---
title: "liquid potpourri — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/liquid-potpourri"
last_updated: "2026-07-14T07:25:58.732Z"
locale: en
meta:
  description: "a small market ($45K/yr) — liquid potpourri doesn't clear our bar today."
  "og:description": "a small market ($45K/yr) — liquid potpourri doesn't clear our bar today."
  "og:title": "liquid potpourri — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **liquid potpourri**

**Skip it**

A small market ($45K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 18Conversion 44Competition 75Returns 96Price range 75Avg price 69Brand share 17Review moat 67Quality gap 63

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Competition**

**Good****40%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Great****$4.96–$44.35**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$14.31**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****810.74**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-13.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$45K**

$45K/yr · 89K searches

## **Competition**

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**9 **▼falling

**Sellers**

**11**

**Top-5 brand share**

**93%**

**Open market**

**5%**

- Plant Guru56% - P&J Trading25% - Bramble Berry7% - MAYJAM2% - Nature's Oil2% - Nature's Note2% - Open — no brand owns it (3 brands, 5%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$4K12%$5K16%$7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 47 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![P&J Fragrance Oil - Honey Scented 30ml - Candle Scents Soap Making Diffuser Oil Fresh Scents](https://m.media-amazon.com/images/I/31BazIh49SL.jpg)**P&J Fragrance Oil - Honey Scented 30ml - Candle Scents Soap Making Diffuser Oil Fresh Scents**P&J Trading**$8.96**4.5★993 rev](https://www.amazon.com/dp/B07W6JZ8ZV) [2![Honey Vanilla Fragrance Oil 4 fl. oz. Scented Oil for DIY Soap Making Candles Bath Bombs Body Butters. Used in Aromatherapy Diffusers Burners and Warmers. Great Addition to Lotions and Creams.](https://m.media-amazon.com/images/I/31llzwa49aL.jpg)**Honey Vanilla Fragrance Oil 4 fl. oz. Scented Oil for DIY Soap Making Candles Bath Bombs Body Butters. Used in Aromatherapy Diffusers Burners and Warmers. Great Addition to Lotions and Creams.**Plant Guru**$10.38**4.4★286 rev](https://www.amazon.com/dp/B0BRP4PD19) [3![P&J Fragrance Oil - Honey Scented 100ml - Candle Scents Soap Making Diffuser Oil Fresh Scents](https://m.media-amazon.com/images/I/31zddm8bo8L.jpg)**P&J Fragrance Oil - Honey Scented 100ml - Candle Scents Soap Making Diffuser Oil Fresh Scents**P&J Trading**$18.48**4.5★993 rev](https://www.amazon.com/dp/B07W5JTLRW) [4![Bramble Berry Raw Honeycomb Fragrance Oil 2 oz | Sweet Honey and Beeswax Scent for Soap Making Candles Lotion Bath Bombs & Perfume | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential](https://m.media-amazon.com/images/I/41yD4PM0aOL.jpg)**Bramble Berry Raw Honeycomb Fragrance Oil 2 oz | Sweet Honey and Beeswax Scent for Soap Making Candles Lotion Bath Bombs & Perfume | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential**Bramble Berry**$14.42**4.4★19 rev](https://www.amazon.com/dp/B0FXNXSVJX) [5![Japanese Cherry Blossom Fragrance Oil 4 fl. oz. Scented Oil for DIY Soap Making Candles Bath Bombs Body Butters. Used in Aromatherapy Diffusers Burners and Warmers. Add to Lotions and Creams.](https://m.media-amazon.com/images/I/31cKRRsp5+L.jpg)**Japanese Cherry Blossom Fragrance Oil 4 fl. oz. Scented Oil for DIY Soap Making Candles Bath Bombs Body Butters. Used in Aromatherapy Diffusers Burners and Warmers. Add to Lotions and Creams.**Plant Guru**$10.24**4.3★162 rev](https://www.amazon.com/dp/B0BRP1F2SV)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Mahogany Teakwood Fragrance Oil 4 fl. oz. Scented Oil for DIY Soap Making Candles Bath Bombs Body Butters. Used In Aromatherapy Diffusers Burners and Warmers. Great Addition To Lotions and Creams.](https://m.media-amazon.com/images/I/31sq1TcMW+L.jpg)**Mahogany Teakwood Fragrance Oil 4 fl. oz. Scented Oil for DIY Soap Making Candles Bath Bombs Body Butters. Used In Aromatherapy Diffusers Burners and Warmers. Great Addition To Lotions and Creams.