---
title: "liquid protein — Niche Verdict: Worth a look (62/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/liquid-protein"
last_updated: "2026-07-14T08:11:02.758Z"
locale: en
meta:
  description: "liquid protein shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "liquid protein shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "liquid protein — Niche Verdict: Worth a look (62/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **liquid protein**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 75Growth 13Conversion 38Competition 56Returns 99Price range 95Avg price 95Brand share 50Review moat 71Quality gap 89

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$44.65**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$20.22–$90.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Market size**

**Great****$858K**

$858K/yr · 632K searches

**Review moat**

**Good****670.53**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-23.2%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**18 **▼falling

**Sellers**

**41**

**Top-5 brand share**

**75%**

**Open market**

**22%**

- Pure Genius42% - FUELMATE11% - Frog Fuel10% - Proteinex6% - BariatricPal5% - ProT Gold4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$34K8%$69K12%$103K16%$137K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 34 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Blueberry Lemonade (24 Pack)](https://m.media-amazon.com/images/I/41-F6AY8jSL.jpg)**Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Blueberry Lemonade (24 Pack)**Pure Genius**$90.41**4.1★12 rev](https://www.amazon.com/dp/B0GLJ5VTK5) [2![Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors TSA Size 3.38 Fl Oz Pineapple & Blueberry Lemonade (24 Pack)](https://m.media-amazon.com/images/I/518iecRu6cL.jpg)**Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors TSA Size 3.38 Fl Oz Pineapple & Blueberry Lemonade (24 Pack)**Pure Genius**$90.84**3.9★30 rev](https://www.amazon.com/dp/B0GTBCCGCP) [3![Frog Fuel Power Regular Complete Liquid Protein Shot 15g Nano Hydrolyzed & Grass Fed Collagen Post Workout Gluten Free Fat & Sugar Free 22 Amino Acids 0 Carbs Berry 24 Pack](https://m.media-amazon.com/images/I/511jZcicOKL.jpg)**Frog Fuel Power Regular Complete Liquid Protein Shot 15g Nano Hydrolyzed & Grass Fed Collagen Post Workout Gluten Free Fat & Sugar Free 22 Amino Acids 0 Carbs Berry 24 Pack**Frog Fuel**$46.71**4.5★4,130 rev](https://www.amazon.com/dp/B010C3MQC4) [4![Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Strawberry Guava (24 Pack)](https://m.media-amazon.com/images/I/41J+ziCWK9L.jpg)**Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Strawberry Guava (24 Pack)**Pure Genius**$90.91**4.0★12 rev](https://www.amazon.com/dp/B0GSH3HW84) [5![Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Pineapple (24 Pack)](https://m.media-amazon.com/images/I/41XmffLpAQL.jpg)**Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Pineapple (24 Pack)**Pure Genius**$90.38**4.0★12 rev](https://www.amazon.com/dp/B0GSH8YPX9)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar Whey & Collagen No Fat Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Watermelon Berry (12 Pack)](https://m.media-amazon.com/images/I/41MmUVKSVPL.jpg)**Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar Whey & Collagen No Fat Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Watermelon Berry (12 Pack)**Pure Genius**$52.90**0 rev2w ago](https://www.amazon.com/dp/B0H3WBGQNV) [![Protein Now Liquid 3 oz. Protein Shot By NutraBio 21g Protein 0 Carbs 0 Fat GLP-1 Support Ready-to-Drink No Refrigeration Whey & Collagen Protein for Hair Skin & Nails On-the-Go Nutrition- Blueberry Acai](https://m.media-amazon.com/images/I/51p99icL68L.jpg)**Protein Now Liquid 3 oz. Protein Shot By NutraBio 21g Protein 0 Carbs 0 Fat GLP-1 Support Ready-to-Drink No Refrigeration Whey & Collagen Protein for Hair Skin & Nails On-the-Go Nutrition- Blueberry Acai**NutraBio**$59.98**19 rev2mo ago](https://www.amazon.com/dp/B0GZR24KTQ) [![Protein Now Liquid 3 oz. Protein Shot By NutraBio 21g Protein 0 Carbs 0 Fat GLP-1 Support Ready-to-Drink No Refrigeration Whey & Collagen Protein for Hair Skin & Nails On-the-Go Nutrition- Strawberry Watermelon](https://m.media-amazon.com/images/I/510cFg9EwtL.jpg)**Protein Now Liquid 3 oz. Protein Shot By NutraBio 21g Protein 0 Carbs 0 Fat GLP-1 Support Ready-to-Drink No Refrigeration Whey & Collagen Protein for Hair Skin & Nails On-the-Go Nutrition- Strawberry Watermelon**NutraBio**$59.70**0 rev2mo ago](https://www.amazon.com/dp/B0GZR4L4VS) [![Protein Now Liquid 3 oz. Protein Shot By NutraBio 21g Protein 0 Carbs 0 Fat GLP-1 Support Ready-to-Drink No Refrigeration Whey & Collagen Protein for Hair Skin & Nails On-the-Go Nutrition- Orange Mango](https://m.media-amazon.com/images/I/51S2F4WOwYL.jpg)**Protein Now Liquid 3 oz. Protein Shot By NutraBio 21g Protein 0 Carbs 0 Fat GLP-1 Support Ready-to-Drink No Refrigeration Whey & Collagen Protein for Hair Skin & Nails On-the-Go Nutrition- Orange Mango**NutraBio**$59.91**5 rev2mo ago](https://www.amazon.com/dp/B0GZR82M36) [![Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Blueberry Lemonade (24 Pack)](https://m.media-amazon.com/images/I/41-F6AY8jSL.jpg)**Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Blueberry Lemonade (24 Pack)**Pure Genius**$90.41**12 rev2mo ago](https://www.amazon.com/dp/B0GLJ5VTK5)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Protein Now Liquid 3 oz. Protein Shot By NutraBio 21g Protein 0 Carbs 0 Fat GLP-1 Support Ready-to-Drink No Refrigeration Whey & Collagen Protein for Hair Skin & Nails On-the-Go Nutrition- Strawberry Watermelon](https://m.media-amazon.com/images/I/510cFg9EwtL.jpg)**Protein Now Liquid 3 oz. Protein Shot By NutraBio 21g Protein 0 Carbs 0 Fat GLP-1 Support Ready-to-Drink No Refrigeration Whey & Collagen Protein for Hair Skin & Nails On-the-Go Nutrition- Strawberry Watermelon**NutraBio**$59.70**0.0★**▲ 121%**](https://www.amazon.com/dp/B0GZR4L4VS) [![Protein Now Liquid 3 oz. Protein Shot By NutraBio 21g Protein 0 Carbs 0 Fat GLP-1 Support Ready-to-Drink No Refrigeration Whey & Collagen Protein for Hair Skin & Nails On-the-Go Nutrition- Blueberry Acai](https://m.media-amazon.com/images/I/51p99icL68L.jpg)**Protein Now Liquid 3 oz. Protein Shot By NutraBio 21g Protein 0 Carbs 0 Fat GLP-1 Support Ready-to-Drink No Refrigeration Whey & Collagen Protein for Hair Skin & Nails On-the-Go Nutrition- Blueberry Acai**NutraBio**$59.98**4.0★**▲ 121%**](https://www.amazon.com/dp/B0GZR24KTQ) [![Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Pineapple (24 Pack)](https://m.media-amazon.com/images/I/41XmffLpAQL.jpg)**Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Pineapple (24 Pack)**Pure Genius**$90.38**4.0★**▲ 120%**](https://www.amazon.com/dp/B0GSH8YPX9) [![Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Strawberry Guava (24 Pack)](https://m.media-amazon.com/images/I/41J+ziCWK9L.jpg)**Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Strawberry Guava (24 Pack)**Pure Genius**$90.91**4.0★**▲ 120%**](https://www.amazon.com/dp/B0GSH3HW84) [![Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Blueberry Lemonade (24 Pack)](https://m.media-amazon.com/images/I/41-F6AY8jSL.jpg)**Pure Genius 23g Protein Shot Drink | 100 Calories No Sugar No Fat Whey & Collagen Gluten Free Keto Friendly No Artificial Flavors or Sweeteners TSA Size 3.38 Fl Oz Blueberry Lemonade (24 Pack)**Pure Genius**$90.41**4.1★**▲ 119%**](https://www.amazon.com/dp/B0GLJ5VTK5)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -23.2% search growth over the last 90 days.

