---
title: "medicines — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/medicines"
last_updated: "2026-07-14T09:02:37.592Z"
locale: en
meta:
  description: "medicines shows low returns (0.0%), but soft demand (-45.4% this quarter) keeps it on the watch list."
  "og:description": "medicines shows low returns (0.0%), but soft demand (-45.4% this quarter) keeps it on the watch list."
  "og:title": "medicines — Niche Verdict: Worth a look (50/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **medicines**

**Worth a look**

Shows low returns (0.0%), but soft demand (-45.4% this quarter) keeps it on the watch list.

Market size 96Growth 2Conversion 98Competition 31Returns 100Price range 68Avg price 78Brand share 3Review moat 24Quality gap 15

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****17.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Incredible****$3.2M**

$3.2M/yr · 1.2M searches

**Avg price**

**Great****$16.03**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.97–$34.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****5,065**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-45.4%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**6 **▲rising

**Sellers**

**78**

**Top-5 brand share**

**99%**

**Open market**

**0%**

- Vicks63% - Amazon Basic Care27% - AXIV4% - Amazon Basics3% - Tylenol2% - Mucinex1% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$162K10%$323K15%$485K20%$647K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Vicks DayQuil and NyQuil Severe Co-Pack Cold and Flu Medicine Powerful Relief for Headache Fever Sore Throat Minor Aches and Pains Congestion Sinus Pressure Stuffy Nose 48 LiquiCaps](https://m.media-amazon.com/images/I/51SOkRabMvL.jpg)**Vicks DayQuil and NyQuil Severe Co-Pack Cold and Flu Medicine Powerful Relief for Headache Fever Sore Throat Minor Aches and Pains Congestion Sinus Pressure Stuffy Nose 48 LiquiCaps**Vicks**$20.68**4.8★10,704 rev](https://www.amazon.com/dp/B07DQ1KLNH) [2![Amazon Basic Care Vapor Ice Day and Night Severe Cold and Flu Relief Caplets Maximum Strength Multi-Symptom Medicine for Cough Sore Throat Nasal Congestion 48 Count](https://m.media-amazon.com/images/I/51k9-4XotjL.jpg)**Amazon Basic Care Vapor Ice Day and Night Severe Cold and Flu Relief Caplets Maximum Strength Multi-Symptom Medicine for Cough Sore Throat Nasal Congestion 48 Count**Amazon Basic Care**$11.77**4.7★5,704 rev](https://www.amazon.com/dp/B07JLJ6BMB) [3![Vicks DayQuil & NyQuil Co-Pack Cold & Flu Medicine Powerful Multi-Symptom Daytime & Nighttime Relief for Headache Fever Sore Throat Minor Aches & Pains & Cough 72ct](https://m.media-amazon.com/images/I/514OfGO3KpL.jpg)**Vicks DayQuil & NyQuil Co-Pack Cold & Flu Medicine Powerful Multi-Symptom Daytime & Nighttime Relief for Headache Fever Sore Throat Minor Aches & Pains & Cough 72ct**Vicks**$23.09**4.8★8,406 rev](https://www.amazon.com/dp/B00796NI1Q) [4![Amazon Basic Care Cold and Flu Relief Daytime and Nighttime Combo Pack Softgels for Multi-Symptom Relief Sore Throat Cough Nasal Congestion Headache 48 Count (Pack of 1)](https://m.media-amazon.com/images/I/41wd8y0vdBL.jpg)**Amazon Basic Care Cold and Flu Relief Daytime and Nighttime Combo Pack Softgels for Multi-Symptom Relief Sore Throat Cough Nasal Congestion Headache 48 Count (Pack of 1)**Amazon Basic Care**$9.61**4.7★7,387 rev](https://www.amazon.com/dp/B07BQKPMFM) [5![Vicks DayQuil & Nyquil Severe Cold Flu & Congestion Medicine 24 Count](https://m.media-amazon.com/images/I/612pbDQDoWL.jpg)**Vicks DayQuil & Nyquil Severe Cold Flu & Congestion Medicine 24 Count**Vicks**$11.11**4.8★640 rev](https://www.amazon.com/dp/B089TVJRCG)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![AXIV Day & Night Cold & Flu Medicine Combo Pack Softgels Daytime & Nighttime Relief for Headache Fever Sore Throat Minor Aches & Pains & Cough 48 Softgels](https://m.media-amazon.com/images/I/51PEMw6bYVL.jpg)**AXIV Day & Night Cold & Flu Medicine Combo Pack Softgels Daytime & Nighttime Relief for Headache Fever Sore Throat Minor Aches & Pains & Cough 48 Softgels**AXIV**$13.06**756 rev1y ago](https://www.amazon.com/dp/B0DBZTN96G) [![VICKS DayQuil & NyQuil Elderberry Flavor