---
title: "myrrh essential oil — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
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last_updated: "2026-07-14T05:22:05.579Z"
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  description: "myrrh essential oil shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "myrrh essential oil shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "myrrh essential oil — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
---

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# **myrrh essential oil**

**Worth a look**

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 62Growth 18Conversion 78Competition 48Returns 96Price range 85Avg price 86Brand share 66Review moat 44Quality gap 40

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$19.44**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.50–$82.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****7.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****$545K**

$545K/yr · 360K searches

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,067.96**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-14.7%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**19 **▲rising

**Sellers**

**35**

**Top-5 brand share**

**65%**

**Open market**

**30%**

- Majestic Pure20% - MAYJAM16% - Wuvezrub15% - Gya Labs9% - US Organic6% - HIQILI5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$54K20%$109K30%$163K40%$218K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Myrrh Essential Oil Myrrh Oil 4 Fl Oz](https://m.media-amazon.com/images/I/417XrgqzMLL.jpg)**Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Myrrh Essential Oil Myrrh Oil 4 Fl Oz**Majestic Pure**$16.33**4.5★3,212 rev](https://www.amazon.com/dp/B0176YOIEQ) [2![Myrrh Essential Oil 100ML/3.38FL.OZ MAYJAM Premium Myrrh Oil Essential Oils with Glass Dropper Great for Diffuser and Candle Making](https://m.media-amazon.com/images/I/41OKQPU8L9L.jpg)**Myrrh Essential Oil 100ML/3.38FL.OZ MAYJAM Premium Myrrh Oil Essential Oils with Glass Dropper Great for Diffuser and Candle Making**MAYJAM**$9.11**4.4★17,844 rev](https://www.amazon.com/dp/B0B4CMBHQ7) [3![Wuvezrub Myrrh Essential Oil - 30ML Pure and Natural for Aromatherapy Diffuser - 1 Fl Oz](https://m.media-amazon.com/images/I/41TOTu4OvvL.jpg)**Wuvezrub Myrrh Essential Oil - 30ML Pure and Natural for Aromatherapy Diffuser - 1 Fl Oz**Wuvezrub**$6.38**4.6★183 rev](https://www.amazon.com/dp/B0D7B4JWTG) [4![100% Pure Myrrh Essential Oil - 0.34 Fl Oz - Myrrh Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent](https://m.media-amazon.com/images/I/51ISWsJnzZL.jpg)**100% Pure Myrrh Essential Oil - 0.34 Fl Oz - Myrrh Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent**Gya Labs**$14.47**4.6★2,757 rev](https://www.amazon.com/dp/B076V3WSYJ) [5![US Organic 100% Genuine Myrrh Essential Oil - Sourced from The Horn of Africa USDA Certified Organic Extracted by Hydro-Distillation (Myrrh 5 ml)](https://m.media-amazon.com/images/I/41Jm5SSIRNL.jpg)**US Organic 100% Genuine Myrrh Essential Oil - Sourced from The Horn of Africa USDA Certified Organic Extracted by Hydro-Distillation (Myrrh 5 ml)**US Organic**$25.42**4.5★583 rev](https://www.amazon.com/dp/B076YNGDDL)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![MUNUSNA Myrrh Essential Oil 100ML 100% Pure and Natural Myrrh Oils Aromatherapy Oil for Diffuser Skin Care Massage Yoga Home Soap and Candle Making](https://m.media-amazon.com/images/I/41fbDR7pHwL.jpg)**MUNUSNA Myrrh Essential Oil 100ML 100% Pure and Natural Myrrh Oils Aromatherapy Oil for Diffuser Skin Care Massage Yoga Home Soap and Candle Making**MUNUSNA**$9.06**2,429 rev3mo ago](https://www.amazon.com/dp/B0GSZGSF4K) [![Frankincense & Myrrh Essential Oil Roll-On 30 mL (1 fl oz) Pre-Diluted Aromatherapy Rollerball in Fractionated Coconut Oil (FCO) Alcohol-Free Pulse Point Oil Roller](https://m.media-amazon.com/images/I/41YU8VfqD1L.jpg)**Frankincense & Myrrh Essential Oil Roll-On 30 mL (1 fl oz) Pre-Diluted Aromatherapy Rollerball in Fractionated Coconut Oil (FCO) Alcohol-Free Pulse Point Oil Roller**Herbal Mana**$16.08**63 rev4mo ago](https://www.amazon.com/dp/B0GRRJ3572) [![Ybera Mirra Oil Repair - Premium Hair Oil for Dry & Frizzy Hair Hydrating for Damaged Hair Repair Hair Treatment Oil for Curly Straight & Fine Hair - Lightweight Anti-Frizz Hair Oil Serum 90ml](https://m.media-amazon.com/images/I/41kvkNy8T5L.jpg)**Ybera Mirra Oil Repair - Premium Hair Oil for Dry & Frizzy Hair Hydrating for Damaged Hair Repair Hair Treatment Oil for Curly Straight & Fine Hair - Lightweight Anti-Frizz Hair Oil Serum 90ml**YBERA PARIS**$82.48**32 rev7mo ago](https://www.amazon.com/dp/B0G6FP8TZ9) [![Ybera Mirra Oil Repair - Premium Hair Oil for Dry & Frizzy Hair Hydrating Hair Oil for Damaged Hair Repair Hair Treatment Oil for Curly Straight & Fine Hair - Lightweight Anti-Frizz Oil Serum 60ml](https://m.media-amazon.com/images/I/31XE4Lsh-kL.jpg)**Ybera Mirra Oil Repair - Premium Hair Oil for Dry & Frizzy Hair Hydrating Hair Oil for Damaged Hair Repair Hair Treatment Oil for Curly Straight & Fine Hair - Lightweight Anti-Frizz Oil Serum 60ml**YBERA PARIS**$67.73**9 rev7mo ago](https://www.amazon.com/dp/B0G5QH43HB) [![Wuvezrub Myrrh Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Myrrh](https://m.media-amazon.com/images/I/41Nq7CbcgUL.jpg)**Wuvezrub Myrrh Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Myrrh**Wuvezrub**$6.16**66 rev11mo ago](https://www.amazon.com/dp/B0FHWPLT7S)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![MUNUSNA Myrrh Essential Oil 100ML 100% Pure and Natural Myrrh Oils Aromatherapy Oil for Diffuser Skin Care Massage Yoga Home Soap and Candle Making](https://m.media-amazon.com/images/I/41fbDR7pHwL.jpg)**MUNUSNA Myrrh Essential Oil 100ML 100% Pure and Natural Myrrh Oils Aromatherapy Oil for Diffuser Skin Care Massage Yoga Home Soap and Candle Making**MUNUSNA**$9.06**4.4★**▲ 321%**](https://www.amazon.com/dp/B0GSZGSF4K) [![Ybera Mirra Oil Repair - Premium Hair Oil for Dry & Frizzy Hair Hydrating Hair Oil for Damaged Hair Repair Hair Treatment Oil for Curly Straight & Fine Hair - Lightweight Anti-Frizz Oil Serum 60ml](https://m.media-amazon.com/images/I/31XE4Lsh-kL.jpg)**Ybera Mirra Oil Repair - Premium Hair Oil for Dry & Frizzy Hair Hydrating Hair Oil for Damaged Hair Repair Hair Treatment Oil for Curly Straight & Fine Hair - Lightweight Anti-Frizz Oil Serum 60ml**YBERA PARIS**$67.73**4.3★**▲ 272%**](https://www.amazon.com/dp/B0G5QH43HB) [![Frankincense & Myrrh Essential Oil Roll-On 30 mL (1 fl oz) Pre-Diluted Aromatherapy Rollerball in Fractionated Coconut Oil (FCO) Alcohol-Free Pulse Point Oil Roller](https://m.media-amazon.com/images/I/41YU8VfqD1L.jpg)**Frankincense & Myrrh Essential Oil Roll-On 30 mL (1 fl oz) Pre-Diluted Aromatherapy Rollerball in Fractionated Coconut Oil (FCO) Alcohol-Free Pulse Point Oil Roller**Herbal Mana**$16.08**4.5★**▲ 223%**](https://www.amazon.com/dp/B0GRRJ3572) [![NOW Essential Oils Myrrh Oil Blend Meditative Aromatherapy Scent Steam Distilled 100% Pure Vegan Child Resistant Cap 1-Ounce](https://m.media-amazon.com/images/I/31i6pFSazBL.jpg)**NOW Essential Oils Myrrh Oil Blend Meditative Aromatherapy Scent Steam Distilled 100% Pure Vegan Child Resistant Cap 1-Ounce**NOW Foods**$27.60**4.3★**▲ 148%**](https://www.amazon.com/dp/B0014UFYY2) [![Nirvana Nurture Myrrh Essential Oil USDA Certified Organic 100% Pure Undiluted Aromatherapy Oil for Diffuser Hair & Skin Care](https://m.media-amazon.com/images/I/31oMXPpklfL.jpg)**Nirvana Nurture Myrrh Essential Oil USDA Certified Organic 100% Pure Undiluted Aromatherapy Oil for Diffuser Hair & Skin Care**Nirvana Nurture**$20.53**4.8★**▲ 116%**](https://www.amazon.com/dp/B0CPX3LL3D)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -14.7% search growth over the last 90 days.

