---
title: "manuka honey throat spray — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/manuka-honey-throat-spray"
last_updated: "2026-07-14T03:30:45.876Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 96% of clicks) — manuka honey throat spray doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 96% of clicks) — manuka honey throat spray doesn't clear our bar today."
  "og:title": "manuka honey throat spray — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **manuka honey throat spray**

**Skip it**

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 22Growth 16Conversion 77Competition 31Returns 100Price range 89Avg price 95Brand share 10Review moat 20Quality gap 30

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$27.54**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.68–$83.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****7.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$87K**

$87K/yr · 42K searches

**Review moat**

**Bad****14,062.06**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-18.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**8 **▲rising

**Sellers**

**576**

**Top-5 brand share**

**96%**

**Open market**

**3%**

- Manuka Health63% - MANUKA HEALTH13% - Wedderspoon7% - Beekeeper's Naturals7% - NEW ZEALAND HONEY CO6% - Silver Honey1% - Open — no brand owns it (2 brands, 3%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$9K20%$17K30%$26K40%$35K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Manuka Health UMF 16+/MGO 573+ Manuka Honey (250g/8.8oz) Superfood Authentic Raw Honey from New Zealand](https://m.media-amazon.com/images/I/412W6iYoMZS.jpg)**Manuka Health UMF 16+/MGO 573+ Manuka Honey (250g/8.8oz) Superfood Authentic Raw Honey from New Zealand**Manuka Health**$39.53**4.6★32,020 rev](https://www.amazon.com/dp/B000ZM6BME) [2![Manuka Health UMF 13+/MGO 400+ Manuka Honey (250g/8.8oz) Superfood Authentic Raw Honey from New Zealand](https://m.media-amazon.com/images/I/41DynL5mgrL.jpg)**Manuka Health UMF 13+/MGO 400+ Manuka Honey (250g/8.8oz) Superfood Authentic Raw Honey from New Zealand**Manuka Health**$33.32**4.6★32,020 rev](https://www.amazon.com/dp/B001O0BL9E) [3![Manuka Health Manuka Honey Throat Spray with Propolis .67 fl oz Protects & Freshens MGO 400+ BIO30 New Zealand Propolis](https://m.media-amazon.com/images/I/411VO3HI2mL.jpg)**Manuka Health Manuka Honey Throat Spray with Propolis .67 fl oz Protects & Freshens MGO 400+ BIO30 New Zealand Propolis**MANUKA HEALTH**$13.97**4.4★526 rev](https://www.amazon.com/dp/B08J2NXJD7) [4![Manuka Health UMF 10+/MGO 263+ Manuka Honey (250g/8.8oz) Superfood Authentic Raw Honey from New Zealand](https://m.media-amazon.com/images/I/41xT9Z8nDYL.jpg)**Manuka Health UMF 10+/MGO 263+ Manuka Honey (250g/8.8oz) Superfood Authentic Raw Honey from New Zealand**Manuka Health**$28.18**4.6★32,020 rev](https://www.amazon.com/dp/B004P8FYOU) [5![Propolis Throat Spray by Beekeepers Naturals - 95% Bee Propolis Extract Natural Immune Support & Sore Throat Relief - Antioxidants Keto Paleo Gluten-Free (1.0 oz)(Pack of 1)](https://m.media-amazon.com/images/I/31ZeY29+aqL.jpg)**Propolis Throat Spray by Beekeepers Naturals - 95% Bee Propolis Extract Natural Immune Support & Sore Throat Relief - Antioxidants Keto Paleo Gluten-Free (1.0 oz)(Pack of 1)**Beekeeper's Naturals**$13.61**4.6★26,509 rev](https://www.amazon.com/dp/B019ND0DU6)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![New Zealand Honey Co. Manuka Honey Throat Spray with Bee Propolis - MGO 514+ Immune Support - Natural Sore Throat & Dry Mouth Relief Peppermint Flavor Alcohol-Free - 1 fl oz (30ml)](https://m.media-amazon.com/images/I/41hK0KVnjZL.jpg)**New Zealand Honey Co. Manuka Honey Throat Spray with Bee Propolis - MGO 514+ Immune Support - Natural Sore Throat & Dry Mouth Relief Peppermint Flavor Alcohol-Free - 1 fl oz (30ml)**NEW ZEALAND HONEY CO**$17.22**38 rev4mo ago](https://www.amazon.com/dp/B0GQ3VJMFN) [![Wedderspoon Propolis & Manuka Honey Throat Spray Lemon Ginger 1oz](https://m.media-amazon.com/images/I/41Q5gkIlriL.jpg)**Wedderspoon Propolis & Manuka Honey Throat Spray Lemon Ginger 1oz**Wedderspoon**$15.89**171 rev2y ago](https://www.amazon.com/dp/B0CRFCZKB2) [![Wedderspoon Propolis & Manuka Honey Throat Spray 1 fl oz](https://m.media-amazon.com/images/I/41wWQ8dusiL.jpg)**Wedderspoon Propolis & Manuka Honey Throat Spray 1 fl oz**Wedderspoon**$16.09**125 rev2y ago](https://www.amazon.com/dp/B0CRFCZKB1) [![Absorbine Silver Honey Rapid Wound Repair Spray Gel 8oz Bottle Manuka Honey & MicroSilver BG Horse & Large Animal Wound Care](https://m.media-amazon.com/images/I/41xOcHCngVL.jpg)**Absorbine Silver Honey Rapid Wound Repair Spray Gel 8oz Bottle Manuka Honey & MicroSilver BG Horse & Large Animal Wound Care**Absorbine**$24.05**1,466 rev4y ago](https://www.amazon.com/dp/B09V3H74M8) [![Absorbine Silver Honey Hot Spot & Wound Care Spray Gel 8oz Bottle Manuka Honey & MicroSilver BG Medicated for Dogs Cats Small Animals](https://m.media-amazon.com/images/I/418uR+mnQQL.jpg)**Absorbine Silver Honey Hot Spot & Wound Care Spray Gel 8oz Bottle Manuka Honey & MicroSilver BG Medicated for Dogs Cats Small Animals**Silver Honey**$24.12**1,238 rev4y ago](https://www.amazon.com/dp/B09V3HLH2B)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![New Zealand Honey Co. Manuka Honey Throat Spray with Bee Propolis - MGO 514+ Immune Support - Natural Sore Throat & Dry Mouth Relief Peppermint Flavor Alcohol-Free - 1 fl oz (30ml)](https://m.media-amazon.com/images/I/41hK0KVnjZL.jpg)**New Zealand Honey Co. Manuka Honey Throat Spray with Bee Propolis - MGO 514+ Immune Support - Natural Sore Throat & Dry Mouth Relief Peppermint Flavor Alcohol-Free - 1 fl oz (30ml)**NEW ZEALAND HONEY CO**$17.22**4.1★**▲ 333%**](https://www.amazon.com/dp/B0GQ3VJMFN) [![Manuka Health UMF 10+/MGO 263+ Manuka Honey (250g/8.8oz) Superfood Authentic Raw Honey from New Zealand](https://m.media-amazon.com/images/I/41xT9Z8nDYL.jpg)**Manuka Health UMF 10+/MGO 263+ Manuka Honey (250g/8.8oz) Superfood Authentic Raw Honey from New Zealand**Manuka Health**$28.18**4.6★**▲ 108%**](https://www.amazon.com/dp/B004P8FYOU) [![Manuka Health Manuka Honey Cough Drops 58 Natural Lemon & Ginger Flavored Throat Lozenges Infused with Raw Manuka Honey and Vitamin C for Immune Support](https://m.media-amazon.com/images/I/417JyZGzejL.jpg)**Manuka Health Manuka Honey Cough Drops 58 Natural Lemon & Ginger Flavored Throat Lozenges Infused with Raw Manuka Honey and Vitamin C for Immune Support**Manuka Health**$15.96**4.6★**▲ 97%**](https://www.amazon.com/dp/B09S269KDV) [![Wedderspoon Propolis & Manuka Honey Throat Spray Lemon Ginger 1oz](https://m.media-amazon.com/images/I/41Q5gkIlriL.jpg)**Wedderspoon Propolis & Manuka Honey Throat Spray Lemon Ginger 1oz**Wedderspoon**$15.89**4.5★**▲ 46%**](https://www.amazon.com/dp/B0CRFCZKB2) [![Manuka Health UMF 16+/MGO 573+ Manuka Honey (500g/17.6oz) Superfood Authentic Raw Honey from New Zealand](https://m.media-amazon.com/images/I/414p4+UdTXL.jpg)**Manuka Health UMF 16+/MGO 573+ Manuka Honey (500g/17.6oz) Superfood Authentic Raw Honey from New Zealand**Manuka Health**$83.88**4.6★**▲ 36%**](https://www.amazon.com/dp/B075CRX3Z2)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 36 weeks — -18.4% search growth over the last 90 days.

