---
title: "lume spray deodorant for women — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/lume-spray-deodorant-for-women"
last_updated: "2026-07-14T03:31:39.742Z"
locale: en
meta:
  description: "lume spray deodorant for women shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:description": "lume spray deodorant for women shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list."
  "og:title": "lume spray deodorant for women — Niche Verdict: Worth a look (55/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **lume spray deodorant for women**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 60Growth 38Conversion 75Competition 32Returns 100Price range 56Avg price 92Brand share 0Review moat 26Quality gap 92

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Quality gap**

**Great****4.0★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$21.78**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****7.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$516K**

$516K/yr · 333K searches

**Price range**

**Good****$4.36–$28.45**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+10.3%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,907.53**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**3 **▼falling

**Sellers**

**15**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Lume97% - Summer's Eve2% - Secret1%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$52K20%$103K30%$155K40%$207K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Lume Invisible Spray Deodorant For Women Two Pack - Full Size & Mini Whole Body Deodorant Spray - 72 Hr Odor Control - Aluminum & Baking Soda Free - 2 Piece Bundle - 3.6 oz & 1.0 oz (Soft Powder)](https://m.media-amazon.com/images/I/41fMIa9Hd3L.jpg)**Lume Invisible Spray Deodorant For Women Two Pack - Full Size & Mini Whole Body Deodorant Spray - 72 Hr Odor Control - Aluminum & Baking Soda Free - 2 Piece Bundle - 3.6 oz & 1.0 oz (Soft Powder)**Lume**$19.62**3.9★932 rev](https://www.amazon.com/dp/B0FMH53KRN) [2![Lume Invisible Spray Deodorant For Women - Whole Body Deodorant Spray - 72 Hr Odor Control - Ozone Friendly Natural Propellant - Aluminum & Baking Soda Free Skin Loving - 3.6 ounce (Unscented)](https://m.media-amazon.com/images/I/414N8g5mgbL.jpg)**Lume Invisible Spray Deodorant For Women - Whole Body Deodorant Spray - 72 Hr Odor Control - Ozone Friendly Natural Propellant - Aluminum & Baking Soda Free Skin Loving - 3.6 ounce (Unscented)**Lume**$27.97**3.9★984 rev](https://www.amazon.com/dp/B0FMGTDXNG) [3![Lume Invisible Spray Deodorant For Women Two Pack - Full Size & Mini Whole Body Deodorant Spray - 72 Hr Odor Control - Aluminum & Baking Soda Free - 2 Piece Bundle - 3.6 oz & 1.0 oz (Clean Tangerine)](https://m.media-amazon.com/images/I/41mohRBuqiL.jpg)**Lume Invisible Spray Deodorant For Women Two Pack - Full Size & Mini Whole Body Deodorant Spray - 72 Hr Odor Control - Aluminum & Baking Soda Free - 2 Piece Bundle - 3.6 oz & 1.0 oz (Clean Tangerine)**Lume**$19.64**3.9★932 rev](https://www.amazon.com/dp/B0FMH3CFBG) [4![Lume Deodorant Plus Sweat Control - Invisible Spray - Extra Strength Antiperspirant For Underarms - 72 Hour Odor And Sweat Control - Phthalate and Paraben Free Formula - 2 Pack (Soft Powder)](https://m.media-amazon.com/images/I/41M8uzGmaiL.jpg)**Lume Deodorant Plus Sweat Control - Invisible Spray - Extra Strength Antiperspirant For Underarms - 72 Hour Odor And Sweat Control - Phthalate and Paraben Free Formula - 2 Pack (Soft Powder)**Lume**$27.42**4.3★277 rev](https://www.amazon.com/dp/B0DZQY6WXP) [5![Lume Invisible Spray Deodorant For Women - Whole Body Deodorant Spray - 72 Hr Odor Control - Ozone Friendly Natural Propellant - Aluminum & Baking Soda Free Skin Loving - 3.6 ounce (Lavender Sage)](https://m.media-amazon.com/images/I/41RVAFDxwbL.jpg)**Lume Invisible Spray Deodorant For Women - Whole Body Deodorant Spray - 72 Hr Odor Control - Ozone Friendly Natural Propellant - Aluminum & Baking Soda Free Skin Loving - 3.6 ounce (Lavender Sage)**Lume**$28.00**3.9★984 rev](https://www.amazon.com/dp/B0FMGKJJFS)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Lume Invisible Spray Deodorant For Women - Whole Body Deodorant Spray - 72 Hr Odor Control - Ozone Friendly Natural Propellant - Baking Soda & Aluminum Free - Skin Loving Full Body - Soft Powder](https://m.media-amazon.com/images/I/31dGlJqr6FL.jpg)**Lume Invisible Spray Deodorant For Women - Whole Body Deodorant Spray - 72 Hr Odor Control - Ozone Friendly Natural Propellant - Baking Soda & Aluminum Free - Skin Loving Full Body - Soft Powder**Lume**$15.11**93 rev3mo ago](https://www.amazon.com/dp/B0GT2B68LZ) [![Lume Invisible Spray Deodorant For Women - Whole Body Deodorant Spray - 72 Hr Odor