---
title: "lidocaine spray pain relief — Niche Verdict: Launch it (57/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/lidocaine-spray-pain-relief"
last_updated: "2026-07-13T23:18:49.047Z"
locale: en
meta:
  description: "lidocaine spray pain relief clears our launch bar: a $1.3M/yr market growing +24.2% this quarter with returns at 0.0%."
  "og:description": "lidocaine spray pain relief clears our launch bar: a $1.3M/yr market growing +24.2% this quarter with returns at 0.0%."
  "og:title": "lidocaine spray pain relief — Niche Verdict: Launch it (57/100) | Amazon United States - Flapen"
---

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# **lidocaine spray pain relief**

**Launch it**

A $1.3M/yr market growing +24.2% this quarter with returns at 0.0% — clears our launch bar.

Market size 83Growth 53Conversion 83Competition 11Returns 100Price range 60Avg price 74Brand share 24Review moat 23Quality gap 68

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Market size**

**Great****$1.3M**

$1.3M/yr · 997K searches

**Conversion**

**Great****8.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$14.84**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$5.05–$29.87**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+24.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Review moat**

**Bad****8,024.22**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****87%**

top-5 click share — a locked-up shelf

## **Competition**

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**8 **▼falling

**Sellers**

**41**

**Top-5 brand share**

**91%**

**Open market**

**6%**

- Aspercreme55% - EBANEL LABORATORIES13% - Bactine MAX11% - HealthWise7% - Bactine4% - Myderm3% - Open — no brand owns it (2 brands, 6%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$198K30%$397K45%$595K60%$794K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Aspercreme Lidocaine Dry Spray Soothes Aggravated Nerves Numbing Topical Pain Relief Spray with Max-Strength 4% Lidocaine Sprays at Any Angle 4 Oz.](https://m.media-amazon.com/images/I/31yCejU9iEL.jpg)**Aspercreme Lidocaine Dry Spray Soothes Aggravated Nerves Numbing Topical Pain Relief Spray with Max-Strength 4% Lidocaine Sprays at Any Angle 4 Oz.**Aspercreme**$10.48**4.4★15,195 rev](https://www.amazon.com/dp/B07L4YQ4JQ) [2![Ebanel 5% Lidocaine Spray Pain Relief Numb520 Burn Itch Relief Numbing Spray for Skin Topical Anesthetic Postpartum Hemorrhoid Treatment with Phenylephrine for Local and Anorectal Uses](https://m.media-amazon.com/images/I/314OJbOsN-L.jpg)**Ebanel 5% Lidocaine Spray Pain Relief Numb520 Burn Itch Relief Numbing Spray for Skin Topical Anesthetic Postpartum Hemorrhoid Treatment with Phenylephrine for Local and Anorectal Uses**EBANEL LABORATORIES**$20.05**4.0★14,575 rev](https://www.amazon.com/dp/B07Q1KGRKX) [3![Bactine Max Pain Relieving Antiseptic Spray with Lidocaine First Aid Pain + Itch Relief No-Sting Kills 99% of Germs* 5oz](https://m.media-amazon.com/images/I/31MgxSjdstL.jpg)**Bactine Max Pain Relieving Antiseptic Spray with Lidocaine First Aid Pain + Itch Relief No-Sting Kills 99% of Germs* 5oz**Bactine MAX**$5.71**4.7★14,102 rev](https://www.amazon.com/dp/B07KRMQ8W6) [4![HealthWise 4% Lidocaine Roll-On | OTC Strength | Pain Relief Liquid | 2.5 oz. 73 mL | Non-Greasy Unscented Formula | Topical