Protein One$5.573.6★2,3554%▲rising 9 ![Atkins Peanut Butter Protein Wafer Crisps Protein Dessert 4g Net Carb 1g Sugar Keto Friendly 5 Count](https://m.media-amazon.com/images/I/51u2waElKlL.jpg) [**Atkins Peanut Butter Protein Wafer Crisps Protein Dessert 4g Net Carb 1g Sugar Keto Friendly 5 Count**](https://www.amazon.com/dp/B07FMRBWTW) Atkins$6.894.4★7,2474%▲rising 10 ![Special K Bar Pastry Crisps Breakfast Bars 100 Calorie Snacks Value Size Strawberry 15.84oz Box (36 Crisps)](https://m.media-amazon.com/images/I/51QPZ5bQ6tL.jpg) [**Special K Bar Pastry Crisps Breakfast Bars 100 Calorie Snacks Value Size Strawberry 15.84oz Box (36 Crisps)**](https://www.amazon.com/dp/B0714JZ65Y) Kellogg's Special K$7.294.7★3,5403%▲rising 11 ![Quest Nutrition Ultimate Variety Pack Protein Bars High Protein Low Carb Gluten Free Keto Friendly 12 Count](https://m.media-amazon.com/images/I/51mhMJ8-OhL.jpg) [**Quest Nutrition Ultimate Variety Pack Protein Bars High Protein Low Carb Gluten Free Keto Friendly 12 Count**](https://www.amazon.com/dp/B07J2MM23Z) Quest$24.304.3★11,2273%—flat 12 ![Atkins Endulge Chocolate Coconut Flavored Snack Bar 1g Sugar 12g Fiber Low Sugar Snack High Fiber Bars Keto Friendly Treat 16 Count](https://m.media-amazon.com/images/I/412n8YrCwXL.jpg) [**Atkins Endulge Chocolate Coconut Flavored Snack Bar 1g Sugar 12g Fiber Low Sugar Snack High Fiber Bars Keto Friendly Treat 16 Count**](https://www.amazon.com/dp/B0CJGKQXPL) Atkins$17.534.6★2,1763%▼falling ## **Product shelf** All 12 tracked products in this niche. Top sellersNewestTrending [![Atkins Caramel Chocolate Nut Roll Snack Bar Protein Snack 7g Protein 2g Sugar High Fiber Snack 16 Count](https://m.media-amazon.com/images/I/415c+vCEcSL.jpg)**Atkins Caramel Chocolate Nut Roll Snack Bar Protein Snack 7g Protein 2g Sugar High Fiber Snack 16 Count** Atkins**$20.71**4.7★3,263 reviews](https://www.amazon.com/dp/B0BZDZ8CD5) [![Atkins Peanutty Overload Snack Bar Protein Snack High in Fiber 2g Sugar 5 Count](https://m.media-amazon.com/images/I/51QoBWNF3QL.jpg)**Atkins Peanutty Overload Snack Bar Protein Snack High in Fiber 2g Sugar 5 Count** Atkins**$7.10**4.6★311 reviews](https://www.amazon.com/dp/B0CMSCT886) [![Atkins Endulge Caramel Nut Chew Bar Low Sugar Snack Dessert Bar High Fiber Bar 1g Sugar 10 Count](https://m.media-amazon.com/images/I/41CO5kCny6L.jpg)**Atkins Endulge Caramel Nut Chew Bar Low Sugar Snack Dessert Bar High Fiber Bar 1g Sugar 10 Count** Atkins**$10.46**4.6★12,262 reviews](https://www.amazon.com/dp/B010LWGDMA) [![Atkins Endulge Caramel Nut Chew Bar Dessert Favorite 1g Sugar Good Source of Fiber 5 Count](https://m.media-amazon.com/images/I/51cFgwjZnNL.jpg)**Atkins Endulge Caramel Nut Chew Bar Dessert Favorite 1g Sugar Good Source of Fiber 5 Count** Atkins**$6.50**4.6★4,926 reviews](https://www.amazon.com/dp/B0007OW4YY) [![Atkins Caramel Chocolate Nut Roll Snack Bar Protein Snack High in Fiber 2g Sugar 5 Count](https://m.media-amazon.com/images/I/51VZdxJ0QQL.jpg)**Atkins Caramel Chocolate Nut Roll Snack Bar Protein Snack High in Fiber 2g Sugar 5 Count** Atkins**$7.17**4.7★14,191 reviews](https://www.amazon.com/dp/B002NGQGUC) [![Special K Bar Protein Meal Bars 12g Protein Snacks Meal Replacement 3-Flavor Variety Pack (3 Boxes 18 Bars)](https://m.media-amazon.com/images/I/51xHBnQZ5RL.jpg)**Special K Bar Protein Meal Bars 12g Protein Snacks Meal Replacement 3-Flavor Variety Pack (3 Boxes 18 Bars)** Kellogg's Special K**$25.70**4.5★2,713 reviews](https://www.amazon.com/dp/B07VMBF5HH) [![Fiber One Chewy Protein Bars Caramel Nut Protein Snacks 1.17 oz 5 ct](https://m.media-amazon.com/images/I/51mwySCyD3L.jpg)**Fiber One Chewy Protein Bars Caramel Nut Protein Snacks 1.17 oz 5 ct** Fiber One**$5.31**4.5★8,229 reviews](https://www.amazon.com/dp/B00AZMJP2C) [![Protein One Strawberries and Cream Protein Bars GLP-1 Friendly 5 Ct 4.8 oz](https://m.media-amazon.com/images/I/516KTVnh1TL.jpg)**Protein One Strawberries and Cream Protein Bars GLP-1 Friendly 5 Ct 4.8 oz** Protein One**$5.57**3.6★2,355 reviews](https://www.amazon.com/dp/B07BB3Y6BK) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Taste-Overall**45% *“Absolutely Delicious”* **Nutritional Content**11% *“Great protein bars”* **Flavor**6% *“Excellent flavor”* **Sweetness**5% *“they make a good sweet treat”* **Quality-Overall**5% *“Great quality for the price - fast shipping”* **Value For Money**4% *“Great Deal”* **Blood Sugar Level**2% *“Diabetic friendly”* **Crispiness**1% *“Crispy, light and delicious”* **Size-Overall**1% *“perfect size”* **Health Benefits-Overall**1% *“Healthy Poptart”* ### **What buyers complain about ** **Taste-Overall**23% *“Not tasty”* **Value For Money**7% *“Waste of Money”* **Nutritional Content**6% *“Question nutrition bars are nasty”* **Flavor**5% *“Not Great Flavor”* **Texture/Consistency-Overall**5% *“Texture is gross”* **Sweetness**4% *“Too sweet”* **Size-Overall**4% *“Bars are getting smaller”* **Quality-Overall**3% *“Low quality product”* **Ease Of Chewing/Swallowing**3% *“A little chewy”* **Advertised Vs Actual Product**3% *“Okay so the picture is definitely deceiving”* #### **Top return reasons**- Taste-Overall24% - Ingredients-Overall15% - Flavor12% - Nutritional Content10% - Value For Money6% - Sweetness4% - Size-Overall4% - Advertised Vs Actual Product4% - Stale/Rotten/Spoiled3% - Moist/Dry3%