--- title: "maurten — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/health-household/maurten" last_updated: "2026-07-10T00:06:57.821Z" locale: en meta: description: "a small market ($127K/yr) — maurten doesn't clear our bar today." "og:description": "a small market ($127K/yr) — maurten doesn't clear our bar today." "og:title": "maurten — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen" --- Back to Flapen home # **maurten** **Skip it****40/100 ** a small market ($127K/yr) — maurten doesn't clear our bar today. **Market/yr** **$127K** **Growth (1y)** **+102.7%** **Products** **14** **Brands** **4** was 5 a year ago **Sellers** **11** **Price range** **$18.21–$55.79** **Returns** **0.0%** **Rating** **4.6★** **Skip it** Scored 40/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **6** ×0.30 Growth **65** ×0.30 Competition **25** ×0.20 Quality gap **31** ×0.10 Returns **100** ×0.10 ## **Demand** Weekly Amazon search volume, last 104 weeks — +102.7% year over year. 24K12KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26 ## **Seasonality** Monthly demand index across the year — 1.00 is average. JFMAMJJASOND Peak months: Mar, Jul · busiest ÷ quietest = 5.0× ## **Competition** - Maurten90% - Precision Hydration6% - Honey Stinger2% - GU Energy2% - Other0% The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack. 4 brands and 11 sellers compete here. **Brands** **4 **▼falling was 5 a year ago **Sellers** **11** **Top 5 brand share** **100%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![MAURTEN Gel 100 Energy Gel - 12-Pack of 40g - 25g Carbohydrates per Serving - Stomach-Friendly Patented hydrogel Technology for Cycling and Running - Natural & Free of Color or preservatives](https://m.media-amazon.com/images/I/31RC4KQWDwL.jpg) [**MAURTEN Gel 100 Energy Gel - 12-Pack of 40g - 25g Carbohydrates per Serving - Stomach-Friendly Patented hydrogel Technology for Cycling and Running - Natural & Free of Color or preservatives**](https://www.amazon.com/dp/B07H319S3V) Maurten$45.444.6★94929%▼falling 2 ![Maurten Gel 100 Mix Box - 6-Pack of 40g - 25g Carbohydrates per Serving - 4 x Gel100 and 2x Gel100 CAF100 (100mg caffein) - Stomach-Friendly Patented hydrogel Technology - Free of preservatives](https://m.media-amazon.com/images/I/31pahCGcFkL.jpg) [**Maurten Gel 100 Mix Box - 6-Pack of 40g - 25g Carbohydrates per Serving - 4 x Gel100 and 2x Gel100 CAF100 (100mg caffein) - Stomach-Friendly Patented hydrogel Technology - Free of preservatives**](https://www.amazon.com/dp/B0FJXS797N) Maurten$27.144.6★94921%▲rising 3 ![Maurten Drink Mix 320 - Box of 14 Sachets - High-Carb Sports Drink with 80g Carbohydrates per Serving - Hydrogel Technology for Endurance & Performance No Preservatives Vegan & Gluten-Free](https://m.media-amazon.com/images/I/31GL8Z5djzL.jpg) [**Maurten Drink Mix 320 - Box of 14 Sachets - High-Carb Sports Drink with 80g Carbohydrates per Serving - Hydrogel Technology for Endurance & Performance No Preservatives Vegan & Gluten-Free**](https://www.amazon.com/dp/B07677YMQT) Maurten$50.914.7★16412%▼falling 4 ![Maurten Gel 160 Energy Gel - 12-Pack of 65g - 40g Carbohydrates for Extended Endurance Sports - Stomach-Friendly Patented Hydrogel Technology for Endurance Athletes - Free of preservatives](https://m.media-amazon.com/images/I/31WwOL8g2SL.jpg) [**Maurten Gel 160 Energy Gel - 12-Pack of 65g - 40g Carbohydrates for Extended Endurance Sports - Stomach-Friendly Patented Hydrogel Technology for Endurance Athletes - Free of preservatives**](https://www.amazon.com/dp/B0GS2HVRSK) Maurten$51.864.9★216%▲rising 