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title: "muscle protein powder — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
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last_updated: "2026-07-10T00:58:04.861Z"
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  description: "a small market ($80K/yr) — muscle protein powder doesn't clear our bar today."
  "og:description": "a small market ($80K/yr) — muscle protein powder doesn't clear our bar today."
  "og:title": "muscle protein powder — Niche Verdict: Skip it (38/100) | Amazon United States - Flapen"
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# **muscle protein powder**

**Skip it****38/100 **

a small market ($80K/yr) — muscle protein powder doesn't clear our bar today.

**Market/yr**

**$80K**

**Growth (1y)**

**+109.7%**

**Products**

**9**

**Brands**

**5**

was 9 a year ago

**Sellers**

**29**

**Price range**

**$23.24–$81.68**

**Returns**

**0.0%**

**Rating**

**4.4★**

**Skip it**

Scored 38/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**4**

 ×0.30

Growth

**66**

 ×0.30

Competition

**8**

 ×0.20

Quality gap

**51**

 ×0.10

Returns

**100**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +109.7% year over year.

2K818Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

No pronounced peak months · busiest ÷ quietest = 1.5×

## **Competition**

- GNC58% - Dymatize21% - Optimum Nutrition11% - Naturade7% - Supragenix3%

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack. 5 brands and 29 sellers compete here.

**Brands**

**5 **▼falling

was 9 a year ago

**Sellers**

**29**

**Top 5 brand share**

**100%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![GNC Pro Performance Bulk 1340 - Protein Powder for Active Lifestyles - Sports Nutrition for Muscle Fuel - Nutrient-Dense Blend with Creatine & Glutamine - Cookies & Cream - 114.24 Oz (9 Servings)](https://m.media-amazon.com/images/I/41TmyM9qzyL.jpg) [**GNC Pro Performance Bulk 1340 - Protein Powder for Active Lifestyles - Sports Nutrition for Muscle Fuel - Nutrient-Dense Blend with Creatine & Glutamine - Cookies & Cream - 114.24 Oz (9 Servings)**](https://www.amazon.com/dp/B0GP2Y4WJ7)

GNC$53.724.0★544%▲rising

2
![Dymatize Super Mass Gainer Protein Powder Gourmet Vanilla 52g Protein 1g Creatine 1280 Calories 10.7g BCAAs 245g Carbs Contains Whey Protein Powder Isolate and Casein (8 Servings)](https://m.media-amazon.com/images/I/4160rzTDGSL.jpg) [**Dymatize Super Mass Gainer Protein Powder Gourmet Vanilla 52g Protein 1g Creatine 1280 Calories 10.7g BCAAs 245g Carbs Contains Whey Protein Powder Isolate and Casein (8 Servings)**](https://www.amazon.com/dp/B0020XQWCA)

Dymatize$41.074.5★9,30821%▼falling

3
![Naturade Weight Gain Nutrition Drink Mix for Healthy Weight Support Balanced Calories with Protein Vitamins & Minerals Vanilla - 20.3 oz](https://m.media-amazon.com/images/I/41r7pX2cotL.jpg) [**Naturade Weight Gain Nutrition Drink Mix for Healthy Weight Support Balanced Calories with Protein Vitamins & Minerals Vanilla - 20.3 oz**](https://www.amazon.com/dp/B00024CQ74)

Naturade$23.244.2★3,4727%▼falling

4
![Optimum Nutrition Serious Mass Weight Gainer Protein Powder Mass Gainer Vitamin C and Zinc for Immune Support Creatine Chocolate 6 Pound (Packaging May Vary)](https://m.media-amazon.com/images/I/41Xv24TlomL.jpg) [**Optimum Nutrition Serious Mass Weight Gainer Protein Powder Mass Gainer Vitamin C and Zinc for Immune Support Creatine Chocolate 6 Pound (Packaging May Vary)**](https://www.amazon.com/dp/B0015R36SK)

