---
title: "nivea deodorant for women spray — Niche Verdict: Worth a look (61/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/nivea-deodorant-for-women-spray"
last_updated: "2026-07-14T05:23:21.877Z"
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meta:
  description: "nivea deodorant for women spray shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "nivea deodorant for women spray shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "nivea deodorant for women spray — Niche Verdict: Worth a look (61/100) | Amazon United States - Flapen"
---

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# **nivea deodorant for women spray**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 50Growth 63Conversion 64Competition 83Returns 100Price range 52Avg price 52Brand share 26Review moat 25Quality gap 63

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Conversion**

**Good****5.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+40.8%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****$12.25**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$3.17–$28.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$276K**

$276K/yr · 393K searches

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****4,335.19**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

**Brands**

**13 **▲rising

**Sellers**

**178**

**Top-5 brand share**

**89%**

**Open market**

**7%**

- Dove32% - Secret26% - Degree12% - NIVEA11% - Summer's Eve9% - Lume3% - Open — no brand owns it (7 brands, 7%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$6K4%$11K6%$17K8%$22K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 53 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Dove Whole Body Deodorant Spray for Women Alcohol Free Scent: Coconut Vanilla 4 oz](https://m.media-amazon.com/images/I/61Ij8HLNefL.jpg)**Dove Whole Body Deodorant Spray for Women Alcohol Free Scent: Coconut Vanilla 4 oz**Dove**$9.60**4.4★367 rev](https://www.amazon.com/dp/B0FWS2MRM9) [2![Secret Aluminum Free Whole Body Deodorant Spray for Women 72hr Sensitive Freshness & Odor Defense PH Balanced Invisible Protection Safe to Use Everywhere Peach & Vanilla Blossom Scent 3.5 oz](https://m.media-amazon.com/images/I/41iWGbIJXxL.jpg)**Secret Aluminum Free Whole Body Deodorant Spray for Women 72hr Sensitive Freshness & Odor Defense PH Balanced Invisible Protection Safe to Use Everywhere Peach & Vanilla Blossom Scent 3.5 oz**Secret**$11.47**4.2★12,408 rev](https://www.amazon.com/dp/B0CJBQBGC3) [3![Secret Aluminum Free Whole Body Deodorant Spray for Women 72hr Sensitive Freshness & Odor Defense PH Balanced Invisible Protection Safe to Use Everywhere Fresh Lilac & Waterlily Scent 3.5 oz](https://m.media-amazon.com/images/I/41NIzJxsv0L.jpg)**Secret Aluminum Free Whole Body Deodorant Spray for Women 72hr Sensitive Freshness & Odor Defense PH Balanced Invisible Protection Safe to Use Everywhere Fresh Lilac & Waterlily Scent 3.5 oz**Secret**$11.56**4.2★12,408 rev](https://www.amazon.com/dp/B0CJBQN4NR) [4![Summers Eve Ultimate Odor Control Daily Feminine Spray with Talc-Free Odor-Reducing and Moisture-Absorbing Formula 2 Oz](https://m.media-amazon.com/images/I/31-X7mZAVwL.jpg)**Summers Eve Ultimate Odor Control Daily Feminine Spray with Talc-Free Odor-Reducing and Moisture-Absorbing Formula 2 Oz**Summer's Eve**$4.36**4.6★20,058 rev](https://www.amazon.com/dp/B0CLWQZSGF) [5![Dove Whole Body Deodorant Spray for Women Alcohol Free Scent: Peach Glow 4 oz](https://m.media-amazon.com/images/I/61dJyEcFGQL.jpg)**Dove Whole Body Deodorant Spray for Women Alcohol Free Scent: Peach Glow 4 oz**Dove**$9.26**4.4★239 rev](https://www.amazon.com/dp/B0FWNLC5T7)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Secret Cooling Aluminum Free Whole Body Deodorant Mist for Women 24hr Odor Protection Instant Cooling Relief Soothes & Revitalizes Skin PH Balanced Formula Invigorating Mint Scent 5.2 fl oz](https://m.media-amazon.com/images/I/31So9kyG9SL.jpg)**Secret Cooling Aluminum Free Whole Body Deodorant Mist for Women 24hr Odor Protection Instant Cooling Relief Soothes & Revitalizes Skin PH Balanced Formula Invigorating Mint Scent 5.2 fl oz**Secret**$11.66**993 rev3mo ago](https://www.amazon.com/dp/B0FWS39BDC) [![Secret Cooling Aluminum Free Whole Body Deodorant Mist for Women 24hr Odor