---
title: "meal replacement shake — Niche Verdict: Worth a look (59/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/meal-replacement-shake"
last_updated: "2026-07-14T03:08:35.182Z"
locale: en
meta:
  description: "meal replacement shake shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "meal replacement shake shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "meal replacement shake — Niche Verdict: Worth a look (59/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **meal replacement shake**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 23Conversion 61Competition 55Returns 100Price range 89Avg price 95Brand share 18Review moat 23Quality gap 48

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$3.4M**

$3.4M/yr · 2.1M searches

**Avg price**

**Incredible****$29.25**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.72–$76.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.4%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-5.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****7,996.21**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **▼falling

**Sellers**

**583**

**Top-5 brand share**

**93%**

**Open market**

**6%**

- SlimFast84% - Garden of Life3% - Premier Protein2% - Animal2% - Ka'Chava2% - REDCON12% - Open — no brand owns it (5 brands, 6%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$134K8%$268K12%$403K16%$537K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 34 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![SlimFast Meal Replacement Powder Original French Vanilla Weight Loss Shake Mix 10g of Protein 22 Servings (Packaging May Vary)](https://m.media-amazon.com/images/I/41rtKmgh6hL.jpg)**SlimFast Meal Replacement Powder Original French Vanilla Weight Loss Shake Mix 10g of Protein 22 Servings (Packaging May Vary)**SlimFast**$11.23**4.6★9,117 rev](https://www.amazon.com/dp/B09FYJ1W43) [2![SlimFast Meal Replacement Powder Original Rich Chocolate Royale 10g of Protein 22 Servings (Packaging May Vary)](https://m.media-amazon.com/images/I/41qwNkp0pDL.jpg)**SlimFast Meal Replacement Powder Original Rich Chocolate Royale 10g of Protein 22 Servings (Packaging May Vary)**SlimFast**$11.56**4.7★4,096 rev](https://www.amazon.com/dp/B08H2R89WF) [3![SlimFast Protein Shake Chocolate- 20g Protein Meal Replacement Shake Ready to Drink High Protein with Low Carb and Low Sugar 24 Vitamins and Minerals 12 Count (Pack of 1) (Packaging May Vary)](https://m.media-amazon.com/images/I/41emgTBMY9L.jpg)**SlimFast Protein Shake Chocolate- 20g Protein Meal Replacement Shake Ready to Drink High Protein with Low Carb and Low Sugar 24 Vitamins and Minerals 12 Count (Pack of 1) (Packaging May Vary)**SlimFast**$24.71**4.5★2,087 rev](https://www.amazon.com/dp/B0BL8PHN4M) [4![SlimFast Protein Shake Vanilla- 20g Protein Meal Replacement Shake Ready to Drink High Protein with Low Carb and Low Sugar 24 Vitamins and Minerals 12 Count (Pack of 1) (Packaging May Vary)](https://m.media-amazon.com/images/I/41cST4bCuOL.jpg)**SlimFast Protein Shake Vanilla- 20g Protein Meal Replacement Shake Ready to Drink High Protein with Low Carb and Low Sugar 24 Vitamins and Minerals 12 Count (Pack of 1) (Packaging May Vary)**SlimFast**$22.00**4.5★1,098 rev](https://www.amazon.com/dp/B0BL9H67LK) [5![SlimFast Meal Replacement Shake Original Creamy Milk Chocolate No Added Sugar Meal Replacement Shakes 10g Ready to Drink Protein 5g Fiber 25 Vitamins and Minerals 11 Fl. Oz 12 Count](https://m.media-amazon.com/images/I/41xurk8A8TL.jpg)**SlimFast Meal Replacement Shake Original Creamy Milk Chocolate No Added Sugar Meal Replacement Shakes 10g Ready to Drink Protein 5g Fiber 25 Vitamins and Minerals 11 Fl. Oz 12 Count**SlimFast**$20.02**4.5★287 rev](https://www.amazon.com/dp/B0FKQLL3F9)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Nutricost Meal Replacement Shake Powder (Chocolate Peanut Butter) 5 LBS - 30g of Protein with Fiber GMO-Free Gluten-Free 30 Servings](https://m.media-amazon.com/images/I/41bWv-vLMFL.jpg)**Nutricost Meal Replacement Shake Powder (Chocolate Peanut Butter) 5 LBS - 30g of Protein with Fiber GMO-Free Gluten-Free 30 Servings**Nutricost**$47.74**40 rev5mo ago](https://www.amazon.com/dp/B0GHPM7PSK) [![SlimFast Meal Replacement Shake Original Creamy Milk Chocolate No Added Sugar Meal Replacement Shakes 10g Ready