Optimum Nutrition$49.764.5★34,7527%▼falling

5
![GNC AMP Mass XXX Clinically Proven Weight Gainer Protein Powder Improves Strength and Size 780 Calories 50g Protein Micronized Amino Acids Creatine Betaine Vanilla 13 Servings 6 Pounds](https://m.media-amazon.com/images/I/41hq8bolC4L.jpg) [**GNC AMP Mass XXX Clinically Proven Weight Gainer Protein Powder Improves Strength and Size 780 Calories 50g Protein Micronized Amino Acids Creatine Betaine Vanilla 13 Servings 6 Pounds**](https://www.amazon.com/dp/B091D1L7K4)

GNC$81.684.8★1666%▼falling

6
![GNC Pro Bulk 1340 2.0 Double Chocolate 15 Servings](https://m.media-amazon.com/images/I/41iUYNjwjKL.jpg) [**GNC Pro Bulk 1340 2.0 Double Chocolate 15 Servings**](https://www.amazon.com/dp/B0GWN87J52)

GNC$81.660.0★06%▲rising

7
![Optimum Nutrition Serious Mass Weight Gainer Protein Powder Mass Gainer Vitamin C and Zinc for Immune Support Creatine Vanilla 6 Pound (Packaging May Vary)](https://m.media-amazon.com/images/I/41fJoKiQwtL.jpg) [**Optimum Nutrition Serious Mass Weight Gainer Protein Powder Mass Gainer Vitamin C and Zinc for Immune Support Creatine Vanilla 6 Pound (Packaging May Vary)**](https://www.amazon.com/dp/B0015R6ZPQ)

Optimum Nutrition$52.404.5★19,8934%▼falling

8
![Supragenix CB-1 Weight Gainer Pills (90 Count) | Weight Gain Support for Women & Men | Clinically Tested Appetite Booster | Powerful Mass Gainer](https://m.media-amazon.com/images/I/412Q9vnbZnL.jpg) [**Supragenix CB-1 Weight Gainer Pills (90 Count) | Weight Gain Support for Women & Men | Clinically Tested Appetite Booster | Powerful Mass Gainer**](https://www.amazon.com/dp/B0CX3P86NB)

Supragenix$65.114.2★5623%▼falling

9
![GNC Pro Performance Weight Gainer - Double Chocolate - 2.5 lb](https://m.media-amazon.com/images/I/41mM7ucPElL.jpg) [**GNC Pro Performance Weight Gainer - Double Chocolate - 2.5 lb**](https://www.amazon.com/dp/B07F2L11RM)

GNC$33.204.4★1112%▼falling

## **Product shelf**

All 9 tracked products in this niche.