Protection Instant Cooling Relief Soothes & Revitalizes Skin PH Balanced Formula Relaxing Lavender Scent 5.2 fl oz](https://m.media-amazon.com/images/I/31yuSoy-FxL.jpg)**Secret Cooling Aluminum Free Whole Body Deodorant Mist for Women 24hr Odor Protection Instant Cooling Relief Soothes & Revitalizes Skin PH Balanced Formula Relaxing Lavender Scent 5.2 fl oz**Secret**$11.28**993 rev3mo ago](https://www.amazon.com/dp/B0FWS3SZTD) [![Secret Aluminum Free Whole Body Deodorant Spray for Women 72hr Sensitive Freshness & Odor Defense PH Balanced Invisible Protection Safe to Use Everywhere Powder Fresh Scent 3.5 oz](https://m.media-amazon.com/images/I/41EIroRWlKL.jpg)**Secret Aluminum Free Whole Body Deodorant Spray for Women 72hr Sensitive Freshness & Odor Defense PH Balanced Invisible Protection Safe to Use Everywhere Powder Fresh Scent 3.5 oz**Secret**$12.49**12,408 rev5mo ago](https://www.amazon.com/dp/B0G44X3J3T) [![NIVEA Fresh Natural Deodorant Spray 200ml | 48 Hour Odor Protection for Women & Men | Refreshing Oceanic Scent Quick Dry No Alcohol Gentle on Skin LongLasting Freshness Body Spray | 2-Pack](https://m.media-amazon.com/images/I/31jM6fONR6L.jpg)**NIVEA Fresh Natural Deodorant Spray 200ml | 48 Hour Odor Protection for Women & Men | Refreshing Oceanic Scent Quick Dry No Alcohol Gentle on Skin LongLasting Freshness Body Spray | 2-Pack**NIVEA**$24.97**3 rev6mo ago](https://www.amazon.com/dp/B0GFQ2CQNV) [![Native Whole Body Deodorant Spray Lavender & Rose Scent 72 Hour Odor Control for Pits Privates & More Aluminum Free Quick-Drying Deodorant for Men & Women 3.5 oz](https://m.media-amazon.com/images/I/21W8Iet5blL.jpg)**Native Whole Body Deodorant Spray Lavender & Rose Scent 72 Hour Odor Control for Pits Privates & More Aluminum Free Quick-Drying Deodorant for Men & Women 3.5 oz**Native**$10.10**4,493 rev6mo ago](https://www.amazon.com/dp/B0FZX5XX7H)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Secret Cooling Aluminum Free Whole Body Deodorant Mist for Women 24hr Odor Protection Instant Cooling Relief Soothes & Revitalizes Skin PH Balanced Formula Relaxing Lavender Scent 5.2 fl oz](https://m.media-amazon.com/images/I/31yuSoy-FxL.jpg)**Secret Cooling Aluminum Free Whole Body Deodorant Mist for Women 24hr Odor Protection Instant Cooling Relief Soothes & Revitalizes Skin PH Balanced Formula Relaxing Lavender Scent 5.2 fl oz**Secret**$11.28**4.2★**▲ 205%**](https://www.amazon.com/dp/B0FWS3SZTD) [![Secret Cooling Aluminum Free Whole Body Deodorant Mist for Women 24hr Odor Protection Instant Cooling Relief Soothes & Revitalizes Skin PH Balanced Formula Invigorating Mint Scent 5.2 fl oz](https://m.media-amazon.com/images/I/31So9kyG9SL.jpg)**Secret Cooling Aluminum Free Whole Body Deodorant Mist for Women 24hr Odor Protection Instant Cooling Relief Soothes & Revitalizes Skin PH Balanced Formula Invigorating Mint Scent 5.2 fl oz**Secret**$11.66**4.2★**▲ 204%**](https://www.amazon.com/dp/B0FWS39BDC) [![Degree Men Whole Body Deodorant Cool Rush Scent Aluminum Free 72H Odor Protection 2.9 oz](https://m.media-amazon.com/images/I/615YGshfo6L.jpg)**Degree Men Whole Body Deodorant Cool Rush Scent Aluminum Free 72H Odor Protection 2.9 oz**Degree**$7.49**4.3★**▲ 191%**](https://www.amazon.com/dp/B0FTZXG216) [![Native Whole Body Deodorant Spray Lavender & Rose Scent 72 Hour Odor Control for Pits Privates & More Aluminum Free Quick-Drying Deodorant for Men & Women 3.5 oz](https://m.media-amazon.com/images/I/21W8Iet5blL.jpg)**Native Whole Body Deodorant Spray Lavender & Rose Scent 72 Hour Odor Control for Pits Privates & More Aluminum Free Quick-Drying Deodorant for Men & Women 3.5 oz**Native**$10.10**4.0★**▲ 174%**](https://www.amazon.com/dp/B0FZX5XX7H) [![NIVEA Fresh Natural Deodorant Spray 200ml | 48 Hour Odor Protection for Women & Men | Refreshing Oceanic Scent Quick Dry No Alcohol Gentle on Skin LongLasting Freshness Body Spray | 2-Pack](https://m.media-amazon.com/images/I/31jM6fONR6L.jpg)**NIVEA Fresh Natural Deodorant Spray 200ml | 48 Hour Odor Protection for Women & Men | Refreshing Oceanic Scent Quick Dry No Alcohol Gentle on Skin LongLasting Freshness Body Spray | 2-Pack**NIVEA**$24.97**4.6★**▲ 162%**](https://www.amazon.com/dp/B0GFQ2CQNV)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +40.8% search growth over the last 90 days.

