---
title: "mentol fuerte para el dolor — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/mentol-fuerte-para-el-dolor"
last_updated: "2026-07-14T03:31:41.725Z"
locale: en
meta:
  description: "mentol fuerte para el dolor shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:description": "mentol fuerte para el dolor shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:title": "mentol fuerte para el dolor — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **mentol fuerte para el dolor**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 65Growth 28Conversion 96Competition 33Returns 100Price range 73Avg price 76Brand share 0Review moat 24Quality gap 27

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****13.2%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$15.23**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.88–$39.43**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$629K**

$629K/yr · 312K searches

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+2.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,899.74**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**5 **▼falling

**Sellers**

**104**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Icy Hot69% - Biofreeze23% - Mineral Ice4% - Vicks2% - Bengay2% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$63K20%$126K30%$189K40%$251K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Icy Hot Original Pain Relief Cream Fast-Acting Pain Relief with Menthol 10% and Methyl Salicylate 30% Ice and Heat Contrast Therapy for Backaches Joints Muscle Strains and Arthritis 3 oz](https://m.media-amazon.com/images/I/41w0P4IKaHL.jpg)**Icy Hot Original Pain Relief Cream Fast-Acting Pain Relief with Menthol 10% and Methyl Salicylate 30% Ice and Heat Contrast Therapy for Backaches Joints Muscle Strains and Arthritis 3 oz**Icy Hot**$7.28**4.7★3,878 rev](https://www.amazon.com/dp/B08WHV9WJ7) [2![Biofreeze Pain Relief Cream for Knee Neck Hip Joint Shoulder & Simple Backache Arthritis Pain Reliever Sore Muscle Relief Cooling Menthol Pain Cream 3 Oz](https://m.media-amazon.com/images/I/41BGAczYkuL.jpg)**Biofreeze Pain Relief Cream for Knee Neck Hip Joint Shoulder & Simple Backache Arthritis Pain Reliever Sore Muscle Relief Cooling Menthol Pain Cream 3 Oz**Biofreeze**$11.37**4.6★15,426 rev](https://www.amazon.com/dp/B07CNW2DWY) [3![Icy Hot Advanced Pain Relief Cream Fast-Acting Max Strength Pain Relief with Menthol 16% and Camphor 11% Ice and Heat Contrast Therapy for Backaches Joints Muscle Strains and Arthritis 2 oz](https://m.media-amazon.com/images/I/4118ak47PRL.jpg)**Icy Hot Advanced Pain Relief Cream Fast-Acting Max Strength Pain Relief with Menthol 16% and Camphor 11% Ice and Heat Contrast Therapy for Backaches Joints Muscle Strains and Arthritis 2 oz**Icy Hot**$9.21**4.6★1,478 rev](https://www.amazon.com/dp/B08WHHLZTP) [4![Icy Hot Max Strength Pain Relief Cream with Lidocaine Plus Menthol 2.7 Ounces](https://m.media-amazon.com/images/I/41Wr0Gm4yqL.jpg)**Icy Hot Max Strength Pain Relief Cream with Lidocaine Plus Menthol 2.7 Ounces**Icy Hot**$7.30**4.5★3,621 rev](https://www.amazon.com/dp/B08WHYBSM6) [5![Icy Hot Original Pain Relief Nighttime Recovery No-Mess Roll-On Applicator Fast-Acting Pain Relief with Menthol 8% for Backaches Joints Muscle Strains and Arthritis Lavender Scent 2 oz](https://m.media-amazon.com/images/I/41-9B0XtHaL.jpg)**Icy Hot Original Pain Relief Nighttime Recovery No-Mess Roll-On Applicator Fast-Acting Pain Relief with Menthol 8% for Backaches Joints Muscle Strains and Arthritis Lavender Scent 2 oz**Icy Hot**$7.29**4.6★16,280 rev](https://www.amazon.com/dp/B0DQZR58ND)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Icy Hot Lidocaine Pain Relief Cream Numb Aggravated Nerves with Max Strength Lidocaine 4% and Menthol 1% Fast-Acting Pain Relief for Minor Pain Backaches Sprains and Strains 2.7 oz 2 Pack](https://m.media-amazon.com/images/I/41OtipmEAWL.jpg)**Icy Hot Lidocaine Pain Relief Cream Numb Aggravated Nerves with Max Strength Lidocaine 4% and Menthol 1% Fast-Acting Pain Relief for Minor Pain Backaches Sprains and Strains 2.7 oz 2 Pack**Icy Hot**$15.47**3,621 rev6mo ago](https://www.amazon.com/dp/B0GFXN53WP) [![Vicks VapoFreeze Topical Pain Cream 3.0oz Maximum Strength