---
title: "naproxen pm — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/naproxen-pm"
last_updated: "2026-07-14T05:12:57.498Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — naproxen pm doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — naproxen pm doesn't clear our bar today."
  "og:title": "naproxen pm — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

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# **naproxen pm**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 51Growth 24Conversion 98Competition 3Returns 100Price range 51Avg price 76Brand share 0Review moat 34Quality gap 16

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****16.2%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$15.55**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$288K**

$288K/yr · 114K searches

**Price range**

**Good****$8.44–$21.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****3,124.67**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-2.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****97%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**3 **▼falling

**Sellers**

**54**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Aleve57% - Amazon Basic Care34% - Advil9% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$43K30%$87K45%$130K60%$173K1K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Aleve PM Sleep Aid Plus Pain Reliever Caplets Naproxen Sodium & Diphenhydramine HCl Nighttime 120 Count](https://m.media-amazon.com/images/I/41ceKjUoz8L.jpg)**Aleve PM Sleep Aid Plus Pain Reliever Caplets Naproxen Sodium & Diphenhydramine HCl Nighttime 120 Count**Aleve**$21.82**4.8★3,669 rev](https://www.amazon.com/dp/B08X8R2RMZ) [2![Amazon Basic Care All Night Pain Relief PM Naproxen Sodium 220 mg/Diphenhydramine Hydrochloride 25 mg Tablets Pain Reliever/Nighttime Sleep-Aid 160 Count](https://m.media-amazon.com/images/I/41eQlximXSL.jpg)**Amazon Basic Care All Night Pain Relief PM Naproxen Sodium 220 mg/Diphenhydramine Hydrochloride 25 mg Tablets Pain Reliever/Nighttime Sleep-Aid 160 Count**Amazon Basic Care**$18.95**4.7★2,541 rev](https://www.amazon.com/dp/B07QZ984TV) [3![Advil PM Liqui-Gels Minis 80 Liquid Filled Capsules](https://m.media-amazon.com/images/I/41fBU78tlZL.jpg)**Advil PM Liqui-Gels Minis 80 Liquid Filled Capsules**Advil**$17.31**4.7★1,635 rev](https://www.amazon.com/dp/B0DPM9BGJ4) [4![Advil PM Liqui-Gels Pain Reliever and Nighttime Sleep Aid Pain Medicine with Ibuprofen for Pain Relief and Diphenhydramine HCL for a Sleep Aid - 40 Liquid Filled Capsules - Back to College](https://m.media-amazon.com/images/I/51cMQoVTa7L.jpg)**Advil PM Liqui-Gels Pain Reliever and Nighttime Sleep Aid Pain Medicine with Ibuprofen for Pain Relief and Diphenhydramine HCL for a Sleep Aid - 40 Liquid Filled Capsules - Back to College**Advil**$8.44**4.7★1,823 rev](https://www.amazon.com/dp/B00NL4MMYE) [5![Amazon Basic Care Ibuprofen PM Ibuprofen 200 mg and Diphenhydramine Citrate 38 mg Pain Reliever and Nighttime Sleep-Aid Capsule-Shaped Tablets 120 Count](https://m.media-amazon.com/images/I/41swzuW+OtL.jpg)**Amazon Basic Care Ibuprofen PM Ibuprofen 200 mg and Diphenhydramine Citrate 38 mg Pain Reliever and Nighttime Sleep-Aid Capsule-Shaped Tablets 120 Count**Amazon Basic Care**$10.88**4.8★4,368 rev](https://www.amazon.com/dp/B087D2TGXL)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Advil PM Liqui-Gels Minis 80 Liquid Filled Capsules](https://m.media-amazon.com/images/I/41fBU78tlZL.jpg)**Advil PM Liqui-Gels Minis 80 Liquid Filled Capsules**Advil**$17.31**1,635 rev1y ago](https://www.amazon.com/dp/B0DPM9BGJ4) [![Amazon Basic Care Ibuprofen PM Ibuprofen 200 mg and Diphenhydramine Citrate 38 mg Pain Reliever and Nighttime Sleep-Aid Capsule-Shaped Tablets 120 Count](https://m.media-amazon.com/images/I/41swzuW+OtL.jpg)**Amazon Basic Care Ibuprofen PM Ibuprofen 200 mg and Diphenhydramine Citrate 38 mg Pain Reliever and Nighttime Sleep-Aid Capsule-Shaped Tablets 120 Count**Amazon Basic Care**$10.88**4,368 rev5y ago](https://www.amazon.com/dp/B087D2TGXL) [![Aleve PM Sleep Aid Plus Pain Reliever Caplets Naproxen Sodium & Diphenhydramine HCl Nighttime 120 Count](https://m.media-amazon.com/images/I/41ceKjUoz8L.jpg)**Aleve PM Sleep Aid Plus Pain Reliever Caplets Naproxen Sodium & Diphenhydramine HCl Nighttime 120 Count**Aleve**$21.82**3,669 rev5y ago](https://www.amazon.com/dp/B08X8R2RMZ) [![Amazon Basic Care All Night Pain Relief PM Naproxen Sodium 220 mg/Diphenhydramine Hydrochloride 25 mg Tablets Pain Reliever/Nighttime Sleep-Aid 160 Count](https://m.media-amazon.com/images/I/41eQlximXSL.jpg)**Amazon Basic Care All Night Pain Relief PM Naproxen Sodium 220 mg/Diphenhydramine Hydrochloride 25 mg Tablets Pain Reliever/Nighttime Sleep-Aid 160 Count**Amazon Basic Care**$18.95**2,541 rev6y ago](https://www.amazon.com/dp/B07QZ984TV) [![Aleve PM Caplets Fast Acting Sleep Aid and Pain Relief for Headaches Muscle Aches Non-Habit Forming 220 mg Naproxen Sodium and 25 mg Diphenhydramine HCl Capsules 80 count](https://m.media-amazon.com/images/I/41Xoy6knZTL.jpg)**Aleve PM Caplets Fast Acting Sleep Aid and Pain Relief for Headaches Muscle Aches Non-Habit Forming 220 mg Naproxen Sodium and 25 mg Diphenhydramine HCl Capsules 80 count**Aleve**$15.92**4,712 rev10y ago](https://www.amazon.com/dp/B01CVAGMHG)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Advil PM Liqui-Gels Minis 80 Liquid Filled Capsules](https://m.media-amazon.com/images/I/41fBU78tlZL.jpg)**Advil PM Liqui-Gels Minis 80 Liquid Filled Capsules**Advil**$17.31**4.7★**▲ 33%**](https://www.amazon.com/dp/B0DPM9BGJ4) [![Amazon Basic Care All Night Pain Relief PM Naproxen Sodium 220 mg/Diphenhydramine Hydrochloride 25 mg Tablets Pain Reliever/Nighttime Sleep-Aid 160 Count](https://m.media-amazon.com/images/I/41eQlximXSL.jpg)**Amazon Basic Care All Night Pain Relief PM Naproxen Sodium 220 mg/Diphenhydramine Hydrochloride 25 mg Tablets Pain Reliever/Nighttime Sleep-Aid 160 Count**Amazon Basic Care**$18.95**4.7★**▲ 17%**](https://www.amazon.com/dp/B07QZ984TV) [![Amazon Basic Care Ibuprofen PM Ibuprofen 200 mg and Diphenhydramine Citrate 38 mg Pain Reliever and Nighttime Sleep-Aid Capsule-Shaped Tablets 120 Count](https://m.media-amazon.com/images/I/41swzuW+OtL.jpg)**Amazon Basic Care Ibuprofen PM Ibuprofen 200 mg and Diphenhydramine Citrate 38 mg Pain Reliever and Nighttime Sleep-Aid Capsule-Shaped Tablets 120 Count**Amazon Basic Care**$10.88**4.8★**— 9%**](https://www.amazon.com/dp/B087D2TGXL) [![Aleve PM Caplets Fast Acting Sleep Aid and Pain Relief for Headaches Muscle Aches Non-Habit Forming 220 mg Naproxen Sodium and 25 mg Diphenhydramine HCl Capsules 80 count](https://m.media-amazon.com/images/I/41Xoy6knZTL.jpg)**Aleve PM Caplets Fast Acting Sleep Aid and Pain Relief for Headaches Muscle Aches Non-Habit Forming 220 mg Naproxen Sodium and 25 mg Diphenhydramine HCl Capsules 80 count**Aleve**$15.92**4.8★**— 4%**](https://www.amazon.com/dp/B01CVAGMHG) [![Aleve PM Sleep Aid Plus Pain Reliever Caplets Naproxen Sodium & Diphenhydramine HCl Nighttime 120 Count](https://m.media-amazon.com/images/I/41ceKjUoz8L.jpg)**Aleve PM Sleep Aid Plus Pain Reliever Caplets Naproxen Sodium & Diphenhydramine HCl Nighttime 120 Count**Aleve**$21.82**4.8★**— 9%**](https://www.amazon.com/dp/B08X8R2RMZ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -2.9% search growth over the last 90 days.

