---
title: "menthol candy — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/menthol-candy"
last_updated: "2026-07-14T06:05:05.375Z"
locale: en
meta:
  description: "a small market ($35K/yr) — menthol candy doesn't clear our bar today."
  "og:description": "a small market ($35K/yr) — menthol candy doesn't clear our bar today."
  "og:title": "menthol candy — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
---

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# **menthol candy**

**Skip it**

A small market ($35K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 10Conversion 95Competition 18Returns 100Price range 42Avg price 46Brand share 34Review moat 69Quality gap 35

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****12.6%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****729.08**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****$11.47**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$5.15–$22.25**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****78%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-30.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$35K**

$35K/yr · 24K searches

## **Competition**

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**10 **▲rising

**Sellers**

**70**

**Top-5 brand share**

**85%**

**Open market**

**12%**

- Ricola58% - Roshen13% - Jahnke6% - Krinos5% - Assortit4% - HolanDeli4% - Open — no brand owns it (4 brands, 12%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$5K30%$10K45%$16K60%$21K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Ricola MAX Nasal Care Cool Menthol Drops with Extra Menthol - Maximum Nasal Comfort and Sore Throat Relief for Cold & Flu Symptoms - 34 Count - Herbal Throat Lozenges](https://m.media-amazon.com/images/I/51QANJvk0hL.jpg)**Ricola MAX Nasal Care Cool Menthol Drops with Extra Menthol - Maximum Nasal Comfort and Sore Throat Relief for Cold & Flu Symptoms - 34 Count - Herbal Throat Lozenges**Ricola**$6.86**4.7★1,802 rev](https://www.amazon.com/dp/B0B5JYMKRX) [2![Roshen Eucalyptus-Menthol Hard Candy Refreshing Mint & Eucalyptus Flavor Individually Wrapped Bulk 2.2 lbs (1 kg) Kosher Halal Soothing Cooling Candy](https://m.media-amazon.com/images/I/51FP8ox4jcL.jpg)**Roshen Eucalyptus-Menthol Hard Candy Refreshing Mint & Eucalyptus Flavor Individually Wrapped Bulk 2.2 lbs (1 kg) Kosher Halal Soothing Cooling Candy**Roshen**$17.10**4.7★193 rev](https://www.amazon.com/dp/B07GF9C644) [3![Jahnke Echte Eukalyptus Menthol Bonbons 500 g](https://m.media-amazon.com/images/I/61Es7TNNzlL.jpg)**Jahnke Echte Eukalyptus Menthol Bonbons 500 g**Jahnke**$17.19**4.6★895 rev](https://www.amazon.com/dp/B00KZBW53O) [4![Krinos Menthol Eucalyptus Hard Candy Individually Wrapped 10.6 oz Imported from Greece](https://m.media-amazon.com/images/I/41VEqPopBsL.jpg)**Krinos Menthol Eucalyptus Hard Candy Individually Wrapped 10.6 oz Imported from Greece**Krinos**$11.49**4.6★6 rev](https://www.amazon.com/dp/B0FSDZ7HNP) [5![Ricola Throat Care Max Honey Lemon 34 Count](https://m.media-amazon.com/images/I/51OZFGW2aXL.jpg)**Ricola Throat Care Max Honey Lemon 34 Count**Ricola**$5.31**4.8★3,468 rev](https://www.amazon.com/dp/B0B26XL9PS)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Krinos Menthol Eucalyptus Hard Candy Individually Wrapped 10.6 oz Imported from Greece](https://m.media-amazon.com/images/I/41VEqPopBsL.jpg)**Krinos Menthol Eucalyptus Hard Candy Individually Wrapped 10.6 oz Imported from Greece**Krinos**$11.49**6 rev9mo ago](https://www.amazon.com/dp/B0FSDZ7HNP) [![Arcor Alka Ice Mints with Gel Center - Strong Menthol Flavored Menthol Eucalyptus Jelly Center - Aspartame-Free Long-Lasting Fresh Breath Mint Candy Individually Wrapped Party Size - (100 Pieces)](https://m.media-amazon.com/images/I/41blUL3RJiL.jpg)**Arcor Alka Ice Mints with Gel Center - Strong Menthol Flavored Menthol Eucalyptus Jelly Center - Aspartame-Free Long-Lasting Fresh Breath Mint Candy Individually Wrapped Party Size - (100 Pieces)**Arcor**$13.20**37 rev1y ago](https://www.amazon.com/dp/B0DNDDWX6L) [![HolanDeli Eucalyptus Menthol Candy. 1 LB](https://m.media-amazon.com/images/I/41xv+hNLEmL.jpg)**HolanDeli Eucalyptus Menthol Candy. 1 LB**HolanDeli**$14.37**96 rev3y ago](https://www.amazon.com/dp/B0C4FP31F2) [![Ricola MAX Nasal Care Cool Menthol Drops with Extra Menthol - Maximum Nasal Comfort and Sore Throat Relief for Cold & Flu Symptoms - 34 Count - Herbal Throat Lozenges](https://m.media-amazon.com/images/I/51QANJvk0hL.jpg)**Ricola MAX Nasal Care Cool Menthol Drops with Extra Menthol - Maximum Nasal Comfort and Sore Throat Relief for Cold & Flu Symptoms - 34 Count - Herbal Throat Lozenges**Ricola**$6.86**1,802 rev4y ago](https://www.amazon.com/dp/B0B5JYMKRX) [![Ricola MAX Throat Care Swiss Cherry Drops with Extra Menthol Liquid Center - Maximum Cough and Sore Throat Relief for Cold & Flu Symptoms - 34 Count - Herbal Lozenges](https://m.media-amazon.com/images/I/51tbZgg-GML.jpg)**Ricola MAX Throat Care Swiss Cherry Drops with Extra Menthol Liquid Center - Maximum Cough and Sore Throat Relief for Cold & Flu Symptoms - 34 Count - Herbal Lozenges**Ricola**$5.15**1,376 rev4y ago](https://www.amazon.com/dp/B0B5JXTH1X)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Krinos Menthol Eucalyptus Hard Candy Individually Wrapped 10.6 oz Imported from Greece](https://m.media-amazon.com/images/I/41VEqPopBsL.jpg)**Krinos Menthol Eucalyptus Hard Candy Individually Wrapped 10.6 oz Imported from Greece**Krinos**$11.49**4.6★**▲ 243%**](https://www.amazon.com/dp/B0FSDZ7HNP) [![Crystal Clear Mints - 1 lbs - Clear Refreshing and Elegant After Dinner Mint Hard Candies - American Vintage Candy Snack Assortment - Individually Wrapped 16 oz.](https://m.media-amazon.com/images/I/51daNqqjMbL.jpg)**Crystal Clear Mints - 1 lbs - Clear Refreshing and Elegant After Dinner Mint Hard Candies - American Vintage Candy Snack Assortment - Individually Wrapped 16 oz.**Assortit**$10.00**4.5★**▲ 134%**](https://www.amazon.com/dp/B0B2SCXQ6S) [![Arcor Alka Ice Mints with Gel Center - Strong Menthol Flavored Menthol Eucalyptus Jelly Center - Aspartame-Free Long-Lasting Fresh Breath Mint Candy Individually Wrapped Party Size - (100 Pieces)](https://m.media-amazon.com/images/I/41blUL3RJiL.jpg)**Arcor Alka Ice Mints with Gel Center - Strong Menthol Flavored Menthol Eucalyptus Jelly Center - Aspartame-Free Long-Lasting Fresh Breath Mint Candy Individually Wrapped Party Size - (100 Pieces)**Arcor**$13.20**4.0★**▲ 18%**](https://www.amazon.com/dp/B0DNDDWX6L) [![Ricola MAX Throat Care Swiss Cherry Drops with Extra Menthol Liquid Center - Maximum Cough and Sore Throat Relief for Cold & Flu Symptoms - 34 Count - Herbal Lozenges](https://m.media-amazon.com/images/I/51tbZgg-GML.jpg)**Ricola MAX Throat Care Swiss Cherry Drops with Extra Menthol Liquid Center - Maximum Cough and Sore Throat Relief for Cold & Flu Symptoms - 34 Count - Herbal Lozenges**Ricola**$5.15**4.7★**▲ 12%**](https://www.amazon.com/dp/B0B5JXTH1X) [![Em-eukal Eucalyptus 50g](https://m.media-amazon.com/images/I/41TT11tOQ+L.jpg)**Em-eukal Eucalyptus 50g**Em-Eukal**$6.75**4.4★**▲ 12%**](https://www.amazon.com/dp/B019CWE4V2)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 19 weeks — -30.8% search growth over the last 90 days.

