---
title: "lidocaine roll on — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/lidocaine-roll-on"
last_updated: "2026-07-13T22:34:51.080Z"
locale: en
meta:
  description: "lidocaine roll on shows low returns (0.0%), but a concentrated shelf (top 5 take 72% of clicks) keeps it on the watch list."
  "og:description": "lidocaine roll on shows low returns (0.0%), but a concentrated shelf (top 5 take 72% of clicks) keeps it on the watch list."
  "og:title": "lidocaine roll on — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

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# **lidocaine roll on**

**Worth a look**

Shows low returns (0.0%), but a concentrated shelf (top 5 take 72% of clicks) keeps it on the watch list.

Market size 69Growth 38Conversion 97Competition 24Returns 100Price range 50Avg price 61Brand share 29Review moat 24Quality gap 40

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****16.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$714K**

$714K/yr · 335K searches

**Avg price**

**Good****$13.36**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.05–$25.14**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+10.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****72%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****5,510.75**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**9 **▼falling

**Sellers**

**61**

**Top-5 brand share**

**88%**

**Open market**

**12%**

- HealthWise31% - Aspercreme28% - Salonpas9% - WELMATE7% - AUVON6% - ABSORBINE JR.6% - Open — no brand owns it (3 brands, 12%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$71K20%$143K30%$214K40%$285K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![HealthWise 4% Lidocaine Roll-On | OTC Strength | Pain Relief Liquid | 2.5 oz. 73 mL | Non-Greasy Unscented Formula | Topical Anesthetic](https://m.media-amazon.com/images/I/41tYahS+U1L.jpg)**HealthWise 4% Lidocaine Roll-On | OTC Strength | Pain Relief Liquid | 2.5 oz. 73 mL | Non-Greasy Unscented Formula | Topical Anesthetic**HealthWise**$5.05**4.4★4,855 rev](https://www.amazon.com/dp/B0CWSHLMHT) [2![Aspercreme Lidocaine Pain Relief Liquid with No-Mess Roll-On Applicator Max-Strength 4% Lidocaine Numbs Away Nerve Pain Moisturizing Aloe Hydrates Dry Skin 2.5 FL oz](https://m.media-amazon.com/images/I/41AZytoFNOL.jpg)**Aspercreme Lidocaine Pain Relief Liquid with No-Mess Roll-On Applicator Max-Strength 4% Lidocaine Numbs Away Nerve Pain Moisturizing Aloe Hydrates Dry Skin 2.5 FL oz**Aspercreme**$8.82**4.6★4,193 rev](https://www.amazon.com/dp/B06X6GZZQ2) [3![Aspercreme Essential Oils Lidocaine Pain Relief with No-Mess Roll-On Applicator Max-Strength Lidocaine Numbs Away Nerve Pain Moisturizing Aloe Hydrates Skin Lavender 2.5 Oz. 2pk](https://m.media-amazon.com/images/I/51vdYechvDL.jpg)**Aspercreme Essential Oils Lidocaine Pain Relief with No-Mess Roll-On Applicator Max-Strength Lidocaine Numbs Away Nerve Pain Moisturizing Aloe Hydrates Skin Lavender 2.5 Oz. 2pk**Aspercreme**$19.99**4.7★484 rev](https://www.amazon.com/dp/B0FCZDWHNB) [4![Salonpas LIDOCAINE Plus Pain Relieving Liquid (Pack of 