---
title: "loreal hair color black — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/loreal-hair-color-black"
last_updated: "2026-07-14T04:15:16.655Z"
locale: en
meta:
  description: "a small market ($26K/yr) — loreal hair color black doesn't clear our bar today."
  "og:description": "a small market ($26K/yr) — loreal hair color black doesn't clear our bar today."
  "og:title": "loreal hair color black — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

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# **loreal hair color black**

**Skip it**

A small market ($26K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 21Conversion 34Competition 46Returns 95Price range 32Avg price 37Brand share 40Review moat 65Quality gap 60

**Returns**

**Incredible****1.0%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****892.95**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****$10.44**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****2.7%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****$5.15–$19.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-8.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$26K**

$26K/yr · 94K searches

## **Competition**

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **▲rising

**Sellers**

**16**

**Top-5 brand share**

**81%**

**Open market**

**14%**

- LPBeads29% - L'OREAL TECHNIQUE27% - MINERALUNIVERSE10% - Amazing Gemstone9% - WHITESTONE JEWELRY CO.7% - Pachamama Essentials5% - Open — no brand owns it (6 brands, 14%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$1K10%$3K15%$4K20%$5K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![LOral Technique HiColor Violet & Blacks Permanent Hair Color - Anti-Breakage Ceramide R Complex Multi-Lift with No Brassiness For Dark Bases Long Lasting Color Black Onyx H](https://m.media-amazon.com/images/I/513-LOeO13L.jpg)**LOral Technique HiColor Violet & Blacks Permanent Hair Color - Anti-Breakage Ceramide R Complex Multi-Lift with No Brassiness For Dark Bases Long Lasting Color Black Onyx H**L'OREAL TECHNIQUE**$13.76**4.3★4,550 rev](https://www.amazon.com/dp/B01IUAS5CG) [2![LPBeads Handmade Natural Gemstone Stretch Elastic 4m Black Onyx Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men](https://m.media-amazon.com/images/I/51o8m2BV3gL.jpg)**LPBeads Handmade Natural Gemstone Stretch Elastic 4m Black Onyx Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men**LPBeads**$6.88**4.5★1,456 rev](https://www.amazon.com/dp/B0DK8PZWRV) [3![MINERALUNIVERSE 1/2 LB Black Onyx Stones - Bulk Black Onyx Crystal - Raw Natural Stones & Crystals - Fountain Rocks for Cabbing Polishing Wire Wrapping Reiki Chakra Crystal Healing](https://m.media-amazon.com/images/I/51-PudXNbdL.jpg)**MINERALUNIVERSE 1/2 LB Black Onyx Stones - Bulk Black Onyx Crystal - Raw Natural Stones & Crystals - Fountain Rocks for Cabbing Polishing Wire Wrapping Reiki Chakra Crystal Healing**MINERALUNIVERSE**$10.96**4.6★105 rev](https://www.amazon.com/dp/B08L9S7RCP) [4![LOral Technique HiColor Violet & Blacks Permanent Hair Color - Anti-Breakage Ceramide R Complex Multi-Lift with No Brassiness For Dark Bases Long Lasting Color Black Sapphire H](https://m.media-amazon.com/images/I/51zny4ONYAL.jpg)**LOral Technique HiColor Violet & Blacks Permanent Hair Color - Anti-Breakage Ceramide R Complex Multi-Lift with No Brassiness For Dark Bases Long Lasting Color Black Sapphire H**L'OREAL TECHNIQUE**$13.68**4.3★4,550 rev](https://www.amazon.com/dp/B01IUARMA2) [5![4mm Black Onyx Tiny Beaded Bracelets For Women Energy Gem Charm Jewelry Adjustable Bracelet Gifts for Mom Daughter Wife Coworkers Friends Bestie](https://m.media-amazon.com/images/I/51bMf+4o7sL.jpg)**4mm Black Onyx Tiny Beaded Bracelets For Women Energy Gem Charm Jewelry Adjustable Bracelet Gifts for Mom Daughter Wife Coworkers Friends Bestie**LPBeads**$8.91**4.1★111 rev](https://www.amazon.com/dp/B0FFGFTWGF)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![LPBeads Handmade Natural Gemstone Stretch Elastic 4mm Matte Black Onyx Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men](https://m.media-amazon.com/images/I/51lqvtaO+mL.jpg)**LPBeads Handmade Natural Gemstone Stretch Elastic 4mm Matte Black Onyx Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men**LPBeads**$6.25**1,456 rev1y ago](https://www.amazon.com/dp/B0FH53RGGK) [![4mm Black Onyx Tiny Beaded Bracelets For Women Energy Gem Charm Jewelry Adjustable Bracelet Gifts for Mom Daughter Wife Coworkers Friends Bestie](https://m.media-amazon.com/images/I/51bMf+4o7sL.jpg)**4mm Black Onyx Tiny Beaded Bracelets For Women Energy Gem Charm Jewelry Adjustable Bracelet Gifts for Mom Daughter Wife Coworkers Friends Bestie**LPBeads**$8.91**111 rev1y ago](https://www.amazon.com/dp/B0FFGFTWGF) [![BANANE LAB Black Onyx Beaded Bracelet - 6mm Real Natural Gemstone Beads for Women Men - Strength Protection Healing Gift for Her him - Fits 6.75 Wrist](https://m.media-amazon.com/images/I/31fxzw8MNRL.jpg)**BANANE LAB Black Onyx Beaded Bracelet - 6mm Real Natural Gemstone Beads for Women Men - Strength Protection Healing Gift for Her him - Fits 6.75 Wrist**BANANE LAB**$7.66**46 rev1y ago](https://www.amazon.com/dp/B0F8NYJGCH) [![BANANE LAB Black Onyx Beaded Bracelet with Mystery Polished Crystal Pendant - 4mm Real Natural Gemstone Beads for Women Men - Strength Protection Healing Gift for Her him - Fits 6.75 Wrist](https://m.media-amazon.com/images/I/31srnJ3bfzL.jpg)**BANANE LAB Black Onyx Beaded Bracelet with Mystery Polished Crystal Pendant - 4mm Real Natural Gemstone Beads for Women Men - Strength Protection Healing Gift for Her him - Fits 6.75 Wrist**BANANE LAB**$5.15**39 rev1y ago](https://www.amazon.com/dp/B0F8NXWZB5) [![Landorilo Beaded Bracelet for Men Women 6mm Natural Stone Black Onyx Healing Crystal Stretch Bracelets Ideal Christmas Birthday Jewelry Gifts with Energy CardReplacement Beads Included](https://m.media-amazon.com/images/I/41wlGnWddWL.jpg)**Landorilo Beaded Bracelet for Men Women 6mm Natural Stone Black Onyx Healing Crystal Stretch Bracelets Ideal Christmas Birthday Jewelry Gifts with Energy CardReplacement Beads Included**Landorilo**$6.62**186 rev1y ago](https://www.amazon.com/dp/B0F1YCHDQ4)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![MASSIVE BEADS Black Onyx - Stone of Positive Energy - Handmade Yoga Stretch Elastic Bracelet Natural Stone Crystal Healing Power Energy Gifts for Unisex Adult 4mm](https://m.media-amazon.com/images/I/51OC1uknYhL.jpg)**MASSIVE BEADS Black Onyx - Stone of Positive Energy - Handmade Yoga Stretch Elastic Bracelet Natural Stone Crystal Healing Power Energy Gifts for Unisex Adult 4mm**MASSIVE BEADS**$7.92**4.4★**▲ 156%**](https://www.amazon.com/dp/B0CNW2NWBH) [![LPBeads Handmade Natural Gemstone Stretch Elastic 4m Black Onyx Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men](https://m.media-amazon.com/images/I/51o8m2BV3gL.jpg)**LPBeads Handmade Natural Gemstone Stretch Elastic 4m Black Onyx Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men**LPBeads**$6.88**4.5★**▲ 149%**](https://www.amazon.com/dp/B0DK8PZWRV) [![BANANE LAB Black Onyx Beaded Bracelet - 6mm Real Natural Gemstone Beads for Women Men - Strength Protection Healing Gift for Her him - Fits 6.75 Wrist](https://m.media-amazon.com/images/I/31fxzw8MNRL.jpg)**BANANE LAB Black Onyx Beaded Bracelet - 6mm Real Natural Gemstone Beads for Women Men - Strength Protection Healing Gift for Her him - Fits 6.75 Wrist**BANANE LAB**$7.66**4.8★**▲ 146%**](https://www.amazon.com/dp/B0F8NYJGCH) [![LPBeads Handmade Natural Gemstone Stretch Elastic 4mm Matte Black Onyx Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men](https://m.media-amazon.com/images/I/51lqvtaO+mL.jpg)**LPBeads Handmade Natural Gemstone Stretch Elastic 4mm Matte Black Onyx Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men**LPBeads**$6.25**4.5★**▲ 144%**](https://www.amazon.com/dp/B0FH53RGGK) [![WHITESTONE JEWELRY CO. Black Onyx Size 8.5 Minimalist Band Ring for Women & Men December Birthstone Stackable Gemstone Ring Made from High-Grade Natural Stones | Angeleno Stone Ring Collection](https://m.media-amazon.com/images/I/31gzOJGePpL.jpg)**WHITESTONE JEWELRY CO. Black Onyx Size 8.5 Minimalist Band Ring for Women & Men December Birthstone Stackable Gemstone Ring Made from High-Grade Natural Stones | Angeleno Stone Ring Collection**WHITESTONE JEWELRY CO.**$19.53**4.1★**▲ 138%**](https://www.amazon.com/dp/B0BL3HGPQ4)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 92 weeks — -8.5% search growth over the last 90 days.

