---
title: "nighttime cough syrup for adults — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/nighttime-cough-syrup-for-adults"
last_updated: "2026-07-14T04:33:26.217Z"
locale: en
meta:
  description: "soft demand (-31.7% this quarter) — nighttime cough syrup for adults doesn't clear our bar today."
  "og:description": "soft demand (-31.7% this quarter) — nighttime cough syrup for adults doesn't clear our bar today."
  "og:title": "nighttime cough syrup for adults — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
---

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# **nighttime cough syrup for adults**

**Skip it**

Soft demand (-31.7% this quarter) — this niche doesn't clear our bar today.

Market size 49Growth 9Conversion 96Competition 27Returns 100Price range 10Avg price 24Brand share 20Review moat 30Quality gap 20

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****13.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$268K**

$268K/yr · 228K searches

**Review moat**

**Okay****3,509.74**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Bad****$8.63**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Price range**

**Bad****$4.83–$16.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-31.7%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**9 **—flat

**Sellers**

**59**

**Top-5 brand share**

**92%**

**Open market**

**5%**

- Amazon Basic Care55% - Amazon Basics19% - P Puregen Labs10% - AXIV5% - GoodSense3% - Mucinex3% - Open — no brand owns it (3 brands, 5%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$13K10%$27K15%$40K20%$54K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Amazon Basics Nighttime Severe Cold and Flu Syrup Max Strength Multi-Symptom Relief for Adults and Children 12 Years and Older Berry Flavor 12 fl oz (Previously Care)](https://m.media-amazon.com/images/I/31WaGjrQ39L.jpg)**Amazon Basics Nighttime Severe Cold and Flu Syrup Max Strength Multi-Symptom Relief for Adults and Children 12 Years and Older Berry Flavor 12 fl oz (Previously Care)**Amazon Basics**$6.61**4.7★3,790 rev](https://www.amazon.com/dp/B00ASEO13A) [2![Amazon Basic Care Nighttime Cold & Flu Relief Pain Reliever Fever Reducer 6 Hour Cold Medicine Cough Suppressant Antihistamine 48 Count](https://m.media-amazon.com/images/I/51j9wb3ZsxL.jpg)**Amazon Basic Care Nighttime Cold & Flu Relief Pain Reliever Fever Reducer 6 Hour Cold Medicine Cough Suppressant Antihistamine 48 Count**Amazon Basic Care**$11.98**4.7★5,778 rev](https://www.amazon.com/dp/B07JKZBSDB) [3![Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz](https://m.media-amazon.com/images/I/41QDHCu+EJL.jpg)**Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz**Amazon Basic Care**$6.08**4.7★2,259 rev](https://www.amazon.com/dp/B09HJTM8DK) [4![Puregen Labs Nighttime Cold and Flu Relief Medicine | 50 Softgel Liquid Capsules | Helps Relieve Sore Throat Cough Fever Headaches Runny Nose Congestion and Aches | Value Pack](https://m.media-amazon.com/images/I/41-UVvlasLL.jpg)**Puregen Labs Nighttime Cold and Flu Relief Medicine | 50 Softgel Liquid Capsules | Helps Relieve Sore Throat Cough Fever Headaches Runny Nose Congestion and Aches | Value Pack**P Puregen Labs**$9.97**4.7★978 rev](https://www.amazon.com/dp/B0CP6FK5PW) [5![Amazon Basic Care Nighttime Cold & Flu Relief Syrup Cherry 8 fl oz (1-Pack)](https://m.media-amazon.com/images/I/41FPfH5y-4S.jpg)**Amazon Basic Care Nighttime Cold & Flu Relief Syrup Cherry 8 fl oz (1-Pack)**Amazon Basic Care**$4.83**4.7★11,872 rev](https://www.amazon.com/dp/B08ZDX967T)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Mucinex Rapid+Clear Nighttime Cold and Flu Medicine for Adults Maximum Strength Cold Medicine for Cough Fever Pain Headache & Runny Nose Relief Rapid Release Caplets for Adults 20 Count](https://m.media-amazon.com/images/I/41meciGqdnL.jpg)**Mucinex Rapid+Clear Nighttime Cold and Flu Medicine for Adults Maximum Strength Cold Medicine for Cough Fever Pain Headache & Runny Nose Relief Rapid Release Caplets for Adults 20 Count**Mucinex**$16.16**163 rev1y ago](https://www.amazon.com/dp/B0F2JMZ379) [![AXIV Nighttime Cold & Flu Relief Softgels Multi-Symptom Nighttime Relief for Headache Fever Sore Throat Minor Aches and Pains Sneezing Runny Nose and Cough 24 Count](https://m.media-amazon.com/images/I/41S+d3nCQSL.jpg)**AXIV Nighttime Cold & Flu Relief Softgels Multi-Symptom Nighttime Relief for Headache Fever Sore Throat Minor Aches and Pains Sneezing Runny Nose and Cough 24 Count**AXIV**$6.94**344 rev1y ago](https://www.amazon.com/dp/B0DBVS8FGZ) [![AXIV Nighttime Cold and Flu Relief Liquid Medicine Multi-Symptom Relief Pain Reliever Fever Reducer Cough Suppressant Cherry Flavor 12 fl. oz.](https://m.media-amazon.com/images/I/41V6e4zpxOL.jpg)**AXIV Nighttime Cold and Flu Relief Liquid Medicine Multi-Symptom Relief Pain Reliever Fever Reducer Cough Suppressant Cherry Flavor 12 fl. oz.