13K8KPrime Day '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**46%

*“Nice clean smell”*

**Quality-Overall**7%

*“Excellent Quality”*

**Value For Money**4%

*“Excellent value”*

**Moist/Dry**4%

*“Dries quickly”*

**Efficiency**3%

*“Worked decently”*

**Advertised Vs Actual Product**3%

*“does exactly what it says”*

**Allergies**3%

*“No irritation”*

**Durability**3%

*“very durable”*

**Ease Of Use**2%

*“Easy Use”*

**Size-Overall**1%

*“The can is a convenient size”*

### **What buyers complain about **

**Smell**26%

*“Gross smell”*

**Ease Of Use**8%

*“hard to press”*

**Functionality-Overall**6%

*“Not effective”*

**Value For Money**5%

*“Expensive”*

**Durability**4%

*“did not last the month”*

**Allergies**4%

*“Allergic Reaction”*

**Leak-Proof**4%

*“sprayer leaks”*

**Size-Overall**2%

*“Its too small”*

**Jamming/Clogging**2%

*“Nozzle clogs”*

**Defective Material/Parts**2%

*“defective item”*

### **Top return reasons **

**Smell**53%

**Functionality-Overall**12%

**Product Condition**12%

**Leak-Proof**8%

**Advertised Vs Actual Product**6%

**Dilute/Watery**1%

**Motor Power**1%

**Value For Money**1%

**Ingredients-Overall**1%

**Damage/Burn Hair**1%