---
title: "melatonin 5mg — Niche Verdict: Worth a look (61/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/melatonin-5mg"
last_updated: "2026-07-14T03:18:10.790Z"
locale: en
meta:
  description: "melatonin 5mg shows searches that convert (22.0% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "melatonin 5mg shows searches that convert (22.0% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "melatonin 5mg — Niche Verdict: Worth a look (61/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **melatonin 5mg**

**Worth a look**

Shows searches that convert (22.0% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 23Conversion 100Competition 65Returns 100Price range 54Avg price 46Brand share 49Review moat 20Quality gap 28

**Conversion**

**Incredible****22.0%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$2.9M**

$2.9M/yr · 1.1M searches

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$5.29–$26.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****75%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****$11.56**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-3.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****13,790.37**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**15 **▲rising

**Sellers**

**650**

**Top-5 brand share**

**75%**

**Open market**

**19%**

- Natrol30% - Nature's Bounty16% - Nature Made15% - Vitamatic8% - Amazon Basics7% - Nutricost5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$115K8%$229K12%$344K16%$459K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 27 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Nature Made Melatonin 5mg Tablets Extra Strength 100% Drug Free Sleep Aid for Adults 90 Tablets 90 Day Supply](https://m.media-amazon.com/images/I/41peTg+Te8L.jpg)**Nature Made Melatonin 5mg Tablets Extra Strength 100% Drug Free Sleep Aid for Adults 90 Tablets 90 Day Supply**Nature Made**$6.79**4.6★13,624 rev](https://www.amazon.com/dp/B005DEK9CC) [2![Natrol Melatonin 5mg Fast Dissolve Tablets Sleep Support Supplements for Adults Strawberry Flavor 200 Tablets Up to 200 Day Supply](https://m.media-amazon.com/images/I/41vwuqwaFSL.jpg)**Natrol Melatonin 5mg Fast Dissolve Tablets Sleep Support Supplements for Adults Strawberry Flavor 200 Tablets Up to 200 Day Supply**Natrol**$13.57**4.7★56,526 rev](https://www.amazon.com/dp/B07S38C5WW) [3![Vitamatic Melatonin 5 mg Tablets | Vegetarian Non-GMO Gluten Free | 1 Year Supply | Natural Berry Flavor - 365 Tablets](https://m.media-amazon.com/images/I/31NPywDoXVL.jpg)**Vitamatic Melatonin 5 mg Tablets | Vegetarian Non-GMO Gluten Free | 1 Year Supply | Natural Berry Flavor - 365 Tablets**Vitamatic**$8.86**4.7★1,569 rev](https://www.amazon.com/dp/B0BTMMJ8WY) [4![Natures Bounty Melatonin 5mg Dual Spectrum 100% Drug Free Sleep Supplement Quick Release and Extended Release Promotes Relaxation and Sleep Health 60 Bi-Layer Tablets](https://m.media-amazon.com/images/I/41C4Z3g+8JL.jpg)**Natures Bounty Melatonin 5mg Dual Spectrum 100% Drug Free Sleep Supplement Quick Release and Extended Release Promotes Relaxation and Sleep Health 60 Bi-Layer Tablets**Nature's Bounty**$6.86**4.6★19,570 rev](https://www.amazon.com/dp/B00H2FG8RK) [5![Amazon Basics Melatonin Sleep Support Gummies Strawberry Flavor 5mg 120 Count (Previously Solimo)](https://m.media-amazon.com/images/I/4183dHaqkaL.jpg)**Amazon Basics Melatonin Sleep Support Gummies Strawberry Flavor 5mg 120 Count (Previously Solimo)**Amazon Basics**$8.80**4.6★39,823 rev](https://www.amazon.com/dp/B07BBFFTKH)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Carlyle Melatonin 5mg | 180 Sustained Release Tablets | All Night Support Supplement | Vegan Non-GMO Gluten Free Formula](https://m.media-amazon.com/images/I/41DW2--3Z2L.jpg)**Carlyle Melatonin 5mg | 180 Sustained Release Tablets | All Night Support Supplement | Vegan Non-GMO Gluten Free Formula**Carlyle**$9.99**50 rev9mo ago](https://www.amazon.com/dp/B0FTTJWR5S) [![Magno-Humphries Melatonin 5 mg - 100 Tablets | Sleep Support | Non-Habit Forming | Vegetarian | 5 mg per Tablet | Dietary Supplement | GMP Manufactured in USA | 100 Day Supply](https://m.media-amazon.com/images/I/4146dpgSSJL.jpg)**Magno-Humphries Melatonin 5 mg - 100 Tablets | Sleep Support | Non-Habit Forming | Vegetarian | 5 mg per Tablet | Dietary Supplement | GMP Manufactured in USA | 100 Day Supply**Magno-Humphries**$5.29**62 rev11mo ago](https://www.amazon.com/dp/B0FM5YSJYF) [![Vitamatic Melatonin 5 mg Tablets | Vegetarian Non-GMO Gluten Free | 1 Year Supply | Natural Berry Flavor - 365 Tablets](https://m.media-amazon.com/images/I/31NPywDoXVL.jpg)**Vitamatic Melatonin 5 mg Tablets | Vegetarian Non-GMO Gluten Free | 1 Year Supply | Natural Berry Flavor - 365 Tablets**Vitamatic**$8.86**1,569 rev3y ago](https://www.amazon.com/dp/B0BTMMJ8WY) [![Nature Made Melatonin 5mg Adult Melatonin Gummies 100% Drug Free Sleep Aid 70 Gummies Extra Strength Nature Made Melatonin](https://m.media-amazon.com/images/I/41YUL-2VSPL.jpg)**Nature Made Melatonin 5mg Adult Melatonin Gummies 100% Drug Free Sleep Aid 70 Gummies Extra Strength Nature Made Melatonin**Nature Made**$12.84**2,123 rev3y ago](https://www.amazon.com/dp/B0B8PTWQ2H) [![12-in-1 Melatonin Sleep Capsules - Natural Sleep Aids for Adults with Melatonin 5mg and Magnesium Glycinate 500mg Sleep Aid with Ashwagandha L Theanine Valerian Root GABA 5-HTP (90ct Pack of 1)](https://m.media-amazon.com/images/I/41BemRivcCL.jpg)**12-in-1 Melatonin Sleep Capsules - Natural Sleep Aids for Adults with Melatonin 5mg and Magnesium Glycinate 500mg Sleep Aid with Ashwagandha L Theanine Valerian Root GABA 5-HTP (90ct Pack of 1)**MEDCHOICE**$22.65**6,667 rev4y ago](https://www.amazon.com/dp/B099JXNWYL)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Magno-Humphries Melatonin 5 mg - 100 Tablets | Sleep Support | Non-Habit Forming | Vegetarian | 5 mg per Tablet | Dietary Supplement | GMP Manufactured in USA | 100 Day Supply](https://m.media-amazon.com/images/I/4146dpgSSJL.jpg)**Magno-Humphries Melatonin 5 mg - 100 Tablets | Sleep Support | Non-Habit Forming | Vegetarian | 5 mg per Tablet | Dietary Supplement | GMP Manufactured in USA | 100 Day Supply**Magno-Humphries**$5.29**4.5★**▲ 257%**](https://www.amazon.com/dp/B0FM5YSJYF) [![Piping Rock Melatonin 5mg | 200 Fast Dissolve Tablets | Berry Flavor | Adult Supplement | Vegetarian Non-GMO Gluten Free Formula](https://m.media-amazon.com/images/I/41ovQR-cczL.jpg)**Piping Rock Melatonin 5mg | 200 Fast Dissolve Tablets | Berry Flavor | Adult Supplement | Vegetarian Non-GMO Gluten Free Formula**Piping Rock**$5.77**4.6★**▲ 235%**](https://www.amazon.com/dp/B0BBSNTPXJ) [![Natures Bounty Melatonin 3mg Quick Dissolve Sleep Aid Supplement Sleep Aids for Adults Cherry Flavor 240 Count (Pack of 1)](https://m.media-amazon.com/images/I/411mIN8i26L.jpg)**Natures Bounty Melatonin 3mg Quick Dissolve Sleep Aid Supplement Sleep Aids for Adults Cherry Flavor 240 Count (Pack of 1)**Nature's Bounty**$8.31**4.7★**▲ 159%**](https://www.amazon.com/dp/B000GG6D9A) [![Natures Bounty Melatonin 100% Drug Free Sleep Aid Dietary Supplement Promotes Relaxation and Sleep Health 5 mg 90 Count Pack of 3](https://m.media-amazon.com/images/I/51yvVtFeGtL.jpg)**Natures Bounty Melatonin 100% Drug Free Sleep Aid Dietary Supplement Promotes Relaxation and Sleep Health 5 mg 90 Count Pack of 3**Nature's Bounty**$16.99**4.6★**▲ 102%**](https://www.amazon.com/dp/B001GCU8C6) [![Carlyle Melatonin 5mg | 180 Sustained Release Tablets | All Night Support Supplement | Vegan Non-GMO Gluten Free Formula](https://m.media-amazon.com/images/I/41DW2--3Z2L.jpg)**Carlyle Melatonin 5mg | 180 Sustained Release Tablets | All Night Support Supplement | Vegan Non-GMO Gluten Free Formula**Carlyle**$9.99**4.2★**▲ 80%**](https://www.amazon.com/dp/B0FTTJWR5S)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -3.5% search growth over the last 90 days.

