---
title: "lidocaine menthol patches — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/lidocaine-menthol-patches"
last_updated: "2026-07-14T07:21:58.436Z"
locale: en
meta:
  description: "lidocaine menthol patches shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "lidocaine menthol patches shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "lidocaine menthol patches — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
---

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# **lidocaine menthol patches**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 21Growth 61Conversion 96Competition 40Returns 100Price range 68Avg price 81Brand share 37Review moat 25Quality gap 68

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****13.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$17.47**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$7.17–$31.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+37.1%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****4,299.95**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$85K**

$85K/yr · 35K searches

## **Competition**

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **▲rising

**Sellers**

**90**

**Top-5 brand share**

**83%**

**Open market**

**11%**

- Icy Hot44% - Sumifun13% - HealthWise12% - AUVON8% - Amazon Basic Care6% - ZEEY6% - Open — no brand owns it (4 brands, 11%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$4K10%$9K15%$13K20%$17K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Icy Hot Lidocaine Pain Relief Patches Numb Aggravated Nerves with Max Strength Lidocaine 4% and Menthol 1% Fast-Acting Pain Relief for Minor Pain Backaches Sprains and Strains 5 ct.](https://m.media-amazon.com/images/I/41dARmDKAgL.jpg)**Icy Hot Lidocaine Pain Relief Patches Numb Aggravated Nerves with Max Strength Lidocaine 4% and Menthol 1% Fast-Acting Pain Relief for Minor Pain Backaches Sprains and Strains 5 ct.**Icy Hot**$9.43**4.4★19,308 rev](https://www.amazon.com/dp/B06X91GH75) [2![Icy Hot Max Strength Lidocaine Pain Relief Patch (5 Count) Penetrates for Fast Targeted Relief 3 pk](https://m.media-amazon.com/images/I/51hozB+QxOL.jpg)**Icy Hot Max Strength Lidocaine Pain Relief Patch (5 Count) Penetrates for Fast Targeted Relief 3 pk**Icy Hot**$28.08**4.4★19,308 rev](https://www.amazon.com/dp/B0FCZB82R5) [3![HealthWise 4% Lidocaine + 1% Menthol Pain Relief Patch | Maximum OTC Strength Lidocaine | 15-Count | 3.93 x 5.51 | Topical Anesthetic + Analgesic | Easy to Apply Flexible Adhesive](https://m.media-amazon.com/images/I/41JoBUHhg7L.jpg)**HealthWise 4% Lidocaine + 1% Menthol Pain Relief Patch | Maximum OTC Strength Lidocaine | 15-Count | 3.93 x 5.51 | Topical Anesthetic + Analgesic | Easy to Apply Flexible Adhesive**HealthWise**$13.81**4.1★80 rev](https://www.amazon.com/dp/B0FXDKGT62) [4![AUVON Max Strength Lidocaine Pain Relief Patches (30 Count) 4% Lidocaine & 1% Menthol Penetrates for Fast Targeted Relief of Back Shoulder Neck & Joint Pain Adhesive Secure Patches Included](https://m.media-amazon.com/images/I/51D-HTa8NAL.jpg)**AUVON Max Strength Lidocaine Pain Relief Patches (30 Count) 4% Lidocaine & 1% Menthol Penetrates for Fast Targeted Relief of Back Shoulder Neck & Joint Pain Adhesive Secure Patches Included**AUVON**$26.01**4.3★283 rev](https://www.amazon.com/dp/B0FPFYQ3KW) [5![Sumifun 4% Lidocaine Patches Plus 1% Menthol - 30 Counts Maximum Strength OTC Pain Relief Patches for Back Ache Stiff Neck Joint Pain Muscle Soreness Topical Analgesic](https://m.media-amazon.com/images/I/519Ac4X+0JL.jpg)**Sumifun 4% Lidocaine Patches Plus 1% Menthol - 30 Counts Maximum Strength OTC Pain Relief Patches for Back Ache Stiff Neck Joint Pain Muscle Soreness Topical Analgesic**Sumifun**$31.89**4.4★1,527 rev](https://www.amazon.com/dp/B0CT5C27N2)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Biofreeze Ultraflex Plus Maximum Strength 4% Lidocaine Patches with Menthol Flexible Pain Relief Patch for Lower Back Lidocaine Patch for Neck Knee Shoulder 4 Large Pain Patches](https://m.media-amazon.com/images/I/51sjFW0rYdL.jpg)**Biofreeze Ultraflex Plus Maximum Strength 4% Lidocaine Patches with Menthol Flexible Pain Relief Patch for Lower Back Lidocaine Patch for Neck Knee Shoulder 4 Large Pain Patches**Biofreeze**$14.33**208 rev5mo ago](https://www.amazon.com/dp/B0GKBBGW7J) [![AUVON Max Strength Lidocaine Pain