---
title: "manuka oil — Niche Verdict: Worth a look (62/100) | Amazon United States - Flapen"
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last_updated: "2026-07-14T03:13:36.369Z"
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  description: "manuka oil shows demand growing +187.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "manuka oil shows demand growing +187.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "manuka oil — Niche Verdict: Worth a look (62/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **manuka oil**

**Worth a look**

Shows demand growing +187.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 26Growth 97Conversion 73Competition 34Returns 95Price range 86Avg price 94Brand share 56Review moat 49Quality gap 45

**Growth**

**Incredible****+187.1%**

90-day search growth — must beat 0% to launch

**Returns**

**Great****1.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$22.58**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.68–$57.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****1,591.2**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$107K**

$107K/yr · 69K searches

## **Competition**

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**16 **▲rising

**Sellers**

**30**

**Top-5 brand share**

**72%**

**Open market**

**22%**

- NZ Country Manuka21% - Botanical Beauty19% - TODICAMP14% - EUQEE11% - SVA ORGANICS8% - PUR3606%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$5K10%$11K15%$16K20%$21K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![100% Pure New Zealand Manuka Oil | Organic Essential Oil | 35x Stronger Than Tea Tree | Natural Skin Care | Toenail Treatment | Diffuser | Aromatherapy | Nails | Hair | Skin | Lips](https://m.media-amazon.com/images/I/41AGipQJJKL.jpg)**100% Pure New Zealand Manuka Oil | Organic Essential Oil | 35x Stronger Than Tea Tree | Natural Skin Care | Toenail Treatment | Diffuser | Aromatherapy | Nails | Hair | Skin | Lips**NZ Country Manuka**$24.89**4.4★4,212 rev](https://www.amazon.com/dp/B00NCLXKZG) [2![Botanical Beauty MANUKA OIL WILD GROWTH RAW 100% Natural VIRGIN UNREFINED Cold Pressed Carrier Oil. for Skin Face Hair Lip and Nail Care Anti-Aging 0.5 Fl.oz.- 15 ml](https://m.media-amazon.com/images/I/51xUiXHRC9L.jpg)**Botanical Beauty MANUKA OIL WILD GROWTH RAW 100% Natural VIRGIN UNREFINED Cold Pressed Carrier Oil. for Skin Face Hair Lip and Nail Care Anti-Aging 0.5 Fl.oz.- 15 ml**Botanical Beauty**$15.14**4.4★187 rev](https://www.amazon.com/dp/B07ZBP4W94) [3![TODICAMP 100% Pure Manuka Oil from New Zealand | Therapeutic-Grade Essential Oil for Wound Care Skin Soothing Nail & Scalp Health](https://m.media-amazon.com/images/I/315HP0flsOL.jpg)**TODICAMP 100% Pure Manuka Oil from New Zealand | Therapeutic-Grade Essential Oil for Wound Care Skin Soothing Nail & Scalp Health**TODICAMP**$18.03**4.4★76 rev](https://www.amazon.com/dp/B0DZP6V17C) [4![EUQEE Manuka Essential Oil 118ml Large Capacity Pure Manuka Oil with Glass Dropper for Skin Diffuser Aromatherapy Cleaning Soap Candle Making - 4Fl.Oz](https://m.media-amazon.com/images/I/41C8Q7JA0tL.jpg)**EUQEE Manuka Essential Oil 118ml Large Capacity Pure Manuka Oil with Glass Dropper for Skin Diffuser Aromatherapy Cleaning Soap Candle Making - 4Fl.Oz**EUQEE**$9.68**4.3★6,095 rev](https://www.amazon.com/dp/B0CHP8QVCS) [5![PUR360 Manuka Oil - 33x More Powerful Than Tea Tree Oil - Best Treatment for Toenails Acne Irritated Skin Feet and more](https://m.media-amazon.com/images/I/31jrcyJyCDL.jpg)**PUR360 Manuka Oil - 33x More Powerful Than Tea Tree Oil - Best Treatment for Toenails Acne Irritated Skin Feet and more**PUR360**$21.62**4.3★2,324 rev](https://www.amazon.com/dp/B015RQYW8W)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![TODICAMP 100% Pure Manuka Oil from New Zealand | Therapeutic-Grade Essential Oil for Wound Care Skin Soothing Nail & Scalp Health](https://m.media-amazon.com/images/I/41vtQEL5jWL.jpg)**TODICAMP 