--- title: "morning buzz — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/health-household/morning-buzz" last_updated: "2026-07-10T02:51:37.211Z" locale: en meta: description: "a small market ($27K/yr) — morning buzz doesn't clear our bar today." "og:description": "a small market ($27K/yr) — morning buzz doesn't clear our bar today." "og:title": "morning buzz — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen" --- Back to Flapen home # **morning buzz** **Skip it****39/100 ** a small market ($27K/yr) — morning buzz doesn't clear our bar today. **Market/yr** **$27K** **Growth (1y)** **+38.6%** **Products** **18** **Brands** **9** was 7 a year ago **Sellers** **597** **Price range** **$8.91–$33.85** **Returns** **0.0%** **Rating** **4.2★** **Skip it** Scored 39/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **1** ×0.30 Growth **47** ×0.30 Competition **41** ×0.20 Quality gap **68** ×0.10 Returns **100** ×0.10 ## **Demand** Weekly Amazon search volume, last 97 weeks — +38.6% year over year. 737368.5Prime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Spike '26Jul '24Dec '24Apr '25Aug '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND No pronounced peak months · busiest ÷ quietest = 1.5× ## **Competition** - Morning Buzz61% - 365 by Whole Foods Market16% - OLLY5% - Update4% - Honey Stinger3% - ANDREW LESSMAN3% - Other (3 brands)7% The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them. 9 brands and 597 sellers compete here. **Brands** **9 **▲rising was 7 a year ago **Sellers** **597** **Top 5 brand share** **93%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Morning Buzz Energy Drink Powder - Sugar Free Energy Drink Mix - Pre Workout Drink Mix with 18 Vitamins & Minerals No Jitters No Crash - Gluten Free No Artificial Dye Original Fruit Punch Flavor](https://m.media-amazon.com/images/I/41hPVtJq9yL.jpg) [**Morning Buzz Energy Drink Powder - Sugar Free Energy Drink Mix - Pre Workout Drink Mix with 18 Vitamins & Minerals No Jitters No Crash - Gluten Free No Artificial Dye Original Fruit Punch Flavor**](https://www.amazon.com/dp/B074P6D21H) Morning Buzz$28.734.1★2,19335%▼falling 2 ![Morning Buzz Energy Drink Powder - Sugar Free Energy Drink Mix - Pre Workout Drink Mix with 18 Vitamins & Minerals No Jitters No Crash - Gluten Free No Artificial Dye Original Orange Burst Flavor](https://m.media-amazon.com/images/I/519xSaWHzTL.jpg) [**Morning Buzz Energy Drink Powder - Sugar Free Energy Drink Mix - Pre Workout Drink Mix with 18 Vitamins & Minerals No Jitters No Crash - Gluten Free No Artificial Dye Original Orange Burst Flavor**](https://www.amazon.com/dp/B079SG7VJB) Morning Buzz$28.614.1★87210%▼falling 3 ![365 by Whole Foods Market Pleasant Morning Buzz Ground Coffee Medium-Dark Roast 24 Ounce](https://m.media-amazon.com/images/I/31kh9eWshtL.jpg) [**365 by Whole Foods Market Pleasant Morning Buzz Ground Coffee Medium-Dark Roast 24 Ounce**](https://www.amazon.com/dp/B01BL9WRKO) 365 by Whole Foods Market$16.164.4★2,8457%▼falling 4 ![OLLY Daily Energy Gummy Caffeine Free Vitamin B12 CoQ10 Goji Berry Adult Chewable Supplement Tropical Flavor - 60 Count](https://m.media-amazon.com/images/I/41c3JvCwflL.jpg) [**OLLY Daily Energy Gummy Caffeine Free Vitamin B12 CoQ10 Goji Berry Adult Chewable Supplement Tropical Flavor - 