---
title: "menthol crystal — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/menthol-crystal"
last_updated: "2026-07-14T06:33:04.697Z"
locale: en
meta:
  description: "menthol crystal shows low returns (0.5%), but soft demand (-27.4% this quarter) keeps it on the watch list."
  "og:description": "menthol crystal shows low returns (0.5%), but soft demand (-27.4% this quarter) keeps it on the watch list."
  "og:title": "menthol crystal — Niche Verdict: Worth a look (52/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **menthol crystal**

**Worth a look**

Shows low returns (0.5%), but soft demand (-27.4% this quarter) keeps it on the watch list.

Market size 51Growth 11Conversion 82Competition 51Returns 98Price range 75Avg price 80Brand share 36Review moat 63Quality gap 21

**Returns**

**Incredible****0.5%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****8.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$16.94**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.10–$42.49**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****976.68**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$306K**

$306K/yr · 205K searches

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-27.4%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **—flat

**Sellers**

**12**

**Top-5 brand share**

**83%**

**Open market**

**12%**

- MAK33% - Viktairy19% - Silky Scents18% - Nutrigins8% - MAQIHAN5% - Plant Guru5% - Open — no brand owns it (4 brands, 12%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$15K10%$31K15%$46K20%$61K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Mak Menthol Crystal 4 oz - Pure Organic 100% Natural - Menthol Crystals from Mint Crystal Mints Mentha Arvensis - Comes in Resealable Standup Bag for Long-Lasting Freshness](https://m.media-amazon.com/images/I/413h3XJTsWL.jpg)**Mak Menthol Crystal 4 oz - Pure Organic 100% Natural - Menthol Crystals from Mint Crystal Mints Mentha Arvensis - Comes in Resealable Standup Bag for Long-Lasting Freshness**MAK**$10.01**4.7★2,532 rev](https://www.amazon.com/dp/B08SLL829S) [2![Silky Scents 4 oz Premium Menthol Crystals 100% Pure Organic and Natural in Glass Jar](https://m.media-amazon.com/images/I/41XNit6TqIL.jpg)**Silky Scents 4 oz Premium Menthol Crystals 100% Pure Organic and Natural in Glass Jar**Silky Scents**$13.05**4.6★1,960 rev](https://www.amazon.com/dp/B09BSS2NGH) [3![Viktairy Menthol Crystals 2 oz 100% Pure Organic Mint Crystals | Great for Making Shower Steamers Creams and Soaps](https://m.media-amazon.com/images/I/41I2IgVbulL.jpg)**Viktairy Menthol Crystals 2 oz 100% Pure Organic Mint Crystals | Great for Making Shower Steamers Creams and Soaps**Viktairy**$6.24**4.7★350 rev](https://www.amazon.com/dp/B0BGPCXQ47) [4![Mak Menthol Crystal 1 LB - Pure Organic 100% Natural - Menthol Crystals from Mint Crystal Mints Mentha Arvensis - Comes in Resealable Standup Bag for Long-Lasting Freshness](https://m.media-amazon.com/images/I/41+mDRF6EEL.jpg)**Mak Menthol Crystal 1 LB - Pure Organic 100% Natural - Menthol Crystals from Mint Crystal Mints Mentha Arvensis - Comes in Resealable Standup Bag for Long-Lasting Freshness**MAK**$26.12**4.8★664 rev](https://www.amazon.com/dp/B08W87X6JP) [5![Viktairy Menthol Crystals 4 oz 100% Pure Organic Mint Crystals | Great for Making Shower Steamers Creams and Soaps](https://m.media-amazon.com/images/I/41Rmr0LgL1L.jpg)**Viktairy Menthol Crystals 4 oz 100% Pure Organic Mint Crystals | Great for Making Shower Steamers Creams and Soaps**Viktairy**$9.77**4.7★548 rev](https://www.amazon.com/dp/B0BDJYVY4L)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![3.5oz Menthol Crystal Bulk - Food Grade Menthol Crystals Organic Mentol Cristal for Shower Steamer Aromatherapy Vapo Tablet Making Colds Restore Congestion Relief Peppermint Essential Oil Making](https://m.media-amazon.com/images/I/41c096eE0PL.jpg)**3.5oz Menthol Crystal Bulk - Food Grade Menthol Crystals Organic Mentol Cristal for Shower Steamer Aromatherapy Vapo Tablet Making Colds Restore Congestion Relief Peppermint Essential Oil Making**MAQIHAN**$7.58**165 rev1y ago](https://www.amazon.com/dp/B0DL58C526) [![Mak Menthol Crystals 4 oz - Pure Organic 100% Natural - Menthol Crystals from Mint Crystal Mints Mentha Arvensis - Comes in a Jar for Long-Lasting Freshness](https://m.media-amazon.com/images/I/4127s8jRrjL.jpg)**Mak Menthol Crystals 4 oz - Pure Organic 100% Natural - Menthol Crystals from Mint Crystal Mints Mentha Arvensis - Comes in a Jar for Long-Lasting Freshness**MAK**$10.15**282 rev2y ago](https://www.amazon.com/dp/B0D8V3YPHF) [![Mak Menthol Crystals 2 LB - Pure Organic 100% Natural - Menthol Crystals from Mint Crystal Mints Mentha Arvensis - Comes in Resealable Standup Bag for Long-Lasting Freshness](https://m.media-amazon.com/images/I/41-dg-ioYDL.jpg)**Mak Menthol Crystals 2 LB - Pure Organic 100% Natural - Menthol Crystals from Mint Crystal Mints Mentha Arvensis - Comes in Resealable Standup Bag for Long-Lasting Freshness**MAK**$42.49**83 rev2y ago](https://www.amazon.com/dp/B0D8TV69R6) [![Herbs Botanica Menthol Crystals (Mentha Arvensis) 100% Pure USP Food Grade for Aromatherapy Cold & Congestion Relief Salves Balms Creams Soap Making & Cosmetics 2 oz](https://m.media-amazon.com/images/I/41Zg-Dv0DAL.jpg)**Herbs Botanica Menthol Crystals (Mentha Arvensis) 100% Pure USP Food Grade for Aromatherapy Cold & Congestion Relief Salves Balms Creams Soap Making & Cosmetics 2 oz**Herbs Botanica**$6.96**350 rev2y ago](https://www.amazon.com/dp/B0D1GC8JRV) [![2 LB Menthol Crystals Bulk 100% Pure Organic Mint Crystals | Great for Making Shower Steamers Creams and Soaps](https://m.media-amazon.com/images/I/41P5BtKVrfL.jpg)**2 LB Menthol Crystals Bulk 100% Pure Organic Mint Crystals | Great for Making Shower Steamers Creams and Soaps**Viktairy**$40.17**350 rev2y ago](https://www.amazon.com/dp/B0CY4TQ5B4)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Pure Menthol Crystals 1 lb Cooling Mint Aroma for Soap Making DIY Balms & Cosmetics Refreshing Freshness Smell of Menthol Crystal By Teraval](https://m.media-amazon.com/images/I/31S+ukoJcQL.jpg)**Pure Menthol Crystals 1 lb Cooling Mint Aroma for Soap Making DIY Balms & Cosmetics Refreshing Freshness Smell of Menthol Crystal By Teraval**Teraval**$24.88**4.8★**▲ 413%**](https://www.amazon.com/dp/B0FL2NPSZG) [![Pure Menthol Crystals 8 oz Cooling Mint Aroma for Soap Making DIY Balms & Cosmetics Refreshing Freshness Smell of Menthol Crystal By Teraval](https://m.media-amazon.com/images/I/41tU2W66vLL.jpg)**Pure Menthol Crystals 8 oz Cooling Mint Aroma for Soap Making DIY Balms & Cosmetics Refreshing Freshness Smell of Menthol Crystal By Teraval**Teraval**$14.03**4.8★**▲ 300%**](https://www.amazon.com/dp/B0FL2NF6CX) [![15 ML (0.5 FL OZ) Premium Menthol Crystals 100% Pure Organic and Natural in Glass Jar](https://m.media-amazon.com/images/I/51KFHVq43zL.jpg)**15 ML (0.5 FL OZ) Premium Menthol Crystals 100% Pure Organic and Natural in Glass Jar**Silky Scents**$7.02**4.6★**▲ 187%**](https://www.amazon.com/dp/B00LU5USGA) [![2 LB Menthol Crystals Bulk 100% Pure Organic Mint Crystals | Great for Making Shower Steamers Creams and Soaps](https://m.media-amazon.com/images/I/41P5BtKVrfL.jpg)**2 LB Menthol Crystals Bulk 100% Pure Organic Mint Crystals | Great for Making Shower Steamers Creams and Soaps**Viktairy**$40.17**4.7★**▲ 94%**](https://www.amazon.com/dp/B0CY4TQ5B4) [![Herbs Botanica Menthol Crystals (Mentha Arvensis) 100% Pure USP Food Grade for Aromatherapy Cold & Congestion Relief Salves Balms Creams Soap Making & Cosmetics 2 oz](https://m.media-amazon.com/images/I/41Zg-Dv0DAL.jpg)**Herbs Botanica Menthol Crystals (Mentha Arvensis) 100% Pure USP Food Grade for Aromatherapy Cold & Congestion Relief Salves Balms Creams Soap Making & Cosmetics 2 oz**Herbs Botanica**$6.96**4.3★**▲ 68%**](https://www.amazon.com/dp/B0D1GC8JRV)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -27.4% search growth over the last 90 days.