Menthol+ for Muscle Pain Relief Joint Pain Relief Knee Pain Relief Back Pain Relief Cream for Pain Relief Topical Pain Relief](https://m.media-amazon.com/images/I/41Udi6i+5XL.jpg)**Vicks VapoFreeze Topical Pain Cream 3.0oz Maximum Strength Menthol+ for Muscle Pain Relief Joint Pain Relief Knee Pain Relief Back Pain Relief Cream for Pain Relief Topical Pain Relief**Vicks**$13.36**1,301 rev1y ago](https://www.amazon.com/dp/B0DM6JJ74T) [![Icy Hot Original Pain Relief Nighttime Recovery No-Mess Roll-On Applicator Fast-Acting Pain Relief with Menthol 8% for Backaches Joints Muscle Strains and Arthritis Lavender Scent 2 oz](https://m.media-amazon.com/images/I/41-9B0XtHaL.jpg)**Icy Hot Original Pain Relief Nighttime Recovery No-Mess Roll-On Applicator Fast-Acting Pain Relief with Menthol 8% for Backaches Joints Muscle Strains and Arthritis Lavender Scent 2 oz**Icy Hot**$7.29**16,280 rev1y ago](https://www.amazon.com/dp/B0DQZR58ND) [![Biofreeze Cream Menthol Overnight Muscle Pain Relief Cream for Lower Back Pain Relief Shoulder Pain & Neck Pain Relief Knee Pain Relief Arthritis Pain Reliever 3 oz Jar](https://m.media-amazon.com/images/I/51aWjRyVaUL.jpg)**Biofreeze Cream Menthol Overnight Muscle Pain Relief Cream for Lower Back Pain Relief Shoulder Pain & Neck Pain Relief Knee Pain Relief Arthritis Pain Reliever 3 oz Jar**Biofreeze**$13.74**443 rev2y ago](https://www.amazon.com/dp/B0CV656ZZN) [![Biofreeze Overnight Gel Pain Relief Knee & Lower Back Pain Relief Arthritis Pain Reliever Neck Pain Relief Cooling Joint Pain Relief Lavender Scented Menthol Gel 3 Fl Oz](https://m.media-amazon.com/images/I/41eCBeI+sOL.jpg)**Biofreeze Overnight Gel Pain Relief Knee & Lower Back Pain Relief Arthritis Pain Reliever Neck Pain Relief Cooling Joint Pain Relief Lavender Scented Menthol Gel 3 Fl Oz**Biofreeze**$13.53**2,748 rev3y ago](https://www.amazon.com/dp/B0BWK5ZZK5)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Icy Hot Lidocaine Pain Relief Cream Numb Aggravated Nerves with Max Strength Lidocaine 4% and Menthol 1% Fast-Acting Pain Relief for Minor Pain Backaches Sprains and Strains 2.7 oz 2 Pack](https://m.media-amazon.com/images/I/41OtipmEAWL.jpg)**Icy Hot Lidocaine Pain Relief Cream Numb Aggravated Nerves with Max Strength Lidocaine 4% and Menthol 1% Fast-Acting Pain Relief for Minor Pain Backaches Sprains and Strains 2.7 oz 2 Pack**Icy Hot**$15.47**4.5★**▲ 245%**](https://www.amazon.com/dp/B0GFXN53WP) [![Pack of 3 Each ICY HOT Original JAR 3.5OZ PT#4116700879](https://m.media-amazon.com/images/I/41SRpnCZptL.jpg)**Pack of 3 Each ICY HOT Original JAR 3.5OZ PT#4116700879**Icy Hot**$28.94**4.8★**▲ 154%**](https://www.amazon.com/dp/B004LTDN00) [![Biofreeze Pain Relief Cream for Knee Neck Hip Joint Shoulder & Simple Backache Arthritis Pain Reliever Sore Muscle Relief Cooling Menthol Pain Cream 3 Oz (3 Pack)](https://m.media-amazon.com/images/I/41XzIYkicXL.jpg)**Biofreeze Pain Relief Cream for Knee Neck Hip Joint Shoulder & Simple Backache Arthritis Pain Reliever Sore Muscle Relief Cooling Menthol Pain Cream 3 Oz (3 Pack)**Biofreeze**$32.04**4.6★**▲ 50%**](https://www.amazon.com/dp/B07LCGCQKQ) [![Mineral Ice Original Therapeutic Menthol Pain Relief Gel. Greaseless with Deepcold Pain Reliever. Provides Cooling & Penetrating Relief for Arthritis Simple Backache Strains & Sprains (8 Ounce)](https://m.media-amazon.com/images/I/41v61-eECjL.jpg)**Mineral Ice Original Therapeutic Menthol Pain Relief Gel. Greaseless with Deepcold Pain Reliever. Provides Cooling & Penetrating Relief for Arthritis Simple Backache Strains & Sprains (8 Ounce)**Mineral Ice**$9.87**4.7★**▲ 35%**](https://www.amazon.com/dp/B01AVJ1UQ2) [![Icy Hot Advanced PRO Pain Relief No-Mess Cream with Massaging Applicator Max Strength Pain Relief with Menthol 16% and Camphor 11% for Backaches Joints Muscle Strains and Arthritis 3 oz](https://m.media-amazon.com/images/I/41iJSbGxppL.jpg)**Icy Hot Advanced PRO Pain Relief No-Mess Cream with Massaging Applicator Max Strength Pain Relief with Menthol 16% and Camphor 11% for Backaches Joints Muscle Strains and Arthritis 3 oz**Icy Hot**$12.16**4.4★**▲ 13%**](https://www.amazon.com/dp/B09QH91KSW)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 48 weeks — +2.4% search growth over the last 90 days.

