---
title: "lysine ointment — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/lysine-ointment"
last_updated: "2026-07-14T06:33:03.421Z"
locale: en
meta:
  description: "soft demand (-29.6% this quarter) — lysine ointment doesn't clear our bar today."
  "og:description": "soft demand (-29.6% this quarter) — lysine ointment doesn't clear our bar today."
  "og:title": "lysine ointment — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
---

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# **lysine ointment**

**Skip it**

Soft demand (-29.6% this quarter) — this niche doesn't clear our bar today.

Market size 30Growth 10Conversion 94Competition 11Returns 100Price range 45Avg price 54Brand share 21Review moat 43Quality gap 33

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****11.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$12.54**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$7.60–$21.02**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,168.82**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$136K**

$136K/yr · 92K searches

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****87%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-29.6%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**8 **—flat

**Sellers**

**505**

**Top-5 brand share**

**92%**

**Open market**

**5%**

- Quantum33% - Basic Organics33% - Basic Brands11% - Quantum Health10% - Urban ReLeaf5% - E. Burnham4% - Open — no brand owns it (2 brands, 5%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$14K20%$27K30%$41K40%$55K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Basic Brands Lysine Lip Balm Cold Sore & Herpes Simplex Treatment](https://m.media-amazon.com/images/I/31i2Wl69uYL.jpg)**Basic Brands Lysine Lip Balm Cold Sore & Herpes Simplex Treatment**Basic Organics**$10.74**4.6★4,976 rev](https://www.amazon.com/dp/B000GG0WOC) [2![Quantum Health Lip Clear Lysine+ Cold Sore Treatment Soothe & Moisturize Mouth Sores - L-Lysine Menthol Calendula & Propolis Ointment - Transparent Fever Blister Healing Balm - 0.25 Oz](https://m.media-amazon.com/images/I/513-3ZbhqlL.jpg)**Quantum Health Lip Clear Lysine+ Cold Sore Treatment Soothe & Moisturize Mouth Sores - L-Lysine Menthol Calendula & Propolis Ointment - Transparent Fever Blister Healing Balm - 0.25 Oz**Quantum**$7.60**4.6★5,884 rev](https://www.amazon.com/dp/B00014EGA0) [3![Basic Brands - L-Lysine Ointment - 0.875 oz - Lysine Cold Sore Treatment and Blister Relief - Soothes Chapped Lips and Dry Skin 2-Pack](https://m.media-amazon.com/images/I/31Qmltcvl2L.jpg)**Basic Brands - L-Lysine Ointment - 0.875 oz - Lysine Cold Sore Treatment and Blister Relief - Soothes Chapped Lips and Dry Skin 2-Pack**Basic Brands**$20.07**4.7★6,172 rev](https://www.amazon.com/dp/B00IZGVZBE) [4![Quantum SuperLysine+ Cold Sore Treatment Ointment|Relieves Pain Burning and Itching|Cuts Healing Time in Half|0.25 Ounce](https://m.media-amazon.com/images/I/41TpqOMzqbL.jpg)**Quantum SuperLysine+ Cold Sore Treatment Ointment|Relieves Pain Burning and Itching|Cuts Healing Time in Half|0.25 Ounce**Quantum Health**$8.74**4.6★2,321 rev](https://www.amazon.com/dp/B001CMZ8MA) [5![E. Burnham Simply Soothing Lysine Ointment 0.5 Oz. Moisturizing Balm with Natural Lysine Softens & Conditions Dry Cracked Skin](https://m.media-amazon.com/images/I/31f2iLIyDaL.jpg)**E. Burnham Simply Soothing Lysine Ointment 0.5 Oz. Moisturizing Balm with Natural Lysine Softens & Conditions Dry Cracked Skin**E. Burnham**$7.93**4.4★49 rev](https://www.amazon.com/dp/B09YJ2GJGZ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![FemiClear Daily Lysine Feminine Wash 6 fl oz Ultra-Gentle Cleansing Intimate Wash Helps Relieve Itching Irritation and Odor pH-Balanced Gynecologist Tested Natural & Organic Ingredients](https://m.media-amazon.com/images/I/314mdGM3m2L.jpg)**FemiClear Daily Lysine Feminine Wash 6 fl oz Ultra-Gentle Cleansing Intimate Wash Helps Relieve Itching Irritation and Odor pH-Balanced Gynecologist Tested Natural & Organic Ingredients**FemiClear**$12.53**1,435 rev3y ago](https://www.amazon.com/dp/B0B8B7VCXM) [![E. Burnham Simply Soothing Lysine Ointment 0.5 Oz. Moisturizing Balm with Natural Lysine Softens & Conditions Dry Cracked Skin](https://m.media-amazon.com/images/I/31f2iLIyDaL.jpg)**E. Burnham Simply Soothing Lysine Ointment 0.5 Oz. Moisturizing Balm with Natural Lysine Softens & Conditions Dry Cracked Skin**E. Burnham**$7.93**49 rev4y ago](https://www.amazon.com/dp/B09YJ2GJGZ) [![Urban ReLeaf Lysine & Lemon Balm Blister Soothing Gel](https://m.media-amazon.com/images/I/31k4g+H+v6L.jpg)**Urban ReLeaf Lysine & Lemon Balm Blister Soothing Gel**Urban ReLeaf**$21.02**1,050 rev8y ago](https://www.amazon.com/dp/B07X7SDV8S) [![Urban ReLeaf L-Lysine Blister Soothing Gel ! & Lavender Oil. Fast Relief Spots Rash Red Bumps Raw Chapped Skin. Calm Delicate Tissue 100% Natural](https://m.media-amazon.com/images/I/31SU3I-XYpL.jpg)**Urban ReLeaf L-Lysine Blister Soothing Gel ! & Lavender Oil. Fast Relief Spots Rash Red Bumps Raw Chapped Skin. Calm Delicate Tissue 100% Natural**Urban ReLeaf**$18.95**170 rev8y ago](https://www.amazon.com/dp/B09KDD82ZM) [![Basic Brands - L-Lysine Ointment - 0.875 oz - Lysine Cold Sore Treatment and Blister Relief - Soothes Chapped Lips and Dry Skin 2-Pack](https://m.media-amazon.com/images/I/31Qmltcvl2L.jpg)**Basic Brands - L-Lysine Ointment - 0.875 oz - Lysine Cold Sore Treatment and Blister Relief - Soothes Chapped Lips and Dry Skin 2-Pack**Basic Brands**$20.07**6,172 rev12y ago](https://www.amazon.com/dp/B00IZGVZBE)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Quantum SuperLysine+ Cold Sore Treatment Ointment|Relieves Pain Burning and Itching|Cuts Healing Time in Half|0.25 Ounce](https://m.media-amazon.com/images/I/41TpqOMzqbL.jpg)**Quantum SuperLysine+ Cold Sore Treatment Ointment|Relieves Pain Burning and Itching|Cuts Healing Time in Half|0.25 Ounce**Quantum Health**$8.74**4.6★**▲ 40%**](https://www.amazon.com/dp/B001CMZ8MA) [![Basic Brands Lysine Lip Balm Cold Sore & Herpes Simplex Treatment](https://m.media-amazon.com/images/I/31i2Wl69uYL.jpg)**Basic Brands Lysine Lip Balm Cold Sore & Herpes Simplex Treatment**Basic Organics**$10.74**4.6★**▲ 33%**](https://www.amazon.com/dp/B000GG0WOC) [![Quantum Health Lip Clear Lysine+ Cold Sore Treatment Soothe & Moisturize Mouth Sores - L-Lysine Menthol Calendula & Propolis Ointment - Transparent Fever Blister Healing Balm - 0.25 Oz](https://m.media-amazon.com/images/I/513-3ZbhqlL.jpg)**Quantum Health Lip Clear Lysine+ Cold Sore Treatment Soothe & Moisturize Mouth Sores - L-Lysine Menthol Calendula & Propolis Ointment - Transparent Fever Blister Healing Balm - 0.25 Oz**Quantum**$7.60**4.6★**— 3%**](https://www.amazon.com/dp/B00014EGA0) [![E. Burnham Simply Soothing Lysine Ointment 0.5 Oz. Moisturizing Balm with Natural Lysine Softens & Conditions Dry Cracked Skin](https://m.media-amazon.com/images/I/31f2iLIyDaL.jpg)**E. Burnham Simply Soothing Lysine Ointment 0.5 Oz. Moisturizing Balm with Natural Lysine Softens & Conditions Dry Cracked Skin**E. Burnham**$7.93**4.4★**— 2%**](https://www.amazon.com/dp/B09YJ2GJGZ) [![Quantum Super Lysine Plus Cold Sore Treatment Cream - 0.25 Oz](https://m.media-amazon.com/images/I/41vJoSQkzdL.jpg)**Quantum Super Lysine Plus Cold Sore Treatment Cream - 0.25 Oz**Quantum**$11.37**4.6★**— 2%**](https://www.amazon.com/dp/B00014E1HS)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -29.6% search growth over the last 90 days.