100% Pure Manuka Oil from New Zealand | Therapeutic-Grade Essential Oil for Wound Care Skin Soothing Nail & Scalp Health**TODICAMP**$37.12**76 rev1y ago](https://www.amazon.com/dp/B0F2HRW3S9) [![TODICAMP 100% Pure Manuka Oil from New Zealand | Therapeutic-Grade Essential Oil for Wound Care Skin Soothing Nail & Scalp Health](https://m.media-amazon.com/images/I/315HP0flsOL.jpg)**TODICAMP 100% Pure Manuka Oil from New Zealand | Therapeutic-Grade Essential Oil for Wound Care Skin Soothing Nail & Scalp Health**TODICAMP**$18.03**76 rev1y ago](https://www.amazon.com/dp/B0DZP6V17C) [![Manuka Oil by Essential Delights - Premium Essential Oil | for Skin Face Body Hair Revitalization (1 Fl.Oz)](https://m.media-amazon.com/images/I/31ng5rstBnL.jpg)**Manuka Oil by Essential Delights - Premium Essential Oil | for Skin Face Body Hair Revitalization (1 Fl.Oz)**Essential Delights**$17.15**11 rev2y ago](https://www.amazon.com/dp/B0D2GMBT3K) [![EUQEE Manuka Essential Oil 118ml Large Capacity Pure Manuka Oil with Glass Dropper for Skin Diffuser Aromatherapy Cleaning Soap Candle Making - 4Fl.Oz](https://m.media-amazon.com/images/I/41C8Q7JA0tL.jpg)**EUQEE Manuka Essential Oil 118ml Large Capacity Pure Manuka Oil with Glass Dropper for Skin Diffuser Aromatherapy Cleaning Soap Candle Making - 4Fl.Oz**EUQEE**$9.68**6,095 rev2y ago](https://www.amazon.com/dp/B0CHP8QVCS) [![MELORA Manuka Face Oil (1 Oz) - Manuka Skin Care Facial Oil Serum for Dry or Sensitive Skin Anti-Aging Oil for Face for Women & Men](https://m.media-amazon.com/images/I/31TOPfzPHeL.jpg)**MELORA Manuka Face Oil (1 Oz) - Manuka Skin Care Facial Oil Serum for Dry or Sensitive Skin Anti-Aging Oil for Face for Women & Men**MELORA**$19.97**56 rev2y ago](https://www.amazon.com/dp/B0CGMGVSWK)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![PURA DOR ORGANIC Fractionated Coconut Oil MCT Oil (16 Oz) 100% Pure & Natural USDA Certified](https://m.media-amazon.com/images/I/416cCp1Tx4L.jpg)**PURA DOR ORGANIC Fractionated Coconut Oil MCT Oil (16 Oz) 100% Pure & Natural USDA Certified**PURA D'OR**$14.74**4.5★**▲ 85%**](https://www.amazon.com/dp/B07RBR9THT) [![TODICAMP 100% Pure Manuka Oil from New Zealand | Therapeutic-Grade Essential Oil for Wound Care Skin Soothing Nail & Scalp Health](https://m.media-amazon.com/images/I/41vtQEL5jWL.jpg)**TODICAMP 100% Pure Manuka Oil from New Zealand | Therapeutic-Grade Essential Oil for Wound Care Skin Soothing Nail & Scalp Health**TODICAMP**$37.12**4.4★**▲ 62%**](https://www.amazon.com/dp/B0F2HRW3S9) [![Botanical Beauty MANUKA OIL WILD GROWTH RAW 100% Natural VIRGIN UNREFINED Cold Pressed Carrier Oil. for Skin Face Hair Lip and Nail Care Anti-Aging 0.5 Fl.oz.- 15 ml](https://m.media-amazon.com/images/I/51xUiXHRC9L.jpg)**Botanical Beauty MANUKA OIL WILD GROWTH RAW 100% Natural VIRGIN UNREFINED Cold Pressed Carrier Oil. for Skin Face Hair Lip and Nail Care Anti-Aging 0.5 Fl.oz.- 15 ml**Botanical Beauty**$15.14**4.4★**▲ 54%**](https://www.amazon.com/dp/B07ZBP4W94) [![Sz Essentials - Manuka Essential Oil - New Zealand - 100% Pure and Natural Undiluted - Promotes Natural Solution for Relaxation with Soothing Fresh and Earthy Aroma - 0.17 fl oz (5ml)](https://m.media-amazon.com/images/I/31nwnAbwBRL.jpg)**Sz Essentials - Manuka Essential Oil - New Zealand - 100% Pure and Natural Undiluted - Promotes Natural Solution for Relaxation with Soothing Fresh and Earthy Aroma - 0.17 fl oz (5ml)**Sz Essentials**$15.95**4.3★**▲ 40%**](https://www.amazon.com/dp/B0BVHBNPQN) [![SVA Manuka Essential Oil 1 Fl Oz for Diffuser Skin & Hair Care Ideal for Massage & DIY Blends with Dropper](https://m.media-amazon.com/images/I/41NvcEvns-L.jpg)**SVA Manuka Essential Oil 1 Fl Oz for Diffuser Skin & Hair Care Ideal for Massage & DIY Blends with Dropper**SVA ORGANICS**$39.33**4.6★**▲ 33%**](https://www.amazon.com/dp/B07V3L6FKH)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +187.1% search growth over the last 90 days.

