---
title: "lidocaine cream — Niche Verdict: Launch it (62/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/lidocaine-cream"
last_updated: "2026-07-14T06:23:37.857Z"
locale: en
meta:
  description: "lidocaine cream clears our launch bar: a $3.6M/yr market growing +4.2% this quarter with returns at 0.1%."
  "og:description": "lidocaine cream clears our launch bar: a $3.6M/yr market growing +4.2% this quarter with returns at 0.1%."
  "og:title": "lidocaine cream — Niche Verdict: Launch it (62/100) | Amazon United States - Flapen"
---

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# **lidocaine cream**

**Launch it**

A $3.6M/yr market growing +4.2% this quarter with returns at 0.1% — clears our launch bar.

Market size 96Growth 30Conversion 87Competition 46Returns 100Price range 69Avg price 79Brand share 26Review moat 23Quality gap 60

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$3.6M**

$3.6M/yr · 2.2M searches

**Conversion**

**Great****10.1%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$16.71**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$3.42–$40.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+4.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****6,870.15**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**9 **▼falling

**Sellers**

**42**

**Top-5 brand share**

**89%**

**Open market**

**7%**

- HealthWise34% - WELMATE28% - Curist12% - Ebanel10% - Aspercreme6% - Treatonic3% - Open — no brand owns it (3 brands, 7%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$181K10%$362K15%$543K20%$725K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![HealthWise Lidocaine Plus+ Cream | Numbs Away Pain | | Non-Greasy | 3.0 Oz | 4% OTC Lidocaine + 10% Benzyl Alcohol | Topical Anesthetic](https://m.media-amazon.com/images/I/41cr7qsttAL.jpg)**HealthWise Lidocaine Plus+ Cream | Numbs Away Pain | | Non-Greasy | 3.0 Oz | 4% OTC Lidocaine + 10% Benzyl Alcohol | Topical Anesthetic**HealthWise**$4.25**4.4★2,009 rev](https://www.amazon.com/dp/B0D8937KK6) [2![HealthWise Maximum Strength Lidocaine Cream | Numbs Away Pain | Long-Lasting Relief | Non-Greasy | 1.75 Oz](https://m.media-amazon.com/images/I/41w1wrvbNnL.jpg)**HealthWise Maximum Strength Lidocaine Cream | Numbs Away Pain | Long-Lasting Relief | Non-Greasy | 1.75 Oz**HealthWise**$3.42**4.3★3,519 rev](https://www.amazon.com/dp/B09ZNQZBPH) [3![WELMATE 5% Lidocaine Cream for Hemorrhoids 6 oz Jar Fast-Acting Lidocaine Numbing Cream & Topical Analgesic Cream for Anorectal Itch Relief](https://m.media-amazon.com/images/I/41ld2Lh99LL.jpg)**WELMATE 5% Lidocaine Cream for Hemorrhoids 6 oz Jar Fast-Acting Lidocaine Numbing Cream & Topical Analgesic Cream for Anorectal Itch Relief**WELMATE**$21.91**4.4★2,298 rev](https://www.amazon.com/dp/B0CX3CC4WF) [4![Ebanel 5% Lidocaine Numbing Cream Pain Relief Burn Itch Numb Cream Maximum Strength Topical Anesthetic with Allantoin Vitamin E for Local and Anorectal Uses Hemorrhoid Treatment 1.35 Oz](https://m.media-amazon.com/images/I/41demYew4+L.jpg)**Ebanel 5% Lidocaine Numbing Cream Pain Relief Burn Itch Numb Cream Maximum Strength Topical Anesthetic with Allantoin Vitamin E for Local and Anorectal Uses Hemorrhoid Treatment 1.35 Oz**Ebanel**$17.82**4.1★78,231 rev](https://www.amazon.com/dp/B019D7MQMK) [5![WELMATE 5% Lidocaine Hemorrhoid Cream Maximum Strength Fast-Acting Numbing Cream for Anorectal Pain Relief Non-Greasy Unscented for Sensitive Skin Packaging May Vary 2 oz (60g)](https://m.media-amazon.com/images/I/41iMiK0+3wL.jpg)**WELMATE 5% Lidocaine Hemorrhoid Cream Maximum Strength Fast-Acting Numbing Cream for Anorectal Pain Relief Non-Greasy Unscented for Sensitive Skin Packaging May Vary 2 oz (60g)**WELMATE**$11.09**4.4★2,298 rev](https://www.amazon.com/dp/B0CRBP7MRH)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![WELMATE 5% Lidocaine Numbing Cream Maximum Strength - 6 oz Pack of 2 - Hemorrhoid Cream - Fast-Acting Anorectal Relief - Non-Greasy - Odorless - for Sensitive Skin - Child-Resistant](https://m.media-amazon.com/images/I/413WRWjovjL.jpg)**WELMATE 5% Lidocaine Numbing Cream Maximum Strength - 6 oz Pack of 2 - Hemorrhoid