**Plant Guru**$10.27**45 rev4mo ago](https://www.amazon.com/dp/B0GRJY84MN) [![Bramble Berry Raw Honeycomb Fragrance Oil 2 oz | Sweet Honey and Beeswax Scent for Soap Making Candles Lotion Bath Bombs & Perfume | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential](https://m.media-amazon.com/images/I/41yD4PM0aOL.jpg)**Bramble Berry Raw Honeycomb Fragrance Oil 2 oz | Sweet Honey and Beeswax Scent for Soap Making Candles Lotion Bath Bombs & Perfume | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential**Bramble Berry**$14.42**19 rev8mo ago](https://www.amazon.com/dp/B0FXNXSVJX) [![Bramble Berry Wildflower Honey Fragrance Oil 2 oz | Sweet Floral & Golden Honey Scent for Soap Candles Bath Bombs & Lotion | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential](https://m.media-amazon.com/images/I/41SfW1ALjcL.jpg)**Bramble Berry Wildflower Honey Fragrance Oil 2 oz | Sweet Floral & Golden Honey Scent for Soap Candles Bath Bombs & Lotion | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential**Bramble Berry**$13.90**7 rev8mo ago](https://www.amazon.com/dp/B0FW6GQVYF) [![Honeyed Haze Fragrance Oil Essential Oil MAYJAM 3.38FL.OZ Honeyed Haze Oil for Diffusers for Home Long Lasting Scented Oils for Soap Candle Making - 100ML](https://m.media-amazon.com/images/I/41OCLjU4nbL.jpg)**Honeyed Haze Fragrance Oil Essential Oil MAYJAM 3.38FL.OZ Honeyed Haze Oil for Diffusers for Home Long Lasting Scented Oils for Soap Candle Making - 100ML**MAYJAM**$8.98**8,817 rev9mo ago](https://www.amazon.com/dp/B0FV8C5F96) [![Honeysuckle Essential Oils 30ML Pure and Natural Essential Oil for Aromatherapy Diffuser - Honeysuckle /1 Fl Oz](https://m.media-amazon.com/images/I/41biVTrjkzL.jpg)**Honeysuckle Essential Oils 30ML Pure and Natural Essential Oil for Aromatherapy Diffuser - Honeysuckle /1 Fl Oz**Wuvezrub**$6.73**80 rev11mo ago](https://www.amazon.com/dp/B0FM1TR2FD)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Strawberry Fragrance Oil 4 fl. oz. Scented Oil for DIY Soap Making Candles Bath Bombs Body Butters. Used in Aromatherapy Diffusers Burners and Warmers. Great Addition to Lotions and Creams.](https://m.media-amazon.com/images/I/31jwieS+mbL.jpg)**Strawberry Fragrance Oil 4 fl. oz. Scented Oil for DIY Soap Making Candles Bath Bombs Body Butters. Used in Aromatherapy Diffusers Burners and Warmers. Great Addition to Lotions and Creams.**Plant Guru**$10.27**4.6★**▲ 286%**](https://www.amazon.com/dp/B0BRLYNSRM) [![Honeyed Haze Fragrance Oil Essential Oil MAYJAM 3.38FL.OZ Honeyed Haze Oil for Diffusers for Home Long Lasting Scented Oils for Soap Candle Making - 100ML](https://m.media-amazon.com/images/I/41OCLjU4nbL.jpg)**Honeyed Haze Fragrance Oil Essential Oil MAYJAM 3.38FL.OZ Honeyed Haze Oil for Diffusers for Home Long Lasting Scented Oils for Soap Candle Making - 100ML**MAYJAM**$8.98**4.2★**▲ 267%**](https://www.amazon.com/dp/B0FV8C5F96) [![Plant Guru Raw African Shea Butter 5 lbs. Bulk Block 100% Pure Natural Unrefined IVORY - Ideal Moisturizer For Dry Skin Body Face And Hair Growth. Great For DIY Soap and Lip Balm Making.](https://m.media-amazon.com/images/I/41wZtPRo5NL.jpg)**Plant Guru Raw African Shea Butter 5 lbs. Bulk Block 100% Pure Natural Unrefined IVORY - Ideal Moisturizer For Dry Skin Body Face And Hair Growth. Great For DIY Soap and Lip Balm Making.**Plant Guru**$44.35**4.6★**▲ 224%**](https://www.amazon.com/dp/B07LB54PNY) [![Bramble Berry Raw Honeycomb Fragrance Oil 2 oz | Sweet Honey and Beeswax Scent for Soap Making Candles Lotion Bath Bombs & Perfume | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential](https://m.media-amazon.com/images/I/41yD4PM0aOL.jpg)**Bramble Berry Raw Honeycomb Fragrance Oil 2 oz | Sweet Honey and Beeswax Scent for Soap Making Candles Lotion Bath Bombs & Perfume | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential**Bramble Berry**$14.42**4.4★**▲ 220%**](https://www.amazon.com/dp/B0FXNXSVJX) [![Mahogany Teakwood Fragrance Oil 4 fl. oz. Scented Oil for DIY Soap Making Candles Bath Bombs Body Butters. Used In Aromatherapy Diffusers Burners and Warmers. Great Addition To Lotions and Creams.](https://m.media-amazon.com/images/I/31sq1TcMW+L.jpg)**Mahogany Teakwood Fragrance Oil 4 fl. oz. Scented Oil for DIY Soap Making Candles Bath Bombs Body Butters. Used In Aromatherapy Diffusers Burners and Warmers. Great Addition To Lotions and Creams.**Plant Guru**$10.27**4.1★**▲ 218%**](https://www.amazon.com/dp/B0GRJY84MN)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 28 weeks — -13.3% search growth over the last 90 days.

