---
title: "mini candles — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/mini-candles"
last_updated: "2026-07-14T05:07:49.521Z"
locale: en
meta:
  description: "mini candles shows a fragmented shelf (top 5 take 19% of clicks), but weak search conversion (1.1%) keeps it on the watch list."
  "og:description": "mini candles shows a fragmented shelf (top 5 take 19% of clicks), but weak search conversion (1.1%) keeps it on the watch list."
  "og:title": "mini candles — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **mini candles**

**Worth a look**

Shows a fragmented shelf (top 5 take 19% of clicks), but weak search conversion (1.1%) keeps it on the watch list.

Market size 15Growth 22Conversion 13Competition 95Returns 67Price range 58Avg price 95Brand share 89Review moat 65Quality gap 45

**Competition**

**Incredible****19%**

top-5 click share — an open shelf

**Avg price**

**Incredible****$37.86**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****46%**

top-5 brand share — no brand owns this niche

**Returns**

**Good****2.3%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****919.73**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$6.13–$153.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-5.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$60K**

$60K/yr · 150K searches

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

**Brands**

**52 **▼falling

**Sellers**

**83**

**Top-5 brand share**

**46%**

**Open market**

**51%**

- MTLEE16% - YOROXRG11% - ACITHGL10% - Veiuwa6% - qinxiang4% - FESTIVE FLAME FAVORS3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$1K4%$2K6%$4K8%$5K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 106 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![YOROXRG Scented Candles Gifts Set 16 Pack Soy Wax Travel Tin Jar Candles for Home 2.5 OZ for Mom for Christmas Birthday Thanksgiving Mothers Day](https://m.media-amazon.com/images/I/61RsCZKn6NL.jpg)**YOROXRG Scented Candles Gifts Set 16 Pack Soy Wax Travel Tin Jar Candles for Home 2.5 OZ for Mom for Christmas Birthday Thanksgiving Mothers Day**YOROXRG**$21.24**4.4★2,839 rev](https://www.amazon.com/dp/B0BW7JMPFB) [2![ACITHGL 30 Sets Fully Assembled Small Bubble Candle Party Favors for Guests Bulk Bridal Showers Favors Candles with Stylish Ribbons Thank You Cards Gifts (Gold)](https://m.media-amazon.com/images/I/51o8JA+BHaL.jpg)**ACITHGL 30 Sets Fully Assembled Small Bubble Candle Party Favors for Guests Bulk Bridal Showers Favors Candles with Stylish Ribbons Thank You Cards Gifts (Gold)**ACITHGL**$49.07**4.7★83 rev](https://www.amazon.com/dp/B0F2TPC8X7) [3![qinxiang Scented Candles Gifts Set 16 Pack Natural Soy Wax Travel Tin Jar Candles for 2.5 OZ Aromatherapy Candles for Family Gatherings Festive Candles](https://m.media-amazon.com/images/I/51zA6qCmpKL.jpg)**qinxiang Scented Candles Gifts Set 16 Pack Natural Soy Wax Travel Tin Jar Candles for 2.5 OZ Aromatherapy Candles for Family Gatherings Festive Candles**qinxiang**$18.78**4.5★350 rev](https://www.amazon.com/dp/B0BXKZ45SR) [4![MTLEE 50 Pcs Wedding Scented Candles Gift Travel Tin Candle Aromatherapy Candle for Christmas Winter Baby Shower Favors Wedding Gifts (Rose Vanilla Jasmine Lavender British Pear)](https://m.media-amazon.com/images/I/41d+3+JNQTL.jpg)**MTLEE 50 Pcs Wedding Scented Candles Gift Travel Tin Candle Aromatherapy Candle for Christmas Winter Baby Shower Favors Wedding Gifts (Rose Vanilla Jasmine Lavender British Pear)**MTLEE**$38.84**4.5★33 rev](https://www.amazon.com/dp/B0D4V8W2M4) [5![Veiuwa 24 Pcs 4 Oz Mini White Soy Candles Lavender Scented Candles Set Bulk Aromatherapy Candle Great Stress Relieving Scented Candle for Girls as a Gift for Birthdays Weddings and More!](https://m.media-amazon.com/images/I/51JiGjskcVL.jpg)**Veiuwa 24 Pcs 4 Oz Mini White Soy Candles Lavender Scented Candles Set Bulk Aromatherapy Candle Great Stress Relieving Scented Candle for Girls as a Gift for Birthdays Weddings and More!**Veiuwa**$48.31**4.4★143 rev](https://www.amazon.com/dp/B0D3PLN33K)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![CAKETYCG 40-Pack Citronella Scented Tealight Candles -Outdoor Candles Natural Soy Wax Candle Bulk Smokeless & Long-Lasting for Yard Picnic Camping Outdoor Comfort.](https://m.media-amazon.com/images/I/51FTSJ+JchL.jpg)**CAKETYCG 40-Pack Citronella Scented Tealight Candles -Outdoor Candles Natural Soy Wax Candle Bulk Smokeless & Long-Lasting for Yard Picnic Camping Outdoor Comfort.