5 ![Maurten Test Collection - Ideal for Triathlon & Long-Distance Running - High-Quality Energy Supply - 2X Drink Mix 2X Energy Gel & 1x Energy Bar - Optimal Training Support & Performance Boost](https://m.media-amazon.com/images/I/313VyUMPzPL.jpg) [**Maurten Test Collection - Ideal for Triathlon & Long-Distance Running - High-Quality Energy Supply - 2X Drink Mix 2X Energy Gel & 1x Energy Bar - Optimal Training Support & Performance Boost**](https://www.amazon.com/dp/B0DYPM1VG1) Maurten$20.914.6★265%▼falling 6 ![Maurten Solid 160 Energy Bar - 12-Pack with 2 Light Mini-Bars on Oat and Rice Base - Power Bar with 40 g Carbohydrates for Endurance Sports like Cycling and Marathon - Low-Fiber Vegan & Gluten-Free](https://m.media-amazon.com/images/I/317+PBgwbmL.jpg) [**Maurten Solid 160 Energy Bar - 12-Pack with 2 Light Mini-Bars on Oat and Rice Base - Power Bar with 40 g Carbohydrates for Endurance Sports like Cycling and Marathon - Low-Fiber Vegan & Gluten-Free**](https://www.amazon.com/dp/B0CZ49R15J) Maurten$35.974.4★1425%▼falling 7 ![Maurten Drink Mix 160 - Box of 18 Sachets - Sports drink endurance sports with 40g Carbohydrates per serving - Hydrogel Technology for rapid absorption no preservatives vegan & gluten-free](https://m.media-amazon.com/images/I/31+tAi-byzL.jpg) [**Maurten Drink Mix 160 - Box of 18 Sachets - Sports drink endurance sports with 40g Carbohydrates per serving - Hydrogel Technology for rapid absorption no preservatives vegan & gluten-free**](https://www.amazon.com/dp/B07674VX3N) Maurten$44.864.5★554%▼falling 8 ![Precision Fuel PF60 Carb & Electrolyte Drink Mix Powder for Hydration & Energy - Endurance Sports Nutrition Vegan Hypotonic - 60g Carb 1000mg Sodium per Litre - Mild Citrus Flavor 1-Pack](https://m.media-amazon.com/images/I/41jxx9toENL.jpg) [**Precision Fuel PF60 Carb & Electrolyte Drink Mix Powder for Hydration & Energy - Endurance Sports Nutrition Vegan Hypotonic - 60g Carb 1000mg Sodium per Litre - Mild Citrus Flavor 1-Pack**](https://www.amazon.com/dp/B0BSXQ56N6) Precision Hydration$31.504.5★2414%▲rising 9 ![Maurten Energy Bar Mix Box 6x Solid 160 6x Solid C160 - Box with 2 Mini-Bars on Oat-Rice Base - Power Bar with 40 g Carbohydrates for Endurance Sports like Marathon - Low Fiber Vegan Gluten-Free](https://m.media-amazon.com/images/I/31rJlAnC7mL.jpg) [**Maurten Energy Bar Mix Box 6x Solid 160 6x Solid C160 - Box with 2 Mini-Bars on Oat-Rice Base - Power Bar with 40 g Carbohydrates for Endurance Sports like Marathon - Low Fiber Vegan Gluten-Free**](https://www.amazon.com/dp/B0CZ4FS9N4) Maurten$35.954.4★1423%▲rising 10 ![Maurten Drink Mix 320 CAF 100 - Box of 14 Sachets - High-carb sports drink with 80g carbohydrates & 100mg caffeine per serving - hydrogel for endurance no preservatives vegan & gluten-free](https://m.media-amazon.com/images/I/31n9pFIm4jL.jpg) [**Maurten Drink Mix 320 CAF 100 - Box of 14 Sachets - High-carb sports drink with 80g carbohydrates & 100mg caffeine per serving - hydrogel for endurance no preservatives vegan & gluten-free**](https://www.amazon.com/dp/B0C6B2TK2Q) Maurten$55.794.6★192%▼falling 11 ![Precision Fuel PF30 Energy Gels - Mild Neutral Flavour Running Gels for Endurance Athletes 30g Carbohydrate Easy-to-Digest Perfect for Running & Long-Duration Sports (Pack of 15)](https://m.media-amazon.com/images/I/51MiwNG1WTL.jpg) [**Precision Fuel PF30 Energy Gels - Mild Neutral Flavour Running Gels for Endurance Athletes 30g Carbohydrate Easy-to-Digest Perfect for Running & Long-Duration Sports (Pack of 15)**](https://www.amazon.com/dp/B09HKYRT9C) Precision