6K4KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 3.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**24%

*“But I have no complaints about it because it does exactly what it's advertised to do”*

**Smell**12%

*“The scent is strong”*

**Moist/Dry**11%

*“Very moisturizing”*

**Suitability Combination Skin**8%

*“I love how it makes my skin feel”*

**Soft Feel**8%

*“Keeps my skin very soft”*

**Advertised Vs Actual Product**4%

*“Product as advertised”*

**Absorbency**4%

*“absorbs well”*

**Oily/Greasy**4%

*“Very good oil”*

**Suitability Oily Skin**3%

*“Although this is an oil it soaks in the skin well”*

**Suitability Dry Skin**2%

*“Very good for dry skin”*

### **What buyers complain about **

**Smell**19%

*“Bad smell”*

**Leak-Proof**11%

*“It makes sense that they leaked”*

**Value For Money**7%

*“That also explains the cheap price”*

**Size-Overall**5%

*“However the cap does not fit the bottle”*

**Motor Power**5%

*“The pump on the bottle would not release to open”*

**Quality-Overall**4%

*“It is poor quality control on their part”*

**Moist/Dry**3%

*“It dried up, I think, because of the child-proof bottle closure and maybe how the squeeze top is attached to the cap”*

**Oily/Greasy**3%

*“It does kind of have an oily feel going on”*

**Advertised Vs Actual Product**3%

*“False advertising; blended with oregano oil”*

**Skin Health**3%

*“I got that horrible tingling feeling on my bottom lip”*

### **Top return reasons **

**Leak-Proof**47%

**Smell**13%

**Motor Power**9%

**Oily/Greasy**8%

**Advertised Vs Actual Product**6%

**Size-Overall**2%

**Moist/Dry**2%

**Defective Material/Parts**1%

**Value For Money**1%

**Ingredients-Overall**1%