---
title: "manuka honey cream — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/manuka-honey-cream"
last_updated: "2026-07-14T08:22:50.319Z"
locale: en
meta:
  description: "manuka honey cream shows low returns (0.5%), but soft demand (-19.9% this quarter) keeps it on the watch list."
  "og:description": "manuka honey cream shows low returns (0.5%), but soft demand (-19.9% this quarter) keeps it on the watch list."
  "og:title": "manuka honey cream — Niche Verdict: Worth a look (51/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **manuka honey cream**

**Worth a look**

Shows low returns (0.5%), but soft demand (-19.9% this quarter) keeps it on the watch list.

Market size 46Growth 15Conversion 65Competition 43Returns 97Price range 81Avg price 85Brand share 45Review moat 25Quality gap 55

**Returns**

**Incredible****0.5%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$18.86**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$10.01–$37.90**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$245K**

$245K/yr · 223K searches

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****4,420.87**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-19.9%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**15 **▼falling

**Sellers**

**590**

**Top-5 brand share**

**78%**

**Open market**

**19%**

- BALM OF GILEAD39% - FIRST HONEY17% - Advanced Clinicals10% - Creation Pharm7% - ECZEMA HONEY5% - Super Natural Goods4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$25K20%$49K30%$74K40%$98K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![BALM OF GILEAD Manuka Eczema Honey Cream - Moisturizer for Sensitive Skin Eczema Psoriasis & Dermatitis - Manuka Honey Ointment Grassfed Tallow](https://m.media-amazon.com/images/I/51djhdbmwFL.jpg)**BALM OF GILEAD Manuka Eczema Honey Cream - Moisturizer for Sensitive Skin Eczema Psoriasis & Dermatitis - Manuka Honey Ointment Grassfed Tallow**BALM OF GILEAD**$24.45**4.5★2,321 rev](https://www.amazon.com/dp/B087258KHP) [2![Advanced Clinicals Manuka Honey Body Cream For Women & Men | Body Butter Lotion For Extremely Dry Skin | Collagen Cream | Skincare Moisturizer Hydrating Balm Improves Look Of Aging Skin 16 Ounce](https://m.media-amazon.com/images/I/41i6fF5gxnL.jpg)**Advanced Clinicals Manuka Honey Body Cream For Women & Men | Body Butter Lotion For Extremely Dry Skin | Collagen Cream | Skincare Moisturizer Hydrating Balm Improves Look Of Aging Skin 16 Ounce**Advanced Clinicals**$15.31**4.4★4,717 rev](https://www.amazon.com/dp/B07BYD8JZT) [3![FIRST HONEY Manuka Honey Cream for Dry & Itchy Skin | Fast Relief for Eczema Rosacea Psoriasis & Dermatitis | Natural & No Fillers | Safe for Babies & Toddlers | 3.5 oz](https://m.media-amazon.com/images/I/41BuTTXhvmL.jpg)**FIRST HONEY Manuka Honey Cream for Dry & Itchy Skin | Fast Relief for Eczema Rosacea Psoriasis & Dermatitis | Natural & No Fillers | Safe for Babies & Toddlers | 3.5 oz**FIRST HONEY**$18.85**4.3★6,693 rev](https://www.amazon.com/dp/B0CMR2V983) [4![BALM OF GILEAD Foot Healing Cream Frankincense & Sweet Myrrh Moisturizer for Sensitive Skin - Relieving Foot Therapy & Diabetic Skin Healing - Deeply Nourishing & Synergistic Cream](https://m.media-amazon.com/images/I/51sR2TZ9jnL.jpg)**BALM OF GILEAD Foot Healing Cream Frankincense & Sweet Myrrh Moisturizer for Sensitive Skin - Relieving Foot Therapy & Diabetic Skin Healing - Deeply Nourishing & Synergistic Cream**BALM OF GILEAD**$23.37**4.6★1,411 rev](https://www.amazon.com/dp/B0BNJRJP6M) [5![ECZEMA HONEY Original Skin-Soothing Cream - Organic Hand & Body Eczema Relief - Natural Honey Lotion for Dry Itchy & Irritable Skin (4 Oz)](https://m.media-amazon.com/images/I/51JFuH5UVEL.jpg)**ECZEMA HONEY Original Skin-Soothing Cream - Organic Hand & Body Eczema Relief - Natural Honey Lotion for Dry Itchy & Irritable Skin (4 Oz)**ECZEMA HONEY**$29.32**4.1★4,920 rev](https://www.amazon.com/dp/B09C6MQWPC)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Clearbody Organics Manuka Honey Gel Cream for Eczema (1 fl oz)](https://m.media-amazon.com/images/I/414cMY2cl2L.jpg)**Clearbody