**AXIV**$8.91**131 rev1y ago](https://www.amazon.com/dp/B0D9P6SYDL) [![Puregen Labs Nighttime Cold and Flu Relief Medicine | 50 Softgel Liquid Capsules | Helps Relieve Sore Throat Cough Fever Headaches Runny Nose Congestion and Aches | Value Pack](https://m.media-amazon.com/images/I/41-UVvlasLL.jpg)**Puregen Labs Nighttime Cold and Flu Relief Medicine | 50 Softgel Liquid Capsules | Helps Relieve Sore Throat Cough Fever Headaches Runny Nose Congestion and Aches | Value Pack**P Puregen Labs**$9.97**978 rev2y ago](https://www.amazon.com/dp/B0CP6FK5PW) [![Amazon Basic Care Maximum Strength Nighttime Severe Cold and Flu Relief Honey Flavor Multi-Symptom Relief for Cough Sore Throat Congestion 12 fl oz (1-Pack)](https://m.media-amazon.com/images/I/41C8o31jAhL.jpg)**Amazon Basic Care Maximum Strength Nighttime Severe Cold and Flu Relief Honey Flavor Multi-Symptom Relief for Cough Sore Throat Congestion 12 fl oz (1-Pack)**Amazon Basic Care**$5.60**664 rev3y ago](https://www.amazon.com/dp/B09XDJY7CM)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Amazon Basic Care Nighttime Cold & Flu Relief Syrup Cherry 8 fl oz (1-Pack)](https://m.media-amazon.com/images/I/41FPfH5y-4S.jpg)**Amazon Basic Care Nighttime Cold & Flu Relief Syrup Cherry 8 fl oz (1-Pack)**Amazon Basic Care**$4.83**4.7★**▲ 157%**](https://www.amazon.com/dp/B08ZDX967T) [![AXIV Nighttime Cold and Flu Relief Liquid Medicine Multi-Symptom Relief Pain Reliever Fever Reducer Cough Suppressant Cherry Flavor 12 fl. oz.](https://m.media-amazon.com/images/I/41V6e4zpxOL.jpg)**AXIV Nighttime Cold and Flu Relief Liquid Medicine Multi-Symptom Relief Pain Reliever Fever Reducer Cough Suppressant Cherry Flavor 12 fl. oz.**AXIV**$8.91**4.4★**▲ 83%**](https://www.amazon.com/dp/B0D9P6SYDL) [![GoodSense Nighttime Cold & Flu Liquid Medicine Cherry Flavor 6-Hour Relief for Fever Sore Throat Sneezing Runny Nose Cough & Aches 12 Fl Oz](https://m.media-amazon.com/images/I/41rsERjSzAL.jpg)**GoodSense Nighttime Cold & Flu Liquid Medicine Cherry Flavor 6-Hour Relief for Fever Sore Throat Sneezing Runny Nose Cough & Aches 12 Fl Oz**GoodSense**$4.87**4.7★**▲ 64%**](https://www.amazon.com/dp/B00D2PHNWI) [![Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz](https://m.media-amazon.com/images/I/41QDHCu+EJL.jpg)**Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz**Amazon Basic Care**$6.08**4.7★**▲ 62%**](https://www.amazon.com/dp/B09HJTM8DK) [![Amazon Basic Care Maximum Strength Nighttime Severe Cold and Flu Relief Honey Flavor Multi-Symptom Relief for Cough Sore Throat Congestion 12 fl oz (1-Pack)](https://m.media-amazon.com/images/I/41C8o31jAhL.jpg)**Amazon Basic Care Maximum Strength Nighttime Severe Cold and Flu Relief Honey Flavor Multi-Symptom Relief for Cough Sore Throat Congestion 12 fl oz (1-Pack)**Amazon Basic Care**$5.60**4.5★**▲ 58%**](https://www.amazon.com/dp/B09XDJY7CM)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -31.7% search growth over the last 90 days.

10K6KSpike '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**21%

*“Great Deal”*

**Efficiency**14%

*“Does the job”*

**Cold Relief**13%

*“Helps with Colds”*

**Quality-Overall**10%

*“Just as good as name brand”*

**Sleep Quality**8%

*“Helps me sleep”*

**Cough Relief**7%

*“Good cough syrup”*

**Advertised Vs Actual Product**6%

*“Just as described”*

**Taste-Overall**3%

*“I also like that it doesnt leave a terrible aftertaste”*

**Flavor**2%

*“Nice flavor”*

**Sinus Relief**1%

*“Good nights sleep w out sinus drainage”*

### **What buyers complain about **

**Taste-Overall**17%

*“Taste is vile”*

**Sleep Quality**9%

*“- Harder time sleeping”*

**Functionality-Overall**8%

*“Not effective at all”*

**Cough Relief**6%

*“sometimes I cant stop cough”*

**Ease Of Use**5%

*“Hard to open”*

**Value For Money**4%

*“Waste of money”*

**Flavor**4%

*“more mediciney flavor”*

**Quality-Overall**4%

*“Not as good as other brands”*

**Strength**2%

*“ineffective”*

**Smell**2%

*“Honey smells and tastes horrible”*