---
title: "matcha protein powder — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/matcha-protein-powder"
last_updated: "2026-07-14T07:57:31.861Z"
locale: en
meta:
  description: "matcha protein powder shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "matcha protein powder shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "matcha protein powder — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
---

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# **matcha protein powder**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 25Growth 22Conversion 38Competition 66Returns 100Price range 83Avg price 95Brand share 82Review moat 32Quality gap 80

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$29.64**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$3.92–$75.83**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****53%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****3,311.45**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$99K**

$99K/yr · 111K searches

**Growth**

**Bad****-5.0%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**24 **▲rising

**Sellers**

**594**

**Top-5 brand share**

**53%**

**Open market**

**39%**

- Boba Tea Protein16% - Vital Proteins11% - FLIMEAL9% - FitBites8% - Dr. Murray Natural Products8% - Ka'Chava8%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$3K6%$6K9%$9K12%$12K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Vital Proteins Matcha Collagen Peptides Powder Supplement Matcha Green Tea Powder 10.5 oz Original Flavored](https://m.media-amazon.com/images/I/41HEcuGLJbL.jpg)**Vital Proteins Matcha Collagen Peptides Powder Supplement Matcha Green Tea Powder 10.5 oz Original Flavored**Vital Proteins**$29.50**4.3★5,927 rev](https://www.amazon.com/dp/B0BLF3X7ZT) [2![Boba Tea Protein Matcha Latte | 25g Grass-Fed Whey Protein Isolate Powder | Gluten-Free & Soy-Free Bubble Tea Protein Drink | Real Ingredients & Lactose-Free Protein Drink | 25 Servings](https://m.media-amazon.com/images/I/41vK9Zh3XnL.jpg)**Boba Tea Protein Matcha Latte | 25g Grass-Fed Whey Protein Isolate Powder | Gluten-Free & Soy-Free Bubble Tea Protein Drink | Real Ingredients & Lactose-Free Protein Drink | 25 Servings**Boba Tea Protein**$54.22**4.2★297 rev](https://www.amazon.com/dp/B07HRGS119) [3![FitBites 100% Whey Isolate Protein Powder (Matcha Latte) 5.9g BCAAs Gluten Free Zero Sugar Fast Absorbing Easy Digesting](https://m.media-amazon.com/images/I/4175HzsHrqL.jpg)**FitBites 100% Whey Isolate Protein Powder (Matcha Latte) 5.9g BCAAs Gluten Free Zero Sugar Fast Absorbing Easy Digesting**FitBites**$39.84**4.3★119 rev](https://www.amazon.com/dp/B09K6MP5KM) [4![Dr. Murrays USDA Organic Plant Based Protein Powder | 20g Protein | 6g Fiber | Vegan & Keto | Gluten & Dairy Free | Low Carb | No Added Sugar | Matcha 1 lb.](https://m.media-amazon.com/images/I/41nYhCa42KL.jpg)**Dr. Murrays USDA Organic Plant Based Protein Powder | 20g Protein | 6g Fiber | Vegan & Keto | Gluten & Dairy Free | Low Carb | No Added Sugar | Matcha 1 lb.**Dr. Murray Natural Products**$21.82**3.7★6 rev](https://www.amazon.com/dp/B0GVLP9JVX) [5![Flimeal GreenTea Matcha Protein Shake With Crunchy Protein Balls Protein Smoothie Powder - 21g Protein Low Sugar Keto-Friendly Meal Replacement Shake 22.22oz 14 Servings 14 Servings (1 X 22.22oz)](https://m.media-amazon.com/images/I/41amgNRCX9L.jpg)**Flimeal GreenTea Matcha Protein Shake With Crunchy Protein Balls Protein Smoothie Powder - 21g Protein Low Sugar Keto-Friendly Meal Replacement Shake 22.22oz 14 Servings 14 Servings (1 X 22.22oz)**FLIMEAL**$34.17**4.6★138 rev](https://www.amazon.com/dp/B0DWXDYXYY)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Dr. Murrays USDA Organic Plant Based Protein Powder | 20g Protein | 6g Fiber | Vegan & Keto | Gluten & Dairy Free | Low Carb | No Added Sugar | Matcha 1 lb.](https://m.media-amazon.com/images/I/41nYhCa42KL.jpg)**Dr. Murrays USDA Organic Plant Based Protein Powder | 20g Protein | 6g Fiber | Vegan & Keto | Gluten & Dairy Free | Low Carb | No Added Sugar | Matcha 1 lb.