Organics Manuka Honey Gel Cream for Eczema (1 fl oz)**Clearbody Organics**$14.67**9,850 rev1y ago](https://www.amazon.com/dp/B0DQL5X6ZM) [![FIRST HONEY Manuka Wound Ointment [.75oz - 21g] | Rapid Wound Repair Gel | Fast Relief for Skin & Burns | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid](https://m.media-amazon.com/images/I/31gp1JAAl4L.jpg)**FIRST HONEY Manuka Wound Ointment \[.75oz - 21g\] | Rapid Wound Repair Gel | Fast Relief for Skin & Burns | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid**FIRST HONEY**$13.25**11,353 rev2y ago](https://www.amazon.com/dp/B0D98SBDHR) [![FIRST HONEY Manuka Honey Cream for Dry & Itchy Skin | Fast Relief for Eczema Rosacea Psoriasis & Dermatitis | Natural & No Fillers | Safe for Babies & Toddlers | 3.5 oz](https://m.media-amazon.com/images/I/41BuTTXhvmL.jpg)**FIRST HONEY Manuka Honey Cream for Dry & Itchy Skin | Fast Relief for Eczema Rosacea Psoriasis & Dermatitis | Natural & No Fillers | Safe for Babies & Toddlers | 3.5 oz**FIRST HONEY**$18.85**6,693 rev2y ago](https://www.amazon.com/dp/B0CMR2V983) [![BALM OF GILEAD Neuropathy Frankincense & Sweet Myrrh Therapeutic Rubbing Oil - Instant Diabetics & Autoimmune Dry Skin Relief & Repair 2 fl oz](https://m.media-amazon.com/images/I/51mp6ho8rfL.jpg)**BALM OF GILEAD Neuropathy Frankincense & Sweet Myrrh Therapeutic Rubbing Oil - Instant Diabetics & Autoimmune Dry Skin Relief & Repair 2 fl oz**BALM OF GILEAD**$19.52**1,411 rev3y ago](https://www.amazon.com/dp/B0BZRJM2BG) [![BALM OF GILEAD Foot Healing Cream Frankincense & Sweet Myrrh Moisturizer for Sensitive Skin - Relieving Foot Therapy & Diabetic Skin Healing - Deeply Nourishing & Synergistic Cream](https://m.media-amazon.com/images/I/51sR2TZ9jnL.jpg)**BALM OF GILEAD Foot Healing Cream Frankincense & Sweet Myrrh Moisturizer for Sensitive Skin - Relieving Foot Therapy & Diabetic Skin Healing - Deeply Nourishing & Synergistic Cream**BALM OF GILEAD**$23.37**1,411 rev3y ago](https://www.amazon.com/dp/B0BNJRJP6M)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![FIRST HONEY Manuka Honey Cream for Dry & Itchy Skin | Fast Relief for Eczema Rosacea Psoriasis & Dermatitis | Natural & No Fillers | Safe for Babies & Toddlers | 3.5 oz](https://m.media-amazon.com/images/I/41BuTTXhvmL.jpg)**FIRST HONEY Manuka Honey Cream for Dry & Itchy Skin | Fast Relief for Eczema Rosacea Psoriasis & Dermatitis | Natural & No Fillers | Safe for Babies & Toddlers | 3.5 oz**FIRST HONEY**$18.85**4.3★**▲ 143%**](https://www.amazon.com/dp/B0CMR2V983) [![Clearbody Organics Manuka Honey Gel Cream for Eczema (1 fl oz)](https://m.media-amazon.com/images/I/414cMY2cl2L.jpg)**Clearbody Organics Manuka Honey Gel Cream for Eczema (1 fl oz)**Clearbody Organics**$14.67**4.1★**▲ 116%**](https://www.amazon.com/dp/B0DQL5X6ZM) [![Super Natural Goods Manuka Honey Cream (2oz) Hydrating Lotion for All Skin Types Suitable for Kids and Adults | Moisturizing Body Cream with Real Manuka Honey Aloe Vera Juice and Cocoa Butter](https://m.media-amazon.com/images/I/41GX-4OBLVL.jpg)**Super Natural Goods Manuka Honey Cream (2oz) Hydrating Lotion for All Skin Types Suitable for Kids and Adults | Moisturizing Body Cream with Real Manuka Honey Aloe Vera Juice and Cocoa Butter**Super Natural Goods**$18.30**4.4★**▲ 80%**](https://www.amazon.com/dp/B09RNJCK8R) [![Bulk Herbs: Balm of Gilead Buds (Organic) 1 oz](https://m.media-amazon.com/images/I/41siNy-LxsL.jpg)**Bulk Herbs: Balm of Gilead Buds (Organic) 1 oz**Raven Moonlight**$17.23**4.4★**▲ 79%**](https://www.amazon.com/dp/B016X2IJOM) [![First Honey Wound Healing Ointment [ 1oz - 28.4g ] | 100% Active Leptospermum | Fast Relief & Skin Repair | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid](https://m.media-amazon.com/images/I/31B2mhLdk2L.jpg)**First Honey Wound Healing Ointment \[ 1oz - 28.4g \] | 100% Active Leptospermum | Fast Relief & Skin Repair | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid**FIRST HONEY**$15.62**4.5★**▲ 40%**](https://www.amazon.com/dp/B07FM7MR9J)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -19.9% search growth over the last 90 days.