3K2KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Sleep Quality**45%

*“sleep well”*

**Quality-Overall**13%

*“Excellent Quality”*

**Value For Money**11%

*“Great value”*

**Efficiency**10%

*“Works really well”*

**Advertised Vs Actual Product**5%

*“As advertised”*

**Dosage**3%

*“Same ingredients at the same dosage as Advil PM”*

**Size-Overall**2%

*“Dog sweater fits mis Molly perfectly”*

**Strength**2%

*“Excellent effectiveness”*

**Durability**2%

*“I used it for years”*

**Ease Of Chewing/Swallowing**1%

*“is easy to swallow”*

### **What buyers complain about **

**Sleep Quality**40%

*“even worse sleep aid”*

**Pain Relief-Overall**11%

*“Not as good a pain reliever as advertised”*

**Functionality-Overall**10%

*“It did not work for me”*

**Size-Overall**5%

*“Size is smaller than you think”*

**Value For Money**5%

*“Works, A little pricey though”*

**Vegan/Organic**5%

*“as it contains gelatine not good for vegans”*

**Muscle Pain Relief**2%

*“It was t as strong for muscle and pain aches”*

**Strength**2%

*“Ok not as strong as I thought they would be”*

**Durability**2%

*“not for long”*

**Shape/Style**2%

*“the Advil bottle is strange shaped”*