---
title: "marula oil — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/marula-oil"
last_updated: "2026-07-14T04:27:20.639Z"
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meta:
  description: "marula oil shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "marula oil shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "marula oil — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **marula oil**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 54Growth 67Conversion 85Competition 22Returns 97Price range 79Avg price 80Brand share 50Review moat 63Quality gap 28

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****9.4%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$16.83**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.92–$34.57**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+46.9%**

90-day search growth — must beat 0% to launch

**Review moat**

**Good****971.08**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$359K**

$359K/yr · 226K searches

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****74%**

top-5 click share — a locked-up shelf

## **Competition**

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**11 **▼falling

**Sellers**

**41**

**Top-5 brand share**

**75%**

**Open market**

**17%**

- Cliganic26% - The Ordinary19% - SVA ORGANICS12% - PRIME NATURAL10% - Eva Naturals9% - HBNO8% - Open — no brand owns it (5 brands, 17%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$36K20%$72K30%$108K40%$144K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Cliganic Organic Marula Oil 100% Pure - For Face & Hair | Natural Cold Pressed Unrefined (Packaging May Vary)](https://m.media-amazon.com/images/I/51QzJQYAk6L.jpg)**Cliganic Organic Marula Oil 100% Pure - For Face & Hair | Natural Cold Pressed Unrefined (Packaging May Vary)**Cliganic**$9.92**4.7★1,179 rev](https://www.amazon.com/dp/B095P98YRH) [2![The Ordinary 100% Cold-Pressed Virgin Marula Oil Antioxidant-Rich Unrefined Oil for Radiant Skin 1 Fl Oz](https://m.media-amazon.com/images/I/31QVsxAcCwL.jpg)**The Ordinary 100% Cold-Pressed Virgin Marula Oil Antioxidant-Rich Unrefined Oil for Radiant Skin 1 Fl Oz**The Ordinary**$11.05**4.7★807 rev](https://www.amazon.com/dp/B06WLLFZ6W) [3![SVA Organic Marula Seed Oil - 4 Fl Oz - 100% Natural Cold Pressed Virgin Marula Oil Organic - for Face Skin Care Hair Care Scalp Massage & Body Massage Unrefined Carrier Oil with Dropper](https://m.media-amazon.com/images/I/41tQzz4C7rL.jpg)**SVA Organic Marula Seed Oil - 4 Fl Oz - 100% Natural Cold Pressed Virgin Marula Oil Organic - for Face Skin Care Hair Care Scalp Massage & Body Massage Unrefined Carrier Oil with Dropper**SVA ORGANICS**$17.32**4.6★1,075 rev](https://www.amazon.com/dp/B078Z2KPT5) [4![PRIME NATURAL Organic Marula Oil 4oz/120ml - USDA Certified - Cold Pressed Unrefined Virgin - 100% Pure Natural Vegan Best for Face Body Hair Nails Skin Care](https://m.media-amazon.com/images/I/41DRoeKUZwL.jpg)**PRIME NATURAL Organic Marula Oil 4oz/120ml - USDA Certified - Cold Pressed Unrefined Virgin - 100% Pure Natural Vegan Best for Face Body Hair Nails Skin Care**PRIME NATURAL**$25.39**4.6★453 rev](https://www.amazon.com/dp/B08D8LSN65) [5![Eva Naturals Marula Oil 100% Pure Cold Pressed Oil for Face Hair Skin & Body Lightweight Facial & Massage Serum Moisturizer for Aging Care Gua Sha & Beard Use](https://m.media-amazon.com/images/I/31is4-W9lEL.jpg)**Eva Naturals Marula Oil 100% Pure Cold Pressed Oil for Face Hair Skin & Body Lightweight Facial & Massage Serum Moisturizer for Aging Care Gua Sha & Beard Use**Eva Naturals**$16.45**4.6★1,030 rev](https://www.amazon.com/dp/B09357R19R)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Liquid Gold Inc - 12 oz - Marula Oil - Pure Cold Pressed Organic](https://m.media-amazon.com/images/I/31Vyt9hMb3L.jpg)**Liquid Gold Inc - 12 oz - Marula Oil - Pure Cold Pressed Organic**Liquid Gold Inc**$18.82**62 rev2y ago](https://www.amazon.com/dp/B0CJMQ1ZXV) [![HBNO Organic Marula Oil - Huge 4 oz (120ml) Value Size - USDA Certified Organic Marula Seed Oil Cold Pressed for Face Body Lips Shampoo & Conditioner](https://m.media-amazon.com/images/I/41yJyrMTcoL.jpg)**HBNO Organic Marula Oil - Huge 4 oz (120ml) Value Size - USDA Certified Organic Marula Seed Oil Cold Pressed for Face Body Lips Shampoo & Conditioner**HBNO**$16.78**248 rev3y ago](https://www.amazon.com/dp/B0B6GQSH4T) [![Gya Labs Marula Oil - 1 Fl Oz - Carrier Oil for Hair Skin Face Scalp & Body Massage](https://m.media-amazon.com/images/I/410rvLrV81L.jpg)**Gya Labs Marula Oil - 1 Fl Oz - Carrier Oil for Hair Skin Face Scalp & Body Massage**Gya Labs**$10.03**3,249 rev3y ago](https://www.amazon.com/dp/B0BDLK7XVT) [![Cliganic Organic Marula Oil 100% Pure - For Face & Hair | Natural Cold Pressed Unrefined (Packaging May Vary)](https://m.media-amazon.com/images/I/51QzJQYAk6L.jpg)**Cliganic Organic Marula Oil 100% Pure - For Face & Hair | Natural Cold Pressed Unrefined (Packaging May Vary)**Cliganic**$9.92**1,179 rev5y ago](https://www.amazon.com/dp/B095P98YRH) [![Cliganic Organic Marula Oil 2oz - 100% Pure - For Face & Hair | Natural Cold Pressed Unrefined](https://m.media-amazon.com/images/I/51XCBR69ChL.jpg)**Cliganic Organic Marula Oil 2oz - 100% Pure - For Face & Hair | Natural Cold Pressed Unrefined**Cliganic**$17.72**1,179 rev5y ago](https://www.amazon.com/dp/B095P9JP5Q)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![HBNO Organic Marula Oil - Huge 4 oz (120ml) Value Size - USDA Certified Organic Marula Seed Oil Cold Pressed for Face Body Lips Shampoo & Conditioner](https://m.media-amazon.com/images/I/41yJyrMTcoL.jpg)**HBNO Organic Marula Oil - Huge 4 oz (120ml) Value Size - USDA Certified Organic Marula Seed Oil Cold Pressed for Face Body Lips Shampoo & Conditioner**HBNO**$16.78**4.6★**▲ 54%**](https://www.amazon.com/dp/B0B6GQSH4T) [![Eva Naturals Marula Oil 100% Pure Cold Pressed Oil for Face Hair Skin & Body Lightweight Facial & Massage Serum Moisturizer for Aging Care Gua Sha & Beard Use](https://m.media-amazon.com/images/I/31is4-W9lEL.jpg)**Eva Naturals Marula Oil 100% Pure Cold Pressed Oil for Face Hair Skin & Body Lightweight Facial & Massage Serum Moisturizer for Aging Care Gua Sha & Beard Use**Eva Naturals**$16.45**4.6★**▲ 38%**](https://www.amazon.com/dp/B09357R19R) [![PRIME NATURAL Organic Marula Oil 4oz/120ml - USDA Certified - Cold Pressed Unrefined Virgin - 100% Pure Natural Vegan Best for Face Body Hair Nails Skin Care](https://m.media-amazon.com/images/I/41DRoeKUZwL.jpg)**PRIME NATURAL Organic Marula Oil 4oz/120ml - USDA Certified - Cold Pressed Unrefined Virgin - 100% Pure Natural Vegan Best for Face Body Hair Nails Skin Care**PRIME NATURAL**$25.39**4.6★**▲ 27%**](https://www.amazon.com/dp/B08D8LSN65) [![Soapeauty Marula Oil Cold Pressed Unrefined | 100% Pure Natural Carrier Oil for Face Skin Hair & DIY Soap Making | 32 fl oz](https://m.media-amazon.com/images/I/31b9tMCAmRL.jpg)**Soapeauty Marula Oil Cold Pressed Unrefined | 100% Pure Natural Carrier Oil for Face Skin Hair & DIY Soap Making | 32 fl oz**Soapeauty**$34.57**4.6★**— 6%**](https://www.amazon.com/dp/B07J2P2TRH) [![The Ordinary 100% Cold-Pressed Virgin Marula Oil Antioxidant-Rich Unrefined Oil for Radiant Skin 1 Fl Oz](https://m.media-amazon.com/images/I/31QVsxAcCwL.jpg)**The Ordinary 100% Cold-Pressed Virgin Marula Oil Antioxidant-Rich Unrefined Oil for Radiant Skin 1 Fl Oz**The Ordinary**$11.05**4.7★**— 6%**](https://www.amazon.com/dp/B06WLLFZ6W)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +46.9% search growth over the last 90 days.