500300Mar '26Mar '26Apr '26May '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Cough Relief**25%

*“My favorite cough drop”*

**Taste-Overall**19%

*“Amazing taste”*

**Quality-Overall**9%

*“Nice choice for variety”*

**Sinus Relief**6%

*“Clears up the sinuses”*

**Flavor**6%

*“Great flavor”*

**Soothing Effect**4%

*“Yummy and calming”*

**Strength**3%

*“Really strong”*

**Advertised Vs Actual Product**3%

*“Does the job”*

**Cold Relief**3%

*“perfect for colds”*

**Value For Money**3%

*“the price is reasonable”*

### **What buyers complain about **

**Value For Money**17%

*“NOT WORTH THE PRICE”*

**Flavor**12%

*“Not a strong minty flavor”*

**Taste-Overall**11%

*“Taste Terrible”*

**Cough Relief**6%

*“This is how Ricola ruins cherry cough drops”*

**Advertised Vs Actual Product**5%

*“False advertisement”*

**Strength**4%

*“Not Very Strong”*

**Allergies**4%

*“If you suffer with allergies”*

**Size-Overall**4%

*“Tiny”*

**Ease Of Use**2%

*“Very hard to open”*

**Sweetness**2%

*“Not sugar free”*

### **Top return reasons **

**Color**50%

**Flavor**50%