---
title: "nard oil — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/nard-oil"
last_updated: "2026-07-14T06:39:16.068Z"
locale: en
meta:
  description: "a small market ($40K/yr) — nard oil doesn't clear our bar today."
  "og:description": "a small market ($40K/yr) — nard oil doesn't clear our bar today."
  "og:title": "nard oil — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

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# **nard oil**

**Skip it**

A small market ($40K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 19Conversion 46Competition 40Returns 96Price range 84Avg price 80Brand share 54Review moat 60Quality gap 42

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$8.18–$59.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$16.98**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****1,081.09**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****3.6%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-11.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$40K**

$40K/yr · 65K searches

## **Competition**

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**15 **▼falling

**Sellers**

**22**

**Top-5 brand share**

**73%**

**Open market**

**23%**

- LION OF JUDAH MARKET32% - Gya Labs16% - Bethlehem Gifts TM11% - Zuluf8% - Nature Packaged6% - Nard4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$8K30%$12K40%$16K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![LION OF JUDAH MARKET 100% Nard Authentic Christian Anointing Oil Church of The Holy Sepulchre (Spikenard 280ml)](https://m.media-amazon.com/images/I/41P5Q-37EXL.jpg)**LION OF JUDAH MARKET 100% Nard Authentic Christian Anointing Oil Church of The Holy Sepulchre (Spikenard 280ml)**LION OF JUDAH MARKET**$26.19**4.5★150 rev](https://www.amazon.com/dp/B07H9FJ5D2) [2![100% Pure Spikenard Essential Oil - 0.34 Fl Oz - Spikenard Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent](https://m.media-amazon.com/images/I/51kA9AkLV5L.jpg)**100% Pure Spikenard Essential Oil - 0.34 Fl Oz - Spikenard Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent**Gya Labs**$14.33**4.6★867 rev](https://www.amazon.com/dp/B093PY4RB1) [3![Nard Nardo Anointing Oil Bottle 30ml Authentic Fragrance from Jerusalem](https://m.media-amazon.com/images/I/412UujPVbAL.jpg)**Nard Nardo Anointing Oil Bottle 30ml Authentic Fragrance from Jerusalem**Bethlehem Gifts TM**$9.91**4.6★702 rev](https://www.amazon.com/dp/B01M9BUKQ7) [4![LION OF JUDAH MARKET Nard Nardo Anointing Oil Bottle 30ml Authentic Fragrance from Jerusalem](https://m.media-amazon.com/images/I/41yhxL8A2VL.jpg)**LION OF JUDAH MARKET Nard Nardo Anointing Oil Bottle 30ml Authentic Fragrance from Jerusalem**LION OF JUDAH MARKET**$9.42**4.8★24 rev](https://www.amazon.com/dp/B08XJPYV93) [5![Nature Packaged Organic Spikenard Essential Oil - Direct from Annapurna Aroma Nepal - Steam Distilled - Aceite de Nardo for Aromatherapy Massage Diffuser DIY Candle and Soap Making - 5ml](https://m.media-amazon.com/images/I/41QLRaaRftL.jpg)**Nature Packaged Organic Spikenard Essential Oil - Direct from Annapurna Aroma Nepal - Steam Distilled - Aceite de Nardo for Aromatherapy Massage Diffuser DIY Candle and Soap Making - 5ml**Nature Packaged**$59.76**4.0★5 rev](https://www.amazon.com/dp/B0G3471TC7)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Biblical Nard Scented Anointing Oil for Prayer & Church - Christian Scripture Inspired Holy Aromatic Essential Oil from Jerusalem Holy Land | 8.5fl.oz - 250ml](https://m.media-amazon.com/images/I/31B4j4xnnBL.jpg)**Biblical Nard Scented Anointing Oil for Prayer & Church - Christian Scripture Inspired Holy Aromatic Essential Oil from Jerusalem Holy Land | 8.5fl.oz - 250ml**TerraSantaStore**$28.29**1 rev6mo ago](https://www.amazon.com/dp/B0GDV3X2NF) [![Nature Packaged Organic Spikenard Essential Oil - Direct from Annapurna Aroma Nepal - Steam Distilled - Aceite de Nardo for Aromatherapy Massage Diffuser DIY Candle and Soap Making - 5ml](https://m.media-amazon.com/images/I/41QLRaaRftL.jpg)**Nature Packaged Organic Spikenard Essential Oil - Direct from Annapurna Aroma Nepal - Steam Distilled - Aceite de Nardo for Aromatherapy Massage Diffuser DIY Candle and Soap Making - 5ml**Nature Packaged**$59.76**5 rev7mo ago](https://www.amazon.com/dp/B0G3471TC7) [![LOTUSJOY 100% Pure Spikenard Essential Oil 0.34 Fl Oz Natural Spikenard Oil in Amber Glass Bottle with Dropper for Diffuser Massage Skin Care DIY](https://m.media-amazon.com/images/I/41gRFUqnTOL.jpg)**LOTUSJOY 100% Pure Spikenard Essential Oil 0.34 Fl Oz Natural Spikenard Oil in Amber Glass Bottle with Dropper for Diffuser Massage Skin Care DIY**LOTUSJOY**$12.80**65 rev11mo ago](https://www.amazon.com/dp/B0FHPY6Z3Z) [![100% Pure Spikenard Oil - 1 Fl Oz Spikenard Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent](https://m.media-amazon.com/images/I/51zuGRgTv8L.jpg)**100% Pure Spikenard Oil - 1 Fl Oz Spikenard Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent**KUKKA essential oils**$15.92**62 rev1y ago](https://www.amazon.com/dp/B0F478KY6J) [![Biblical Nard Anointing Oil from Jerusalem 280 ml](https://m.media-amazon.com/images/I/41aRXfskMWL.jpg)**Biblical Nard Anointing Oil from Jerusalem 280 ml**LION OF JUDAH MARKET**$24.64**6 rev1y ago](https://www.amazon.com/dp/B0DL3P3LRV)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Biblical Nard Scented Anointing Oil for Prayer & Church - Christian Scripture Inspired Holy Aromatic Essential Oil from Jerusalem Holy Land | 8.5fl.oz - 250ml](https://m.media-amazon.com/images/I/31B4j4xnnBL.jpg)**Biblical Nard Scented Anointing Oil for Prayer & Church - Christian Scripture Inspired Holy Aromatic Essential Oil from Jerusalem Holy Land | 8.5fl.oz - 250ml**TerraSantaStore**$28.29**5.0★**▲ 149%**](https://www.amazon.com/dp/B0GDV3X2NF) [![Nature Packaged Organic Spikenard Essential Oil - Direct from Annapurna Aroma Nepal - Steam Distilled - Aceite de Nardo for Aromatherapy Massage Diffuser DIY Candle and Soap Making - 5ml](https://m.media-amazon.com/images/I/41QLRaaRftL.jpg)**Nature Packaged Organic Spikenard Essential Oil - Direct from Annapurna Aroma Nepal - Steam Distilled - Aceite de Nardo for Aromatherapy Massage Diffuser DIY Candle and Soap Making - 5ml**Nature Packaged**$59.76**4.0★**▲ 133%**](https://www.amazon.com/dp/B0G3471TC7) [![LION OF JUDAH MARKET Nard Nardo Anointing Oil Bottle 30ml Authentic Fragrance from Jerusalem](https://m.media-amazon.com/images/I/41yhxL8A2VL.jpg)**LION OF JUDAH MARKET Nard Nardo Anointing Oil Bottle 30ml Authentic Fragrance from Jerusalem**LION OF JUDAH MARKET**$9.42**4.8★**▲ 69%**](https://www.amazon.com/dp/B08XJPYV93) [![EUQEE Spikenard Essential Oil 118ml/4Fl Oz Spikenard Oil Premium Essential Oil with Glass Dropper Great for Yoga Meditation Massage Diffuser DIY Soap Candle Making Aromatherapy Sleep](https://m.media-amazon.com/images/I/41qNF5H5RuL.jpg)**EUQEE Spikenard Essential Oil 118ml/4Fl Oz Spikenard Oil Premium Essential Oil with Glass Dropper Great for Yoga Meditation Massage Diffuser DIY Soap Candle Making Aromatherapy Sleep**EUQEE**$15.46**4.3★**▲ 59%**](https://www.amazon.com/dp/B0G43DXLMT) [![Spikenard Anointing Oil 9ml (0.3 fl oz.)| Blessings from The Holy Lands | Blessed from Jerusalem with Biblical Spices | Christian Gift | Holy Oil for Prayer and Protection](https://m.media-amazon.com/images/I/41nKJivhpEL.jpg)**Spikenard Anointing Oil 9ml (0.3 fl oz.)| Blessings from The Holy Lands | Blessed from Jerusalem with Biblical Spices | Christian Gift | Holy Oil for Prayer and Protection**Aromafume**$12.02**4.7★**▲ 47%**](https://www.amazon.com/dp/B0CSDKNXP1)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 10 weeks — -11.4% search growth over the last 90 days.

