---
title: "lidocaine patches 5% — Niche Verdict: Worth a look (60/100) | Amazon United States - Flapen"
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last_updated: "2026-07-14T02:03:53.941Z"
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  description: "lidocaine patches 5% shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
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  "og:title": "lidocaine patches 5% — Niche Verdict: Worth a look (60/100) | Amazon United States - Flapen"
---

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# **lidocaine patches 5%**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 34Growth 52Conversion 67Competition 60Returns 100Price range 69Avg price 88Brand share 51Review moat 25Quality gap 76

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$20.05**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$5.27–$37.06**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+22.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$163K**

$163K/yr · 135K searches

**Review moat**

**Bad****4,137.44**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **▼falling

**Sellers**

**82**

**Top-5 brand share**

**74%**

**Open market**

**20%**

- Aspercreme28% - CARELAND15% - Sumifun14% - WELMATE9% - Amazon Basic Care9% - Salonpas6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$7K8%$13K12%$20K16%$26K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 25 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![CARELAND Lidocaine Gel Patch 18 Count Maximum Strength Pain Patches for Muscle Relief in Neck Knee Back and Shoulders Unscented Numbing Patch for Soothing Nerves Joints](https://m.media-amazon.com/images/I/41QGshkJ0mL.jpg)**CARELAND Lidocaine Gel Patch 18 Count Maximum Strength Pain Patches for Muscle Relief in Neck Knee Back and Shoulders Unscented Numbing Patch for Soothing Nerves Joints**CARELAND**$15.14**4.1★4,454 rev](https://www.amazon.com/dp/B0B6B5FQ5X) [2![Aspercreme Max Strength Lidocaine Pain Relief Patch (5 Count) for Back Pain Odor Free Pain Patches](https://m.media-amazon.com/images/I/41gXYI5tvbL.jpg)**Aspercreme Max Strength Lidocaine Pain Relief Patch (5 Count) for Back Pain Odor Free Pain Patches**Aspercreme**$8.70**4.4★8,912 rev](https://www.amazon.com/dp/B01HC02KK8) [3![Sumifun 4% Lidocaine Pain Relief Patches 30 Count Maximum Strength Numbing Gel Patch for Back Knee Neck Joint Ache Muscle Soreness Topical Analgesic](https://m.media-amazon.com/images/I/51be1gm0R5L.jpg)**Sumifun 4% Lidocaine Pain Relief Patches 30 Count Maximum Strength Numbing Gel Patch for Back Knee Neck Joint Ache Muscle Soreness Topical Analgesic**Sumifun**$32.18**4.3★5,116 rev](https://www.amazon.com/dp/B0CDVW1LPW) [4![Amazon Basic Care Maximum Strength OTC Pain Relief  4% Lidocaine Patch 3.9 x 5.5 15-Count Box (Previously HealthWise)](https://m.media-amazon.com/images/I/51l9D+ZAFJL.jpg)**Amazon Basic Care Maximum Strength OTC Pain Relief 4% Lidocaine Patch 3.9 x 5.5 15-Count Box (Previously HealthWise)**Amazon Basic Care**$14.92**4.3★9,172 rev](https://www.amazon.com/dp/B0B6HC56GY) [5![WELMATE 5% Lidocaine Roll On Maximum Strength Pain Relief 3 oz - No Mess Topical Anesthetic - Hemorrhoid Relief - Non-Greasy Fast Acting & Long Lasting - Numbing Roll-On](https://m.media-amazon.com/images/I/419so2XcjsL.jpg)**WELMATE 5% Lidocaine Roll On Maximum Strength Pain Relief 3 oz - No Mess Topical Anesthetic - Hemorrhoid Relief - Non-Greasy Fast Acting & Long Lasting - Numbing Roll-On**WELMATE**$22.25**4.4★796 rev](https://www.amazon.com/dp/B0CPJQTZCZ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Thera|Care Maximum Strength OTC Pain Relief Patch | 4% Lidocaine Patch | 3.9 x 5.5 | 6-Count Box](https://m.media-amazon.com/images/I/41oyXWKuHuL.jpg)**Thera|Care Maximum Strength OTC Pain Relief Patch | 4% Lidocaine Patch | 3.9 x 5.5 | 6-Count Box**Thera Care**$5.95**2,438 rev3mo ago](https://www.amazon.com/dp/B0GVQ11RYX) [![Teemofe Lidocaine Pain Relief Patch | Maximum Strength Pain Patches for Muscle Relief in Neck Knee Back and Shoulders |12 Hour Long Lasting Relief Pains | 20 Count-568](https://m.media-amazon.com/images/I/41Q9oel6rXL.jpg)**Teemofe Lidocaine Pain Relief Patch | Maximum Strength Pain Patches for Muscle Relief in Neck Knee Back and Shoulders |12 Hour Long Lasting Relief Pains | 20 Count-568**Teemofe**$20.93**47 rev3mo ago](https://www.amazon.com/dp/B0DH1Y558Q) [![Aspercreme Lidocaine Pain Relief Patch XL for Back Neck & Shoulder Pain Topical Patches with Max-Strength 4% Lidocaine & Flexible Fabric Numbs Away Pain 4 Ct. 3 Pack](https://m.media-amazon.com/images/I/51S+czXQ1EL.jpg)**Aspercreme Lidocaine Pain Relief Patch XL for Back Neck & Shoulder Pain Topical Patches with Max-Strength 4% Lidocaine & Flexible Fabric Numbs Away Pain 4 Ct. 3 Pack**Aspercreme**$28.82**21 rev6mo ago](https://www.amazon.com/dp/B0GFY3SVY8) [![Aspercreme Lidocaine Pain Relief Patch for Back Neck & Shoulder Pain Topical Patches with Max-Strength 4% Lidocaine & Flexible Fabric Numbs Away Pain 6 Ct. 3 Pack](https://m.media-amazon.com/images/I/51G8kUTvZSL.jpg)**Aspercreme Lidocaine Pain Relief Patch for Back Neck & Shoulder Pain Topical Patches with Max-Strength 4% Lidocaine & Flexible Fabric Numbs Away Pain 6 Ct. 3 Pack**Aspercreme**$37.06**5 rev6mo ago](https://www.amazon.com/dp/B0GFXD41HC) [![Icy Hot Max Strength Lidocaine Pain Relief Patch (5 Count) Penetrates for Fast Targeted Relief 3 pk](https://m.media-amazon.com/images/I/51hozB+QxOL.jpg)**Icy Hot Max Strength Lidocaine Pain Relief Patch (5 Count) Penetrates for Fast Targeted Relief 3 pk**Icy Hot**$28.08**19,308 rev1y ago](https://www.amazon.com/dp/B0FCZB82R5)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Aspercreme Lidocaine Pain Relief Patch for Back Neck & Shoulder Pain Topical Patches with Max-Strength 4% Lidocaine & Flexible Fabric Numbs Away Pain 6 Ct. 3 Pack](https://m.media-amazon.com/images/I/51G8kUTvZSL.jpg)**Aspercreme Lidocaine Pain Relief Patch for Back Neck & Shoulder Pain Topical Patches with Max-Strength 4% Lidocaine & Flexible Fabric Numbs Away Pain 6 Ct. 3 Pack**Aspercreme**$37.06**4.8★**▲ 242%**](https://www.amazon.com/dp/B0GFXD41HC) [![Thera|Care Maximum Strength OTC Pain Relief Patch | 4% Lidocaine Patch | 3.9 x 5.5 | 6-Count Box](https://m.media-amazon.com/images/I/41oyXWKuHuL.jpg)**Thera|Care Maximum Strength OTC Pain Relief Patch | 4% Lidocaine Patch | 3.9 x 5.5 | 6-Count Box**Thera Care**$5.95**4.3★**▲ 239%**](https://www.amazon.com/dp/B0GVQ11RYX) [![Aspercreme Lidocaine Pain Relief Patch XL for Back Neck & Shoulder Pain Topical Patches with Max-Strength 4% Lidocaine & Flexible Fabric Numbs Away Pain 4 Ct. 3 Pack](https://m.media-amazon.com/images/I/51S+czXQ1EL.jpg)**Aspercreme Lidocaine Pain Relief Patch XL for Back Neck & Shoulder Pain Topical Patches with Max-Strength 4% Lidocaine & Flexible Fabric Numbs Away Pain 4 Ct. 3 Pack**Aspercreme**$28.82**4.4★**▲ 220%**](https://www.amazon.com/dp/B0GFY3SVY8) [![Teemofe Lidocaine Pain Relief Patch | Maximum Strength Pain Patches for Muscle Relief in Neck Knee Back and Shoulders |12 Hour Long Lasting Relief Pains | 20 Count-568](https://m.media-amazon.com/images/I/41Q9oel6rXL.jpg)**Teemofe Lidocaine Pain Relief Patch | Maximum Strength Pain Patches for Muscle Relief in Neck Knee Back and Shoulders |12 Hour Long Lasting Relief Pains | 20 Count-568**Teemofe**$20.93**3.7★**▲ 206%**](https://www.amazon.com/dp/B0DH1Y558Q) [![Curist 5% Lidocaine Cream Pain Relief - Numb Quickly & Effectively with 5% Lidocaine Numbing Cream for Anorectal Use - (1 Pack - 2 oz Jar)](https://m.media-amazon.com/images/I/411RKAVEm2L.jpg)**Curist 5% Lidocaine Cream Pain Relief - Numb Quickly & Effectively with 5% Lidocaine Numbing Cream for Anorectal Use - (1 Pack - 2 oz Jar)**Curist**$12.04**4.3★**▲ 72%**](https://www.amazon.com/dp/B0BXVGW87Z)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +22.4% search growth over the last 90 days.