to Drink Protein 5g Fiber 25 Vitamins and Minerals 11 Fl. Oz 12 Count](https://m.media-amazon.com/images/I/41xurk8A8TL.jpg)**SlimFast Meal Replacement Shake Original Creamy Milk Chocolate No Added Sugar Meal Replacement Shakes 10g Ready to Drink Protein 5g Fiber 25 Vitamins and Minerals 11 Fl. Oz 12 Count**SlimFast**$20.02**287 rev11mo ago](https://www.amazon.com/dp/B0FKQLL3F9) [![SlimFast Meal Replacement Shake Original Rich Chocolate Royale No Added Sugar Meal Replacement Shakes 10g Ready to Drink Protein 5g Fiber 25 Vitamins and Minerals 11 Fl. Oz 12 Count](https://m.media-amazon.com/images/I/51gdx2PqbQL.jpg)**SlimFast Meal Replacement Shake Original Rich Chocolate Royale No Added Sugar Meal Replacement Shakes 10g Ready to Drink Protein 5g Fiber 25 Vitamins and Minerals 11 Fl. Oz 12 Count**SlimFast**$20.04**237 rev11mo ago](https://www.amazon.com/dp/B0FKQPNC32) [![SlimFast Meal Replacement Shake Original Cappuccino Delight No Added Sugar Meal Replacement Shakes 10g Ready to Drink Protein 5g Fiber 25 Vitamins and Minerals 11 Fl. Oz 12 Count](https://m.media-amazon.com/images/I/51sV80RFioL.jpg)**SlimFast Meal Replacement Shake Original Cappuccino Delight No Added Sugar Meal Replacement Shakes 10g Ready to Drink Protein 5g Fiber 25 Vitamins and Minerals 11 Fl. Oz 12 Count**SlimFast**$20.02**293 rev11mo ago](https://www.amazon.com/dp/B0FKQR5JNS) [![SlimFast Protein Shake NEW Mocha Latte- 20g Protein Meal Replacement Shake Ready to Drink High Protein with Low Carb and Low Sugar 24 Vitamins and Minerals 11 Fl Oz (Pack of 12)](https://m.media-amazon.com/images/I/415aA8Ly1RL.jpg)**SlimFast Protein Shake NEW Mocha Latte- 20g Protein Meal Replacement Shake Ready to Drink High Protein with Low Carb and Low Sugar 24 Vitamins and Minerals 11 Fl Oz (Pack of 12)**SlimFast**$23.74**272 rev1y ago](https://www.amazon.com/dp/B0F9B77DV5)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Nutricost Meal Replacement Shake Powder (Chocolate Peanut Butter) 5 LBS - 30g of Protein with Fiber GMO-Free Gluten-Free 30 Servings](https://m.media-amazon.com/images/I/41bWv-vLMFL.jpg)**Nutricost Meal Replacement Shake Powder (Chocolate Peanut Butter) 5 LBS - 30g of Protein with Fiber GMO-Free Gluten-Free 30 Servings**Nutricost**$47.74**3.7★**▲ 157%**](https://www.amazon.com/dp/B0GHPM7PSK) [![SlimFast Protein Shake Vanilla- 20g Protein Meal Replacement Shake Ready to Drink High Protein with Low Carb and Low Sugar 24 Vitamins and Minerals 12 Count (Pack of 1) (Packaging May Vary)](https://m.media-amazon.com/images/I/41cST4bCuOL.jpg)**SlimFast Protein Shake Vanilla- 20g Protein Meal Replacement Shake Ready to Drink High Protein with Low Carb and Low Sugar 24 Vitamins and Minerals 12 Count (Pack of 1) (Packaging May Vary)**SlimFast**$22.00**4.5★**▲ 45%**](https://www.amazon.com/dp/B0BL9H67LK) [![Garden of Life Meal Replacement Shakes Vegan Raw Organic Protein Powder Vanilla Protein Powder with Plant Based Pea Protein Sprouts Greens Probiotics Dairy Free 28 Servings](https://m.media-amazon.com/images/I/41HUhePXLVL.jpg)**Garden of Life Meal Replacement Shakes Vegan Raw Organic Protein Powder Vanilla Protein Powder with Plant Based Pea Protein Sprouts Greens Probiotics Dairy Free 28 Servings**Garden of Life**$38.05**4.4★**▲ 31%**](https://www.amazon.com/dp/B007S6Y74O) [![SlimFast Meal Replacement Shake Original Creamy Milk Chocolate No Added Sugar Meal Replacement Shakes 10g Ready to Drink Protein 5g Fiber 25 Vitamins and Minerals 11 Fl. Oz 12 Count](https://m.media-amazon.com/images/I/41xurk8A8TL.jpg)**SlimFast Meal Replacement Shake Original Creamy Milk Chocolate No Added Sugar Meal Replacement Shakes 10g Ready to Drink Protein 5g Fiber 25 Vitamins and Minerals 11 Fl. Oz 12 Count**SlimFast**$20.02**4.5★**▲ 30%**](https://www.amazon.com/dp/B0FKQLL3F9) [![SlimFast Protein Shake NEW Mocha Latte- 20g Protein Meal Replacement Shake Ready to Drink High Protein with Low Carb and Low Sugar 24 Vitamins and Minerals 11 Fl Oz (Pack of 12)](https://m.media-amazon.com/images/I/415aA8Ly1RL.jpg)**SlimFast Protein Shake NEW Mocha Latte- 20g Protein Meal Replacement Shake Ready to Drink High Protein with Low Carb and Low Sugar 24 Vitamins and Minerals 11 Fl Oz (Pack of 12)**SlimFast**$23.74**4.7★**▲ 24%**](https://www.amazon.com/dp/B0F9B77DV5)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.

