---
title: "night quill severe cold and flu — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/night-quill-severe-cold-and-flu"
last_updated: "2026-07-14T02:01:27.774Z"
locale: en
meta:
  description: "soft demand (-65.4% this quarter) — night quill severe cold and flu doesn't clear our bar today."
  "og:description": "soft demand (-65.4% this quarter) — night quill severe cold and flu doesn't clear our bar today."
  "og:title": "night quill severe cold and flu — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

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# **night quill severe cold and flu**

**Skip it**

Soft demand (-65.4% this quarter) — this niche doesn't clear our bar today.

Market size 17Growth 0Conversion 95Competition 49Returns 100Price range 67Avg price 76Brand share 0Review moat 25Quality gap 16

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****11.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$15.33**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.60–$34.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****4,021.9**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$68K**

$68K/yr · 37K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-65.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**5 **▼falling

**Sellers**

**82**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Vicks62% - Amazon Basic Care20% - Amazon Basics10% - AXIV7% - Mucinex2% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$5K12%$8K16%$11K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz](https://m.media-amazon.com/images/I/41QDHCu+EJL.jpg)**Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz**Amazon Basic Care**$6.08**4.7★2,259 rev](https://www.amazon.com/dp/B09HJTM8DK) [2![Vicks NyQuil SEVERE Cold & Flu Liquid Twin Pack Nighttime Relief Medicine for Headache Fever Sore Throat Minor Aches & Pains Nasal Congestion Sneezing Runny Nose Cough Berry Flavor 2x12 OZ](https://m.media-amazon.com/images/I/51GlMDbN3RL.jpg)**Vicks NyQuil SEVERE Cold & Flu Liquid Twin Pack Nighttime Relief Medicine for Headache Fever Sore Throat Minor Aches & Pains Nasal Congestion Sneezing Runny Nose Cough Berry Flavor 2x12 OZ**Vicks**$20.38**4.8★13,175 rev](https://www.amazon.com/dp/B00EQA35XE) [3![Vicks NyQuil Severe Cold Flu & Congestion Medicine 24 Liquicaps Maximum Strength 24Count](https://m.media-amazon.com/images/I/41wPzmp2MNL.jpg)**Vicks NyQuil Severe Cold Flu & Congestion Medicine 24 Liquicaps Maximum Strength 24Count**Vicks**$11.82**4.8★1,306 rev](https://www.amazon.com/dp/B07GXFHBJ8) [4![Amazon Basics Nighttime Severe Cold and Flu Syrup Max Strength Multi-Symptom Relief for Adults and Children 12 Years and Older Berry Flavor 12 fl oz (Previously Care)](https://m.media-amazon.com/images/I/31WaGjrQ39L.jpg)**Amazon Basics Nighttime Severe Cold and Flu Syrup Max Strength Multi-Symptom Relief for Adults and Children 12 Years and Older Berry Flavor 12 fl oz (Previously Care)**Amazon Basics**$6.61**4.7★3,790 rev](https://www.amazon.com/dp/B00ASEO13A) [5![Vicks DayQuil and NyQuil Severe Co-Pack Cold and Flu Medicine Powerful Relief for Headache Fever Sore Throat Minor Aches and Pains Congestion Sinus Pressure Stuffy Nose 48 LiquiCaps](https://m.media-amazon.com/images/I/51SOkRabMvL.jpg)**Vicks DayQuil and NyQuil Severe Co-Pack Cold and Flu Medicine Powerful Relief for Headache Fever Sore Throat Minor Aches and Pains Congestion Sinus Pressure Stuffy Nose 48 LiquiCaps**Vicks**$20.68**4.8★10,704 rev](https://www.amazon.com/dp/B07DQ1KLNH)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![AXIV Day & Night Cold & Flu Medicine Combo Pack Softgels Daytime & Nighttime Relief for Headache Fever Sore Throat Minor Aches & Pains & Cough 48 Softgels](https://m.media-amazon.com/images/I/51PEMw6bYVL.jpg)**AXIV Day & Night Cold & Flu Medicine Combo Pack Softgels Daytime & Nighttime Relief for Headache Fever Sore Throat Minor Aches & Pains & Cough 48 Softgels**AXIV**$13.06**756 rev1y ago](https://www.amazon.com/dp/B0DBZTN96G) [![AXIV Nighttime Cold & Flu Relief Softgels Multi-Symptom Nighttime Relief for Headache Fever Sore Throat Minor Aches and Pains Sneezing Runny Nose and Cough 24 Count](https://m.media-amazon.com/images/I/41S+d3nCQSL.jpg)**AXIV Nighttime Cold & Flu Relief Softgels Multi-Symptom Nighttime Relief for Headache Fever Sore Throat Minor Aches and Pains Sneezing Runny Nose and Cough 24 Count**AXIV**$6.94**344 rev1y ago](https://www.amazon.com/dp/B0DBVS8FGZ) [![AXIV Nighttime Cold and Flu Relief Liquid Medicine Multi-Symptom Relief Pain Reliever Fever Reducer Cough Suppressant Cherry Flavor 12 fl. oz.](https://m.media-amazon.com/images/I/41V6e4zpxOL.jpg)**AXIV Nighttime Cold and Flu Relief Liquid Medicine Multi-Symptom Relief Pain Reliever Fever Reducer Cough Suppressant Cherry Flavor 12 fl. oz.**AXIV**$8.91**131 rev1y ago](https://www.amazon.com/dp/B0D9P6SYDL) [![Amazon Basic Care Maximum Strength Nighttime Severe Cold and Flu Relief Honey Flavor Multi-Symptom Relief for Cough Sore Throat Congestion 12 fl oz (1-Pack)](https://m.media-amazon.com/images/I/41C8o31jAhL.jpg)**Amazon Basic Care Maximum Strength Nighttime Severe Cold and Flu Relief Honey Flavor Multi-Symptom Relief for Cough Sore Throat Congestion 12 fl oz (1-Pack)**Amazon Basic Care**$5.60**664 rev3y ago](https://www.amazon.com/dp/B09XDJY7CM) [![Vicks DayQuil & NyQuil Ultra Concentrated Liquicaps Co-Pack Cold & Flu Medicine Powerful Multi-Symptom Daytime & Nighttime Relief for Headache Fever Sore Throat Minor Aches & Pains & Cough 96ct](https://m.media-amazon.com/images/I/51HqU+ZMrRL.jpg)**Vicks DayQuil & NyQuil Ultra Concentrated Liquicaps Co-Pack Cold & Flu Medicine Powerful Multi-Symptom Daytime & Nighttime Relief for Headache Fever Sore Throat Minor Aches & Pains & Cough 96ct**Vicks**$34.09**1,662 rev3y ago](https://www.amazon.com/dp/B0C6WDYH6J)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![AXIV Nighttime Cold and Flu Relief Liquid Medicine Multi-Symptom Relief Pain Reliever Fever Reducer Cough Suppressant Cherry Flavor 12 fl. oz.](https://m.media-amazon.com/images/I/41V6e4zpxOL.jpg)**AXIV Nighttime Cold and Flu Relief Liquid Medicine Multi-Symptom Relief Pain Reliever Fever Reducer Cough Suppressant Cherry Flavor 12 fl. oz.**AXIV**$8.91**4.4★**▲ 287%**](https://www.amazon.com/dp/B0D9P6SYDL) [![Vick NyQuil Cough Cold and Flu Nighttime Relief Original Liquid 2x12 Fl Oz](https://m.media-amazon.com/images/I/51VV+8qDKQL.jpg)**Vick NyQuil Cough Cold and Flu Nighttime Relief Original Liquid 2x12 Fl Oz**Vicks**$19.64**4.8★**▲ 113%**](https://www.amazon.com/dp/B005GS7ZMC) [![Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz](https://m.media-amazon.com/images/I/41QDHCu+EJL.jpg)**Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz**Amazon Basic Care**$6.08**4.7★**▲ 111%**](https://www.amazon.com/dp/B09HJTM8DK) [![AXIV Nighttime Cold & Flu Relief Softgels Multi-Symptom Nighttime Relief for Headache Fever Sore Throat Minor Aches and Pains Sneezing Runny Nose and Cough 24 Count](https://m.media-amazon.com/images/I/41S+d3nCQSL.jpg)**AXIV Nighttime Cold & Flu Relief Softgels Multi-Symptom Nighttime Relief for Headache Fever Sore Throat Minor Aches and Pains Sneezing Runny Nose and Cough 24 Count**AXIV**$6.94**4.7★**▲ 67%**](https://www.amazon.com/dp/B0DBVS8FGZ) [![Vicks DayQuil & Nyquil Severe Cold Flu & Congestion Medicine 24 Count](https://m.media-amazon.com/images/I/612pbDQDoWL.jpg)**Vicks DayQuil & Nyquil Severe Cold Flu & Congestion Medicine 24 Count**Vicks**$11.11**4.8★**▲ 62%**](https://www.amazon.com/dp/B089TVJRCG)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 67 weeks — -65.4% search growth over the last 90 days.