Hydration$45.824.7★4092%▲rising 12 ![Honey Stinger Organic Honey Waffle Energy Stroopwafel for Exercise Endurance and Performance Sports Nutrition for Home & Gym Pre and Post Workout 16.96 Ounces (Pack of 16)](https://m.media-amazon.com/images/I/51awgCOjrpL.jpg) [**Honey Stinger Organic Honey Waffle Energy Stroopwafel for Exercise Endurance and Performance Sports Nutrition for Home & Gym Pre and Post Workout 16.96 Ounces (Pack of 16)**](https://www.amazon.com/dp/B004F1LNDI) Honey Stinger$18.214.6★12,3152%▼falling 13 ![Maurten Solid C 160 Cocoa Energy Bar - 12-Pack on oat and rice base - Power Bar with 40 g carbohydrates for endurance sports like cycling and marathon - Low-fiber vegan & gluten-free](https://m.media-amazon.com/images/I/21AkZrMAFNL.jpg) [**Maurten Solid C 160 Cocoa Energy Bar - 12-Pack on oat and rice base - Power Bar with 40 g carbohydrates for endurance sports like cycling and marathon - Low-fiber vegan & gluten-free**](https://www.amazon.com/dp/B0CZ4HRY61) Maurten$35.964.4★1422%▲rising 14 ![GU Energy Original Sports Nutrition Energy Gel Vegan Gluten-Free Kosher and Dairy-Free On-the-Go Energy for Any Workout 24-Count Assorted Indulgent Flavors](https://m.media-amazon.com/images/I/41b4eSGVE3L.jpg) [**GU Energy Original Sports Nutrition Energy Gel Vegan Gluten-Free Kosher and Dairy-Free On-the-Go Energy for Any Workout 24-Count Assorted Indulgent Flavors**](https://www.amazon.com/dp/B06XC7CHB4) GU Energy$45.624.8★2,2882%—flat ## **Product shelf** All 14 tracked products in this niche. Top sellersNewestTrending [![MAURTEN Gel 100 Energy Gel - 12-Pack of 40g - 25g Carbohydrates per Serving - Stomach-Friendly Patented hydrogel Technology for Cycling and Running - Natural & Free of Color or preservatives](https://m.media-amazon.com/images/I/31RC4KQWDwL.jpg)**MAURTEN Gel 100 Energy Gel - 12-Pack of 40g - 25g Carbohydrates per Serving - Stomach-Friendly Patented hydrogel Technology for Cycling and Running - Natural & Free of Color or preservatives** Maurten**$45.44**4.6★949 reviews](https://www.amazon.com/dp/B07H319S3V) [![Maurten Gel 100 Mix Box - 6-Pack of 40g - 25g Carbohydrates per Serving - 4 x Gel100 and 2x Gel100 CAF100 (100mg caffein) - Stomach-Friendly Patented hydrogel Technology - Free of preservatives](https://m.media-amazon.com/images/I/31pahCGcFkL.jpg)**Maurten Gel 100 Mix Box - 6-Pack of 40g - 25g Carbohydrates per Serving - 4 x Gel100 and 2x Gel100 CAF100 (100mg caffein) - Stomach-Friendly Patented hydrogel Technology - Free of preservatives** Maurten**$27.14**4.6★949 reviews](https://www.amazon.com/dp/B0FJXS797N) [![Maurten Drink Mix 320 - Box of 14 Sachets - High-Carb Sports Drink with 80g Carbohydrates per Serving - Hydrogel Technology for Endurance & Performance No Preservatives Vegan & Gluten-Free](https://m.media-amazon.com/images/I/31GL8Z5djzL.jpg)**Maurten Drink Mix 320 - Box of 14 Sachets - High-Carb Sports Drink with 80g Carbohydrates per Serving - Hydrogel Technology for Endurance & Performance No Preservatives Vegan & Gluten-Free** Maurten**$50.91**4.7★164 reviews](https://www.amazon.com/dp/B07677YMQT) [![Maurten Gel 160 Energy Gel - 12-Pack of 65g - 40g Carbohydrates for Extended Endurance Sports - Stomach-Friendly Patented Hydrogel Technology for Endurance Athletes - Free of preservatives](https://m.media-amazon.com/images/I/31WwOL8g2SL.jpg)**Maurten Gel 160 Energy Gel - 12-Pack of 65g - 40g Carbohydrates for Extended Endurance Sports - Stomach-Friendly Patented Hydrogel Technology for Endurance Athletes - Free of preservatives** Maurten**$51.86**4.9★21 