1K800May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**59%

*“Amazing scent”*

**Quality-Overall**10%

*“The oil feels high-quality”*

**Size-Overall**5%

*“Perfect size”*

**Advertised Vs Actual Product**3%

*“Just as I wanted”*

**Value For Money**3%

*“Great price”*

**Gifting Purpose**2%

*“Great gift”*

**Soft Feel**1%

*“It feels good”*

**Strength**1%

*“Very strong”*

**Soothing Effect**1%

*“So calming”*

**Oily/Greasy**1%

*“Love this oil”*

### **What buyers complain about **

**Smell**55%

*“Very pungent awful odor”*

**Size-Overall**16%

*“Its small”*

**Value For Money**2%

*“not worth it to me”*

**Quality-Overall**2%

*“Cheap”*

**Leak-Proof**2%

*“Has leak”*

**Durability**2%

*“it broke on the first use during an anointing service”*

**Strength**2%

*“Flimsy bottle”*

**Instructions/User Manual/Troubleshooting**2%

*“No instructions on how much to use”*

**Oily/Greasy**1%

*“not much oil”*

**Hard Feel**1%

*“This is very harsh”*

### **Top return reasons **

**Smell**62%

**Advertised Vs Actual Product**12%

**Size-Overall**7%

**Leak-Proof**7%

**Oily/Greasy**2%

**Quality-Overall**2%

**Defective Material/Parts**2%

**Value For Money**1%

**Ingredients-Overall**1%

**Strength**0%