---
title: "nasopharyngeal airway — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/nasopharyngeal-airway"
last_updated: "2026-07-14T01:35:17.722Z"
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  description: "a small market ($58K/yr) — nasopharyngeal airway doesn't clear our bar today."
  "og:description": "a small market ($58K/yr) — nasopharyngeal airway doesn't clear our bar today."
  "og:title": "nasopharyngeal airway — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

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# **nasopharyngeal airway**

**Skip it**

A small market ($58K/yr) — this niche doesn't clear our bar today.

Market size 15Growth 19Conversion 65Competition 33Returns 98Price range 80Avg price 82Brand share 26Review moat 85Quality gap 21

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Review moat**

**Great****304.88**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$17.71**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.92–$49.42**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-12.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$58K**

$58K/yr · 56K searches

## **Competition**

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**8 **—flat

**Sellers**

**13**

**Top-5 brand share**

**89%**

**Open market**

**6%**

- Lightning X Products27% - Endure Industries22% - BIRDSTYLER21% - LINE2design12% - North American Rescue7% - Combat Medical Systems4% - Open — no brand owns it (2 brands, 6%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$6K20%$12K30%$17K40%$23K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Ever Ready Group Rusch Inc. Nasopharyngeal Tube (28Fr. 9.3mm) with Surgilube Lubricant (Pack of 2) 2 Count (Pack of 1)](https://m.media-amazon.com/images/I/41EBi46tt5L.jpg)**Ever Ready Group Rusch Inc. Nasopharyngeal Tube (28Fr. 9.3mm) with Surgilube Lubricant (Pack of 2) 2 Count (Pack of 1)**BIRDSTYLER**$14.46**4.7★1,356 rev](https://www.amazon.com/dp/B074BDN6G8) [2![Lightning X Products Deluxe Nasopharyngeal (Nasal) Airway Kit - 6 Pieces NPA - Includes 6 NPAs Lube Wipes & Gloves](https://m.media-amazon.com/images/I/51ojbYBw5SL.jpg)**Lightning X Products Deluxe Nasopharyngeal (Nasal) Airway Kit - 6 Pieces NPA - Includes 6 NPAs Lube Wipes & Gloves**Lightning X Products**$19.85**4.7★514 rev](https://www.amazon.com/dp/B0D2YB11VP) [3![LINE2design Nasal Airway Kit-6 Medical Nasopharyngeal Management Trauma Airways - First Aid Emergency Rescue Latex Free Respiration Tubes with Lubricating Jelly Packets - Pack of 6](https://m.media-amazon.com/images/I/41jTO0zNH+L.jpg)**LINE2design Nasal Airway Kit-6 Medical Nasopharyngeal Management Trauma Airways - First Aid Emergency Rescue Latex Free Respiration Tubes with Lubricating Jelly Packets - Pack of 6**LINE2design**$19.28**4.6★700 rev](https://www.amazon.com/dp/B07Y8L26H8) [4![Endure Complete Airway Emergency Kit - 8 Sizes Berman OPA + 5 Sizes Nasopharyngeal Airway + 5 Packs Lubricating Jelly](https://m.media-amazon.com/images/I/41lWaVrLGuL.jpg)**Endure Complete Airway Emergency Kit - 8 Sizes Berman OPA + 5 Sizes Nasopharyngeal Airway + 5 Packs Lubricating Jelly**Endure Industries**$24.62**4.7★194 rev](https://www.amazon.com/dp/B09P5B4MHT) [5![NAR Pre-Lubricated Nasopharyngeal Airway 28 French Bevel Tip Sterile Latex Free - 5 Year Shelf Life](https://m.media-amazon.com/images/I/41nGJR54CeL.jpg)**NAR Pre-Lubricated Nasopharyngeal Airway 28 French Bevel Tip Sterile Latex Free - 5 Year Shelf Life**North American Rescue**$10.57**4.8★73 rev](https://www.amazon.com/dp/B0CLYTD41F)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![RHINO RESCUE Nasopharyngeal Airway NPA Nasal Airway 28 FR. with Lubricants (2-Pack)](https://m.media-amazon.com/images/I/41HpE+azFML.jpg)**RHINO RESCUE Nasopharyngeal Airway NPA Nasal Airway 28 FR. with Lubricants (2-Pack)**RHINO RESCUE**$12.68**13 rev1y ago](https://www.amazon.com/dp/B0FFB2Z9KH) [![Endure Ind Nasopharyngeal Airway with Lubricating Jelly 6.5 mm Pack of 10 NPA 26 FR](https://m.media-amazon.com/images/I/41NHMscaiNL.jpg)**Endure Ind Nasopharyngeal Airway with Lubricating