2K1KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**68%

*“Great fragrance”*

**Quality-Overall**7%

*“However it had so many good reviews I took a chance”*

**Value For Money**4%

*“Good deal”*

**Advertised Vs Actual Product**3%

*“Exactly as described”*

**Soft Feel**2%

*“Soft skin”*

**Efficiency**1%

*“it performs really well”*

**Allergies**1%

*“no irritation”*

**Durability**1%

*“I think 4oz would last a while for my needs of a few drops at a time”*

**Taste-Overall**1%

*“Honeysuckle the best”*

**Strength**1%

*“Very very strong”*

### **What buyers complain about **

**Smell**54%

*“Contains a slight odor”*

**Value For Money**4%

*“Total waste of money”*

**Size-Overall**4%

*“Very big bottle”*

**Strength**4%

*“not strong enough”*

**Sweetness**3%

*“Its not overly sweet”*

**Quality-Overall**2%

*“Poor quality control”*

**Leak-Proof**2%

*“Bottle keeps leaking”*

**Dilute/Watery**2%

*“feels more watery”*

**Durability**2%

*“Comes broke”*

**Oily/Greasy**2%

*“The biggest downside is how messy the oil can be”*

### **Top return reasons **

**Smell**66%

**Leak-Proof**9%

**Advertised Vs Actual Product**9%

**Size-Overall**2%

**Hard Feel**2%

**Functionality-Overall**1%

**Value For Money**1%

**Texture/Consistency-Overall**1%

**Oily/Greasy**1%

**Quality-Overall**1%