100K60KPrime Day '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**34%

*“Great tasting shakes”*

**Nutritional Content**17%

*“Great protein powder”*

**Flavor**10%

*“I was very pleased with the Vanilla flavor”*

**Quality-Overall**6%

*“Excellent Product”*

**Value For Money**5%

*“Best value”*

**Ease Of Use**2%

*“easier to handle”*

**Blend/Ratio**2%

*“It blends very easily”*

**Solubility**2%

*“Easy to mix”*

**Sweetness**1%

*“has a smooth chocolate flavor that tastes good without being overly sweet”*

**Advertised Vs Actual Product**1%

*“As advertised”*

### **What buyers complain about **

**Taste-Overall**26%

*“Gritty taste”*

**Flavor**6%

*“The flavor is gross to me”*

**Value For Money**6%

*“To expensive”*

**Nutritional Content**6%

*“We do not eat very good”*

**Texture/Consistency-Overall**3%

*“Gross texture”*

**Sweetness**3%

*“It's got too much sugar”*

**Ingredients-Overall**3%

*“Harmful ingredients”*

**Artificial Sweeteners**2%

*“It is very artificially sweetened tasting”*

**Dilute/Watery**2%

*“Very watery”*

**Solubility**2%

*“It does not dissolve”*

### **Top return reasons **

**Size-Overall**67%

**Functionality-Overall**33%