2)](https://m.media-amazon.com/images/I/41sl-jUi+ZL.jpg)**Salonpas LIDOCAINE Plus Pain Relieving Liquid (Pack of 2)**Salonpas**$25.14**4.8★430 rev](https://www.amazon.com/dp/B07J9QGNSW) [5![WELMATE 5% Lidocaine Roll On Maximum Strength Pain Relief 3 oz - No Mess Topical Anesthetic - Hemorrhoid Relief - Non-Greasy Fast Acting & Long Lasting - Numbing Roll-On](https://m.media-amazon.com/images/I/419so2XcjsL.jpg)**WELMATE 5% Lidocaine Roll On Maximum Strength Pain Relief 3 oz - No Mess Topical Anesthetic - Hemorrhoid Relief - Non-Greasy Fast Acting & Long Lasting - Numbing Roll-On**WELMATE**$22.25**4.4★796 rev](https://www.amazon.com/dp/B0CPJQTZCZ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Aspercreme Essential Oils Lidocaine Pain Relief with No-Mess Roll-On Applicator Max-Strength Lidocaine Numbs Away Nerve Pain Moisturizing Aloe Hydrates Skin Lavender 2.5 Oz. 2pk](https://m.media-amazon.com/images/I/51vdYechvDL.jpg)**Aspercreme Essential Oils Lidocaine Pain Relief with No-Mess Roll-On Applicator Max-Strength Lidocaine Numbs Away Nerve Pain Moisturizing Aloe Hydrates Skin Lavender 2.5 Oz. 2pk**Aspercreme**$19.99**484 rev1y ago](https://www.amazon.com/dp/B0FCZDWHNB) [![Nervive Pain Relieving Roll On Lidocaine Roll On Nervive Pain Relief Lidocaine Topical Foot Pain Leg Pain Hand Pain Max Strength Formula 4.6oz](https://m.media-amazon.com/images/I/31ILL0MuLfL.jpg)**Nervive Pain Relieving Roll On Lidocaine Roll On Nervive Pain Relief Lidocaine Topical Foot Pain Leg Pain Hand Pain Max Strength Formula 4.6oz**Nervive**$19.77**9,334 rev1y ago](https://www.amazon.com/dp/B0DP5MHFRD) [![Icy Hot Original Pain Relief Nighttime Recovery No-Mess Roll-On Applicator Fast-Acting Pain Relief with Menthol 8% for Backaches Joints Muscle Strains and Arthritis Lavender Scent 2 oz](https://m.media-amazon.com/images/I/41-9B0XtHaL.jpg)**Icy Hot Original Pain Relief Nighttime Recovery No-Mess Roll-On Applicator Fast-Acting Pain Relief with Menthol 8% for Backaches Joints Muscle Strains and Arthritis Lavender Scent 2 oz**Icy Hot**$7.29**16,280 rev1y ago](https://www.amazon.com/dp/B0DQZR58ND) [![AUVON Max Strength Lidocaine Pain Relief Roll-On with Lavender Essential Oil No Mess Applicator Quick Absorbing to Numb & Soothe Pain Relief for Knees Shoulders 2.5 Oz 2 Packs](https://m.media-amazon.com/images/I/51FHA-YaC6L.jpg)**AUVON Max Strength Lidocaine Pain Relief Roll-On with Lavender Essential Oil No Mess Applicator Quick Absorbing to Numb & Soothe Pain Relief for Knees Shoulders 2.5 Oz 2 Packs**AUVON**$9.82**999 rev1y ago](https://www.amazon.com/dp/B0DJNYYTZ7) [![HealthWise 4% Lidocaine Roll-On | OTC Strength | Pain Relief Liquid | 2.5 oz. 73 mL | Non-Greasy Unscented Formula | Topical Anesthetic](https://m.media-amazon.com/images/I/41tYahS+U1L.jpg)**HealthWise 4% Lidocaine Roll-On | OTC Strength | Pain Relief Liquid | 2.5 oz. 73 mL | Non-Greasy Unscented Formula | Topical Anesthetic**HealthWise**$5.05**4,855 rev2y ago](https://www.amazon.com/dp/B0CWSHLMHT)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Icy Hot Original Pain Relief Nighttime Recovery No-Mess Roll-On Applicator Fast-Acting Pain Relief with Menthol 8% for Backaches Joints