20K15KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, May · busiest ÷ quietest = 2.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Moist/Dry**17%

*“Its moisturizing”*

**Quality-Overall**17%

*“Great quality Marula oil”*

**Suitability Combination Skin**9%

*“Great for skin”*

**Soft Feel**7%

*“It goes on very smoothly”*

**Value For Money**7%

*“Worth It”*

**Suitability Dry Skin**5%

*“my face doesnt get dry skin anymore”*

**Absorbency**4%

*“It absorbs very well”*

**Brightness/Shine/Glow**4%

*“along with a beautiful glow”*

**Suitability Oily Skin**4%

*“This oils has done wonders for my skin”*

**Oily/Greasy**3%

*“It provides a lovely lightweight, non greasy feel, that provides true hydration from within, along with a beautiful glow”*

### **What buyers complain about **

**Smell**11%

*“has no fragrance”*

**Value For Money**10%

*“It is expensive”*

**Oily/Greasy**7%

*“Starts oily, absorbs quickly”*

**Leak-Proof**5%

*“Arrived broken and leaking”*

**Side Effects**5%

*“I didn't really notice any benefits”*

**Color**4%

*“when I compared the bottle of oil that I currently have to the bottle that was shipped to me the colors looked off”*

**Suitability Long Hair**3%

*“My hair is long and naturally curly”*

**Allergies**3%

*“Skin irritation”*

**Absorbency**3%

*“Slow Absorption”*

**Skin Health**3%

*“Skin irritation”*

### **Top return reasons **

**Leak-Proof**17%

**Oily/Greasy**15%

**Smell**14%

**Advertised Vs Actual Product**12%

**Size-Overall**5%

**Value For Money**5%

**Moist/Dry**4%

**Product Condition**4%

**Defective Material/Parts**3%

**Texture/Consistency-Overall**3%