35K25KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Feb, Oct · busiest ÷ quietest = 4.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**24%

*“Surprisingly refreshing taste”*

**Nutritional Content**22%

*“Great protein supplement”*

**Flavor**8%

*“Flavor is good”*

**Quality-Overall**5%

*“EXCELLENT PRODUCT”*

**Ease Of Use**4%

*“Easy to Take”*

**Crispiness**4%

*“Great crisp”*

**Value For Money**2%

*“Worth every penny”*

**Sweetness**1%

*“Taste is super sweet”*

**Solubility**1%

*“Mixes well”*

**Texture/Consistency-Overall**1%

*“Good texture”*

### **What buyers complain about **

**Taste-Overall**36%

*“Cardboard taste”*

**Flavor**7%

*“Lacks flavor”*

**Value For Money**5%

*“too expensive”*

**Nutritional Content**4%

*“The worst thing about a high protein”*

**Sweetness**2%

*“cuts the sweetness”*

**Salt Content**2%

*“Taste is very salty and gross”*

**Sour**2%

*“Extremely sour”*

**Texture/Consistency-Overall**2%

*“Didn't love the texture”*

**Moist/Dry**2%

*“A little dry”*

**Bitter**1%

*“They are bitter”*

### **Top return reasons **

**Taste-Overall**31%

**Leak-Proof**17%

**Flavor**11%

**Nutritional Content**7%

**Advertised Vs Actual Product**4%

**Ingredients-Overall**4%

**Smell**2%

**Contamination**2%

**Stale/Rotten/Spoiled**2%

**Sour**2%