7K5KHoliday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**15%

*“My makeup is all quality”*

**Taste-Overall**10%

*“Delicious in tea”*

**Smell**7%

*“It smells delightful”*

**Moist/Dry**5%

*“Very moisturizing”*

**Value For Money**5%

*“Money well spent”*

**Efficiency**5%

*“Does the job”*

**Soft Feel**4%

*“Creamy and smooth”*

**Allergies**4%

*“It does not irritate my skin”*

**Sweetness**4%

*“Healthy sweetness”*

**Advertised Vs Actual Product**3%

*“As described”*

### **What buyers complain about **

**Allergies**14%

*“Skin rash”*

**Smell**8%

*“Unpleasant smell”*

**Value For Money**6%

*“So expensive”*

**Adhesion/Stickiness**6%

*“it is very sticky”*

**Functionality-Overall**5%

*“Never worked for me”*

**Moist/Dry**4%

*“not very moisturizing”*

**Size-Overall**4%

*“very very small container”*

**Skin Health**3%

*“Skin became red and itchy and seemed to be spreading more”*

**Oily/Greasy**3%

*“slightly greasy”*

**Pain Relief-Overall**3%

*“No relief”*

### **Top return reasons **

**Smell**18%

**Functionality-Overall**14%

**Leak-Proof**12%

**Advertised Vs Actual Product**11%

**Oily/Greasy**4%

**Moist/Dry**4%

**Texture/Consistency-Overall**3%

**Product Condition**3%

**Adhesion/Stickiness**3%

**Skin Health**3%