---
title: "licorice cough drops — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/licorice-cough-drops"
last_updated: "2026-07-14T05:34:24.974Z"
locale: en
meta:
  description: "brand-locked demand (top 5 brands take 100% of clicks) — licorice cough drops doesn't clear our bar today."
  "og:description": "brand-locked demand (top 5 brands take 100% of clicks) — licorice cough drops doesn't clear our bar today."
  "og:title": "licorice cough drops — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
---

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# **licorice cough drops**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 44Growth 5Conversion 100Competition 32Returns 100Price range 58Avg price 50Brand share 0Review moat 42Quality gap 23

**Conversion**

**Incredible****19.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$4.34–$29.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$12.03**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****$236K**

$236K/yr · 100K searches

**Review moat**

**Okay****2,271.81**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-39.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## **Competition**

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**5 **—flat

**Sellers**

**61**

**Top-5 brand share**

**100%**

**Open market**

**0%**

- Luden's64% - Smith Bros.23% - Pine Bros.6% - Smith Brothers5% - Ricola3% - Open — no brand owns it (0%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$24K20%$47K30%$71K40%$95K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Ludens Throat Drops Honey Licorice 30 ea(pack of 3)](https://m.media-amazon.com/images/I/4170H5M2XQL.jpg)**Ludens Throat Drops Honey Licorice 30 ea(pack of 3)**Luden's**$9.58**4.8★701 rev](https://www.amazon.com/dp/B00STAYS7Y) [2![Ludens Sore Throat Relief Lozenges for Minor Everyday Irritation & Dry Mouth Honey Licorice Flavored Drops 30 Count](https://m.media-amazon.com/images/I/41ImzaeKOeL.jpg)**Ludens Sore Throat Relief Lozenges for Minor Everyday Irritation & Dry Mouth Honey Licorice Flavored Drops 30 Count**Luden's**$4.72**4.7★11,714 rev](https://www.amazon.com/dp/B00099E88M) [3![Ludens Honey Licorice Throat Drops | Menthol Lozenge | 30-Count per Pack | 12-Pack](https://m.media-amazon.com/images/I/51nc4s+QOuL.jpg)**Ludens Honey Licorice Throat Drops | Menthol Lozenge | 30-Count per Pack | 12-Pack**Luden's**$29.76**4.8★589 rev](https://www.amazon.com/dp/B000W6Q7QI) [4![Sore Throat Lozenges with Pectin by Smith Brothers Black Licorice Flavor: Vintage Candy Throat Drops - The Original American Cough Drop (Pack of 3)](https://m.media-amazon.com/images/I/41wHzK0FZXL.jpg)**Sore Throat Lozenges with Pectin by Smith Brothers Black Licorice Flavor: Vintage Candy Throat Drops - The Original American Cough Drop (Pack of 3)**Smith Bros.**$15.60**4.6★336 rev](https://www.amazon.com/dp/B0CS796Y4L) [5![Smith Bros. Wild Cherry Sore Throat Drops with Pectin - Vintage Candy Throat Lozenges - The Original American Cough Drop Bag of 30ct Drops (Pack of 1)](https://m.media-amazon.com/images/I/41g8bjryhUL.jpg)**Smith Bros. Wild Cherry Sore Throat Drops with Pectin - Vintage Candy Throat Lozenges - The Original American Cough Drop Bag of 30ct Drops (Pack of 1)**Smith Bros.**$7.63**4.5★251 rev](https://www.amazon.com/dp/B089VTX6J3)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Pine Bros. Gummy Sore Throat Softish Drops 30 Count (Approx) (Pack of 1 Licorice)](https://m.media-amazon.com/images/I/51xkoRmFajL.jpg)**Pine Bros. Gummy Sore Throat Softish Drops 30 Count (Approx) (Pack of 1 Licorice)**Pine Bros.**$7.00**67 rev6mo ago](https://www.amazon.com/dp/B0GBTGKWFX) [![Sore Throat Lozenges with Pectin by Smith Brothers Black Licorice Flavor: Vintage Candy Throat Drops - The Original American Cough Drop (Pack of 1)](https://m.media-amazon.com/images/I/41wHzK0FZXL.jpg)**Sore Throat Lozenges with Pectin by Smith Brothers Black Licorice Flavor: Vintage Candy Throat Drops - The Original American Cough Drop (Pack of 1)**Smith Bros.**$6.98**336 rev7mo ago](https://www.amazon.com/dp/B0C8KN1VN3) [![Smith Bros. Wild Cherry Sore Throat Drops with Pectin - Vintage Candy Throat Lozenges - The Original American Cough Drop Bag of 30ct Drops (Pack of 3)](https://m.media-amazon.com/images/I/41g8bjryhUL.jpg)**Smith Bros. Wild Cherry Sore Throat Drops with Pectin - Vintage Candy Throat Lozenges - The Original American Cough Drop Bag of 30ct Drops (Pack of 3)**Smith Bros.**$15.55**251 rev7mo ago](https://www.amazon.com/dp/B0D6NN61BP) [![Sore Throat Lozenges with Pectin by Smith Brothers Black Licorice Flavor: Vintage Candy Throat Drops - The Original American Cough Drop (Pack of 3)](https://m.media-amazon.com/images/I/41wHzK0FZXL.jpg)**Sore Throat Lozenges with Pectin by Smith Brothers Black Licorice Flavor: Vintage Candy Throat Drops - The Original American Cough Drop (Pack of 3)**Smith Bros.**$15.60**336 rev2y ago](https://www.amazon.com/dp/B0CS796Y4L) [![Sore Throat Lozenges with Pectin by Smith Brothers (Black Licorice 4 Bags): Vintage Candy Throat Drops - The Original American Cough Drop](https://m.media-amazon.com/images/I/41OZOLQmRjL.jpg)**Sore Throat Lozenges with Pectin by Smith Brothers (Black Licorice 4 Bags): Vintage Candy Throat Drops - The Original American Cough Drop**Smith Bros.**$16.31**28 rev2y ago](https://www.amazon.com/dp/B0CS6VDBM9)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Sore Throat Lozenges with Pectin by Smith Brothers (Black Licorice 4 Bags): Vintage Candy Throat Drops - The Original American Cough Drop](https://m.media-amazon.com/images/I/41OZOLQmRjL.jpg)**Sore Throat Lozenges with Pectin by Smith Brothers (Black Licorice 4 Bags): Vintage Candy Throat Drops - The Original American Cough Drop**Smith Bros.**$16.31**4.9★**▲ 267%**](https://www.amazon.com/dp/B0CS6VDBM9) [![Sore Throat Drops with Pectin by Smith Brothers (Wild Cherry 90 Count): Vintage Candy Throat Lozenges - The Original American Cough Drop](https://m.media-amazon.com/images/I/51NRT4-ZLAL.jpg)**Sore Throat Drops with Pectin by Smith Brothers (Wild Cherry 90 Count): Vintage Candy Throat Lozenges - The Original American Cough Drop**Smith Brothers**$15.02**4.5★**▲ 252%**](https://www.amazon.com/dp/B077DXMZKQ) [![Smith Bros. Wild Cherry Sore Throat Drops with Pectin - Vintage Candy Throat Lozenges - The Original American Cough Drop Bag of 30ct Drops (Pack of 3)](https://m.media-amazon.com/images/I/41g8bjryhUL.jpg)**Smith Bros. Wild Cherry Sore Throat Drops with Pectin - Vintage Candy Throat Lozenges - The Original American Cough Drop Bag of 30ct Drops (Pack of 3)**Smith Bros.**$15.55**4.5★**▲ 164%**](https://www.amazon.com/dp/B0D6NN61BP) [![Pine Bros. Gummy Sore Throat Softish Drops 30 Count (Approx) (Pack of 1 Licorice)](https://m.media-amazon.com/images/I/51xkoRmFajL.jpg)**Pine Bros. Gummy Sore Throat Softish Drops 30 Count (Approx) (Pack of 1 Licorice)**Pine Bros.**$7.00**4.5★**▲ 131%**](https://www.amazon.com/dp/B0GBTGKWFX) [![Sore Throat Lozenges with Pectin by Smith Brothers Black Licorice Flavor: Vintage Candy Throat Drops - The Original American Cough Drop (Pack of 3)](https://m.media-amazon.com/images/I/41wHzK0FZXL.jpg)**Sore Throat Lozenges with Pectin by Smith Brothers Black Licorice Flavor: Vintage Candy Throat Drops - The Original American Cough Drop (Pack of 3)**Smith Bros.**$15.60**4.6★**▲ 108%**](https://www.amazon.com/dp/B0CS796Y4L)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -39.4% search growth over the last 90 days.