4K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep · busiest ÷ quietest = 1.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Color**20%

*“Great color”*

**Size-Overall**18%

*“fits perfectly”*

**Advertised Vs Actual Product**13%

*“Almost exactly as advertised”*

**Quality-Overall**10%

*“definitely great quality”*

**Suitability Colored Hair**8%

*“After using this product, my hair became a richer, deeper black, and in the sunlight it has a subtle blue-black shine”*

**Gifting Purpose**5%

*“Good gift for a male friend”*

**Stretchability/Expandability/Elasticity**3%

*“Stretch was good”*

**Minerals**3%

*“they are real minerals”*

**Durability**2%

*“It has lasted a long time maybe 4-ish months now”*

**Comfort-Overall**2%

*“Comfortable and fits perfectly”*

### **What buyers complain about **

**Durability**23%

*“but it broke right away”*

**Size-Overall**16%

*“The bracelet is much smaller than the picture portrays”*

**Quality-Overall**13%

*“Feels cheap”*

**Color**11%

*“At the 6 month mark I start to notice the grey reappearance”*

**Smell**7%

*“Ammonia smell”*

**Advertised Vs Actual Product**3%

*“Not as pictured”*

**Allergies**3%

*“I had a horrible allergic reaction to it”*

**Suitability Colored Hair**2%

*“Was expecting a bit of a blue tint so I was worried”*

### **Top return reasons **

**Size-Overall**45%

**Wrist Fit**13%

**Color**13%

**Advertised Vs Actual Product**7%

**Suitability Colored Hair**5%

**Quality-Overall**4%

**Value For Money**4%

**Width**3%

**Waist Fit**2%

**Metal Authenticity**1%