Control - Ozone Friendly Natural Propellant - Baking Soda & Aluminum Free - Skin Loving Full Body - Toasted Coconut](https://m.media-amazon.com/images/I/31q2O+i29EL.jpg)**Lume Invisible Spray Deodorant For Women - Whole Body Deodorant Spray - 72 Hr Odor Control - Ozone Friendly Natural Propellant - Baking Soda & Aluminum Free - Skin Loving Full Body - Toasted Coconut**Lume**$14.93**93 rev3mo ago](https://www.amazon.com/dp/B0GT29G52D) [![Lume Invisible Spray Deodorant For Women - Whole Body Deodorant Spray - 72 Hr Odor Control - Ozone Friendly Natural Propellant - Baking Soda & Aluminum Free - Skin Loving Full Body - Vanilla Bliss](https://m.media-amazon.com/images/I/31sqrHokLOL.jpg)**Lume Invisible Spray Deodorant For Women - Whole Body Deodorant Spray - 72 Hr Odor Control - Ozone Friendly Natural Propellant - Baking Soda & Aluminum Free - Skin Loving Full Body - Vanilla Bliss**Lume**$14.98**93 rev3mo ago](https://www.amazon.com/dp/B0GT2FPWTT) [![Secret Aluminum Free Whole Body Deodorant Spray for Women 72hr Sensitive Freshness & Odor Defense PH Balanced Invisible Protection Safe to Use Everywhere Fresh Lilac & Waterlily Scent 3.5 oz](https://m.media-amazon.com/images/I/41NIzJxsv0L.jpg)**Secret Aluminum Free Whole Body Deodorant Spray for Women 72hr Sensitive Freshness & Odor Defense PH Balanced Invisible Protection Safe to Use Everywhere Fresh Lilac & Waterlily Scent 3.5 oz**Secret**$11.56**12,408 rev7mo ago](https://www.amazon.com/dp/B0CJBQN4NR) [![Lume Deodorant Plus Sweat Control - Invisible Spray - Extra Strength Antiperspirant For Underarms - 72 Hour Odor And Sweat Control - Baking Soda Free - Full Size + Mini 2 Pack (Soft Powder)](https://m.media-amazon.com/images/I/41GYfDOreUL.jpg)**Lume Deodorant Plus Sweat Control - Invisible Spray - Extra Strength Antiperspirant For Underarms - 72 Hour Odor And Sweat Control - Baking Soda Free - Full Size + Mini 2 Pack (Soft Powder)**Lume**$18.99**45 rev8mo ago](https://www.amazon.com/dp/B0FW6HLWWP)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Lume Invisible Spray Deodorant For Women - Whole Body Deodorant Spray - 72 Hr Odor Control - Ozone Friendly Natural Propellant - Baking Soda & Aluminum Free - Skin Loving Full Body - Vanilla Bliss](https://m.media-amazon.com/images/I/31sqrHokLOL.jpg)**Lume Invisible Spray Deodorant For Women - Whole Body Deodorant Spray - 72 Hr Odor Control - Ozone Friendly Natural Propellant - Baking Soda & Aluminum Free - Skin Loving Full Body - Vanilla Bliss**Lume**$14.98**3.8★**▲ 125%**](https://www.amazon.com/dp/B0GT2FPWTT) [![Lume Deodorant Plus Sweat Control - Invisible Spray - Extra Strength Antiperspirant For Underarms - 72 Hour Odor And Sweat Control - Baking Soda Free - Full Size + Mini 2 Pack (Soft Powder)](https://m.media-amazon.com/images/I/41GYfDOreUL.jpg)**Lume Deodorant Plus Sweat Control - Invisible Spray - Extra Strength Antiperspirant For Underarms - 72 Hour Odor And Sweat Control - Baking Soda Free - Full Size + Mini 2 Pack (Soft Powder)**Lume**$18.99**4.4★**▲ 124%**](https://www.amazon.com/dp/B0FW6HLWWP) [![Lume Invisible Spray Deodorant For Women - Whole Body Deodorant Spray - 72 Hr Odor Control - Ozone Friendly Natural Propellant - Baking Soda & Aluminum Free - Skin Loving Full Body - Toasted Coconut](https://m.media-amazon.com/images/I/31q2O+i29EL.jpg)**Lume Invisible Spray Deodorant For Women - Whole Body Deodorant Spray - 72 Hr Odor Control - Ozone Friendly Natural Propellant - Baking Soda & Aluminum Free - Skin Loving Full Body - Toasted Coconut**Lume**$14.93**3.8★**▲ 124%**](https://www.amazon.com/dp/B0GT29G52D) [![Lume Invisible Spray Deodorant For Women - Whole Body Deodorant Spray - 72 Hr Odor Control - Ozone Friendly Natural Propellant - Baking Soda & Aluminum Free - Skin Loving Full Body - Soft Powder](https://m.media-amazon.com/images/I/31dGlJqr6FL.jpg)**Lume Invisible Spray Deodorant For Women - Whole Body Deodorant Spray - 72 Hr Odor Control - Ozone Friendly Natural Propellant - Baking Soda & Aluminum Free - Skin Loving Full Body - Soft Powder**Lume**$15.11**3.8★**▲ 124%**](https://www.amazon.com/dp/B0GT2B68LZ) [![Lume Invisible Spray Deodorant For Women - Whole Body Deodorant Spray - 72 Hr Odor Control - Ozone Friendly Natural Propellant - Aluminum & Baking Soda Free Skin Loving - 3.6 oz (2 pk) (Peony Rose)](https://m.media-amazon.com/images/I/41swG97TibL.jpg)**Lume Invisible Spray Deodorant For Women - Whole Body Deodorant Spray - 72 Hr Odor Control - Ozone Friendly Natural Propellant - Aluminum & Baking Soda Free Skin Loving - 3.6 oz (2 pk) (Peony Rose)**Lume**$27.37**3.9★**▲ 94%**](https://www.amazon.com/dp/B0F5SS2C51)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 71 weeks — +10.3% search growth over the last 90 days.