Muscle Strains and Arthritis Lavender Scent 2 oz](https://m.media-amazon.com/images/I/41-9B0XtHaL.jpg)**Icy Hot Original Pain Relief Nighttime Recovery No-Mess Roll-On Applicator Fast-Acting Pain Relief with Menthol 8% for Backaches Joints Muscle Strains and Arthritis Lavender Scent 2 oz**Icy Hot**$7.29**4.6★**▲ 82%**](https://www.amazon.com/dp/B0DQZR58ND) [![Nervive Pain Relieving Roll On Lidocaine Roll On Nervive Pain Relief Lidocaine Topical Foot Pain Leg Pain Hand Pain Max Strength Formula 4.6oz](https://m.media-amazon.com/images/I/31ILL0MuLfL.jpg)**Nervive Pain Relieving Roll On Lidocaine Roll On Nervive Pain Relief Lidocaine Topical Foot Pain Leg Pain Hand Pain Max Strength Formula 4.6oz**Nervive**$19.77**4.3★**▲ 43%**](https://www.amazon.com/dp/B0DP5MHFRD) [![Aspercreme Essential Oils Lidocaine Pain Relief with No-Mess Roll-On Applicator Max-Strength Lidocaine Numbs Away Nerve Pain Moisturizing Aloe Hydrates Skin Lavender 2.5 Oz. 2pk](https://m.media-amazon.com/images/I/51vdYechvDL.jpg)**Aspercreme Essential Oils Lidocaine Pain Relief with No-Mess Roll-On Applicator Max-Strength Lidocaine Numbs Away Nerve Pain Moisturizing Aloe Hydrates Skin Lavender 2.5 Oz. 2pk**Aspercreme**$19.99**4.7★**▲ 40%**](https://www.amazon.com/dp/B0FCZDWHNB) [![Salonpas LIDOCAINE Plus Pain Relieving Liquid (Pack of 2)](https://m.media-amazon.com/images/I/41sl-jUi+ZL.jpg)**Salonpas LIDOCAINE Plus Pain Relieving Liquid (Pack of 2)**Salonpas**$25.14**4.8★**▲ 21%**](https://www.amazon.com/dp/B07J9QGNSW) [![AUVON Max Strength Lidocaine Pain Relief Roll-On with Lavender Essential Oil No Mess Applicator Quick Absorbing to Numb & Soothe Pain Relief for Knees Shoulders 2.5 Oz 2 Packs](https://m.media-amazon.com/images/I/51FHA-YaC6L.jpg)**AUVON Max Strength Lidocaine Pain Relief Roll-On with Lavender Essential Oil No Mess Applicator Quick Absorbing to Numb & Soothe Pain Relief for Knees Shoulders 2.5 Oz 2 Packs**AUVON**$9.82**4.5★**▲ 17%**](https://www.amazon.com/dp/B0DJNYYTZ7)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +10.2% search growth over the last 90 days.

15K10KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Efficiency**15%

*“Works well”*

**Smell**12%

*“Relaxing scent”*

**Joint Pain**11%

*“it actually works for joint pain”*

**Value For Money**9%

*“Less expensive”*

**Quality-Overall**9%

*“Excellent product”*

**Ease Of Use**8%

*“Easy to handle”*

**Ease Of Application**6%

*“Easy Glide On Applicator”*

**Advertised Vs Actual Product**5%

*“As Advertised”*

**Muscle Pain Relief**4%

*“It really helps with muscle pain”*

**Durability**2%

*“Been using for years, nice and compact”*

### **What buyers complain about **

**Functionality-Overall**15%

*“Did Not Work”*

**Pain Relief-Overall**12%

*“No relief”*

**Ease Of Use**11%

*“Difficult to open”*

**Smell**11%

*“Horrible smell”*

**Value For Money**4%

*“WASTE OF MONEY”*

**Allergies**3%

*“itching bad from it”*

**Joint Pain**3%

*“I have arthritis really bad in several fingers on each hand”*

**Leak-Proof**3%

*“leaking issue”*

**Strength**3%

*“Not very strong”*

**Quality-Overall**3%

*“lack of quality control warrants 4 stars”*