---
title: "mainstays candles — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/mainstays-candles"
last_updated: "2026-07-14T02:45:27.302Z"
locale: en
meta:
  description: "soft demand (-31.3% this quarter) — mainstays candles doesn't clear our bar today."
  "og:description": "soft demand (-31.3% this quarter) — mainstays candles doesn't clear our bar today."
  "og:title": "mainstays candles — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **mainstays candles**

**Skip it**

Soft demand (-31.3% this quarter) — this niche doesn't clear our bar today.

Market size 10Growth 9Conversion 29Competition 71Returns 97Price range 77Avg price 83Brand share 26Review moat 49Quality gap 67

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$18.14**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.25–$46.24**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,602.26**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****90%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****$39K**

$39K/yr · 92K searches

**Growth**

**Bad****-31.3%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**15 **▼falling

**Sellers**

**195**

**Top-5 brand share**

**90%**

**Open market**

**8%**

- CANDLE-LITE45% - Maclock29% - Yankee Candle8% - Candle-Lit4% - Glade4% - Generic3% - Open — no brand owns it (9 brands, 8%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$2K9%$4K12%$5K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 53 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Mainstays 11.5oz Scented Candle 2-Pack (Cranberry Mandarin)](https://m.media-amazon.com/images/I/415ANCSWv-L.jpg)**Mainstays 11.5oz Scented Candle 2-Pack (Cranberry Mandarin)**Maclock**$21.97**4.3★25 rev](https://www.amazon.com/dp/B0CM4ZZ7TF) [2![Candle-lite Fall Scented Candles Creamy Vanilla Swirl 18 oz Jar Proudly Poured in The USA Aromatherapy Candle Single-Wick with 110 Hours of Burn Time Perfect for Creating a Relaxing Ambiance](https://m.media-amazon.com/images/I/41ZgDwPkOAL.jpg)**Candle-lite Fall Scented Candles Creamy Vanilla Swirl 18 oz Jar Proudly Poured in The USA Aromatherapy Candle Single-Wick with 110 Hours of Burn Time Perfect for Creating a Relaxing Ambiance**CANDLE-LITE**$12.91**4.4★988 rev](https://www.amazon.com/dp/B0CRHX7JR1) [3![Candle-lite Scented Candles Saltwater Lotus Fragrance One 18 oz. Single-Wick Aromatherapy Candle with 110 Hours of Burn Time White Color](https://m.media-amazon.com/images/I/41H8nbexh8L.jpg)**Candle-lite Scented Candles Saltwater Lotus Fragrance One 18 oz. Single-Wick Aromatherapy Candle with 110 Hours of Burn Time White Color**CANDLE-LITE**$10.63**4.1★805 rev](https://www.amazon.com/dp/B0997DGWBP) [4![Mainstays 11.5oz Scented Candle 2-Pack (Spring Honeysuckle)](https://m.media-amazon.com/images/I/41NEyml9O+L.jpg)**Mainstays 11.5oz Scented Candle 2-Pack (Spring Honeysuckle)**Maclock**$20.16**3.0★7 rev](https://www.amazon.com/dp/B0GG5C2HW7) [5![Candle-lite Fall Scented Candles Cinnamon Rolls 18 oz Jar Proudly Poured in The USA Aromatherapy Candle Single-Wick with 110 Hours of Burn Time Perfect for Creating an Inviting Ambiance](https://m.media-amazon.com/images/I/41xb+sij+WL.jpg)**Candle-lite Fall Scented Candles Cinnamon Rolls 18 oz Jar Proudly Poured in The USA Aromatherapy Candle Single-Wick with 110 Hours of Burn Time Perfect for Creating an Inviting Ambiance**CANDLE-LITE**$13.08**4.2★397 rev](https://www.amazon.com/dp/B0D4ZF4LTM)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Mainstays 11.5oz Scented Candle 2-Pack (Spring Honeysuckle)](https://m.media-amazon.com/images/I/41NEyml9O+L.jpg)**Mainstays 11.5oz Scented Candle 2-Pack (Spring Honeysuckle)**Maclock**$20.16**7 rev6mo ago](https://www.amazon.com/dp/B0GG5C2HW7) [![Glade 1-Wick 2in1 Scented Candle Jar Hawaiian Breeze & Vanilla Passion Fruit Air Freshener Infused with Essential Oils 4.08 Oz 2 Count](https://m.media-amazon.com/images/I/41gnEWWOG2L.jpg)**Glade 1-Wick 2in1 Scented Candle Jar Hawaiian Breeze & Vanilla Passion Fruit Air Freshener Infused with Essential Oils 4.08 Oz 2 Count**Glade**$6.25**391 rev6mo ago](https://www.amazon.com/dp/B0G2T1DNYB) [![Glade 1-Wick 2in1 Scented Candle Jar Hawaiian Breeze & Vanilla Passion Fruit Air Freshener Infused with Essential Oils 4.08 Oz 3 Count](https://m.media-amazon.com/images/I/51icQXYMmjL.jpg)**Glade 1-Wick 2in1 Scented Candle Jar Hawaiian Breeze & Vanilla Passion Fruit Air Freshener Infused with Essential Oils 4.08 Oz 3 Count**Glade**$9.73**156 rev7mo ago](https://www.amazon.com/dp/B0G2TFFMBZ) [![40 Scented Candle Set 10 Fragrances 35g Natural Soy Wax Candles with Smokeless Cotton Wicks Ideal for Home Decor Yoga Meditation Spa & Gifting.](https://m.media-amazon.com/images/I/51p4Ytk2frL.jpg)**40 Scented Candle Set 10 Fragrances 35g Natural Soy Wax Candles with Smokeless Cotton Wicks Ideal for Home Decor Yoga Meditation Spa & Gifting.**CAKETYCG**$23.98**598 rev1y ago](https://www.amazon.com/dp/B0FFSFZ2S7) [![Candle-lite Essential Elements Scented Candles Sea Salt & Driftwood 14.75 oz Jar Proudly Poured in the USA Aromatherapy 3-Wick with 45 Hours of Burn Time Perfect for Creating a Relaxing Ambiance](https://m.media-amazon.com/images/I/21Ph3mVWd6L.jpg)**Candle-lite Essential Elements Scented Candles Sea Salt & Driftwood 14.75 oz Jar Proudly Poured in the USA Aromatherapy 3-Wick with 45 Hours of Burn Time Perfect for Creating a Relaxing Ambiance**CANDLE-LITE**$16.42**9 rev1y ago](https://www.amazon.com/dp/B0FFBMWXKT)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Glade 1-Wick 2in1 Scented Candle Jar Hawaiian Breeze & Vanilla Passion Fruit Air Freshener Infused with Essential Oils 4.08 Oz 2 Count](https://m.media-amazon.com/images/I/41gnEWWOG2L.jpg)**Glade 1-Wick 2in1 Scented Candle Jar Hawaiian Breeze & Vanilla Passion Fruit Air Freshener Infused with Essential Oils 4.08 Oz 2 Count**Glade**$6.25**4.7★**▲ 396%**](https://www.amazon.com/dp/B0G2T1DNYB) [![Mainstays Vanilla Scented 3-Wick Glass Jar Candle 11.5 oz 2Pack](https://m.media-amazon.com/images/I/31M8PX-K+yL.jpg)**Mainstays Vanilla Scented 3-Wick Glass Jar Candle 11.5 oz 2Pack**Generic**$24.64**0.0★**▲ 393%**](https://www.amazon.com/dp/B0FMSCTG8T) [![Candle-lite Essential Elements Scented Candles Sea Salt & Driftwood 14.75 oz Jar Proudly Poured in the USA Aromatherapy 3-Wick with 45 Hours of Burn Time Perfect for Creating a Relaxing Ambiance](https://m.media-amazon.com/images/I/21Ph3mVWd6L.jpg)**Candle-lite Essential Elements Scented Candles Sea Salt & Driftwood 14.75 oz Jar Proudly Poured in the USA Aromatherapy 3-Wick with 45 Hours of Burn Time Perfect for Creating a Relaxing Ambiance**CANDLE-LITE**$16.42**4.2★**▲ 293%**](https://www.amazon.com/dp/B0FFBMWXKT) [![40 Scented Candle Set 10 Fragrances 35g Natural Soy Wax Candles with Smokeless Cotton Wicks Ideal for Home Decor Yoga Meditation Spa & Gifting.](https://m.media-amazon.com/images/I/51p4Ytk2frL.jpg)**40 Scented Candle Set 10 Fragrances 35g Natural Soy Wax Candles with Smokeless Cotton Wicks Ideal for Home Decor Yoga Meditation Spa & Gifting.**CAKETYCG**$23.98**4.2★**▲ 267%**](https://www.amazon.com/dp/B0FFSFZ2S7) [![Glade 1-Wick 2in1 Scented Candle Jar Hawaiian Breeze & Vanilla Passion Fruit Air Freshener Infused with Essential Oils 4.08 Oz 3 Count](https://m.media-amazon.com/images/I/51icQXYMmjL.jpg)**Glade 1-Wick 2in1 Scented Candle Jar Hawaiian Breeze & Vanilla Passion Fruit Air Freshener Infused with Essential Oils 4.08 Oz 3 Count**Glade**$9.73**4.7★**▲ 228%**](https://www.amazon.com/dp/B0G2TFFMBZ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -31.3% search growth over the last 90 days.

