---
title: "menthol oil — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/menthol-oil"
last_updated: "2026-07-14T07:28:43.853Z"
locale: en
meta:
  description: "a small market ($55K/yr) — menthol oil doesn't clear our bar today."
  "og:description": "a small market ($55K/yr) — menthol oil doesn't clear our bar today."
  "og:title": "menthol oil — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

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# **menthol oil**

**Skip it**

A small market ($55K/yr) — this niche doesn't clear our bar today.

Market size 14Growth 17Conversion 58Competition 55Returns 97Price range 56Avg price 54Brand share 76Review moat 24Quality gap 40

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Brand share**

**Great****59%**

top-5 brand share — no brand owns this niche

**Conversion**

**Good****4.9%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$6.96–$25.31**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$12.48**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,943.34**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-15.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$55K**

$55K/yr · 89K searches

## **Competition**

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**27 **▲rising

**Sellers**

**80**

**Top-5 brand share**

**59%**

**Open market**

**36%**

- Nexon Botanics14% - Big Man14% - MABUA14% - Herbs Botanica12% - Mystic Moments6% - Kwan Loong5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$4K12%$7K16%$9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 32 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Menthol Liquid Essential Oil - Pure & Natural Oil for Diffusers Aromatherapy & Massage Blends Vegan GMO Free by Oakland Gardens You Choose Size (15 ml Menthol)](https://m.media-amazon.com/images/I/41IN0GL6G5L.jpg)**Menthol Liquid Essential Oil - Pure & Natural Oil for Diffusers Aromatherapy & Massage Blends Vegan GMO Free by Oakland Gardens You Choose Size (15 ml Menthol)**Big Man**$10.74**5.0★7 rev](https://www.amazon.com/dp/B0D4X8DSH1) [2![Breathe Essential Oil Blend 30 ml - Breath Sinus Relief with Menthol Oils - for Humidifiers Diffusers and Aromatherapy - Nexon Botanics](https://m.media-amazon.com/images/I/41ND4Slei7L.jpg)**Breathe Essential Oil Blend 30 ml - Breath Sinus Relief with Menthol Oils - for Humidifiers Diffusers and Aromatherapy - Nexon Botanics**Nexon Botanics**$11.23**4.5★17,504 rev](https://www.amazon.com/dp/B07D5NBJB3) [3![Herbs Botanica Menthol Crystals (Mentha Arvensis) 100% Pure USP Food Grade for Aromatherapy Cold & Congestion Relief Salves Balms Creams Soap Making & Cosmetics 2 oz](https://m.media-amazon.com/images/I/41Zg-Dv0DAL.jpg)**Herbs Botanica Menthol Crystals (Mentha Arvensis) 100% Pure USP Food Grade for Aromatherapy Cold & Congestion Relief Salves Balms Creams Soap Making & Cosmetics 2 oz**Herbs Botanica**$6.96**4.3★350 rev](https://www.amazon.com/dp/B0D1GC8JRV) [4![ZAVBE Menthol Breathe Essential Oil Blend 120 ml - Pure Essential Oil for Diffuser Undiluted Natural Therapeutic Grade Oils for Diffuser for Apartment Air Freshener](https://m.media-amazon.com/images/I/31JL6f2DBkL.jpg)**ZAVBE Menthol Breathe Essential Oil Blend 120 ml - Pure Essential Oil for Diffuser Undiluted Natural Therapeutic Grade Oils for Diffuser for Apartment Air Freshener**MABUA**$19.43**4.4★181 rev](https://www.amazon.com/dp/B088X2YR6D) [5![Mystic Moments | Menthol Liquid Essential Oil 100ml - Pure & Natural Oil for Diffusers Aromatherapy & Massage Blends Vegan GMO Free](https://m.media-amazon.com/images/I/314mbH09VJL.jpg)**Mystic Moments | Menthol Liquid Essential Oil 100ml - Pure & Natural Oil for Diffusers Aromatherapy & Massage Blends Vegan GMO Free**Mystic Moments**$21.77**4.5★1,204 rev](https://www.amazon.com/dp/B006NWZJNC)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Breathe & Refresh A 100% Pure Essential Oil Blend Cool-Crisp Blend that Makes Any Space Feel Like Fresh Air Again Essential Oils for Diffusers for Home](https://m.media-amazon.com/images/I/314kSMKXmnL.jpg)**Breathe & Refresh A 100% Pure Essential Oil Blend Cool-Crisp Blend that Makes Any Space Feel Like Fresh Air Again Essential Oils for Diffusers for Home**AromaLYA**$9.94**55 rev6mo ago](https://www.amazon.com/dp/B0GFJHRY1R) [![SU JUABA Peppermint Oil for Hair Diffuser Aromatherapy Air Freshener](https://m.media-amazon.com/images/I/51XHmvoT1cL.jpg)**SU JUABA Peppermint Oil for Hair Diffuser Aromatherapy Air Freshener**SU JUABA**$7.72**1,028 rev1y ago](https://www.amazon.com/dp/B0FF4D2T64) [![3.5oz Menthol Crystal Bulk - Food Grade Menthol Crystals Organic Mentol Cristal for Shower Steamer Aromatherapy Vapo Tablet Making Colds Restore Congestion Relief Peppermint Essential Oil Making](https://m.media-amazon.com/images/I/41c096eE0PL.jpg)**3.5oz Menthol Crystal Bulk - Food Grade Menthol Crystals Organic Mentol Cristal for Shower Steamer Aromatherapy Vapo Tablet Making Colds Restore Congestion Relief Peppermint Essential Oil Making**MAQIHAN**$7.58**165 rev1y ago](https://www.amazon.com/dp/B0DL58C526) [![Mak Menthol Crystals 4 oz - Pure Organic 100% Natural - Menthol Crystals from Mint Crystal Mints Mentha Arvensis - Comes in a Jar for Long-Lasting Freshness](https://m.media-amazon.com/images/I/4127s8jRrjL.jpg)**Mak Menthol Crystals 4 oz - Pure Organic 100% Natural - Menthol Crystals from Mint Crystal Mints Mentha Arvensis - Comes in a Jar for Long-Lasting Freshness**MAK**$10.15**282 rev2y ago](https://www.amazon.com/dp/B0D8V3YPHF) [![Menthol Liquid Essential Oil - Pure & Natural Oil for Diffusers Aromatherapy & Massage Blends Vegan GMO Free by Oakland Gardens You Choose Size (15 ml Menthol)](https://m.media-amazon.com/images/I/41IN0GL6G5L.jpg)**Menthol Liquid Essential Oil - Pure & Natural Oil for Diffusers Aromatherapy & Massage Blends Vegan GMO Free by Oakland Gardens You Choose Size (15 ml Menthol)**Big Man**$10.74**7 rev2y ago](https://www.amazon.com/dp/B0D4X8DSH1)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Breathe & Refresh A 100% Pure Essential Oil Blend Cool-Crisp Blend that Makes Any Space Feel Like Fresh Air Again Essential Oils for Diffusers for Home](https://m.media-amazon.com/images/I/314kSMKXmnL.jpg)**Breathe & Refresh A 100% Pure Essential Oil Blend Cool-Crisp Blend that Makes Any Space Feel Like Fresh Air Again Essential Oils for Diffusers for Home**AromaLYA**$9.94**4.3★**▲ 371%**](https://www.amazon.com/dp/B0GFJHRY1R) [![Frankincense & Myrrh Nerve Pain Relief Rubbing Oil Diabetic Neuropathy 2oz](https://m.media-amazon.com/images/I/41TMcI81gjL.jpg)**Frankincense & Myrrh Nerve Pain Relief Rubbing Oil Diabetic Neuropathy 2oz**FRANKINCENSE & MYRRH**$18.89**4.2★**▲ 281%**](https://www.amazon.com/dp/B003B2RJLM) [![SU JUABA Peppermint Oil for Hair Diffuser Aromatherapy Air Freshener](https://m.media-amazon.com/images/I/51XHmvoT1cL.jpg)**SU JUABA Peppermint Oil for Hair Diffuser Aromatherapy Air Freshener**SU JUABA**$7.72**4.6★**▲ 277%**](https://www.amazon.com/dp/B0FF4D2T64) [![Menthol Liquid Essential Oil - Pure & Natural Oil for Diffusers Aromatherapy & Massage Blends Vegan GMO Free by Oakland Gardens You Choose Size (15 ml Menthol)](https://m.media-amazon.com/images/I/41IN0GL6G5L.jpg)**Menthol Liquid Essential Oil - Pure & Natural Oil for Diffusers Aromatherapy & Massage Blends Vegan GMO Free by Oakland Gardens You Choose Size (15 ml Menthol)**Big Man**$10.74**5.0★**▲ 196%**](https://www.amazon.com/dp/B0D4X8DSH1) [![Edens Garden Deep Breath Essential Oil Blend- 100% Pure Premium Grade Undiluted Natural Therapeutic Aromatherapy The Best for Diffusing Skin Humidifiers Candle 10 ml (.33 fl oz)](https://m.media-amazon.com/images/I/31FRmD992hL.jpg)**Edens Garden Deep Breath Essential Oil Blend- 100% Pure Premium Grade Undiluted Natural Therapeutic Aromatherapy The Best for Diffusing Skin Humidifiers Candle 10 ml (.33 fl oz)**Edens Garden**$15.21**4.7★**▲ 186%**](https://www.amazon.com/dp/B071DMLXS2)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -15.1% search growth over the last 90 days.