4K3KSpike '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Efficiency**15%

*“Works Well”*

**Quality-Overall**10%

*“Quality is solid”*

**Value For Money**9%

*“Not expensive”*

**Joint Pain**9%

*“Works well for joint pain”*

**Adhesion/Stickiness**6%

*“Good adhesion”*

**Advertised Vs Actual Product**6%

*“As advertised”*

**Ease Of Use**5%

*“Easy to peel”*

**Ease Of Application**4%

*“It was smooth to apply”*

**Muscle Pain Relief**4%

*“Pretty good for muscle pain”*

**Size-Overall**3%

*“They fit perfectly”*

### **What buyers complain about **

**Adhesion/Stickiness**25%

*“Doesn't stay on”*

**Functionality-Overall**13%

*“Did not work”*

**Pain Relief-Overall**13%

*“No relief”*

**Value For Money**6%

*“They are expensive”*

**Smell**3%

*“It also has an odor that smells like mildew”*

**Quality-Overall**3%

*“Not good quality”*

**Ease Of Use**3%

*“Very difficult to put on”*

**Size-Overall**3%

*“Container was smaller than I expected”*

**Durability**3%

*“dont last”*

**Allergies**2%

*“I had a bad rash”*

### **Top return reasons **

**Functionality-Overall**28%

**Size-Overall**18%

**Adhesion/Stickiness**15%

**Joint Pain**10%

**Advertised Vs Actual Product**7%

**Pain Relief-Overall**5%

**Value For Money**3%

**Product Condition**2%

**Leak-Proof**2%

**Thin**1%