7K5KSpike '24Black Friday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**18%

*“Excellent product”*

**Smell**16%

*“Perfect smell”*

**Value For Money**9%

*“its definitely value for my money”*

**Advertised Vs Actual Product**8%

*“Product is as described”*

**Breathability**8%

*“I can breathe again”*

**Strength**8%

*“It is strong”*

**Sinus Relief**7%

*“Great for my sinuses”*

**Cough Relief**4%

*“It's great for coughs”*

**Efficiency**3%

*“Works perfectly”*

**Ease Of Use**3%

*“easy to use”*

### **What buyers complain about **

**Smell**22%

*“No aroma from product”*

**Strength**13%

*“Lack of potency would be issue for us on long run”*

**Size-Overall**12%

*“The package was smaller than I thought it would be”*

**Burnt/Roasted/Overbaked**7%

*“Burns off quickly”*

**Allergies**7%

*“Allergies”*

**Value For Money**7%

*“This is not worth the money you pay it to much”*

**Natural Ingredients**3%

*“Not organic”*

**Quality-Overall**3%

**Ethical Trade/Fair Trade**3%

*“I dont trust companies that deliberately mislead people like this”*

**Breathability**3%

*“If it's difficult for you to breathe in your home”*

### **Top return reasons **

**Smell**23%

**Size-Overall**15%

**Advertised Vs Actual Product**13%

**Functionality-Overall**11%

**Minerals**6%

**Strength**4%

**Leak-Proof**4%

**Defective Material/Parts**3%

**Certifications**3%

**Color**2%