10K6KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**42%

*“Amazing scent”*

**Quality-Overall**18%

*“The quality of the oil is definitely good too”*

**Value For Money**8%

*“Great 👍 The price is very reasonable”*

**Advertised Vs Actual Product**4%

*“It was as good as advertised”*

**Gifting Purpose**3%

*“Perfect gift”*

**Soft Feel**3%

*“Smooths pores”*

**Ease Of Use**2%

*“Easy to use”*

**Allergies**2%

*“Very subtle—No irritation at all”*

**Efficiency**2%

*“It works pretty good”*

**Size-Overall**2%

*“✔ Nice presentation and generous size”*

### **What buyers complain about **

**Smell**59%

*“No scent”*

**Size-Overall**6%

*“just too small”*

**Value For Money**5%

*“Its cheap for a reason”*

**Dilute/Watery**5%

*“Heavily diluted”*

**Advertised Vs Actual Product**4%

*“An Amazon policy violation. Amazon prohibits deceptive product claims”*

**Functionality-Overall**4%

*“this ones cap wont even come off”*

**Oily/Greasy**3%

*“Stinky oil”*

**Color**2%

*“has a dark color”*

**Leak-Proof**1%

*“Leaked all over”*

**Quality-Overall**1%

*“Junk”*

### **Top return reasons **

**Smell**57%

**Advertised Vs Actual Product**14%

**Leak-Proof**5%

**Size-Overall**4%

**Quality-Overall**3%

**Value For Money**2%

**Dilute/Watery**2%

**Defective Material/Parts**1%

**Functionality-Overall**1%

**Ingredients-Overall**1%