Top sellersNewestTrending

[![GNC Pro Performance Bulk 1340 - Protein Powder for Active Lifestyles - Sports Nutrition for Muscle Fuel - Nutrient-Dense Blend with Creatine & Glutamine - Cookies & Cream - 114.24 Oz (9 Servings)](https://m.media-amazon.com/images/I/41TmyM9qzyL.jpg)**GNC Pro Performance Bulk 1340 - Protein Powder for Active Lifestyles - Sports Nutrition for Muscle Fuel - Nutrient-Dense Blend with Creatine & Glutamine - Cookies & Cream - 114.24 Oz (9 Servings)** GNC**$53.72**4.0★5 reviews](https://www.amazon.com/dp/B0GP2Y4WJ7) [![Dymatize Super Mass Gainer Protein Powder Gourmet Vanilla 52g Protein 1g Creatine 1280 Calories 10.7g BCAAs 245g Carbs Contains Whey Protein Powder Isolate and Casein (8 Servings)](https://m.media-amazon.com/images/I/4160rzTDGSL.jpg)**Dymatize Super Mass Gainer Protein Powder Gourmet Vanilla 52g Protein 1g Creatine 1280 Calories 10.7g BCAAs 245g Carbs Contains Whey Protein Powder Isolate and Casein (8 Servings)** Dymatize**$41.07**4.5★9,308 reviews](https://www.amazon.com/dp/B0020XQWCA) [![Naturade Weight Gain Nutrition Drink Mix for Healthy Weight Support Balanced Calories with Protein Vitamins & Minerals Vanilla - 20.3 oz](https://m.media-amazon.com/images/I/41r7pX2cotL.jpg)**Naturade Weight Gain Nutrition Drink Mix for Healthy Weight Support Balanced Calories with Protein Vitamins & Minerals Vanilla - 20.3 oz** Naturade**$23.24**4.2★3,472 reviews](https://www.amazon.com/dp/B00024CQ74) [![Optimum Nutrition Serious Mass Weight Gainer Protein Powder Mass Gainer Vitamin C and Zinc for Immune Support Creatine Chocolate 6 Pound (Packaging May Vary)](https://m.media-amazon.com/images/I/41Xv24TlomL.jpg)**Optimum Nutrition Serious Mass Weight Gainer Protein Powder Mass Gainer Vitamin C and Zinc for Immune Support Creatine Chocolate 6 Pound (Packaging May Vary)** Optimum Nutrition**$49.76**4.5★34,752 reviews](https://www.amazon.com/dp/B0015R36SK) [![GNC AMP Mass XXX Clinically Proven Weight Gainer Protein Powder Improves Strength and Size 780 Calories 50g Protein Micronized Amino Acids Creatine Betaine Vanilla 13 Servings 6 Pounds](https://m.media-amazon.com/images/I/41hq8bolC4L.jpg)**GNC AMP Mass XXX Clinically Proven Weight Gainer Protein Powder Improves Strength and Size 780 Calories 50g Protein Micronized Amino Acids Creatine Betaine Vanilla 13 Servings 6 Pounds** GNC**$81.68**4.8★166 reviews](https://www.amazon.com/dp/B091D1L7K4) [![GNC Pro Bulk 1340 2.0 Double Chocolate 15 Servings](https://m.media-amazon.com/images/I/41iUYNjwjKL.jpg)**GNC Pro Bulk 1340 2.0 Double Chocolate 15 Servings** GNC**$81.66**0.0★0 reviews](https://www.amazon.com/dp/B0GWN87J52) [![Optimum Nutrition Serious Mass Weight Gainer Protein Powder Mass Gainer Vitamin C and Zinc for Immune Support Creatine Vanilla 6 Pound (Packaging May Vary)](https://m.media-amazon.com/images/I/41fJoKiQwtL.jpg)**Optimum Nutrition Serious Mass Weight Gainer Protein Powder Mass Gainer Vitamin C and Zinc for Immune Support Creatine Vanilla 6 Pound (Packaging May Vary)** Optimum Nutrition**$52.40**4.5★19,893 reviews](https://www.amazon.com/dp/B0015R6ZPQ) [![Supragenix CB-1 Weight Gainer Pills (90 Count) | Weight Gain Support for Women & Men | Clinically Tested Appetite Booster | Powerful Mass Gainer](https://m.media-amazon.com/images/I/412Q9vnbZnL.jpg)**Supragenix CB-1 Weight Gainer Pills (90 Count) | Weight Gain Support for Women & Men | Clinically Tested Appetite Booster | Powerful Mass Gainer** Supragenix**$65.11**4.2★562 reviews](https://www.amazon.com/dp/B0CX3P86NB)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**23%

*“Good taste”*

**Weight Loss**16%

*“this really help me maintain the weight”*

**Weight Gain**9%

*“Helps you gain weight”*

**Quality-Overall**7%

*“Good quality”*

**Nutritional Content**6%

*“This protein powder is excellent”*

**Flavor**5%

*“Flavor is good”*

**Ease Of Use**4%

*“Easy to mix”*

**Value For Money**4%

*“Definitely worth the money”*

**Efficiency**3%

*“It really does work”*

**Side Effects**2%

*“I didnt experience any side effects”*

### **What buyers complain about **

**Functionality-Overall**13%

*“Mildly effective. Didn't get great results”*

**Value For Money**10%

*“Waste of money”*

**Weight Loss**10%

*“I saw absolutely no increase in appetite”*

**Taste-Overall**9%

*“it doesn't taste much like vanilla”*

**Quality-Overall**6%

*“Full of garbage”*

**Nutritional Content**5%

*“its no good, plus half a cup supplies only 10 grams of protein, scarcely more than 2 tablespoons of peanut butter”*

**Dosage**3%

*“Using scoops and grams isnt helpful — every scoop is different, and how many people weigh a powder”*

**Advertised Vs Actual Product**3%

*“Seems discriminatory”*

**Flavor**2%

*“Not a fan of the flavor”*

**Size-Overall**2%

*“serving size is HUGE”*