Relief Patches (30 Count) 4% Lidocaine & 1% Menthol Penetrates for Fast Targeted Relief of Back Shoulder Neck & Joint Pain Adhesive Secure Patches Included](https://m.media-amazon.com/images/I/51D-HTa8NAL.jpg)**AUVON Max Strength Lidocaine Pain Relief Patches (30 Count) 4% Lidocaine & 1% Menthol Penetrates for Fast Targeted Relief of Back Shoulder Neck & Joint Pain Adhesive Secure Patches Included**AUVON**$26.01**283 rev8mo ago](https://www.amazon.com/dp/B0FPFYQ3KW) [![HealthWise 4% Lidocaine + 1% Menthol Pain Relief Patch | Maximum OTC Strength Lidocaine | 15-Count | 3.93 x 5.51 | Topical Anesthetic + Analgesic | Easy to Apply Flexible Adhesive](https://m.media-amazon.com/images/I/41JoBUHhg7L.jpg)**HealthWise 4% Lidocaine + 1% Menthol Pain Relief Patch | Maximum OTC Strength Lidocaine | 15-Count | 3.93 x 5.51 | Topical Anesthetic + Analgesic | Easy to Apply Flexible Adhesive**HealthWise**$13.81**80 rev8mo ago](https://www.amazon.com/dp/B0FXDKGT62) [![ZEEY 4% Lidocaine Pain Relief Patches with 1% Menthol Maximum Strength OTC for Back Knee Neck Shoulders Joints Muscle Soreness Fast Acting Long Lasting Large Gel Patch 5.5 x 3.94 20Ct](https://m.media-amazon.com/images/I/41EePPHyABL.jpg)**ZEEY 4% Lidocaine Pain Relief Patches with 1% Menthol Maximum Strength OTC for Back Knee Neck Shoulders Joints Muscle Soreness Fast Acting Long Lasting Large Gel Patch 5.5 x 3.94 20Ct**ZEEY**$17.28**95 rev10mo ago](https://www.amazon.com/dp/B0FR2WZRKJ) [![AUVON Max Strength Lidocaine OTC Pain Relief Patches (10 Count) 4% Lidocaine & 1% Menthol Penetrate for Fast Targeted Relief of Back Shoulder Neck & Joint Pain Adhesive Secure Patches Included](https://m.media-amazon.com/images/I/41BBPR1gubL.jpg)**AUVON Max Strength Lidocaine OTC Pain Relief Patches (10 Count) 4% Lidocaine & 1% Menthol Penetrate for Fast Targeted Relief of Back Shoulder Neck & Joint Pain Adhesive Secure Patches Included**AUVON**$9.74**283 rev1y ago](https://www.amazon.com/dp/B0F671H37J)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Biofreeze Ultraflex Plus Maximum Strength 4% Lidocaine Patches with Menthol Flexible Pain Relief Patch for Lower Back Lidocaine Patch for Neck Knee Shoulder 4 Large Pain Patches](https://m.media-amazon.com/images/I/51sjFW0rYdL.jpg)**Biofreeze Ultraflex Plus Maximum Strength 4% Lidocaine Patches with Menthol Flexible Pain Relief Patch for Lower Back Lidocaine Patch for Neck Knee Shoulder 4 Large Pain Patches**Biofreeze**$14.33**3.8★**▲ 177%**](https://www.amazon.com/dp/B0GKBBGW7J) [![ZEEY 4% Lidocaine Pain Relief Patches with 1% Menthol Maximum Strength OTC for Back Knee Neck Shoulders Joints Muscle Soreness Fast Acting Long Lasting Large Gel Patch 5.5 x 3.94 20Ct](https://m.media-amazon.com/images/I/41EePPHyABL.jpg)**ZEEY 4% Lidocaine Pain Relief Patches with 1% Menthol Maximum Strength OTC for Back Knee Neck Shoulders Joints Muscle Soreness Fast Acting Long Lasting Large Gel Patch 5.5 x 3.94 20Ct**ZEEY**$17.28**4.2★**▲ 163%**](https://www.amazon.com/dp/B0FR2WZRKJ) [![Salonpas Pain Relief Patch 20 Count (Pack of 1) Up to 12 Hours Temporary Relief of Mild to Moderate Pain Backache Sore Muscle Sprains Bruises](https://m.media-amazon.com/images/I/51ignHL9RBL.jpg)**Salonpas Pain Relief Patch 20 Count (Pack of 1) Up to 12 Hours Temporary Relief of Mild to Moderate Pain Backache Sore Muscle Sprains Bruises**Salonpas**$16.72**4.6★**▲ 82%**](https://www.amazon.com/dp/B08YN3NVBS) [![HealthWise 4% Lidocaine + 1% Menthol Pain Relief Patch | Maximum OTC Strength Lidocaine | 15-Count | 3.93 x 5.51 | Topical Anesthetic + Analgesic | Easy to Apply Flexible Adhesive](https://m.media-amazon.com/images/I/41JoBUHhg7L.jpg)**HealthWise 4% Lidocaine + 1% Menthol Pain Relief Patch | Maximum OTC Strength Lidocaine | 15-Count | 3.93 x 5.51 | Topical Anesthetic + Analgesic | Easy to Apply Flexible Adhesive**HealthWise**$13.81**4.1★**▲ 45%**](https://www.amazon.com/dp/B0FXDKGT62) [![ishancare Lidocaine 4% + Menthol 1% Patches 14Count Fast Acting Maximum Strength Back Neck Shoulders Knees Elbows Pain Relief - Temporary Nerve & Joint Pain Solution](https://m.media-amazon.com/images/I/31nmwT+lKxL.jpg)**ishancare Lidocaine 4% + Menthol 1% Patches 14Count Fast Acting Maximum Strength Back Neck Shoulders Knees Elbows Pain Relief - Temporary Nerve & Joint Pain Solution**ishancare**$12.33**4.0★**▲ 43%**](https://www.amazon.com/dp/B0F8H4K9X4)