23K18KBlack Friday '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26May '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Efficiency**15%

*“Works ok”*

**Smell**13%

*“Relaxing scent”*

**Quality-Overall**12%

*“Excellent product have been using for a year”*

**Value For Money**8%

*“Affordable price”*

**Muscle Pain Relief**7%

*“Good for muscle aches”*

**Joint Pain**7%

*“The Best for knee pain”*

**Advertised Vs Actual Product**6%

*“As Advertised”*

**Ease Of Use**4%

*“is user-friendly”*

**Ease Of Application**2%

*“The roll-on applicator is very convenient and clean”*

**Absorbency**2%

*“It absorbs well”*

### **What buyers complain about **

**Smell**18%

*“Has an odd smell”*

**Functionality-Overall**15%

*“Did not work like the product said”*

**Pain Relief-Overall**9%

*“Did not relieve pain”*

**Heating**7%

*“There was no heating or cooling sensation”*

**Durability**4%

*“Arrived broken, burst everywhere”*

**Value For Money**4%

*“Expensive”*

**Joint Pain**3%

*“No this didnt help my arthritis pain so I cant recommend it for that”*

**Ease Of Use**2%

*“extremely difficult to use”*

**Size-Overall**2%

*“Very small size”*

**Allergies**2%

*“Obviously a chemical burn”*

### **Top return reasons **

**Value For Money**50%

**Functionality-Overall**50%