Jelly 6.5 mm Pack of 10 NPA 26 FR**Endure Industries**$25.47**7 rev1y ago](https://www.amazon.com/dp/B0D9NZJMBX) [![Lightning X Products Deluxe Nasopharyngeal (Nasal) Airway Kit - 6 Pieces NPA - Includes 6 NPAs Lube Wipes & Gloves](https://m.media-amazon.com/images/I/51ojbYBw5SL.jpg)**Lightning X Products Deluxe Nasopharyngeal (Nasal) Airway Kit - 6 Pieces NPA - Includes 6 NPAs Lube Wipes & Gloves**Lightning X Products**$19.85**514 rev2y ago](https://www.amazon.com/dp/B0D2YB11VP) [![Lightning X Products Deluxe Nasopharyngeal (Nasal) Airway Kit - NPA 28FR - Includes NPA Lube Wipe & Gloves](https://m.media-amazon.com/images/I/415-K+GXumL.jpg)**Lightning X Products Deluxe Nasopharyngeal (Nasal) Airway Kit - NPA 28FR - Includes NPA Lube Wipe & Gloves**Lightning X Products**$8.99**514 rev2y ago](https://www.amazon.com/dp/B0D2YB96DW) [![NAR Pre-Lubricated Nasopharyngeal Airway 28 French Bevel Tip Sterile Latex Free - 5 Year Shelf Life](https://m.media-amazon.com/images/I/41nGJR54CeL.jpg)**NAR Pre-Lubricated Nasopharyngeal Airway 28 French Bevel Tip Sterile Latex Free - 5 Year Shelf Life**North American Rescue**$10.57**73 rev2y ago](https://www.amazon.com/dp/B0CLYTD41F)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Curaplex Fixed Flange Nasopharyngeal Airway Kit Set of 6 (20F-34F) Includes Case and Lubricating Jelly Latex-Free Individually Wrapped Color-Coded Packaging (028055)](https://m.media-amazon.com/images/I/41r29JW4z9L.jpg)**Curaplex Fixed Flange Nasopharyngeal Airway Kit Set of 6 (20F-34F) Includes Case and Lubricating Jelly Latex-Free Individually Wrapped Color-Coded Packaging (028055)**Curaplex**$23.34**4.6★**▲ 82%**](https://www.amazon.com/dp/B09D3X3W5V) [![Lightning X Products Berman Oral Airway Kit Emergency EMS Oropharangeal Airways 6-Pack Colored OPA for Emergency First Aid + CPR](https://m.media-amazon.com/images/I/412mvGAqR+L.jpg)**Lightning X Products Berman Oral Airway Kit Emergency EMS Oropharangeal Airways 6-Pack Colored OPA for Emergency First Aid + CPR**Lightning X Products**$6.92**4.7★**▲ 62%**](https://www.amazon.com/dp/B013R9WUSK) [![RHINO RESCUE Nasopharyngeal Airway NPA Nasal Airway 28 FR. with Lubricants (2-Pack)](https://m.media-amazon.com/images/I/41HpE+azFML.jpg)**RHINO RESCUE Nasopharyngeal Airway NPA Nasal Airway 28 FR. with Lubricants (2-Pack)**RHINO RESCUE**$12.68**4.4★**▲ 46%**](https://www.amazon.com/dp/B0FFB2Z9KH) [![Nasopharyngeal (Nasal) Airway Kit 6 pcs NPA](https://m.media-amazon.com/images/I/51ojbYBw5SL.jpg)**Nasopharyngeal (Nasal) Airway Kit 6 pcs NPA**Lightning X Products**$19.65**4.7★**▲ 23%**](https://www.amazon.com/dp/B06X1993JJ) [![Lightning X Products Oral & Nasal Airway Roll Kit - Berman OPA NPA CPR Mask and Gear Bag for EMT Trauma First Aid Medic Kits](https://m.media-amazon.com/images/I/41wsiE3cGIL.jpg)**Lightning X Products Oral & Nasal Airway Roll Kit - Berman OPA NPA CPR Mask and Gear Bag for EMT Trauma First Aid Medic Kits**Lightning X Products**$49.42**4.8★**▲ 20%**](https://www.amazon.com/dp/B0B9V6KLQP)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -12.6% search growth over the last 90 days.

1K750Prime Day '24Spike '24Spike '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**27%

*“they seem well made”*

**Size-Overall**16%

*“Nice sizes”*

**Advertised Vs Actual Product**14%

*“Exactly as advertised”*

**Value For Money**14%

*“Great value”*

**Efficiency**11%

*“Work well”*

**Compactness**4%

*“Much compact”*

**Flexibility**2%

*“rigid enough to insert easily”*

**Soft Feel**2%

*“the NPAs are reasonably soft”*

### **What buyers complain about **

**Size-Overall**38%

*“Might need to cut to size”*

**Ease Of Use**13%

*“Not enjoyable user experience”*

**Value For Money**13%

*“Wish there was a bulk price because I need to use this every few days in one nostril in order to fall asleep”*

### **Top return reasons **

**Size-Overall**36%

**Advertised Vs Actual Product**18%

**Certifications**12%

**Material Quality**8%

**Functionality-Overall**4%

**Comfort-Overall**4%

**Soft Feel**4%

**Flexibility**4%

**Suction**4%

**Value For Money**4%