1K600Spike '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**20%

*“Delicious honey”*

**Quality-Overall**16%

*“Amazing Quality”*

**Sweetness**5%

*“Healthy sweetness”*

**Cough Relief**5%

*“Great cough drops”*

**Value For Money**4%

*“Good for the money”*

**Health Benefits-Overall**4%

*“Delicious and healthy”*

**Efficiency**4%

*“Really does work”*

**Immunity Booster**3%

*“It has really helped boost my immunity”*

**Ease Of Use**3%

*“Easy to carry”*

**Spray/Flow**3%

*“Sprays easily”*

### **What buyers complain about **

**Taste-Overall**14%

*“doesnt taste that great”*

**Value For Money**13%

*“Fairly expensive”*

**Size-Overall**8%

*“Extremely tiny container”*

**Allergies**7%

*“so is the itching”*

**Functionality-Overall**3%

*“Doesnt do anything”*

**Cough Relief**2%

*“I didn't feel a relief with the cough”*

**Flavor**2%

*“Weird flavor IMHO”*

**Ingredients-Overall**2%

*“I thought I had just got a bad batch instead of comparing ingredients”*

**Sweetness**1%

*“not as as sweet as regular honey”*

**Thickness**1%

*“The Honey is thick”*

### **Top return reasons **

**Size-Overall**23%

**Value For Money**13%

**Advertised Vs Actual Product**8%

**Functionality-Overall**7%

**Leak-Proof**7%

**Taste-Overall**4%

**Spray/Flow**4%

**Moist/Dry**4%

**Stale/Rotten/Spoiled**3%

**Quality-Overall**3%