**~~View all trending →~~**

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Efficiency**13%

*“Works Well”*

**Quality-Overall**11%

*“EXCELLENT PRODUCT”*

**Value For Money**8%

*“worth every penny”*

**Adhesion/Stickiness**7%

*“Sticks well”*

**Joint Pain**7%

*“It works great on my knee”*

**Advertised Vs Actual Product**6%

*“Item arrived as described”*

**Ease Of Use**5%

*“easy to take off”*

**Muscle Pain Relief**5%

*“Helpful with muscle spasms”*

**Size-Overall**4%

*“fits”*

**Ease Of Application**4%

*“They are cool upon application”*

### **What buyers complain about **

**Adhesion/Stickiness**25%

*“Needs better adhesive”*

**Pain Relief-Overall**13%

*“Absolutely no relief”*

**Functionality-Overall**11%

*“Not effective”*

**Value For Money**7%

*“price has doubled”*

**Smell**5%

*“Bad Smell”*

**Ease Of Use**4%

*“hard to open”*

**Durability**3%

*“Didn't seem to last very long”*

**Quality-Overall**3%

*“Poor quality”*

**Strength**2%

*“Flimsy”*

**Size-Overall**2%

*“Patch is Too Small”*

### **Top return reasons **

**Size-Overall**25%

**Adhesion/Stickiness**15%

**Functionality-Overall**13%

**Advertised Vs Actual Product**13%

**Joint Pain**8%

**Heating**5%

**Value For Money**5%

**Smell**2%

**Pain Relief-Overall**2%

**Defective Material/Parts**2%