**CAKETYCG**$26.31**598 rev4mo ago](https://www.amazon.com/dp/B0GRFJDJNV) [![Trxvxo 100 Pcs 1 Oz Mini Lavender Scented Soy Candle Set Bulk Wedding Favors for Guests Party Favors & Gifts Perfect for Wedding Baby Shower Birthday Home Decor & Event Supplies](https://m.media-amazon.com/images/I/51fsJZkQDRL.jpg)**Trxvxo 100 Pcs 1 Oz Mini Lavender Scented Soy Candle Set Bulk Wedding Favors for Guests Party Favors & Gifts Perfect for Wedding Baby Shower Birthday Home Decor & Event Supplies**Trxvxo**$65.44**5 rev5mo ago](https://www.amazon.com/dp/B0GKP5MSRJ) [![Trxvxo 12 PCS 8oz Large Rose Scented Long Lasting Pure Soy Wax Candles | Relaxing Home Fragrance | Premium Bulk Gift Set | Wedding Favors Spa Hotel & Corporate Events](https://m.media-amazon.com/images/I/41jFm3KwPfL.jpg)**Trxvxo 12 PCS 8oz Large Rose Scented Long Lasting Pure Soy Wax Candles | Relaxing Home Fragrance | Premium Bulk Gift Set | Wedding Favors Spa Hotel & Corporate Events**Trxvxo**$52.36**32 rev5mo ago](https://www.amazon.com/dp/B0GK8RMKTK) [![Veiuwa 24 Pack of 4 Oz Mini Soy Candles Rose Scented Candle Set in Vintage Pink for Home Gifts Party Favors Spa & Relaxation Its a Very Holiday Gift to Give to Family and Friends!](https://m.media-amazon.com/images/I/51dSdJ6zNdL.jpg)**Veiuwa 24 Pack of 4 Oz Mini Soy Candles Rose Scented Candle Set in Vintage Pink for Home Gifts Party Favors Spa & Relaxation Its a Very Holiday Gift to Give to Family and Friends!**Veiuwa**$53.70**28 rev5mo ago](https://www.amazon.com/dp/B0GG9KZQ4M) [![Veiuwa 50 Pcs 2 Oz Mini Lavender Scented Soy Candle Set Wedding Favors for Guests Bulk 50 The Quantity of Multiple Sets Meets Your Needs for Wedding and Party Gifts and Party Favors.](https://m.media-amazon.com/images/I/51KtNMre5sL.jpg)**Veiuwa 50 Pcs 2 Oz Mini Lavender Scented Soy Candle Set Wedding Favors for Guests Bulk 50 The Quantity of Multiple Sets Meets Your Needs for Wedding and Party Gifts and Party Favors.**Veiuwa**$64.34**16 rev5mo ago](https://www.amazon.com/dp/B0GG9LQXRL)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Scented Candles Gift Set 8 Pack Soy Wax Candles for Women Fresh Floral Summer Aromatherapy Scents for Home Birthday Thank You Housewarming Gifts](https://m.media-amazon.com/images/I/41v5SFxKUUL.jpg)**Scented Candles Gift Set 8 Pack Soy Wax Candles for Women Fresh Floral Summer Aromatherapy Scents for Home Birthday Thank You Housewarming Gifts**YINUO LIGHT**$28.29**4.5★**▲ 400%**](https://www.amazon.com/dp/B0GF1NWKQX) [![Trxvxo 100 Pcs 1 Oz Mini Lavender Scented Soy Candle Set Bulk Wedding Favors for Guests Party Favors & Gifts Perfect for Wedding Baby Shower Birthday Home Decor & Event Supplies](https://m.media-amazon.com/images/I/51fsJZkQDRL.jpg)**Trxvxo 100 Pcs 1 Oz Mini Lavender Scented Soy Candle Set Bulk Wedding Favors for Guests Party Favors & Gifts Perfect for Wedding Baby Shower Birthday Home Decor & Event Supplies**Trxvxo**$65.44**4.1★**▲ 400%**](https://www.amazon.com/dp/B0GKP5MSRJ) [![CAKETYCG 40-Pack Citronella Scented Tealight Candles -Outdoor Candles Natural Soy Wax Candle Bulk Smokeless & Long-Lasting for Yard Picnic Camping Outdoor Comfort.](https://m.media-amazon.com/images/I/51FTSJ+JchL.jpg)**CAKETYCG 40-Pack Citronella Scented Tealight Candles -Outdoor Candles Natural Soy Wax Candle Bulk Smokeless & Long-Lasting for Yard Picnic Camping Outdoor Comfort.**CAKETYCG**$26.31**4.2★**▲ 400%**](https://www.amazon.com/dp/B0GRFJDJNV) [![Veiuwa 50 Pcs 2 Oz Mini Lavender Scented Soy Candle Set Wedding Favors for Guests Bulk 50 The Quantity of Multiple Sets Meets Your Needs for Wedding and Party Gifts and Party Favors.](https://m.media-amazon.com/images/I/51KtNMre5sL.jpg)**Veiuwa 50 Pcs 2 Oz Mini Lavender Scented Soy Candle Set Wedding Favors for Guests Bulk 50 The Quantity of Multiple Sets Meets Your Needs for Wedding and Party Gifts and Party Favors.**Veiuwa**$64.34**4.7★**▲ 383%**](https://www.amazon.com/dp/B0GG9LQXRL) [![MTLEE 20 Sets Wedding Candle for Guests Beige Thank You Candles Gift Bulk Glass Jars Scented Soy Wax with Clear Gift Box for Bridesmaid Groomsman Bridal Shower Housewarming Party Favors](https://m.media-amazon.com/images/I/51y2kUkCyBL.jpg)**MTLEE 20 Sets Wedding Candle for Guests Beige Thank You Candles Gift Bulk Glass Jars Scented Soy Wax with Clear Gift Box for Bridesmaid Groomsman Bridal Shower Housewarming Party Favors**MTLEE**$46.18**4.0★**▲ 367%**](https://www.amazon.com/dp/B0G25FMPYQ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -5.5% search growth over the last 90 days.