Anesthetic](https://m.media-amazon.com/images/I/41tYahS+U1L.jpg)**HealthWise 4% Lidocaine Roll-On | OTC Strength | Pain Relief Liquid | 2.5 oz. 73 mL | Non-Greasy Unscented Formula | Topical Anesthetic**HealthWise**$5.05**4.4★4,855 rev](https://www.amazon.com/dp/B0CWSHLMHT) [5![Aspercreme Lidocaine Dry Spray Soothes Aggravated Nerves Numbing Topical Pain Relief Spray with Max-Strength 4% Lidocaine Sprays at Any Angle 4 Oz. 2 pk](https://m.media-amazon.com/images/I/51lkZPIb4jL.jpg)**Aspercreme Lidocaine Dry Spray Soothes Aggravated Nerves Numbing Topical Pain Relief Spray with Max-Strength 4% Lidocaine Sprays at Any Angle 4 Oz. 2 pk**Aspercreme**$23.84**4.4★15,195 rev](https://www.amazon.com/dp/B0FCZWNQ8C)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Aspercreme Lidocaine Dry Spray Soothes Aggravated Nerves Numbing Topical Pain Relief Spray with Max-Strength 4% Lidocaine Sprays at Any Angle 4 Oz. 2 pk](https://m.media-amazon.com/images/I/51lkZPIb4jL.jpg)**Aspercreme Lidocaine Dry Spray Soothes Aggravated Nerves Numbing Topical Pain Relief Spray with Max-Strength 4% Lidocaine Sprays at Any Angle 4 Oz. 2 pk**Aspercreme**$23.84**15,195 rev1y ago](https://www.amazon.com/dp/B0FCZWNQ8C) [![Nervive Pain Relieving Spray Lidocaine Spray Nervive Pain Relief Lidocaine Topical Foot Pain Leg Pain Hand Pain Max Strength Formula for Hard to Reach Areas 4.5oz](https://m.media-amazon.com/images/I/31r8pjY3EwL.jpg)**Nervive Pain Relieving Spray Lidocaine Spray Nervive Pain Relief Lidocaine Topical Foot Pain Leg Pain Hand Pain Max Strength Formula for Hard to Reach Areas 4.5oz**Nervive**$20.54**577 rev1y ago](https://www.amazon.com/dp/B0DP5HSCMV) [![HealthWise 4% Lidocaine Roll-On | OTC Strength | Pain Relief Liquid | 2.5 oz. 73 mL | Non-Greasy Unscented Formula | Topical Anesthetic](https://m.media-amazon.com/images/I/41tYahS+U1L.jpg)**HealthWise 4% Lidocaine Roll-On | OTC Strength | Pain Relief Liquid | 2.5 oz. 73 mL | Non-Greasy Unscented Formula | Topical Anesthetic**HealthWise**$5.05**4,855 rev2y ago](https://www.amazon.com/dp/B0CWSHLMHT) [![Myderm Medical Numbing Spray - 2 Pack 4.5 OZ - Maximum Strength 5% Lidocaine with Phenylephrine HCl and Witch Hazel - Fast-Acting with Touch-Free Application - First Aid Supplies - Made in USA](https://m.media-amazon.com/images/I/41klTa28t1L.jpg)**Myderm Medical Numbing Spray - 2 Pack 4.5 OZ - Maximum Strength 5% Lidocaine with Phenylephrine HCl and Witch Hazel - Fast-Acting with Touch-Free Application - First Aid Supplies - Made in USA**Myderm**$29.87**738 rev3y ago](https://www.amazon.com/dp/B0C1Q5K14Z) [![Bactine MAX Dry Spray for Pain Relief with 4% Lidocaine - Numbing Lidocaine Spray with Cooling First Aid - Pain + Itch Relief For Minor Cuts & Scrapes Burns Bug Bites Sunburns & Postpartum Care - 4](https://m.media-amazon.com/images/I/3107ra7bqaL.jpg)**Bactine MAX Dry Spray for Pain Relief with 4% Lidocaine - Numbing Lidocaine Spray with Cooling First Aid - Pain + Itch Relief For Minor Cuts & Scrapes Burns Bug Bites Sunburns & Postpartum Care - 4**Bactine**$7.40**449 rev3y ago](https://www.amazon.com/dp/B0BT2Z27R3)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Bactine MAX Dry Spray for Pain Relief with 4% Lidocaine - Numbing Lidocaine Spray with Cooling First Aid - Pain + Itch Relief For Minor Cuts & Scrapes Burns Bug Bites