---
title: "lavender vanilla candles — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/health-household/lavender-vanilla-candles"
last_updated: "2026-07-14T03:11:25.389Z"
locale: en
meta:
  description: "soft demand (-18.8% this quarter) — lavender vanilla candles doesn't clear our bar today."
  "og:description": "soft demand (-18.8% this quarter) — lavender vanilla candles doesn't clear our bar today."
  "og:title": "lavender vanilla candles — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

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# **lavender vanilla candles**

**Skip it**

Soft demand (-18.8% this quarter) — this niche doesn't clear our bar today.

Market size 19Growth 16Conversion 77Competition 49Returns 97Price range 70Avg price 82Brand share 45Review moat 25Quality gap 48

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$17.81**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****7.6%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$8.84–$29.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****4,075.71**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$75K**

$75K/yr · 56K searches

**Growth**

**Bad****-18.8%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**17 **▼falling

**Sellers**

**113**

**Top-5 brand share**

**78%**

**Open market**

**18%**

- Yankee Candle44% - M&SENSE15% - Bath & Body Works8% - T&H6% - AOOVOO5% - SVECKE4% - Open — no brand owns it (11 brands, 18%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$4K10%$8K15%$11K20%$15K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 28 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Yankee Candle Lavender Vanilla Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable](https://m.media-amazon.com/images/I/41QdVUeGeVL.jpg)**Yankee Candle Lavender Vanilla Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$17.56**4.7★302 rev](https://www.amazon.com/dp/B0F3DQPVGW) [2![M&SENSE Lavender Vanilla Scented Small Candle 7.5Oz Aromatherapy Candle for Home Fragrance Soy Wax Candles Gift for Birthday Housewarming Amber Jar Candle for Stress Relief Meditation Yoga](https://m.media-amazon.com/images/I/41CpPBhDjcL.jpg)**M&SENSE Lavender Vanilla Scented Small Candle 7.5Oz Aromatherapy Candle for Home Fragrance Soy Wax Candles Gift for Birthday Housewarming Amber Jar Candle for Stress Relief Meditation Yoga**M&SENSE**$9.99**4.4★75 rev](https://www.amazon.com/dp/B0DT17M6K8) [3![Yankee Candle Dried Lavender & Oak Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays](https://m.media-amazon.com/images/I/41JSWbWrPjL.jpg)**Yankee Candle Dried Lavender & Oak Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays**Yankee Candle**$15.81**4.7★448 rev](https://www.amazon.com/dp/B0F3DR5P2W) [4![Bath and Body Works Lavender Vanilla (7oz/ 198 g) 2 Pack Single Wick Candle](https://m.media-amazon.com/images/I/31JaySNgTBL.jpg)**Bath and Body Works Lavender Vanilla (7oz/ 198 g) 2 Pack Single Wick Candle**Bath & Body Works**$26.18**4.0★51 rev](https://www.amazon.com/dp/B08XQYDSC3) [5![Yankee Candle Lemon Lavender Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays](https://m.media-amazon.com/images/I/41x5JJ2pG2L.jpg)**Yankee Candle Lemon Lavender Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays**Yankee Candle**$16.61**4.7★850 rev](https://www.amazon.com/dp/B0F3F5FHWT)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![SVECKE Vanilla Lavender Scented Candle 7oz Soy Wax Jar Candle Long Burning Aromatherapy Candle for Home Bedroom Gift for Women Men Housewarming New Home Gift](https://m.media-amazon.com/images/I/51uMryQtDDL.jpg)**SVECKE Vanilla Lavender Scented Candle 7oz Soy Wax Jar Candle Long Burning Aromatherapy Candle for Home Bedroom Gift for Women Men Housewarming New Home Gift**SVECKE**$12.44**52 rev5mo ago](https://www.amazon.com/dp/B0GJZPN34L) [![Lavender Vanilla Candle | 4 Wick Extra Large Scented Soy Candles 20 oz | Highly Scented Aromatherapy Lavender Candle for Women | Relaxing Stress Relief Home Scent | Long Lasting Clean Burn](https://m.media-amazon.com/images/I/41BXhQ5-7ZL.jpg)**Lavender Vanilla Candle | 4 Wick Extra Large Scented Soy Candles 20 oz | Highly Scented Aromatherapy Lavender Candle for Women | Relaxing Stress Relief Home Scent | Long Lasting Clean Burn**T&H**$29.54**38 rev6mo ago](https://www.amazon.com/dp/B0GC57VJ5V) [![Lavender Vanilla Candle | Self-care Candle Gifts Soy Candles for Home Scented Aromatherapy Gifts for Women Men - 7oz Scented Candles for Home 50 Hours Burn Time Perfect for Relaxing Home Fragrance](https://m.media-amazon.com/images/I/41DImkFGmRL.jpg)**Lavender Vanilla Candle | Self-care Candle Gifts Soy Candles for Home Scented Aromatherapy Gifts for Women Men - 7oz Scented Candles for Home 50 Hours Burn Time Perfect for Relaxing Home Fragrance**Aredenua**$9.40**472 rev1y ago](https://www.amazon.com/dp/B0F4PFFMPZ) [![Yankee Candle Lavender Vanilla Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable](https://m.media-amazon.com/images/I/41QdVUeGeVL.jpg)**Yankee Candle Lavender Vanilla Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$17.56**302 rev1y ago](https://www.amazon.com/dp/B0F3DQPVGW) [![Yankee Candle Dried Lavender & Oak Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays](https://m.media-amazon.com/images/I/41JSWbWrPjL.jpg)**Yankee Candle Dried Lavender & Oak Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays**Yankee Candle**$15.81**448 rev1y ago](https://www.amazon.com/dp/B0F3DR5P2W)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![SVECKE Vanilla Lavender Scented Candle 7oz Soy Wax Jar Candle Long Burning Aromatherapy Candle for Home Bedroom Gift for Women Men Housewarming New Home Gift](https://m.media-amazon.com/images/I/51uMryQtDDL.jpg)**SVECKE Vanilla Lavender Scented Candle 7oz Soy Wax Jar Candle Long Burning Aromatherapy Candle for Home Bedroom Gift for Women Men Housewarming New Home Gift**SVECKE**$12.44**4.1★**▲ 390%**](https://www.amazon.com/dp/B0GJZPN34L) [![Lavender Vanilla Candle | 4 Wick Extra Large Scented Soy Candles 20 oz | Highly Scented Aromatherapy Lavender Candle for Women | Relaxing Stress Relief Home Scent | Long Lasting Clean Burn](https://m.media-amazon.com/images/I/41BXhQ5-7ZL.jpg)**Lavender Vanilla Candle | 4 Wick Extra Large Scented Soy Candles 20 oz | Highly Scented Aromatherapy Lavender Candle for Women | Relaxing Stress Relief Home Scent | Long Lasting Clean Burn**T&H**$29.54**4.2★**▲ 374%**](https://www.amazon.com/dp/B0GC57VJ5V) [![Lavender Candle 22oz: 130 Hours Burn Time Large Jar Candle with Wooden Wick in a Decorated Jar with a Luxury Gift Box and Protective Shipper by Spotles Candles](https://m.media-amazon.com/images/I/41Ncvn1GcRL.jpg)**Lavender Candle 22oz: 130 Hours Burn Time Large Jar Candle with Wooden Wick in a Decorated Jar with a Luxury Gift Box and Protective Shipper by Spotles Candles**Spotless Leopard**$21.51**4.4★**▲ 240%**](https://www.amazon.com/dp/B0DK1KGPN9) [![Chesapeake Bay Candle Scented Candle Serenity + Calm (Lavender Thyme) Coffee Table Home Dcor](https://m.media-amazon.com/images/I/31aPI1jxTjL.jpg)**Chesapeake Bay Candle Scented Candle Serenity + Calm (Lavender Thyme) Coffee Table Home Dcor**Chesapeake Bay Candle**$10.06**4.5★**▲ 120%**](https://www.amazon.com/dp/B07GH691SM) [![Nikas Home Vanilla Lavender Soy Candle - 12oz Mason Jar - Non-Toxic - Hand Poured in The USA Long Burning 50-60 Hours Highly Scented All Natural Clean Burning](https://m.media-amazon.com/images/I/41VLek1SZ5L.jpg)**Nikas Home Vanilla Lavender Soy Candle - 12oz Mason Jar - Non-Toxic - Hand Poured in The USA Long Burning 50-60 Hours Highly Scented All Natural Clean Burning**Nika's Home**$17.74**4.4★**▲ 85%**](https://www.amazon.com/dp/B01KFUD7SG)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 101 weeks — -18.8% search growth over the last 90 days.

