---
title: "naked rice — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/naked-rice"
last_updated: "2026-07-14T03:11:17.989Z"
locale: en
meta:
  description: "naked rice shows low returns (0.0%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list."
  "og:description": "naked rice shows low returns (0.0%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list."
  "og:title": "naked rice — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **naked rice**

**Worth a look**

Shows low returns (0.0%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.

Market size 29Growth 40Conversion 99Competition 0Returns 100Price range 95Avg price 94Brand share 0Review moat 43Quality gap 96

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****18.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Incredible****3.9★**

avg incumbent rating — lower means beatable quality

**Price range**

**Incredible****$21.97–$74.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$48.25**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****2,214**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+12.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$131K**

$131K/yr · 15K searches

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**1 **—flat

**Sellers**

**2**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- NAKED100%

## **Product shelf**

All 2 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![NAKED Rice 1Lb - Organic Brown Rice Protein Powder - Vegan Protein Powder GMO Free Gluten Free & Soy Free. Plant-Based Protein No Artificial Ingredients - 15 Servings](https://m.media-amazon.com/images/I/31T0zGtmokL.jpg)**NAKED Rice 1Lb - Organic Brown Rice Protein Powder - Vegan Protein Powder GMO Free Gluten Free & Soy Free. Plant-Based Protein No Artificial Ingredients - 15 Servings**NAKED**$21.97**3.9★2,214 rev](https://www.amazon.com/dp/B0787ST38Q) [2![NAKED nutrition Rice - Organic Brown Rice Protein Powder - Vegan Protein Powder - 5Lb Bulk Gmo Free Gluten Free & Soy Free. Plant-Based Protein No Artificial Ingredients - 76 Servings](https://m.media-amazon.com/images/I/416ifAjr5uL.jpg)**NAKED nutrition Rice - Organic Brown Rice Protein Powder - Vegan Protein Powder - 5Lb Bulk Gmo Free Gluten Free & Soy Free. Plant-Based Protein No Artificial Ingredients - 76 Servings**NAKED**$74.52**3.9★2,214 rev](https://www.amazon.com/dp/B00NBIDHP8)

### **Newest**

by launch date

[![NAKED Rice 1Lb - Organic Brown Rice Protein Powder - Vegan Protein Powder GMO Free Gluten Free & Soy Free. Plant-Based Protein No Artificial Ingredients - 15 Servings](https://m.media-amazon.com/images/I/31T0zGtmokL.jpg)**NAKED Rice 1Lb - Organic Brown Rice Protein Powder - Vegan Protein Powder GMO Free Gluten Free & Soy Free. Plant-Based Protein No Artificial Ingredients - 15 Servings**NAKED**$21.97**2,214 rev8y ago](https://www.amazon.com/dp/B0787ST38Q) [![NAKED nutrition Rice - Organic Brown Rice Protein Powder - Vegan Protein Powder - 5Lb Bulk Gmo Free Gluten Free & Soy Free. Plant-Based Protein No Artificial Ingredients - 76 Servings](https://m.media-amazon.com/images/I/416ifAjr5uL.jpg)**NAKED nutrition Rice - Organic Brown Rice Protein Powder - Vegan Protein Powder - 5Lb Bulk Gmo Free Gluten Free & Soy Free. Plant-Based Protein No Artificial Ingredients - 76 Servings**NAKED**$74.52**2,214 rev11y ago](https://www.amazon.com/dp/B00NBIDHP8)

### **Trending**

90-day click momentum

[![NAKED Rice 1Lb - Organic Brown Rice Protein Powder - Vegan Protein Powder GMO Free Gluten Free & Soy Free. Plant-Based Protein No Artificial Ingredients - 15 Servings](https://m.media-amazon.com/images/I/31T0zGtmokL.jpg)**NAKED Rice 1Lb - Organic Brown Rice Protein Powder - Vegan Protein Powder GMO Free Gluten Free & Soy Free. Plant-Based Protein No Artificial Ingredients - 15 Servings**NAKED**$21.97**3.9★**▲ 23%**](https://www.amazon.com/dp/B0787ST38Q) [![NAKED nutrition Rice - Organic Brown Rice Protein Powder - Vegan Protein Powder - 5Lb Bulk Gmo Free Gluten Free & Soy Free. Plant-Based Protein No Artificial Ingredients - 76 Servings](https://m.media-amazon.com/images/I/416ifAjr5uL.jpg)**NAKED nutrition Rice - Organic Brown Rice Protein Powder - Vegan Protein Powder - 5Lb Bulk Gmo Free Gluten Free & Soy Free. Plant-Based Protein No Artificial Ingredients - 76 Servings**NAKED**$74.52**3.9★**▼ 40%**](https://www.amazon.com/dp/B00NBIDHP8)

## **Demand & seasonality**

Weekly Amazon search volume, last 100 weeks — +12.4% search growth over the last 90 days.

350250Prime Day '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Nutritional Content**21%

*“I honestly love this protein”*

**Taste-Overall**14%

*“Otherwise, I like the taste and it's easily digestible”*

**Blend/Ratio**13%

*“I like it so far when mixed with other stuff”*

**Flavor**7%

*“I love the flavor”*

**Quality-Overall**6%

*“great product”*

**Vegan/Organic**5%

*“I absolutely love the concept of an organic”*

**Thickness**3%

*“it not too gritty”*

**Soft Feel**2%

*“It gives a creamy texture to my banana soy milk smoothies”*

**Ingredients-Overall**2%

*“Not any additives”*

**Regulates Digestion**2%

*“Stomach friendly for me”*

### **What buyers complain about **

**Taste-Overall**23%

*“The taste and consistency is just wrong”*

**Advertised Vs Actual Product**22%

*“This is false advertising”*

**Nutritional Content**16%

*“Low Protein Content”*

**Dosage**5%

*“Due to the misleading information I had to use 3 times the amount to reach my 30g target”*

**Flavor**4%

*“this product had no flavor”*

**Value For Money**4%

*“And it's expensive for what you get”*

**Smell**3%

*“I noticed an odd flavor and others have also commented on flavor and odor issues”*

**Allergies**2%

*“Eh not histamine friendly”*

**Quality-Overall**2%

*“No quality back guarantee”*

**Bitter**2%

*“Bitter taste”*