**Dr. Murray Natural Products**$21.82**6 rev3mo ago](https://www.amazon.com/dp/B0GVLP9JVX) [![Force Factor Mighty Matcha Powder Premium Organic Matcha Green Tea Superfood to Support Calm Energy Focus Antioxidant Protection & Vitality Naturally Unflavored 30 Servings](https://m.media-amazon.com/images/I/519Gh3dk1KL.jpg)**Force Factor Mighty Matcha Powder Premium Organic Matcha Green Tea Superfood to Support Calm Energy Focus Antioxidant Protection & Vitality Naturally Unflavored 30 Servings**Force Factor**$20.37**62 rev4mo ago](https://www.amazon.com/dp/B0GQ53VC6V) [![Forzagen All in One Protein for Her Protein Powder for Women with Collagen Peptides (2 Pound (Pack of 1) Matcha Latte)](https://m.media-amazon.com/images/I/41QG7jxE0pL.jpg)**Forzagen All in One Protein for Her Protein Powder for Women with Collagen Peptides (2 Pound (Pack of 1) Matcha Latte)**Forzagen**$38.91**15 rev7mo ago](https://www.amazon.com/dp/B0G27C2DD5) [![Tuk Tuk Go Clear Whey Protein Drink Mix - Matcha Green Tea - 25g Clear Whey Isolate - Refreshing Flavor - 20 Servings - Post Workout Recover](https://m.media-amazon.com/images/I/41MUGxA-J7L.jpg)**Tuk Tuk Go Clear Whey Protein Drink Mix - Matcha Green Tea - 25g Clear Whey Isolate - Refreshing Flavor - 20 Servings - Post Workout Recover**Tuk Tuk Go**$47.32**11 rev12mo ago](https://www.amazon.com/dp/B0FH7PDG6J) [![Slim & Glow Matcha Latte Powder Collagen Peptides Organic Matcha Inulin Prebiotic Fiber Green Tea Extract Biotin Gut Health Craving Control 14 Servings](https://m.media-amazon.com/images/I/41-MF6m9qkL.jpg)**Slim & Glow Matcha Latte Powder Collagen Peptides Organic Matcha Inulin Prebiotic Fiber Green Tea Extract Biotin Gut Health Craving Control 14 Servings**SARASOTA COFFEE & TEA CO.**$21.42**74 rev1y ago](https://www.amazon.com/dp/B0FDSKYG4D)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Force Factor Mighty Matcha Powder Premium Organic Matcha Green Tea Superfood to Support Calm Energy Focus Antioxidant Protection & Vitality Naturally Unflavored 30 Servings](https://m.media-amazon.com/images/I/519Gh3dk1KL.jpg)**Force Factor Mighty Matcha Powder Premium Organic Matcha Green Tea Superfood to Support Calm Energy Focus Antioxidant Protection & Vitality Naturally Unflavored 30 Servings**Force Factor**$20.37**4.3★**▲ 262%**](https://www.amazon.com/dp/B0GQ53VC6V) [![Dr. Murrays USDA Organic Plant Based Protein Powder | 20g Protein | 6g Fiber | Vegan & Keto | Gluten & Dairy Free | Low Carb | No Added Sugar | Matcha 1 lb.](https://m.media-amazon.com/images/I/41nYhCa42KL.jpg)**Dr. Murrays USDA Organic Plant Based Protein Powder | 20g Protein | 6g Fiber | Vegan & Keto | Gluten & Dairy Free | Low Carb | No Added Sugar | Matcha 1 lb.**Dr. Murray Natural Products**$21.82**3.7★**▲ 262%**](https://www.amazon.com/dp/B0GVLP9JVX) [![Tenzo Matcha Green Tea Powder Organic Cafe Sweetened Matcha Latte Green Tea Powder Ceremonial Barista Crafted Mix - Authentically Japanese - Matcha Latte Mix (35.27 Ounce)](https://m.media-amazon.com/images/I/419US9aXXkL.jpg)**Tenzo Matcha Green Tea Powder Organic Cafe Sweetened Matcha Latte Green Tea Powder Ceremonial Barista Crafted Mix - Authentically Japanese - Matcha Latte Mix (35.27 Ounce)**Tenzo Tea**$38.91**4.6★**▲ 173%**](https://www.amazon.com/dp/B0D2LQQR3J) [![Boba Tea Protein Matcha Latte | 25g Grass-Fed Whey Protein Isolate Powder | Gluten-Free & Soy-Free Bubble Tea Protein Drink | Real Ingredients & Lactose-Free Protein Drink | 19 Servings](https://m.media-amazon.com/images/I/41YdGgQSCVL.jpg)**Boba Tea Protein Matcha Latte | 25g Grass-Fed Whey Protein Isolate Powder | Gluten-Free & Soy-Free Bubble Tea Protein Drink | Real Ingredients & Lactose-Free Protein Drink | 19 Servings**Boba Tea Protein**$44.42**4.2★**▲ 135%**](https://www.amazon.com/dp/B0CB9164DQ) [![MatchAdmire Matcha Powder Premium First Harvest USDA Certified Organic Green Tea Matcha latte Rich Flavor 100% Vegan with No Fillers Radiation-Free (50g Culinary Grade Matcha)](https://m.media-amazon.com/images/I/41lM66y0TaL.jpg)**MatchAdmire Matcha Powder Premium First Harvest USDA Certified Organic Green Tea Matcha latte Rich Flavor 100% Vegan with No Fillers Radiation-Free (50g Culinary Grade Matcha)**MatchAdmire**$16.16**4.3★**▲ 121%**](https://www.amazon.com/dp/B0D3LLK77M)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.