Cream - Fast-Acting Anorectal Relief - Non-Greasy - Odorless - for Sensitive Skin - Child-Resistant**WELMATE**$34.43**4,627 rev7mo ago](https://www.amazon.com/dp/B0G61TDG4V) [![Aspercreme Lidocaine Pain Relief Cream Soothes Aggravated Nerves Numbing Topical Analgesic with Max-Strength 4% Lidocaine & Moisturizing Aloe 4.3 Oz. 2 pk](https://m.media-amazon.com/images/I/51OjFweCvlL.jpg)**Aspercreme Lidocaine Pain Relief Cream Soothes Aggravated Nerves Numbing Topical Analgesic with Max-Strength 4% Lidocaine & Moisturizing Aloe 4.3 Oz. 2 pk**Aspercreme**$16.96**529 rev1y ago](https://www.amazon.com/dp/B0FCZRN9BD) [![Treatonic 5% Lidocaine Numbing Cream: Lidocaine Cream Maximum Strength for Pain Relief Itching Burning Soreness Hemorrhoid Treatment - Fast Acting & Long Lasting Numbing - 2.1 oz](https://m.media-amazon.com/images/I/51eG5uctycL.jpg)**Treatonic 5% Lidocaine Numbing Cream: Lidocaine Cream Maximum Strength for Pain Relief Itching Burning Soreness Hemorrhoid Treatment - Fast Acting & Long Lasting Numbing - 2.1 oz**Treatonic**$21.30**2,953 rev1y ago](https://www.amazon.com/dp/B0F88MMJ7D) [![Puregen Labs Lidocaine 5% Anorectal (hemorrhoidal) Cream Maximum Strength | Enriched with Aloe-Vera | 6 Oz](https://m.media-amazon.com/images/I/41cuBMIRuJL.jpg)**Puregen Labs Lidocaine 5% Anorectal (hemorrhoidal) Cream Maximum Strength | Enriched with Aloe-Vera | 6 Oz**P Puregen Labs**$22.70**1,065 rev1y ago](https://www.amazon.com/dp/B0D9MP8BF5) [![HealthWise Lidocaine Plus+ Cream | Numbs Away Pain | | Non-Greasy | 3.0 Oz | 4% OTC Lidocaine + 10% Benzyl Alcohol | Topical Anesthetic](https://m.media-amazon.com/images/I/41cr7qsttAL.jpg)**HealthWise Lidocaine Plus+ Cream | Numbs Away Pain | | Non-Greasy | 3.0 Oz | 4% OTC Lidocaine + 10% Benzyl Alcohol | Topical Anesthetic**HealthWise**$4.25**2,009 rev2y ago](https://www.amazon.com/dp/B0D8937KK6)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Aspercreme Lidocaine Pain Relief Cream Soothes Aggravated Nerves Numbing Topical Analgesic with Max-Strength 4% Lidocaine & Moisturizing Aloe 2.7 Oz.](https://m.media-amazon.com/images/I/41yKaZV2mtL.jpg)**Aspercreme Lidocaine Pain Relief Cream Soothes Aggravated Nerves Numbing Topical Analgesic with Max-Strength 4% Lidocaine & Moisturizing Aloe 2.7 Oz.**Aspercreme**$7.08**4.6★**▲ 109%**](https://www.amazon.com/dp/B08WHZY3V1) [![WELMATE 5% Lidocaine Numbing Cream Maximum Strength - 6 oz Pack of 2 - Hemorrhoid Cream - Fast-Acting Anorectal Relief - Non-Greasy - Odorless - for Sensitive Skin - Child-Resistant](https://m.media-amazon.com/images/I/413WRWjovjL.jpg)**WELMATE 5% Lidocaine Numbing Cream Maximum Strength - 6 oz Pack of 2 - Hemorrhoid Cream - Fast-Acting Anorectal Relief - Non-Greasy - Odorless - for Sensitive Skin - Child-Resistant**WELMATE**$34.43**4.3★**▲ 99%**](https://www.amazon.com/dp/B0G61TDG4V) [![Aspercreme Essential Oils Lidocaine Pain Relief Cream Max-Strength Lidocaine Numbs Away Nerve Pain Moisturizing Aloe Hydrates Skin Eucalyptus 3 Oz.](https://m.media-amazon.com/images/I/41H+rg1LhxL.jpg)**Aspercreme Essential Oils Lidocaine Pain Relief Cream Max-Strength Lidocaine Numbs Away Nerve Pain Moisturizing Aloe Hydrates Skin Eucalyptus 3 Oz.**Aspercreme**$9.97**4.6★**▲ 96%**](https://www.amazon.com/dp/B0BJLDKNZ3) [![HealthWise Maximum Strength Lidocaine Cream | Numbs Away Pain | Long-Lasting Relief | Non-Greasy | 1.75 Oz](https://m.media-amazon.com/images/I/41w1wrvbNnL.jpg)**HealthWise Maximum Strength Lidocaine Cream | Numbs Away Pain | Long-Lasting Relief | Non-Greasy | 1.75 Oz**HealthWise**$3.42**4.3★**▲ 61%**](https://www.amazon.com/dp/B09ZNQZBPH) [![Aspercreme Lidocaine Pain Relief Cream Soothes Aggravated Nerves Numbing Topical Analgesic with Max-Strength 4% Lidocaine & Moisturizing Aloe 4.3 Oz. 2 pk](https://m.media-amazon.com/images/I/51OjFweCvlL.jpg)**Aspercreme Lidocaine Pain Relief Cream Soothes Aggravated Nerves Numbing Topical Analgesic with Max-Strength 4% Lidocaine & Moisturizing Aloe 4.3 Oz. 2 pk**Aspercreme**$16.96**4.7★**▲ 46%**](https://www.amazon.com/dp/B0FCZRN9BD)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +4.2% search growth over the last 90 days.