2K1KSpike '25Holiday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**18%

*“less expensive”*

**Efficiency**14%

*“Does the job”*

**Cold Relief**13%

*“Great for Flu & Cold Symptoms”*

**Quality-Overall**9%

*“Just as good as name brand”*

**Advertised Vs Actual Product**8%

*“Works great gets da job done”*

**Sleep Quality**8%

*“Great for sleeping”*

**Cough Relief**5%

*“Helps the coughing”*

**Taste-Overall**3%

*“I also like that it doesnt leave a terrible aftertaste”*

**Strength**2%

*“Strong stuff”*

**Ease Of Use**2%

*“Very handy”*

### **What buyers complain about **

**Taste-Overall**17%

*“Taste is vile”*

**Functionality-Overall**10%

*“Not effective”*

**Cough Relief**6%

*“If you get coughing”*

**Sleep Quality**5%

*“- Harder time sleeping”*

**Value For Money**5%

*“Not worth even the cheap price”*

**Size-Overall**4%

*“Bottles are smaller than the non-HBP”*

**Flavor**4%

*“unfortunately the flavor is rather off-putting”*

**Quality-Overall**3%

*“Not as good as other brands”*

**Dosage**3%

*“should be half doses instead”*

**Cold Relief**3%

*“I had the flu”*