4K3KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**28%

*“Great favorable taste”*

**Flavor**11%

*“It has a mild flavor”*

**Quality-Overall**8%

*“The matcha quality is amazing”*

**Nutritional Content**6%

*“Great nutrition profile”*

**Blend/Ratio**4%

*“It blends easily”*

**Value For Money**3%

*“worth every penny”*

**Solubility**3%

*“Mixes great”*

**Sweetness**2%

*“Just as described - not overly sweet”*

**Texture/Consistency-Overall**2%

*“Smooth texture”*

**Vegan/Organic**2%

*“Especially nice for those on vegan diets”*

### **What buyers complain about **

**Taste-Overall**20%

*“Weird Taste”*

**Value For Money**10%

*“Too expensive”*

**Size-Overall**9%

*“Tiny package”*

**Flavor**6%

*“Average powder mix - not unique in flavor”*

**Bitter**4%

*“Somewhat Bitter”*

**Nutritional Content**3%

*“Therefore not getting all the nutrition you need as you would with other products that I will mention one in a moment”*

**Sweetness**3%

*“The sweetener is too strong”*

**Advertised Vs Actual Product**3%

*“Size is misleading”*

**Quality-Overall**3%

*“Quality has gone down”*

**Color**2%

*“more of a green-brown”*

### **Top return reasons **

**Size-Overall**47%

**Taste-Overall**14%

**Value For Money**12%

**Advertised Vs Actual Product**7%

**Quality-Overall**5%

**Flavor**2%

**Color**2%

**Certifications**1%

**Bitter**1%

**Blend/Ratio**1%