---
title: "muscletech protein powder — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
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last_updated: "2026-07-14T07:21:30.283Z"
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  description: "muscletech protein powder shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
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  "og:title": "muscletech protein powder — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
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# **muscletech protein powder**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 78Growth 23Conversion 35Competition 74Returns 100Price range 93Avg price 94Brand share 0Review moat 24Quality gap 47

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$46.61**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$13.13–$89.84**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$1.0M**

$1.0M/yr · 787K searches

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****5,174.05**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-4.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**5 **▲rising

**Sellers**

**40**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- MuscleTech65% - Mutant19% - Muscletech12% - Dymatize3% - Optimum Nutrition2%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$52K10%$103K15%$155K20%$207K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 37 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Muscletech Whey Protein Powder (Vanilla Cream 4 Pound) - Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 30g of Protein 3g of Creatine & 6.8g of BCAA - Packaging May Vary](https://m.media-amazon.com/images/I/41q-LTx9zXL.jpg)**Muscletech Whey Protein Powder (Vanilla Cream 4 Pound) - Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 30g of Protein 3g of Creatine & 6.8g of BCAA - Packaging May Vary**MuscleTech**$59.42**4.6★5,488 rev](https://www.amazon.com/dp/B008IC0Z8Y) [2![Muscletech Whey Protein Powder (Cookies & Cream 4 Pound) - Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 30g of Protein 3g of Creatine & 6.8g of BCAA - Packaging May Vary](https://m.media-amazon.com/images/I/41djbSXA0xL.jpg)**Muscletech Whey Protein Powder (Cookies & Cream 4 Pound) - Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 30g of Protein 3g of Creatine & 6.8g of BCAA - Packaging May Vary**Muscletech**$62.21**4.6★2,707 rev](https://www.amazon.com/dp/B008IC0Y80) [3![Muscletech Grass-Fed Whey Protein Powder (Deluxe Vanilla 1.8 lb) - Smoothie & Milkshake Mix Supports Muscle Gain & Recovery - 20g Protein - Non-GMO & Gluten-Free](https://m.media-amazon.com/images/I/41cwJlYhLWL.jpg)**Muscletech Grass-Fed Whey Protein Powder (Deluxe Vanilla 1.8 lb) - Smoothie & Milkshake Mix Supports Muscle Gain & Recovery - 20g Protein - Non-GMO & Gluten-Free**MuscleTech**$25.67**4.5★2,658 rev](https://www.amazon.com/dp/B08R5FTZ52) [4![Muscletech Whey Protein Powder (Milk Chocolate 4 Pound) - Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 30g of Protein 3g of Creatine & 6.8g of BCAA - Packaging May Vary](https://m.media-amazon.com/images/I/41V1c6aWerL.jpg)**Muscletech Whey Protein Powder (Milk Chocolate 4 Pound) - Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 30g of Protein 3g of Creatine & 6.8g of BCAA - Packaging May Vary**MuscleTech**$56.47**4.5★7,713 rev](https://www.amazon.com/dp/B008JC26E4) [5![Mutant Mass Extreme 2500 - High Calorie Mass Gainer Whey Protein Powder with Whole Food Carbs - Muscle Building & Weight Gain for Extreme Hard Gainers - Triple Chocolate 6 lbs](https://m.media-amazon.com/images/I/51ahB2ofXjL.jpg)**Mutant Mass Extreme 2500 - High Calorie Mass Gainer Whey Protein Powder with Whole Food Carbs - Muscle Building & Weight Gain for Extreme Hard Gainers - Triple Chocolate 6 lbs**Mutant**$48.46**4.4★2,757 rev](https://www.amazon.com/dp/B09F5J1CS9)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Mutant Mass Extreme 2500 High Calorie Mass Gainer Whey Protein Powder for Muscle Building and Weight Gain Clean Calories with Whole Food Carbs - Triple Chocolate 2.2 lb](https://m.media-amazon.com/images/I/41nhojs5rPL.jpg)**Mutant Mass Extreme 2500 High Calorie Mass Gainer Whey Protein Powder for Muscle Building and Weight Gain Clean Calories with Whole Food Carbs - Triple Chocolate 2.2 lb**Mutant**$23.34**2,757 rev8mo ago](https://www.amazon.com/dp/B0FXBWFPKC) [![MuscleTech Thermogenic Testosterone Booster for Men AlphaTest Thermo - T-Boost Mens Supplement with