5K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Mar, Aug, Sep · busiest ÷ quietest = 2.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**22%

*“Great quality produxt”*

**Efficiency**18%

*“Worked faster than anything I have ever tried”*

**Value For Money**7%

*“Worth the money”*

**Cold Relief**7%

*“the combination gets rid of cold sores”*

**Soft Feel**7%

*“has a clean feel”*

**Moist/Dry**6%

*“very moisturizing and great value for the money”*

**Advertised Vs Actual Product**3%

*“Works for purpose intended”*

**Allergies**3%

*“I have not experienced any irritation”*

**Cleansing**3%

*“has a clean feel”*

**Smell**2%

*“It doesnt smell bad like some has been that I have bought in the past”*

### **What buyers complain about **

**Moist/Dry**14%

*“The unmedicated part dried up”*

**Value For Money**9%

*“super small though for the price”*

**Ingredients-Overall**7%

*“Without checking the ingredients i ordered this”*

**Functionality-Overall**6%

*“Doesn't work”*

**Smell**5%

*“This is literally the only wash that takes away that pesky deep musky smell that sometimes smells like strong B. O. it's not one of those tingling washes which I hate because they get up in my urinary canal And cause a lot of discomfort so I hate those type”*

**Allergies**5%

*“I started having irritation from out of no where it was horrible”*

**Size-Overall**3%

*“The container is also very small”*

**Adhesion/Stickiness**3%

*“nope sticking to this one”*

**Leak-Proof**3%

*“Leaked out everywhere”*

**Fever Relief**3%

*“I get large fever blisters”*

### **Top return reasons **

**Functionality-Overall**24%

**Advertised Vs Actual Product**22%

**Smell**10%

**Value For Money**10%

**Defective Material/Parts**6%

**Size-Overall**5%

**Ingredients-Overall**5%

**Leak-Proof**3%

**Material Quality**2%

**Sensitivity-Overall**2%