5K4KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**34%

*“Fresh scent”*

**Quality-Overall**16%

*“Great potency and good quality”*

**Value For Money**7%

*“Very affordable”*

**Advertised Vs Actual Product**5%

*“As described”*

**Breathability**4%

*“Breathe well”*

**Efficiency**4%

*“Effective”*

**Sinus Relief**3%

*“Sinus Relief”*

**Strength**3%

*“This is some powerful stuff”*

**Pest/Insect Control**2%

*“Kills bugs”*

**Size-Overall**2%

*“Arrived on time great price and size”*

### **What buyers complain about **

**Smell**57%

*“Smells strange”*

**Strength**4%

*“Not as strong as I hoped”*

**Oily/Greasy**4%

*“Not as strong as peppermint oil ive purchased”*

**Dilute/Watery**3%

*“Watered down”*

**Value For Money**3%

*“Over priced”*

**Quality-Overall**2%

*“as it appears to be a quality control problem with this batch”*

**Pain Relief-Overall**2%

*“Aching shoulder”*

**Functionality-Overall**2%

*“Did not work”*

**Size-Overall**1%

*“does not fit the bottle”*

**Advertised Vs Actual Product**1%

*“Not as advertised”*

### **Top return reasons **

**Smell**64%

**Leak-Proof**9%

**Advertised Vs Actual Product**7%

**Size-Overall**3%

**Functionality-Overall**2%

**Oily/Greasy**2%

**Quality-Overall**2%

**Value For Money**2%

**Product Condition**1%

**Defective Material/Parts**1%