reviews](https://www.amazon.com/dp/B0GS2HVRSK) [![Maurten Test Collection - Ideal for Triathlon & Long-Distance Running - High-Quality Energy Supply - 2X Drink Mix 2X Energy Gel & 1x Energy Bar - Optimal Training Support & Performance Boost](https://m.media-amazon.com/images/I/313VyUMPzPL.jpg)**Maurten Test Collection - Ideal for Triathlon & Long-Distance Running - High-Quality Energy Supply - 2X Drink Mix 2X Energy Gel & 1x Energy Bar - Optimal Training Support & Performance Boost** Maurten**$20.91**4.6★26 reviews](https://www.amazon.com/dp/B0DYPM1VG1) [![Maurten Solid 160 Energy Bar - 12-Pack with 2 Light Mini-Bars on Oat and Rice Base - Power Bar with 40 g Carbohydrates for Endurance Sports like Cycling and Marathon - Low-Fiber Vegan & Gluten-Free](https://m.media-amazon.com/images/I/317+PBgwbmL.jpg)**Maurten Solid 160 Energy Bar - 12-Pack with 2 Light Mini-Bars on Oat and Rice Base - Power Bar with 40 g Carbohydrates for Endurance Sports like Cycling and Marathon - Low-Fiber Vegan & Gluten-Free** Maurten**$35.97**4.4★142 reviews](https://www.amazon.com/dp/B0CZ49R15J) [![Maurten Drink Mix 160 - Box of 18 Sachets - Sports drink endurance sports with 40g Carbohydrates per serving - Hydrogel Technology for rapid absorption no preservatives vegan & gluten-free](https://m.media-amazon.com/images/I/31+tAi-byzL.jpg)**Maurten Drink Mix 160 - Box of 18 Sachets - Sports drink endurance sports with 40g Carbohydrates per serving - Hydrogel Technology for rapid absorption no preservatives vegan & gluten-free** Maurten**$44.86**4.5★55 reviews](https://www.amazon.com/dp/B07674VX3N) [![Precision Fuel PF60 Carb & Electrolyte Drink Mix Powder for Hydration & Energy - Endurance Sports Nutrition Vegan Hypotonic - 60g Carb 1000mg Sodium per Litre - Mild Citrus Flavor 1-Pack](https://m.media-amazon.com/images/I/41jxx9toENL.jpg)**Precision Fuel PF60 Carb & Electrolyte Drink Mix Powder for Hydration & Energy - Endurance Sports Nutrition Vegan Hypotonic - 60g Carb 1000mg Sodium per Litre - Mild Citrus Flavor 1-Pack** Precision Hydration**$31.50**4.5★241 reviews](https://www.amazon.com/dp/B0BSXQ56N6) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Taste-Overall**30% *“Perfect snack for on the go”* **Quality-Overall**12% *“Solid Product”* **Flavor**9% *“Great flavor”* **Energy Level**7% *“energy booster”* **Nutritional Content**6% *“Plus 30g of carbs is nice”* **Ease Of Use**4% *“Easy to take in”* **Advertised Vs Actual Product**2% *“does the job”* **Ease Of Chewing/Swallowing**1% *“Another plus is they re chewy, and bendable, so they don't crumble if squished a bit”* **Texture/Consistency-Overall**1% *“That consistency makes a big difference”* **Regulates Digestion**1% *“I seem to be able to digest these better than Maurten gels”* ### **What buyers complain about ** **Value For Money**20% *“So expensive”* **Taste-Overall**7% *“with a weird aftertaste that honestly made me feel nauseous”* **Moist/Dry**5% *“Kinda dry”* **Texture/Consistency-Overall**5% *“Terrible texture”* **Stale/Rotten/Spoiled**4% *“This batch was stale”* **Sweetness**3% *“A little too sweet”* **Powdered/Crumbled**3% *“Only down side is they are flat so they crumble easily”* **Flavor**3% *“while the flavor doesn't remind you of a specific fruit”* **Crispiness**2% *“I was expecting a crisp wafer, not chewey”* **Quality-Overall**2% *“They are not cheap”* #### **Top return reasons**- Taste-Overall25% - Value For Money13% - Powdered/Crumbled13% - Flavor13% - Side Effects6% - Stale/Rotten/Spoiled6% - Ingredients-Overall6% - Advertised Vs Actual Product6% - Product Condition6% - Quality-Overall6%