Cold & Flu Liquid Medicine Co-Pack Multi-Symptom Relief of Headache Fever Sore Throat Minor Aches & Pains Sneezing Runny Nose and Cough 2x12oz](https://m.media-amazon.com/images/I/51CsGZBScFL.jpg)**VICKS DayQuil & NyQuil Elderberry Flavor Cold & Flu Liquid Medicine Co-Pack Multi-Symptom Relief of Headache Fever Sore Throat Minor Aches & Pains Sneezing Runny Nose and Cough 2x12oz**Vicks**$20.24**1,696 rev2y ago](https://www.amazon.com/dp/B0D5MVNGSX) [![Vicks DayQuil & NyQuil Ultra Concentrated Liquicaps Co-Pack Cold & Flu Medicine Powerful Multi-Symptom Daytime & Nighttime Relief for Headache Fever Sore Throat Minor Aches & Pains & Cough 96ct](https://m.media-amazon.com/images/I/51HqU+ZMrRL.jpg)**Vicks DayQuil & NyQuil Ultra Concentrated Liquicaps Co-Pack Cold & Flu Medicine Powerful Multi-Symptom Daytime & Nighttime Relief for Headache Fever Sore Throat Minor Aches & Pains & Cough 96ct**Vicks**$34.09**1,662 rev3y ago](https://www.amazon.com/dp/B0C6WDYH6J) [![VICKS DayQuil & NyQuil High Blood Pressure Cold & Flu Relief Liquid Medicine Co-Pack Powerful Multi-Symptom Daytime & Nighttime Relief for Cold Cough and Flu Symptoms Sugar & Alcohol Free 2x8oz](https://m.media-amazon.com/images/I/51IUsqm3N5L.jpg)**VICKS DayQuil & NyQuil High Blood Pressure Cold & Flu Relief Liquid Medicine Co-Pack Powerful Multi-Symptom Daytime & Nighttime Relief for Cold Cough and Flu Symptoms Sugar & Alcohol Free 2x8oz**Vicks**$14.87**2,496 rev4y ago](https://www.amazon.com/dp/B0B1G3HG3C) [![Mucinex Fast-Max Cold and Flu & Nightshift Medicine for Adults Over-the-Counter Medication Combo Pack for Sore Throat Relief Decongestant Cough & Cold Medicine (2 x 6 Fl Oz)](https://m.media-amazon.com/images/I/51FSgCrmD4L.jpg)**Mucinex Fast-Max Cold and Flu & Nightshift Medicine for Adults Over-the-Counter Medication Combo Pack for Sore Throat Relief Decongestant Cough & Cold Medicine (2 x 6 Fl Oz)**Mucinex**$20.38**5,449 rev5y ago](https://www.amazon.com/dp/B08836KTVQ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Amazon Basics Daytime Cold and Flu Relief Non-Drowsy Liquid Medicine Original Flavor 12 fl oz (Pack of 1) (Previously Care)](https://m.media-amazon.com/images/I/41+a8MkEBYL.jpg)**Amazon Basics Daytime Cold and Flu Relief Non-Drowsy Liquid Medicine Original Flavor 12 fl oz (Pack of 1) (Previously Care)**Amazon Basics**$5.97**4.7★**▲ 156%**](https://www.amazon.com/dp/B07JKZBL1F) [![Amazon Basic Care Cold and Flu Relief Daytime and Nighttime Combo Pack Softgels for Multi-Symptom Relief Sore Throat Cough Nasal Congestion Headache 48 Count (Pack of 1)](https://m.media-amazon.com/images/I/41wd8y0vdBL.jpg)**Amazon Basic Care Cold and Flu Relief Daytime and Nighttime Combo Pack Softgels for Multi-Symptom Relief Sore Throat Cough Nasal Congestion Headache 48 Count (Pack of 1)**Amazon Basic Care**$9.61**4.7★**▲ 83%**](https://www.amazon.com/dp/B07BQKPMFM) [![Amazon Basics Nighttime Severe Cold and Flu Syrup Max Strength Multi-Symptom Relief for Adults and Children 12 Years and Older Berry Flavor 12 fl oz (Previously Care)](https://m.media-amazon.com/images/I/31WaGjrQ39L.jpg)**Amazon Basics Nighttime Severe Cold and Flu Syrup Max Strength Multi-Symptom Relief for Adults and Children 12 Years and Older Berry Flavor 12 fl oz (Previously Care)**Amazon Basics**$6.61**4.7★**▲ 68%**](https://www.amazon.com/dp/B00ASEO13A) [![Vicks DayQuil & Nyquil Severe Cold Flu & Congestion Medicine 24 Count](https://m.media-amazon.com/images/I/612pbDQDoWL.jpg)**Vicks DayQuil & Nyquil Severe Cold Flu & Congestion Medicine 24 Count**Vicks**$11.11**4.8★**▲ 59%**](https://www.amazon.com/dp/B089TVJRCG) [![Vicks DayQuil & NyQuil SEVERE Cold & Flu Medicine Relief for Headache Fever Sore Throat Minor Aches & Pains Nasal Congestion Sinus Pressure Stuffy Nose and Cough Co-Pack 2 x 12 OZ](https://m.media-amazon.com/images/I/51XjnxIUtaL.jpg)**Vicks DayQuil & NyQuil SEVERE Cold & Flu Medicine Relief for Headache Fever Sore Throat Minor Aches & Pains Nasal Congestion Sinus Pressure Stuffy Nose and Cough Co-Pack 2 x 12 OZ**Vicks**$20.94**4.8★**▲ 46%**](https://www.amazon.com/dp/B00EQA34W6)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -45.4% search growth over the last 90 days.