30K20KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Sleep Quality**31%

*“help with sleep”*

**Taste-Overall**10%

*“Doesnt taste bad”*

**Quality-Overall**9%

*“The quality is consistent”*

**Efficiency**7%

*“Works ok”*

**Value For Money**6%

*“very affordable”*

**Advertised Vs Actual Product**5%

*“As advertised”*

**Dosage**4%

*“The dosage is appropriate for me”*

**Flavor**3%

*“Pleasant flavor”*

**Ease Of Chewing/Swallowing**2%

*“The chews are soft”*

**Ease Of Use**2%

*“it is easy to keep around”*

### **What buyers complain about **

**Sleep Quality**22%

*“still couldn't sleep”*

**Functionality-Overall**19%

*“Dont work well”*

**Dosage**6%

*“Warning, the dosage is too high”*

**Taste-Overall**5%

*“Horrible taste”*

**Quality-Overall**3%

*“Bad quality”*

**Side Effects**3%

*“Yesterday, I took only 1/2 of the pill and this morning it made me feel very dizzy”*

**Value For Money**2%

*“overpriced”*

**Flavor**2%

*“Not strawberry flavor”*

**Advertised Vs Actual Product**2%

*“does not work as advertised”*

**Ingredients-Overall**2%

*“TOO MANY INGREDIENTS IN ONE”*

### **Top return reasons **

**Functionality-Overall**23%

**Dosage**18%

**Sleep Quality**9%

**Ingredients-Overall**9%

**Advertised Vs Actual Product**7%

**Solubility**6%

**Value For Money**5%

**Magnesium**4%

**Size-Overall**4%

**Compatibility-Overall**2%