Tribulus Terrestris - Male Gym Workout Supplements for Muscle Growth Stamina & Energy - 90 Pills](https://m.media-amazon.com/images/I/41FrDxUetgL.jpg)**MuscleTech Thermogenic Testosterone Booster for Men AlphaTest Thermo - T-Boost Mens Supplement with Tribulus Terrestris - Male Gym Workout Supplements for Muscle Growth Stamina & Energy - 90 Pills**MuscleTech**$23.74**549 rev2y ago](https://www.amazon.com/dp/B0CFYWGGQB) [![Muscletech Nitric Oxide Supplements for Men & Women Muscle Builder (60 Capsules) - Nitric Oxide Booster Supplement Supports Muscle Gain & Performance - 400mg Peak ATP for Enhanced Strength](https://m.media-amazon.com/images/I/41gYaM+hgxL.jpg)**Muscletech Nitric Oxide Supplements for Men & Women Muscle Builder (60 Capsules) - Nitric Oxide Booster Supplement Supports Muscle Gain & Performance - 400mg Peak ATP for Enhanced Strength**MuscleTech**$34.29**5,716 rev3y ago](https://www.amazon.com/dp/B0BDHF2KK4) [![Muscletech High-Protein Mass Gainer (Vanilla Milkshake 6LB) - Mass Tech Extreme 2000 Mass Gainer Protein Powder Supplement - Weight Gainer for Increase Muscle & Enhanced Recovery - Packaging May Vary](https://m.media-amazon.com/images/I/51u8xcfqlNL.jpg)**Muscletech High-Protein Mass Gainer (Vanilla Milkshake 6LB) - Mass Tech Extreme 2000 Mass Gainer Protein Powder Supplement - Weight Gainer for Increase Muscle & Enhanced Recovery - Packaging May Vary**MuscleTech**$45.86**1,378 rev3y ago](https://www.amazon.com/dp/B0B9PLQVPP) [![Mutant Mass Extreme 2500 - High Calorie Mass Gainer Whey Protein Powder with Whole Food Carbs - Muscle Building & Weight Gain for Extreme Hard Gainers - Triple Chocolate 6 lbs](https://m.media-amazon.com/images/I/51ahB2ofXjL.jpg)**Mutant Mass Extreme 2500 - High Calorie Mass Gainer Whey Protein Powder with Whole Food Carbs - Muscle Building & Weight Gain for Extreme Hard Gainers - Triple Chocolate 6 lbs**Mutant**$48.46**2,757 rev4y ago](https://www.amazon.com/dp/B09F5J1CS9)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Mutant Mass Extreme 2500 High Calorie Mass Gainer Whey Protein Powder for Muscle Building and Weight Gain Clean Calories with Whole Food Carbs - Triple Chocolate 2.2 lb](https://m.media-amazon.com/images/I/41nhojs5rPL.jpg)**Mutant Mass Extreme 2500 High Calorie Mass Gainer Whey Protein Powder for Muscle Building and Weight Gain Clean Calories with Whole Food Carbs - Triple Chocolate 2.2 lb**Mutant**$23.34**4.4★**▲ 150%**](https://www.amazon.com/dp/B0FXBWFPKC) [![Mutant Mass Extreme 2500 - High Calorie Mass Gainer Whey Protein Powder with Whole Food Carbs - Muscle Building & Weight Gain for Extreme Hard Gainers - Triple Chocolate 6 lbs](https://m.media-amazon.com/images/I/51ahB2ofXjL.jpg)**Mutant Mass Extreme 2500 - High Calorie Mass Gainer Whey Protein Powder with Whole Food Carbs - Muscle Building & Weight Gain for Extreme Hard Gainers - Triple Chocolate 6 lbs**Mutant**$48.46**4.4★**▲ 133%**](https://www.amazon.com/dp/B09F5J1CS9) [![Muscletech Whey Protein Powder (Cookies & Cream 4 Pound) - Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 30g of Protein 3g of Creatine & 6.8g of BCAA - Packaging May Vary](https://m.media-amazon.com/images/I/41djbSXA0xL.jpg)**Muscletech Whey Protein Powder (Cookies & Cream 4 Pound) - Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 30g of Protein 3g of Creatine & 6.8g of BCAA - Packaging May Vary**Muscletech**$62.21**4.6★**▲ 121%**](https://www.amazon.com/dp/B008IC0Y80) [![MuscleTech Pre-Workout Powder Vapor X5 - Sports Nutrition Muscle Building Supplements for Women & Men - Intense Muscle Pump Energy Powder Drink Mix - Miami Spring Break 272g (30 Servings)](https://m.media-amazon.com/images/I/41T+fmlSX4L.jpg)**MuscleTech Pre-Workout Powder Vapor X5 - Sports Nutrition Muscle Building Supplements for Women & Men - Intense Muscle Pump Energy Powder Drink Mix - Miami Spring Break 272g (30 Servings)**MuscleTech**$22.77**4.3★**▲ 109%**](https://www.amazon.com/dp/B00LJSJMRO) [![Optimum Nutrition Serious Mass Weight Gainer Protein Powder Mass Gainer Vitamin C and Zinc for Immune Support Creatine Chocolate 6 Pound (Packaging May Vary)](https://m.media-amazon.com/images/I/41Xv24TlomL.jpg)**Optimum Nutrition Serious Mass Weight Gainer Protein Powder Mass Gainer Vitamin C and Zinc for Immune Support Creatine Chocolate 6 Pound (Packaging May Vary)**Optimum Nutrition**$49.76**4.5★**▲ 89%**](https://www.amazon.com/dp/B0015R36SK)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 96 weeks — -4.3% search growth over the last 90 days.