3K2KPrime Day '24Spike '24Holiday '24Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Apr, May, Dec · busiest ÷ quietest = 3.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Smell**68%

*“Clean smell”*

**Brightness/Shine/Glow**5%

*“Great sent, easy to light”*

**Gifting Purpose**5%

*“Wonderful gift idea”*

**Value For Money**5%

*“Great value”*

**Quality-Overall**4%

*“It is well made”*

**Durability**2%

*“The container appears quite durable”*

**Color**1%

*“The color is very pretty”*

**Size-Overall**1%

*“Perfect size”*

**Advertised Vs Actual Product**1%

*“Just what I needed”*

**Strength**1%

*“it was very strong”*

### **What buyers complain about **

**Smell**57%

*“Not a powerful fragrance”*

**Value For Money**8%

*“looks a lot more expensive than it is”*

**Size-Overall**7%

*“A very large candle”*

**Quality-Overall**4%

*“the contents is low quality”*

**Strength**3%

*“not strong”*

**Flammable**1%

*“just burns down the middle”*

**Advertised Vs Actual Product**1%

*“Mislead yet again”*

**Color**1%

*“the color is not black”*

**Ease Of Cleaning**0%

*“Doesnt burn clean”*

**Gifting Purpose**0%

*“I wouldnt gift this to anyone”*

### **Top return reasons **

**Smell**74%

**Advertised Vs Actual Product**8%

**Size-Overall**6%

**Value For Money**4%

**Product Condition**1%

**Functionality-Overall**1%

**Flammable**1%

**Defective Material/Parts**1%

**Quality-Overall**1%

**Color**0%