4K3KSpike '24Black Friday '24Spike '25 seasonSepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**67%

*“Long lasting scent”*

**Value For Money**6%

*“Amazing value”*

**Brightness/Shine/Glow**5%

*“Great sent, easy to light”*

**Quality-Overall**4%

*“They're high quality, they've got great scent throw, they're a good size, they last longer than others, this size”*

**Gifting Purpose**3%

*“great for a gift”*

**Durability**2%

*“They last a good amount of time”*

**Color**2%

*“pretty color”*

**Advertised Vs Actual Product**1%

*“Accurate description from company”*

**Size-Overall**1%

*“Good size as well”*

**Fire Resistance**1%

*“The burn was nice and smooth”*

### **What buyers complain about **

**Smell**64%

*“Bad smell”*

**Value For Money**6%

*“Not reasonable price anymore”*

**Size-Overall**4%

*“They are small”*

**Strength**3%

*“Not strong”*

**Flammable**3%

*“Up in smoke”*

**Quality-Overall**2%

*“the contents is low quality”*

**Gifting Purpose**1%

*“I do not think this would be a good gift value”*

**Durability**1%

*“Burns long time”*

**Advertised Vs Actual Product**1%

*“The description said it last for hours, thats false”*

**Ease Of Cleaning**0%

*“Doesnt burn clean”*

### **Top return reasons **

**Smell**73%

**Size-Overall**8%

**Advertised Vs Actual Product**6%

**Value For Money**4%

**Defective Material/Parts**1%

**Quality-Overall**1%

**Color**1%

**Product Condition**1%

**Flammable**1%

**Functionality-Overall**1%