13K8KPrime Day '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 2.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**38%

*“Smell Fresh”*

**Quality-Overall**12%

*“Lume is a great product”*

**Efficiency**6%

*“Does it work”*

**Advertised Vs Actual Product**6%

*“Works just like advertised”*

**Value For Money**3%

*“Worth the price”*

**Durability**3%

*“it still lasts a solid amount of time for daily use”*

**Allergies**2%

*“No irritation”*

**Ease Of Use**2%

*“Easy to use”*

**Moist/Dry**2%

*“dries quickly”*

**Size-Overall**2%

*“Convenient size”*

### **What buyers complain about **

**Smell**18%

*“Didn't like the smell”*

**Leak-Proof**16%

*“Leaks all over”*

**Value For Money**8%

*“it's expensive”*

**Ease Of Use**8%

*“Difficult to use”*

**Functionality-Overall**7%

*“it barely works”*

**Durability**4%

*“Broke too soon”*

**Allergies**3%

*“that makes some itch”*

**Jamming/Clogging**2%

*“Clogs quickly”*

**Quality-Overall**2%

*“The price is simply not justified for the quality of the product”*

**Defective Material/Parts**2%

*“Defective cans”*

### **Top return reasons **

**Smell**33%

**Size-Overall**19%

**Value For Money**12%

**Advertised Vs Actual Product**9%

**Functionality-Overall**7%

**Ease Of Cleaning**4%

**Thickness**3%

**Defective Material/Parts**2%

**Leak-Proof**2%

**Skin Health**1%