3K2KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 3.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Taste-Overall**26%

*“Great taste and fresh”*

**Cough Relief**19%

*“comforting cough drops”*

**Flavor**13%

*“Best flavor”*

**Soothing Effect**7%

*“start soothing right away”*

**Value For Money**6%

*“Great value”*

**Quality-Overall**6%

*“Grest. A great product for a long long time.”*

**Advertised Vs Actual Product**3%

*“These were just as described and came quickly”*

**Sweetness**1%

*“low sugar too”*

**Moist/Dry**1%

*“These are great for dry mouth especially in the evenings while I'm reading before bed”*

**Efficiency**1%

*“Works well”*

### **What buyers complain about **

**Taste-Overall**21%

*“I would venture that they taste more like rat poison”*

**Value For Money**12%

*“way too expensive”*

**Cough Relief**9%

*“These are, by far, absolutely the WORST cough drops Ive ever tasted”*

**Size-Overall**6%

*“the Pine Brothers cough drops are even smaller absolutely tiny”*

**Flavor**5%

*“May not be for everyone as it is a black licorice flavor”*

**Advertised Vs Actual Product**4%

*“NOT THE SAME”*

**Artificial Sweeteners**3%

*“Its hard to find cough drops that dont have artificial sweeteners”*

**Color**2%

*“it was not black”*

**Smell**2%

*“Very strong licorice smell”*

**Heart Health**2%

*“potentially causing heart issues”*

### **Top return reasons **

**Flavor**67%

**Advertised Vs Actual Product**17%

**Taste-Overall**17%