60 Count**](https://www.amazon.com/dp/B01LXX5Z8Q) OLLY$11.264.4★12,9875%▼falling 5 ![Morning Buzz Energy Drink Powder - Sugar Free Energy Drink Mix - Pre Workout Drink Mix with 18 Vitamins & Minerals No Jitters No Crash - Gluten Free No Artificial Dye Original Tropical Fusion Flavor](https://m.media-amazon.com/images/I/51Q7H9bg5oL.jpg) [**Morning Buzz Energy Drink Powder - Sugar Free Energy Drink Mix - Pre Workout Drink Mix with 18 Vitamins & Minerals No Jitters No Crash - Gluten Free No Artificial Dye Original Tropical Fusion Flavor**](https://www.amazon.com/dp/B0CZ7N3Q6K) Morning Buzz$25.374.1★695%▲rising 6 ![UPDATE Energy Drink Variety Pack Caffeine Free Zero Sugar No Jitters No Crash Paraxanthine Powered Sugar Free No Artificial Flavors 3 Flavors 12 Pack (12 fl oz Cans)](https://m.media-amazon.com/images/I/41c0gIH43nL.jpg) [**UPDATE Energy Drink Variety Pack Caffeine Free Zero Sugar No Jitters No Crash Paraxanthine Powered Sugar Free No Artificial Flavors 3 Flavors 12 Pack (12 fl oz Cans)**](https://www.amazon.com/dp/B0GV1MF2WN) Update$33.644.5★744%▲rising 7 ![Morning Buzz Energy Drink Powder - Sugar Free Energy Drink Mix - Pre Workout Drink Mix with 18 Vitamins & Minerals No Jitters No Crash - Gluten Free No Artificial Dye Original Watermelon Flavor](https://m.media-amazon.com/images/I/51s-LM4O9gL.jpg) [**Morning Buzz Energy Drink Powder - Sugar Free Energy Drink Mix - Pre Workout Drink Mix with 18 Vitamins & Minerals No Jitters No Crash - Gluten Free No Artificial Dye Original Watermelon Flavor**](https://www.amazon.com/dp/B09NH49WNG) Morning Buzz$28.484.1★2084%—flat 8 ![365 by Whole Foods Market Pleasant Morning Buzz Whole Bean Coffee Medium-Dark Roast 24 Ounce](https://m.media-amazon.com/images/I/41aGRp0Ya3L.jpg) [**365 by Whole Foods Market Pleasant Morning Buzz Whole Bean Coffee Medium-Dark Roast 24 Ounce**](https://www.amazon.com/dp/B074XXNDRC) 365 by Whole Foods Market$15.654.2★1,8483%—flat 9 ![Honey Stinger Organic Fruit Smoothie Energy Gel Gluten Free & Caffeine Free for Exercise Running and Performance Sports Nutrition for Home & Gym Pre and Mid Workout 12 Pack 13.2 Ounce](https://m.media-amazon.com/images/I/514y-Qs6TRL.jpg) [**Honey Stinger Organic Fruit Smoothie Energy Gel Gluten Free & Caffeine Free for Exercise Running and Performance Sports Nutrition for Home & Gym Pre and Mid Workout 12 Pack 13.2 Ounce**](https://www.amazon.com/dp/B08BKSBMV6) Honey Stinger$17.274.6★2,3363%▲rising 10 ![ANDREW LESSMAN Urgent Energy 30 Capsules - Provides a Safe Healthy Means of Enhancing Energy Levels and Feelings of Well-Being Green Tea Guarana Ginseng Royal Jelly Ashwagandha B-Complex](https://m.media-amazon.com/images/I/414+GaTbR+L.jpg) [**ANDREW LESSMAN Urgent Energy 30 Capsules - Provides a Safe Healthy Means of Enhancing Energy Levels and Feelings of Well-Being Green Tea Guarana Ginseng Royal Jelly Ashwagandha B-Complex**](https://www.amazon.com/dp/B079DXB1P4) ANDREW LESSMAN$12.754.3★1,0333%▲rising 11 ![365 by Whole Foods Market Pleasant Morning Buzz Ground Coffee 10 OZ](https://m.media-amazon.com/images/I/319Do-aB4NL.jpg) [**365 by Whole Foods Market Pleasant Morning Buzz Ground Coffee 10 OZ**](https://www.amazon.com/dp/B074HDGFSR) 365 by Whole Foods Market$8.914.3★1,0253%▲rising 12 ![Morning Buzz Energy Drink Powder - Sugar Free