Sunburns & Postpartum Care - 4](https://m.media-amazon.com/images/I/3107ra7bqaL.jpg)**Bactine MAX Dry Spray for Pain Relief with 4% Lidocaine - Numbing Lidocaine Spray with Cooling First Aid - Pain + Itch Relief For Minor Cuts & Scrapes Burns Bug Bites Sunburns & Postpartum Care - 4**Bactine**$7.40**4.4★**▲ 13%**](https://www.amazon.com/dp/B0BT2Z27R3) [![Aspercreme Lidocaine Dry Spray Soothes Aggravated Nerves Numbing Topical Pain Relief Spray with Max-Strength 4% Lidocaine Sprays at Any Angle 4 Oz. 2 pk](https://m.media-amazon.com/images/I/51lkZPIb4jL.jpg)**Aspercreme Lidocaine Dry Spray Soothes Aggravated Nerves Numbing Topical Pain Relief Spray with Max-Strength 4% Lidocaine Sprays at Any Angle 4 Oz. 2 pk**Aspercreme**$23.84**4.4★**▲ 12%**](https://www.amazon.com/dp/B0FCZWNQ8C) [![HealthWise 4% Lidocaine Roll-On | OTC Strength | Pain Relief Liquid | 2.5 oz. 73 mL | Non-Greasy Unscented Formula | Topical Anesthetic](https://m.media-amazon.com/images/I/41tYahS+U1L.jpg)**HealthWise 4% Lidocaine Roll-On | OTC Strength | Pain Relief Liquid | 2.5 oz. 73 mL | Non-Greasy Unscented Formula | Topical Anesthetic**HealthWise**$5.05**4.4★**▲ 11%**](https://www.amazon.com/dp/B0CWSHLMHT) [![Myderm Medical Numbing Spray - 2 Pack 4.5 OZ - Maximum Strength 5% Lidocaine with Phenylephrine HCl and Witch Hazel - Fast-Acting with Touch-Free Application - First Aid Supplies - Made in USA](https://m.media-amazon.com/images/I/41klTa28t1L.jpg)**Myderm Medical Numbing Spray - 2 Pack 4.5 OZ - Maximum Strength 5% Lidocaine with Phenylephrine HCl and Witch Hazel - Fast-Acting with Touch-Free Application - First Aid Supplies - Made in USA**Myderm**$29.87**4.1★**— 10%**](https://www.amazon.com/dp/B0C1Q5K14Z) [![Nervive Pain Relieving Spray Lidocaine Spray Nervive Pain Relief Lidocaine Topical Foot Pain Leg Pain Hand Pain Max Strength Formula for Hard to Reach Areas 4.5oz](https://m.media-amazon.com/images/I/31r8pjY3EwL.jpg)**Nervive Pain Relieving Spray Lidocaine Spray Nervive Pain Relief Lidocaine Topical Foot Pain Leg Pain Hand Pain Max Strength Formula for Hard to Reach Areas 4.5oz**Nervive**$20.54**4.3★**— 4%**](https://www.amazon.com/dp/B0DP5HSCMV)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +24.2% search growth over the last 90 days.

35K25KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 2.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Efficiency**19%

*“works well”*

**Value For Money**13%

*“Less expensive”*

**Quality-Overall**11%

*“Great, RELIABLE product”*

**Spray/Flow**7%

*“Great spray”*

**Ease Of Use**6%

*“EASY TO USE”*

**Advertised Vs Actual Product**6%

*“AS ADVERTISED”*

**Smell**4%

*“no bad smell”*

**Joint Pain**4%

*“It helps my knee”*

**Ease Of Application**3%

*“Feels good when apply it”*

**Durability**2%

*“It's works within minutes and lasts”*

### **What buyers complain about **

**Functionality-Overall**23%

*“Doesn't work as product description said”*

**Ease Of Use**15%

*“Hard to open”*

**Pain Relief-Overall**9%

*“No pain relief”*

**Value For Money**9%

*“Not worth it”*

**Smell**4%

*“It does have a menthol smell”*

**Durability**3%

*“Had to break apart”*

**Strength**2%

*“Weak and ineffective”*

**Skin Health**2%

*“Burn skin”*

**Allergies**2%

*“Just caused a lot of skin irritation”*

**Design-Overall**2%

*“Terrible spray can design”*