23K18KSpike '24Black Friday '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 5.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**32%

*“Great aroma”*

**Gifting Purpose**16%

*“Amazing gift”*

**Quality-Overall**9%

*“The variety is good”*

**Value For Money**8%

*“Great value for the money”*

**Brightness/Shine/Glow**7%

*“theyre easy to light”*

**Advertised Vs Actual Product**4%

*“As advertised”*

**Size-Overall**4%

*“Size is perfect”*

**Color**3%

*“Really loved the colors too”*

**Design-Overall**2%

*“the container design nice”*

**Fire Resistance**1%

*“they burn great”*

### **What buyers complain about **

**Smell**31%

*“No Scent”*

**Size-Overall**23%

*“Small size”*

**Quality-Overall**5%

*“each time the candles seem to be getting worse in quality”*

**Advertised Vs Actual Product**4%

*“Not as pretty as the picture”*

**Flammable**2%

*“the flame is weak”*

**Value For Money**2%

*“Waste of money BEWARE”*

**Durability**2%

*“lots break easily”*

**Brightness/Shine/Glow**1%

*“Doesnt work for me as they dont burn brightly”*

**Allergies**1%

*“if you have allergies”*

**Gifting Purpose**1%

*“Very poorly placed these are ment to be party gifts”*

### **Top return reasons **

**Size-Overall**45%

**Smell**21%

**Advertised Vs Actual Product**8%

**Value For Money**8%

**Color**4%

**Quality-Overall**4%

**Defective Material/Parts**2%

**Functionality-Overall**1%

**Product Condition**1%

**Gifting Purpose**1%