Energy Drink Mix - Pre Workout Drink Mix with 18 Vitamins & Minerals No Jitters No Crash - Gluten Free No Artificial Dye Original Peach Rita Flavor](https://m.media-amazon.com/images/I/41c43x-bbgL.jpg) [**Morning Buzz Energy Drink Powder - Sugar Free Energy Drink Mix - Pre Workout Drink Mix with 18 Vitamins & Minerals No Jitters No Crash - Gluten Free No Artificial Dye Original Peach Rita Flavor**](https://www.amazon.com/dp/B0C1CCX3KR) Morning Buzz$26.714.0★643%▲rising 13 ![Gatorade Energy Chews Cool Blue Caffeine Free B12 100 Calorie Pouches (5 Pack)](https://m.media-amazon.com/images/I/416Dgfl1HHL.jpg) [**Gatorade Energy Chews Cool Blue Caffeine Free B12 100 Calorie Pouches (5 Pack)**](https://www.amazon.com/dp/B010OVO1SG) Gatorade$9.614.3★3353%▲rising 14 ![Morning Buzz Energy Drink Powder - Sugar Free Energy Drink Mix - Pre Workout Drink Mix with 18 Vitamins & Minerals No Jitters No Crash - Gluten Free No Artificial Dye Original Blue Raspberry Flavor](https://m.media-amazon.com/images/I/51b-LGUJ0sL.jpg) [**Morning Buzz Energy Drink Powder - Sugar Free Energy Drink Mix - Pre Workout Drink Mix with 18 Vitamins & Minerals No Jitters No Crash - Gluten Free No Artificial Dye Original Blue Raspberry Flavor**](https://www.amazon.com/dp/B07FYSMNKW) Morning Buzz$28.633.9★7663%▼falling 15 ![GU Energy Original Energy Gels Caffeine-Free Mixed - 24 Count](https://m.media-amazon.com/images/I/41MaBwYVYAL.jpg) [**GU Energy Original Energy Gels Caffeine-Free Mixed - 24 Count**](https://www.amazon.com/dp/B08HTSM5LR) GU Energy$33.854.6★1,2372%—flat **~~Showing 15 of 18 — show all ~~** ## **Product shelf** All 18 tracked products in this niche. Top sellersNewestTrending [![Morning Buzz Energy Drink Powder - Sugar Free Energy Drink Mix - Pre Workout Drink Mix with 18 Vitamins & Minerals No Jitters No Crash - Gluten Free No Artificial Dye Original Fruit Punch Flavor](https://m.media-amazon.com/images/I/41hPVtJq9yL.jpg)**Morning Buzz Energy Drink Powder - Sugar Free Energy Drink Mix - Pre Workout Drink Mix with 18 Vitamins & Minerals No Jitters No Crash - Gluten Free No Artificial Dye Original Fruit Punch Flavor** Morning Buzz**$28.73**4.1★2,193 reviews](https://www.amazon.com/dp/B074P6D21H) [![Morning Buzz Energy Drink Powder - Sugar Free Energy Drink Mix - Pre Workout Drink Mix with 18 Vitamins & Minerals No Jitters No Crash - Gluten Free No Artificial Dye Original Orange Burst Flavor](https://m.media-amazon.com/images/I/519xSaWHzTL.jpg)**Morning Buzz Energy Drink Powder - Sugar Free Energy Drink Mix - Pre Workout Drink Mix with 18 Vitamins & Minerals No Jitters No Crash - Gluten Free No Artificial Dye Original Orange Burst Flavor** Morning Buzz**$28.61**4.1★872 reviews](https://www.amazon.com/dp/B079SG7VJB) [![365 by Whole Foods Market Pleasant Morning Buzz Ground Coffee Medium-Dark Roast 24 Ounce](https://m.media-amazon.com/images/I/31kh9eWshtL.jpg)**365 by Whole Foods Market Pleasant Morning Buzz Ground Coffee Medium-Dark Roast 24 Ounce** 365 by Whole Foods Market**$16.16**4.4★2,845 reviews](https://www.amazon.com/dp/B01BL9WRKO) [![OLLY Daily Energy Gummy Caffeine Free Vitamin B12 CoQ10 Goji Berry Adult Chewable Supplement Tropical Flavor - 60 Count](https://m.media-amazon.com/images/I/41c3JvCwflL.jpg)**OLLY Daily Energy Gummy Caffeine Free Vitamin B12 CoQ10 