30K20KHoliday '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**18%

*“Best Taste”*

**Quality-Overall**15%

*“Excellent Quality and Amazing Results🌟 Ive been using this creatine for over a year”*

**Nutritional Content**10%

*“Great protein powder”*

**Flavor**6%

*“Nice vanilla flavor”*

**Value For Money**5%

*“Fair price”*

**Weight Loss**4%

*“helps you put on weight fast”*

**Vitamin**3%

*“Good vitamins”*

**Muscle Pain Relief**3%

*“enhance muscle recovery”*

**Weight Gain**3%

*“Does help you gain weight”*

**Advertised Vs Actual Product**2%

*“As advertised”*

### **What buyers complain about **

**Taste-Overall**17%

*“Doesnt taste good”*

**Smell**8%

*“Smells awful”*

**Nutritional Content**6%

*“Unhealthy Product”*

**Quality-Overall**5%

*“Needs quality control”*

**Flavor**5%

*“Do not buy the vanilla cream flavor, its awful”*

**Dosage**5%

*“Pill size is average”*

**Value For Money**4%

*“Not worth it”*

**Side Effects**3%

*“Gastrointestinal Side Effects”*

**Size-Overall**3%

*“Big”*

**Ingredients-Overall**2%

*“but contains sucralose. not so good”*

### **Top return reasons **

**Functionality-Overall**25%

**Advertised Vs Actual Product**25%

**Solubility**13%

**Taste-Overall**13%

**Blood Sugar Level**13%

**Ease Of Use**13%