50K30KSpike '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Efficiency**20%

*“It does work”*

**Quality-Overall**11%

*“Very good purchase”*

**Value For Money**10%

*“Decent for the cost”*

**Pain Relief-Overall**8%

*“Good pain relieving cream”*

**Advertised Vs Actual Product**7%

*“As Advertised”*

**Ease Of Use**4%

*“easy to remove”*

**Smell**4%

*“Doesnt stink”*

**Ease Of Application**4%

*“Easy to apply”*

**Joint Pain**3%

*“Help in knee pain”*

**Comfort-Overall**2%

*“quality and comfort”*

### **What buyers complain about **

**Functionality-Overall**28%

*“No results”*

**Pain Relief-Overall**11%

*“Doesn't relieve pain”*

**Value For Money**7%

*“A little expensive”*

**Smell**5%

*“No scent”*

**Size-Overall**4%

*“The cap doesnt fit well”*

**Ease Of Use**4%

*“TOO DIFFICULT TO APPLY”*

**Allergies**3%

*“Just caused a lot of skin irritation”*

**Durability**3%

*“wore off really fast”*

**Advertised Vs Actual Product**2%

*“Not as advertised”*

**Sensitivity-Overall**2%

*“burns like crazy if there's any open area on your rash”*

### **Top return reasons **

**Functionality-Overall**47%

**Advertised Vs Actual Product**16%

**Leak-Proof**8%

**Pain Relief-Overall**8%

**Product Condition**3%

**Size-Overall**2%

**Defective Material/Parts**2%

**Value For Money**1%

**Strength**1%

**Adhesion/Stickiness**1%