Goji Berry Adult Chewable Supplement Tropical Flavor - 60 Count** OLLY**$11.26**4.4★12,987 reviews](https://www.amazon.com/dp/B01LXX5Z8Q) [![Morning Buzz Energy Drink Powder - Sugar Free Energy Drink Mix - Pre Workout Drink Mix with 18 Vitamins & Minerals No Jitters No Crash - Gluten Free No Artificial Dye Original Tropical Fusion Flavor](https://m.media-amazon.com/images/I/51Q7H9bg5oL.jpg)**Morning Buzz Energy Drink Powder - Sugar Free Energy Drink Mix - Pre Workout Drink Mix with 18 Vitamins & Minerals No Jitters No Crash - Gluten Free No Artificial Dye Original Tropical Fusion Flavor** Morning Buzz**$25.37**4.1★69 reviews](https://www.amazon.com/dp/B0CZ7N3Q6K) [![UPDATE Energy Drink Variety Pack Caffeine Free Zero Sugar No Jitters No Crash Paraxanthine Powered Sugar Free No Artificial Flavors 3 Flavors 12 Pack (12 fl oz Cans)](https://m.media-amazon.com/images/I/41c0gIH43nL.jpg)**UPDATE Energy Drink Variety Pack Caffeine Free Zero Sugar No Jitters No Crash Paraxanthine Powered Sugar Free No Artificial Flavors 3 Flavors 12 Pack (12 fl oz Cans)** Update**$33.64**4.5★74 reviews](https://www.amazon.com/dp/B0GV1MF2WN) [![Morning Buzz Energy Drink Powder - Sugar Free Energy Drink Mix - Pre Workout Drink Mix with 18 Vitamins & Minerals No Jitters No Crash - Gluten Free No Artificial Dye Original Watermelon Flavor](https://m.media-amazon.com/images/I/51s-LM4O9gL.jpg)**Morning Buzz Energy Drink Powder - Sugar Free Energy Drink Mix - Pre Workout Drink Mix with 18 Vitamins & Minerals No Jitters No Crash - Gluten Free No Artificial Dye Original Watermelon Flavor** Morning Buzz**$28.48**4.1★208 reviews](https://www.amazon.com/dp/B09NH49WNG) [![365 by Whole Foods Market Pleasant Morning Buzz Whole Bean Coffee Medium-Dark Roast 24 Ounce](https://m.media-amazon.com/images/I/41aGRp0Ya3L.jpg)**365 by Whole Foods Market Pleasant Morning Buzz Whole Bean Coffee Medium-Dark Roast 24 Ounce** 365 by Whole Foods Market**$15.65**4.2★1,848 reviews](https://www.amazon.com/dp/B074XXNDRC) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Taste-Overall**26% *“Great taste for the price”* **Energy Level**22% *“improved energy”* **Flavor**12% *“Good flavor”* **Quality-Overall**7% *“vital detail that shows great quality control”* **Value For Money**4% *“Good for the price”* **Caffeine Content**3% *“Not too much caffeine”* **Advertised Vs Actual Product**2% *“Product as described”* **Ingredients-Overall**2% *“Recommend for anyone who is looking for clean ingredients and great formulation”* **Sweetness**2% *“Mixes well, not too sweet, gives me just the right amount of buzz without crashing”* **Ease Of Chewing/Swallowing**2% *“Love these chews”* ### **What buyers complain about ** **Taste-Overall**21% *“the taste is gross”* **Value For Money**7% *“overpriced”* **Sweetness**6% *“Too SWEET”* **Energy Level**6% *“It didnt give me any energy”* **Texture/Consistency-Overall**4% *“Bad texture”* **Flavor**4% *“Flavor is awful”* **Stale/Rotten/Spoiled**4% *“Maybe old product”* **Artificial Sweeteners**4% *“Artificial sweeteners and artificial flavoring”* **Smell**3% *“Worst smelling coffee Ive ever bought”* **Caffeine Content**3% *“Terrible tasting coffee”* #### **Top return reasons**- Taste-Overall29% - Flavor29% - Quality-Overall14% - Functionality-Overall14% - Product Condition14%