60K40KSpike '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 4.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**18%

*“Very affordable”*

**Efficiency**13%

*“Works well”*

**Cold Relief**13%

*“Perfect for Colds”*

**Quality-Overall**10%

*“Just as good as name brand”*

**Advertised Vs Actual Product**9%

*“Was as advertised”*

**Sleep Quality**5%

*“sleep much better”*

**Cough Relief**5%

*“Helped with my coughing”*

**Ease Of Use**2%

*“easy to use”*

**Taste-Overall**2%

*“Caplets are nice instead of the nasty tasting liquid”*

**Fever Relief**2%

*“still effective at decongestant and fever relief”*

### **What buyers complain about **

**Taste-Overall**10%

*“No real taste”*

**Functionality-Overall**10%

*“I CAN'T CUT THE GEL PILLS IN HALF”*

**Value For Money**6%

*“Not worth even the cheap price”*

**Size-Overall**6%

*“Bottles are smaller than the non-HBP”*

**Cough Relief**5%

*“coughing more than I should”*

**Quality-Overall**5%

*“Not as good”*

**Dosage**4%

*“Each pairs of pills are difficult to open”*

**Ease Of Use**3%

*“It is impossible to open the small pill packaging without scissors”*

**Cold Relief**3%

*“I had a bad cold”*

**Sleep Quality**3%

*“And disappointed that the night tabs didn't help me sleep at all”*